| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 沙密 | zh_TW |
| dc.contributor.author (Authors) | Saint-Preux, Michelet | en_US |
| dc.creator (作者) | 沙密 | zh_TW |
| dc.creator (作者) | Saint-Preux, Michelet | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-Jul-2015 14:49:13 (UTC+8) | - |
| dc.date.available | 1-Jul-2015 14:49:13 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2015 14:49:13 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933052 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76201 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933052 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | TransCity, Port-au-Prince 城市的公共運輸計劃 | zh_TW |
| dc.description.abstract (摘要) | EssenceTrans-City is a shuttle bus service for enthusiast commuters who live in Port-au-Prince area. Initially operating six, thirty passenger buses, the company’s goals is to provide affordable, reliable, and safe transportation to its customers, allowing them to avoid the numerous inconveniences that go along with public transportation.ServiceTrans-City’s main revenue will come from by riding commuters to the metropolitan area. Our service will enable people to avoid hassles of traffic, giving them more time to enjoy with their family after a daily tired activities.Aside from revenue earned from riding fees, Trans-City will generate additional revenue from advertising fees. Trans-City will offer an innovative form advertising (mobile advertising) to others companies who are seeking new way to penetrate their markets. OpportunityDue to the lack of reliable public transportation, most Haitian rely on Tap-Tap, small buses, to move around the country/cities. Those small buses do not offer the comfort needed for an enjoyable trip, no spacious and comfortable seating. Then, there is a high demanding for convenient, reliable, and safe public transportation in Haiti.Competitive AdvantageTrans-City will differentiate itself over its competitors by offering to the commuters a high quality service, where everyone will feel comfortable to ride in the metropolitan area. Trans-City will offer all comfort needed for a restful trip. With our service, luxury and style are the name of the game.Plan to expansionInitially, Trans-City will offer its service to three zones in the metropolitan area: Port-au-Prince, Petion-Ville, and Delmas. After Trans-City is successfully established in Port-au-Prince, we would like to expand our service to other major cities in Haiti such as Cap-Haitien, Gonaives, Jacmel and Les Cayes. | en_US |
| dc.description.tableofcontents | 1. Summary 12. Company Overview 32.1. Introduction 32.2. Mission Statement 32.2.1. Strategic Goals 32.2.2. Objectives 32.2.3. Business Philosophy 42.2.4. Value Propositions 42.3. Public Transportation in Haiti 42.4. Core Competencies 62.4.1. Innovation 62.4.2. Quality 62.4.3. Customer Service 72.5. Legal Form of Ownership 72.6. Location and Facilities 72.7. Business Permit 82.8. Start-up Summary 103. Product and Service 123.1. Description 123.1.1. Pricing 133.1.2. Process Flowchart 133.2. Features and Benefits 143.2.1. Convenience 143.2.2. Comfort 143.2.3. Casual Atmosphere 144. Market Analysis 164.1. Market Size and Growth 164.2. Trends Affecting the Market 204.2.1. Political Instability 204.2.2. Insecurity 214.2.3. Gas Price 214.3. Competitions 224.4. Barrier to Entry 225. Strategies and Implementations 235.1. SWOT Analysis 235.1.1. Strength 235.1.2. Weakness 235.1.3. Opportunity 235.1.4. Threats 235.2. Marketing Plan 245.2.1. Customers Research 245.2.2. Target Market 245.2.2.1. Customers 245.2.2.2. Sponsors 245.2.3. Positioning Statement 245.2.4. Product/Service Strategy 255.2.5. Pricing Strategy 265.2.6. Sales Strategy 265.2.7. Revenue Model 276. Management and Organization 296.1. Organizational Chart 296.2. Management Team 296.3. Payroll, Headcount and Projections 317. Financial Plan 327.1. Long-Term Bank Loan 327.2. Break-Even Analysis 337.3. Financial Statements 347.3.1. Projected Profit and Loss 347.3.2. Projected Balance Sheet 357.3.3. Projected Cash Flow 368. Appendixes 37References 42 | zh_TW |
| dc.format.extent | 1357733 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933052 | en_US |
| dc.subject (關鍵詞) | 公共運輸 | zh_TW |
| dc.subject (關鍵詞) | Public Transportation | en_US |
| dc.title (題名) | TransCity, Port-au-Prince 城市的公共運輸計劃 | zh_TW |
| dc.title (題名) | TransCity, A Convenient Public Transportation For Port-au-Prince City | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | • Strategic citywide spatial planning: A situational analysis of metropolitan Port-au-prince,Haiti file:///C:/Users/Saint-Preux/Downloads/strategic-citywide-spatial-planning-un-habitat,-2009.pdf• Institut Haitien de Statistique et d’Informatique : http://www.ihsi.ht/ • Ministere de l’Education Nationale et de la Formation Professionnelle : http://menfp.gouv.ht/• NationMaster : http://www.nationmaster.com/• Le Nouvelliste : www.nouvelliste.com• Wikipedia : www.wikipedia.org• Larry M. WALTHER & Christopher J.SKOUSEN: THE ACCOUNTING CYCLE. Ventus Publishing ApS, 2009, USA, 98 p.• Marco MONGIELLO: INTERNATIONAL FINANCIAL REPORTING. Ventus Publishing ApS,2009, USA, 53 p . | zh_TW |
