| dc.contributor.advisor | 蘇威傑 | zh_TW |
| dc.contributor.advisor | Su, Weichieh | en_US |
| dc.contributor.author (Authors) | 蘇和 | zh_TW |
| dc.contributor.author (Authors) | Astorga Solano, Jose B. | en_US |
| dc.creator (作者) | 蘇和 | zh_TW |
| dc.creator (作者) | Astorga Solano, Jose B. | en_US |
| dc.date (日期) | 2014 | en_US |
| dc.date.accessioned | 1-Jul-2015 14:49:29 (UTC+8) | - |
| dc.date.available | 1-Jul-2015 14:49:29 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Jul-2015 14:49:29 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933056 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76203 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933056 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 龍碧雅寶農 : 綠色農業專家，社區與農民之友 | zh_TW |
| dc.description.abstract (摘要) | Social enterprises are the solution to many of today’s global problems. Although great efforts have been made by nongovernmental organizations and charity, there is still a gap between the world’s most fortunate and less fortunate.In Nicaragua two of the biggest issues are malnourishment and waste management. Both reinforced by the amount of poverty in the country. LOMBRIABONO looks to bridge the gap in malnourishment while alleviating waste management in the country. LOMBRIABONO will involve the communities of the state of Carazo in waste management. The people of Carazo will recycle food waste and hand it to one of our partners in the markets. They in turn will receive payment in the form of food for their efforts and their waste. We will then collect the food waste, process it and turn it into vermicomposting, which is an organic fertilizer made with the use of red worms that presents many benefits to the soil, crops and overall health of the population, later selling the vermicomposting, vermicomposting tea and red worms to sustain our business model.The time is now for our product as people are catching on to the benefits of green agriculture. With the industry being in its embryonic stage, with the proper use of marketing and advertising we will reach thousands of households and bridge that gap caused by poverty all while inspiring other entrepreneurs to start similar ventures. | en_US |
| dc.description.tableofcontents | 1. Introduction 12. Literature Review 32.1. A Social Enterprise 32.2. The Process of Creating a Social Enterprise 42.3. Boundaries of Social Entrepreneurship 42.4. Characteristics of a Social Entrepreneur 52.5. Why the Need for Social Enterprises 62.6. The Problems That Social Enterprises Face 72.7. Business Model of a Social Enterprise 82.8. Examples of Social Entrepreneurship 93. Company Overview 123.1. Purpose 123.2. Mission 123.3. Vision 123.4. Objectives 123.4.1. General 123.4.2. Specific 123.5. Key Success Factors 133.6. Brand and Product Overview 133.7. Logo 143.8. Process of Vermicomposting 143.9. Waste for Food Program 154. Business Model 164.1. Value Proposition 164.1.1. Social Value Proposition 164.1.2. Impact Measures 164.1.3. Customer Value Proposition 164.2. Customer Segments 164.2.1. Customers 164.2.2. Beneficiaries 174.3. Channels 174.4. Revenue Streams 174.5. Key Partners 184.6. Key Activities 184.7. Key Resources 184.8. Cost Structure 194.9. Surplus 194.10. Type of Intervention 195. Marketing Plan 215.1. Market/Competitor Analysis 215.1.1. Market Description 215.1.2. Target Market 235.1.3. Competitor Analysis 245.1.4. Competitive Advantage 245.1.5. Positioning Map 265.2. Marketing Strategy 265.2.1. Product 265.2.2. Pricing 275.2.3. Placement 275.2.4. Promotion 286. Strategic Plan 306.1. External Analysis (Opportunities and Threats) 306.1.1. Porter’s Five Forces Analysis 316.2. Industry Life-Cycle Analysis 336.3. Internal Analysis (Competencies and Competitive Advantage) 336.4. SWOT 346.5. Business Level Strategy 347. Conclusion 36Works Cited 37Appendix 40 | zh_TW |
| dc.format.extent | 958075 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933056 | en_US |
| dc.subject (關鍵詞) | 蚯蚓堆肥 | zh_TW |
| dc.subject (關鍵詞) | 廚餘 | zh_TW |
| dc.subject (關鍵詞) | 紅線蟲 | zh_TW |
| dc.subject (關鍵詞) | Vermicomposting | en_US |
| dc.subject (關鍵詞) | Food Waste | en_US |
| dc.subject (關鍵詞) | Red Worm | en_US |
| dc.title (題名) | 龍碧雅寶農 : 綠色農業專家，社區與農民之友 | zh_TW |
| dc.title (題名) | Lombriabono: helping farmers and communities using green agriculture | en_US |
| dc.type (資料類型) | thesis | en |
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