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題名 傳統產業之跨國競爭策略之研究-以凱撒衛浴為例
The study of transnational competitive strategy in traditional industries
作者 陳玉娟
貢獻者 張士傑
Chang, Bill
陳玉娟
關鍵詞 多國籍企業
市場區隔策略
低成本策略
差異化策略
傳統產業
日期 2015
上傳時間 13-Jul-2015 11:10:26 (UTC+8)
摘要 自國際間的競爭愈來愈烈的狀況下，許多企業至國外設立子公司或分公司，以增加本身的競爭力，如何增加多國籍籍企業的競爭力以成為當今重要的議題之一。運用何種策略有助於企業的現行狀況，在策略的運用之下使企業得以發揮最大的功效。此策略對於未來的發展是否仍有功效，策略是否繼續延用，皆值得探討。\r\n本研究方法為個案公司分析，閱讀其個案公司公開資料資料，主要包含公開資訊觀測站的公開資訊包含財務報表、公開說明書、年報、重大訊息等公開資訊，而相關的資料，包含產業資料、產業現況、產業發展等各項資料。透過個案具體列舉各項策略經營策略及對於個案對象之影響，以及可能衍生之各項議題，作為深入探討本研究主題之依據。\r\n本研究之主要目的在探討多國籍企業之運用策略，包含該個案公司的產業特性及同業比較品牌定位優勢，如何運用策略完成企業預期的目標。本論文分析該個案公司以市場區隔策略以藍海策略作為發展，不拘泥於興建市場的區域，為個案公司開創新契機，至低成本國家設立子公司，執行低成本策略，以穩定個案公司獲利，致力於製程上及新品上研究發展，施行專業化策略，以差異化策略完成公司預期的目標，使得個案公司持續穩定獲利及業績向上成長，以支持運用策略之奏效。
第一章　緒論………………………………………………………………………1\r\n第一節 研究動機與目的……………………………………………………1\r\n第二節 研究方法……………………………………………………………2\r\n第三節　研究架構……………………………………………………………3\r\n第二章　文獻探討…………………………………………………………………6\r\n第三章　個案探討…………………………………………………………………30\r\n第一節 衛浴設備產業經營模式與現況……………………………………30\r\n第二節 衛浴設備同業比較說明……………………………………………35\r\n第三節 凱撒衛浴經營模式及運用策略……………………………………43\r\n第四節 市場區隔策略和低成本策略………………………………………50\r\n第五節 建立專業化優勢……………………………………………………56\r\n第六節 差異化策略與優勢…………………………………………………59\r\n第四章 結論與建議………………………………………………………………61\r\n第一節 結論…………………………………………………………………61\r\n第二節 建議…………………………………………………………………69\r\n參考文獻……………………………………………………………………………71
參考文獻 1.Jarillo,J.C.and Martinez,J.I.(1990).Different roles for subsidiaries:the case of multinational corporations in Spain.Strategic Management Journal,Vol.11:501-502.\r\n\r\n2.Taggart,J.M.(1998).Strategy shifts in MNC subsidiaries.Strategic Management Journal,Vol.19:663-681.\r\n\r\n3.Gupta,A.K.and Govindarajan,V.(1991).knowledge folws and the structure of control within multinational corporations .Academy of Management Review,Vol.16:768-792.\r\n\r\n4.凱撒衛浴公司著，2014，凱撒衛浴股份有限公司102年度年報。\r\n\r\n5.凱撒衛浴公司著，2013，凱撒衛浴股份有限公司公開說明書。\r\n\r\n6.何志峰，2011，國際企業：管理與策略，台北：華泰文化事業股份有限公司。\r\n\r\n7.Economist 1996.”All free traders now”December7, pp.23-25.\r\n\r\n8.Economist 2003.”Heading east” http://www.economist.com,March27.\r\n\r\n9.WTO(World Trade Organization), World Trade report,2009.\r\n\r\n10.Hitt, Michael A., Barbara W. Keats, and Samuel M. DeMarie. 1998.\"Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century \".Academy of Management Executive,12(4),pp22-24.\r\n\r\n11.Kim, Chan W. and Renee Mauborgne, 2005.\"value innovation : A leap into the blue ocean.\" the journal of Business Strategy,26(4),pp22-28.\r\n\r\n12.Morris, Betsy. 2006.\"The new rules.\" Fortune, July 24,pp.70-87.\r\n\r\n13.Schooler,　C.　1996.\"Cultural and socio-cultural explanations of cross-national psychological differences.\" Annual Review of Sociology,　22,pp.323-319.\r\n\r\n14.Turner,J.H.1997. The institutional order. New York:Addison-Wesley p.6.\r\n\r\n15.Oisen,M.E.1991. Societal Dynamics :Exploring Macrosociology Englewood Cliffs, NJ:Prentice-Hall p.35.\r\n\r\n16.Blau, Peter, and Otis Duncan. 1967. The American Occupational Structure. Hoboken, NJ:Wiley.\r\n\r\n17.Meyer, John W. 1977. \"The effects of education as an institution.\" American Journal of Sociology, 83, pp.55-77.\r\n\r\n18.Li,Peter.1993. \"how national context influences corporate stategy.\" advances in comparative international management, 8, pp.55-78.\r\n\r\n19.Rosenstein,Joseph,and Abdul Rasheed.1993. \"national comparisons in strategy.\" advances in international comparative management,pp-79-99.\r\n\r\n20.Hambrick,Donald C.,and James W. Fredrickson. 2005. \"Are you sure you have a strategy?\" Academy of management Executive, 19(4), pp.51-62.\r\n\r\n21.Porter, Michael E. 1990. Competitive advantage of nations .New York:Free Press.\r\n\r\n22.Porter, Michael E. 1985. Competitive Advantage：Creating and Sustaining Superior Performance. New York：Free Press.\r\n\r\n23.Thompson, Arthur A. Jr., A. j. Strickland III, and John E. Gamble.2007. Crafting and Executing Strategy. Homewood, IL:Mcgraw-Hill lrwin.\r\n\r\n24.Kakumanu, Prasad, and Anthony Protanova.2006. “Outsourcing :Its benefits, drawbacks and other related issues, Journal of American Academy of Business, September, 9(2), pp.1-7.\r\n\r\n25.Hill,Charles,W.l.Jones,and Gareth R. Jones. 2001.Strategic management Theory. Houghton Mifflin:Boston,p.137.\r\n\r\n26.Aaker, David A 1989. \"managing assets and skills :The key to sustainable competitive advantage .\" California Management Reviews, 31, pp. 91-106.\r\n\r\n27.Barney,J.B.1991. \"firm resources and sustained competitive advantage.\" journal of Management, 17, pp. 99-120.\r\n\r\n28.Thompson, Strickland, and Gamble; Yip,George S. 2002. Total Global Strategy II. NJ:Prentice Hall:Englewood Cliffs.\r\n\r\n29.Qian, G., L. Li, J. Li, and Z. Qian. 2008, \"Regional diversification and firm performance. journal of international Business Studies,39,pp.-197-214.\r\n\r\n30.Porter, Michael E. 1980. Competitive Strategy：Techniques for Analyzing industries and Competitors.New York：Free Press.\r\n\r\n31.Porter, Michael E. 1979. “How Competitive forces shape Strategy.”Harvard Business Review, 57, March-April, pp.137-145.\r\n\r\n32.Pearce, john A. II, and Richard B. Robinson Jr. 1994. strategic Management : Formulation, Implementation, and control. Burr Ridge, IL :Lrwin ; Tompson, Strickland, and Gamble\r\n\r\n33.W.J.Keegan and M.C.Green, Marketing, New Jersey: Pearson Prentice Hall,2005, pp.21-27.;Hill,op.cit.,pp-9-14.\r\n\r\n34.賴美譯，放棄高價位國際級飯店反而賺更多，台北：商業周刋，905期，2005年3月28日，pp.174-175。\r\n\r\n35.K. Gillespie, J.P. Jeannet, and H.D. Hennessey, Global Marketing:An Interactive Approach, New York: Houghton Mifflin Company,2004,pp-4-7.\r\n\r\n36.鄭紹成，2010，國際行銷管理，台北：前程文化事業有限公司。
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
102932170
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102932170
資料類型 thesis
dc.contributor.advisor 張士傑zh_TW
dc.contributor.advisor Chang, Billen_US
dc.contributor.author (Authors) 陳玉娟zh_TW
dc.creator (作者) 陳玉娟zh_TW
dc.date (日期) 2015en_US
dc.date.accessioned 13-Jul-2015 11:10:26 (UTC+8)-
dc.date.available 13-Jul-2015 11:10:26 (UTC+8)-
dc.date.issued (上傳時間) 13-Jul-2015 11:10:26 (UTC+8)-
dc.identifier (Other Identifiers) G0102932170en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=85275-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 102932170zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 自國際間的競爭愈來愈烈的狀況下，許多企業至國外設立子公司或分公司，以增加本身的競爭力，如何增加多國籍籍企業的競爭力以成為當今重要的議題之一。運用何種策略有助於企業的現行狀況，在策略的運用之下使企業得以發揮最大的功效。此策略對於未來的發展是否仍有功效，策略是否繼續延用，皆值得探討。\r\n本研究方法為個案公司分析，閱讀其個案公司公開資料資料，主要包含公開資訊觀測站的公開資訊包含財務報表、公開說明書、年報、重大訊息等公開資訊，而相關的資料，包含產業資料、產業現況、產業發展等各項資料。透過個案具體列舉各項策略經營策略及對於個案對象之影響，以及可能衍生之各項議題，作為深入探討本研究主題之依據。\r\n本研究之主要目的在探討多國籍企業之運用策略，包含該個案公司的產業特性及同業比較品牌定位優勢，如何運用策略完成企業預期的目標。本論文分析該個案公司以市場區隔策略以藍海策略作為發展，不拘泥於興建市場的區域，為個案公司開創新契機，至低成本國家設立子公司，執行低成本策略，以穩定個案公司獲利，致力於製程上及新品上研究發展，施行專業化策略，以差異化策略完成公司預期的目標，使得個案公司持續穩定獲利及業績向上成長，以支持運用策略之奏效。zh_TW
dc.description.abstract (摘要) 第一章　緒論………………………………………………………………………1\r\n第一節 研究動機與目的……………………………………………………1\r\n第二節 研究方法……………………………………………………………2\r\n第三節　研究架構……………………………………………………………3\r\n第二章　文獻探討…………………………………………………………………6\r\n第三章　個案探討…………………………………………………………………30\r\n第一節 衛浴設備產業經營模式與現況……………………………………30\r\n第二節 衛浴設備同業比較說明……………………………………………35\r\n第三節 凱撒衛浴經營模式及運用策略……………………………………43\r\n第四節 市場區隔策略和低成本策略………………………………………50\r\n第五節 建立專業化優勢……………………………………………………56\r\n第六節 差異化策略與優勢…………………………………………………59\r\n第四章 結論與建議………………………………………………………………61\r\n第一節 結論…………………………………………………………………61\r\n第二節 建議…………………………………………………………………69\r\n參考文獻……………………………………………………………………………71-
dc.description.tableofcontents 第一章　緒論………………………………………………………………………1\r\n第一節 研究動機與目的……………………………………………………1\r\n第二節 研究方法……………………………………………………………2\r\n第三節　研究架構……………………………………………………………3\r\n第二章　文獻探討…………………………………………………………………6\r\n第三章　個案探討…………………………………………………………………30\r\n第一節 衛浴設備產業經營模式與現況……………………………………30\r\n第二節 衛浴設備同業比較說明……………………………………………35\r\n第三節 凱撒衛浴經營模式及運用策略……………………………………43\r\n第四節 市場區隔策略和低成本策略………………………………………50\r\n第五節 建立專業化優勢……………………………………………………56\r\n第六節 差異化策略與優勢…………………………………………………59\r\n第四章 結論與建議………………………………………………………………61\r\n第一節 結論…………………………………………………………………61\r\n第二節 建議…………………………………………………………………69\r\n參考文獻……………………………………………………………………………71zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102932170en_US
dc.subject (關鍵詞) 多國籍企業zh_TW
dc.subject (關鍵詞) 市場區隔策略zh_TW
dc.subject (關鍵詞) 低成本策略zh_TW
dc.subject (關鍵詞) 差異化策略zh_TW
dc.subject (關鍵詞) 傳統產業zh_TW
dc.title (題名) 傳統產業之跨國競爭策略之研究-以凱撒衛浴為例zh_TW
dc.title (題名) The study of transnational competitive strategy in traditional industriesen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1.Jarillo,J.C.and Martinez,J.I.(1990).Different roles for subsidiaries:the case of multinational corporations in Spain.Strategic Management Journal,Vol.11:501-502.\r\n\r\n2.Taggart,J.M.(1998).Strategy shifts in MNC subsidiaries.Strategic Management Journal,Vol.19:663-681.\r\n\r\n3.Gupta,A.K.and Govindarajan,V.(1991).knowledge folws and the structure of control within multinational corporations .Academy of Management Review,Vol.16:768-792.\r\n\r\n4.凱撒衛浴公司著，2014，凱撒衛浴股份有限公司102年度年報。\r\n\r\n5.凱撒衛浴公司著，2013，凱撒衛浴股份有限公司公開說明書。\r\n\r\n6.何志峰，2011，國際企業：管理與策略，台北：華泰文化事業股份有限公司。\r\n\r\n7.Economist 1996.”All free traders now”December7, pp.23-25.\r\n\r\n8.Economist 2003.”Heading east” http://www.economist.com,March27.\r\n\r\n9.WTO(World Trade Organization), World Trade report,2009.\r\n\r\n10.Hitt, Michael A., Barbara W. Keats, and Samuel M. DeMarie. 1998.\"Navigating in the new competitive landscape: Building strategic flexibility and competitive advantage in the 21st century \".Academy of Management Executive,12(4),pp22-24.\r\n\r\n11.Kim, Chan W. and Renee Mauborgne, 2005.\"value innovation : A leap into the blue ocean.\" the journal of Business Strategy,26(4),pp22-28.\r\n\r\n12.Morris, Betsy. 2006.\"The new rules.\" Fortune, July 24,pp.70-87.\r\n\r\n13.Schooler,　C.　1996.\"Cultural and socio-cultural explanations of cross-national psychological differences.\" Annual Review of Sociology,　22,pp.323-319.\r\n\r\n14.Turner,J.H.1997. The institutional order. New York:Addison-Wesley p.6.\r\n\r\n15.Oisen,M.E.1991. Societal Dynamics :Exploring Macrosociology Englewood Cliffs, NJ:Prentice-Hall p.35.\r\n\r\n16.Blau, Peter, and Otis Duncan. 1967. The American Occupational Structure. Hoboken, NJ:Wiley.\r\n\r\n17.Meyer, John W. 1977. \"The effects of education as an institution.\" American Journal of Sociology, 83, pp.55-77.\r\n\r\n18.Li,Peter.1993. \"how national context influences corporate stategy.\" advances in comparative international management, 8, pp.55-78.\r\n\r\n19.Rosenstein,Joseph,and Abdul Rasheed.1993. \"national comparisons in strategy.\" advances in international comparative management,pp-79-99.\r\n\r\n20.Hambrick,Donald C.,and James W. Fredrickson. 2005. \"Are you sure you have a strategy?\" Academy of management Executive, 19(4), pp.51-62.\r\n\r\n21.Porter, Michael E. 1990. Competitive advantage of nations .New York:Free Press.\r\n\r\n22.Porter, Michael E. 1985. Competitive Advantage：Creating and Sustaining Superior Performance. New York：Free Press.\r\n\r\n23.Thompson, Arthur A. Jr., A. j. Strickland III, and John E. Gamble.2007. Crafting and Executing Strategy. Homewood, IL:Mcgraw-Hill lrwin.\r\n\r\n24.Kakumanu, Prasad, and Anthony Protanova.2006. “Outsourcing :Its benefits, drawbacks and other related issues, Journal of American Academy of Business, September, 9(2), pp.1-7.\r\n\r\n25.Hill,Charles,W.l.Jones,and Gareth R. Jones. 2001.Strategic management Theory. Houghton Mifflin:Boston,p.137.\r\n\r\n26.Aaker, David A 1989. \"managing assets and skills :The key to sustainable competitive advantage .\" California Management Reviews, 31, pp. 91-106.\r\n\r\n27.Barney,J.B.1991. \"firm resources and sustained competitive advantage.\" journal of Management, 17, pp. 99-120.\r\n\r\n28.Thompson, Strickland, and Gamble; Yip,George S. 2002. Total Global Strategy II. NJ:Prentice Hall:Englewood Cliffs.\r\n\r\n29.Qian, G., L. Li, J. Li, and Z. Qian. 2008, \"Regional diversification and firm performance. journal of international Business Studies,39,pp.-197-214.\r\n\r\n30.Porter, Michael E. 1980. Competitive Strategy：Techniques for Analyzing industries and Competitors.New York：Free Press.\r\n\r\n31.Porter, Michael E. 1979. “How Competitive forces shape Strategy.”Harvard Business Review, 57, March-April, pp.137-145.\r\n\r\n32.Pearce, john A. II, and Richard B. Robinson Jr. 1994. strategic Management : Formulation, Implementation, and control. Burr Ridge, IL :Lrwin ; Tompson, Strickland, and Gamble\r\n\r\n33.W.J.Keegan and M.C.Green, Marketing, New Jersey: Pearson Prentice Hall,2005, pp.21-27.;Hill,op.cit.,pp-9-14.\r\n\r\n34.賴美譯，放棄高價位國際級飯店反而賺更多，台北：商業周刋，905期，2005年3月28日，pp.174-175。\r\n\r\n35.K. Gillespie, J.P. Jeannet, and H.D. Hennessey, Global Marketing:An Interactive Approach, New York: Houghton Mifflin Company,2004,pp-4-7.\r\n\r\n36.鄭紹成，2010，國際行銷管理，台北：前程文化事業有限公司。zh_TW