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題名 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industry
作者 駱傳倫
Lo, Helen
貢獻者 何富年
Ho, Foo Nin
駱傳倫
Lo, Helen
關鍵詞 物聯網
automotive
lo T 生態系統
增值服務
商業模式
Internet of Things
Automotive
IoT Ecosystem
Value-added Services
Business Models
日期 2015
上傳時間 13-Jul-2015 11:10:47 (UTC+8)
摘要 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc. \nSmart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer.
參考文獻 Mckinseycom. (2015). Mckinseycom. Retrieved 15 June, 2015, from http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_car\nAutomotiveworldcom. (2015). Automotiveworldcom. Retrieved 15 June, 2015, from http://www.automotiveworld.com/megatrends-articles/always-always-connected-m2m-comes-auto-industry/\nBusinessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-2015-2\nVodafonecom. (2015). Vodafone Machine-to-Machine (M2M). Retrieved 15 June, 2015, from https://m2m.vodafone.com/cs/m2m/discover-m2m/industries/automotive?lhn=lhn\nWwwticom. (2015). Wwwticom. Retrieved 15 June, 2015, from http://www.ti.com/lit/ml/swrb028/swrb028.pdf\nCiscocom. (2015). Ciscocom. Retrieved 15 June, 2015, from http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf\nIotevolutionworldcom. (2015). Iotevolutionworldcom. Retrieved 15 June, 2015, from http://www.iotevolutionworld.com/m2m/articles/355278-connected-car-significant-enterprise-type-revenue-opportunity.htm\nTechco. (2014). Techco. Retrieved 15 June, 2015, from http://tech.co/application-developers-alliance-internet-of-things-car-2014-10\nWiredcom. (2015). WIRED. Retrieved 15 June, 2015, from http://www.wired.com/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/\nCiprcouk. (2014). The Conversation: powered by CIPR. Retrieved 15 June, 2015, from http://conversation.cipr.co.uk/2014/12/09/worldwide-ict-market-will-reach-3-8-trillion-2015/\nIbmbigdatahubcom. (2015). Ibmbigdatahubcom. Retrieved 15 June, 2015, from http://www.ibmbigdatahub.com/blog/how-internet-things-shaping-modern-business\nHbrorg. (2014). Harvard Business Review. Retrieved 15 June, 2015, from https://hbr.org/2014/07/how-the-internet-of-things-changes-business-models\nSlidesharenet. (2015). Slidesharenet. Retrieved 15 June, 2015, from http://www.slideshare.net/AditiTechnologies/how-internet-of-things-iot-is-reshaping-the-automotive-sector-infographic\nPostscapescom. (2015). Postscapes. Retrieved 15 June, 2015, from http://postscapes.com/internet-of-things-key-players-large-companies\nIntelcom. (2015). Intelcom. Retrieved 15 June, 2015, from http://download.intel.com/newsroom/kits/ces/2014/pdfs/CES_Auto_Backgrounder.pdf\nJahangir mohammed . (2015). How Connected Cars Have Established A New Ecosystem Powered By IoT. Retrieved 15 June, 2015, from http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/\nBosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/categories/internetofthings/2014/05/infographic-capitalizing-on-the-internet-of-things/\nAutoconnectedcarcom. (2015). Autoconnectedcarcom. Retrieved 15 June, 2015, from http://www.autoconnectedcar.com/definition-of-connected-car-what-is-the-connected-car-defined/\nBusinessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/r-ford-turns-back-to-microsoft-to-build-connected-car-services-2015-3\nThingworxcom. (2015). Thingworxcom. Retrieved 15 June, 2015, from http://www.thingworx.com/iot_partners/\nRackcdncom. (2015). Rackcdncom. Retrieved 15 June, 2015, from https://9d6c24ff0c3bd452d0d2-b14128b74f17407672a107fc81462a5a.ssl.cf1.rackcdn.com/whitepaper_pdfs/WP-SCR-101_3.pdf\nParksassociatescom. (2015). Parksassociatescom. Retrieved 15 June, 2015, from https://www.parksassociates.com/blog/article/apple-and-google-expand-their-ecosystems-to-the-car\nBmi-labch. (2015). Bmi-labch. Retrieved 15 June, 2015, from http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdf\nGsmacom. (2015). Gsmacom. Retrieved 15 June, 2015, from http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdf\nTowerswatsoncom. (2015). Towers Watson. Retrieved 15 June, 2015, from http://www.towerswatson.com/en/Insights/Newsletters/Global/Emphasis/2014/the-internet-of-things-is-transforming-the-insurance-industry\nCwcomtw. (2015). Cwcomtw. Retrieved 15 June, 2015, from http://english.cw.com.tw/article.do?action=show\nMobilegeekscom. (2014). Mobile Geeks. Retrieved 15 June, 2015, from http://www.mobilegeeks.com/acer-rolls-cloud-computing-partners-byoc-forum/\nBosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/the-internet-of-things/\nLinkedincom. (2015). LinkedIn Pulse. Retrieved 15 June, 2015, from https://www.linkedin.com/pulse/connected-car-impacts-automotive-aftermarket-robert-clark?trk=seokp_posts_primary_cluster_res_title\nSarwant singh. (2014). Forbes. Retrieved 15 June, 2015, from http://www.forbes.com/sites/sarwantsingh/2014/03/19/apple-in-cars-what-does-it-mean-for-the-car-industry-and-google/\nLucas mearian. (2015). Computerworld. Retrieved 15 June, 2015, from http://www.computerworld.com/article/2684298/once-your-cars-connected-to-the-internet-who-guards-your-privacy.html\nMachinetomachinemagazinecom. (2015). Machinetomachinemagazinecom. Retrieved 15 June, 2015, from http://www.machinetomachinemagazine.com/2015/02/16/apple-studies-electric-self-driving-connected-car/\nGartnercom. (2015). Gartnercom. Retrieved 15 June, 2015, from http://www.gartner.com/newsroom/id/2905717
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933007
103
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933007
資料類型 thesis
dc.contributor.advisor 何富年zh_TW
dc.contributor.advisor Ho, Foo Ninen_US
dc.contributor.author (Authors) 駱傳倫zh_TW
dc.contributor.author (Authors) Lo, Helenen_US
dc.creator (作者) 駱傳倫zh_TW
dc.creator (作者) Lo, Helenen_US
dc.date (日期) 2015en_US
dc.date.accessioned 13-Jul-2015 11:10:47 (UTC+8)-
dc.date.available 13-Jul-2015 11:10:47 (UTC+8)-
dc.date.issued (上傳時間) 13-Jul-2015 11:10:47 (UTC+8)-
dc.identifier (Other Identifiers) G0102933007en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=85280-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 102933007zh_TW
dc.description (描述) 103zh_TW
dc.description.abstract (摘要) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式zh_TW
dc.description.abstract (摘要) We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc. \nSmart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer.en_US
dc.description.tableofcontents 1. Introduction 1\n1.1. Purpose of Report 2\n1.2. Scope of Research 2\n1.3. Research Approach 2\n2. Overview of Information Communications Technology 3\n2.1. Evolution of IoT 4\n2.1.1. Definition of IoT 4\n2.2. History of IoT 5\n2.3. Current State of IoT 6\n2.4. In the Near Future 8\n3. Automotive and M2M Solutions 10\n3.1. Phases in Automotive IoT 12\n3.1.1. The Passive Monitoring Phase 12\n3.1.2. The Interaction Phase 13\n3.1.3. The Ambient Awareness Phase 13\n3.1.4. The Automation Phase 13\n3.2. The Sensitive Car 13\n3.3. The Connected Car 14\n4. Value Added Services in Automotive IoT 17\n4.1. Mobile Hotspot 17\n4.2. Over-the-Air Updates 17\n4.3. Infotainment 18\n4.4. Safety and Security 18\n4.5. Usage-based Insurance 19\n5. Analysis of Automotive IoT Business Models 21\n5.1. Freemium Business Model 22\n5.2. Customer Loyalty Business Model 22\n5.3. Hidden Revenue Business Model 22\n5.4. Leveraging Customer Data Business Model 23\n5.5. Open Business / Open Source Business Model 24\n5.6. Orchestration Business Model 24\n5.7. Pay Per Use / Car Sharing Business Model 24\n5.8. Solutions Provider Business Model 25\n6. Tech-Giants Entering Automotive IoT 27\n7. Taiwan’s Big-Small Approach 29\n8. Challenges and Implications 31\n8.1. Complexity and Costs 31\n8.2. Competition 31\n8.3. Lack of Standardization 32\n8.4. Privacy 33\n8.5. Time-to-Market 34\n9. Conclusions 35\n9.1. Top Services as Revenue Drivers 35\n9.2. Selecting the Right Model 35\n9.3. Collaborate or Die Ecosystem 36\n9.4. Define the Value Proposition 38\n10. Potential Opportunities in Automotive IoT 39\n10.1. Embedded versus Tethered 39\n10.2. Automotive Aftermarket Products 39\n10.3. Converging Technologies 40\n10.3.1. Vehicle-to-Home (V2H) 41\n10.3.2. Vehicle-to-Grid (V2G) 41\n10.3.3. Vehicle-to-Infrastructure (V2I) 41\n10.3.4. Vehicle-to-Retail (V2R) 41\n10.4. The Driverless Car 42\n10.5. Emerging Markets 44\n10.6. Growth Opportunities in Small Vehicles 45\n10.7. IoT Growth Opportunities 46\n11. Recommendations 48\n12. References 54zh_TW
dc.format.extent 2468878 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933007en_US
dc.subject (關鍵詞) 物聯網zh_TW
dc.subject (關鍵詞) automotivezh_TW
dc.subject (關鍵詞) lo T 生態系統zh_TW
dc.subject (關鍵詞) 增值服務zh_TW
dc.subject (關鍵詞) 商業模式zh_TW
dc.subject (關鍵詞) Internet of Thingsen_US
dc.subject (關鍵詞) Automotiveen_US
dc.subject (關鍵詞) IoT Ecosystemen_US
dc.subject (關鍵詞) Value-added Servicesen_US
dc.subject (關鍵詞) Business Modelsen_US
dc.title (題名) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式zh_TW
dc.title (題名) An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industryen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Mckinseycom. (2015). Mckinseycom. Retrieved 15 June, 2015, from http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_car\nAutomotiveworldcom. (2015). Automotiveworldcom. Retrieved 15 June, 2015, from http://www.automotiveworld.com/megatrends-articles/always-always-connected-m2m-comes-auto-industry/\nBusinessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-2015-2\nVodafonecom. (2015). Vodafone Machine-to-Machine (M2M). Retrieved 15 June, 2015, from https://m2m.vodafone.com/cs/m2m/discover-m2m/industries/automotive?lhn=lhn\nWwwticom. (2015). Wwwticom. Retrieved 15 June, 2015, from http://www.ti.com/lit/ml/swrb028/swrb028.pdf\nCiscocom. (2015). Ciscocom. Retrieved 15 June, 2015, from http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdf\nIotevolutionworldcom. (2015). Iotevolutionworldcom. Retrieved 15 June, 2015, from http://www.iotevolutionworld.com/m2m/articles/355278-connected-car-significant-enterprise-type-revenue-opportunity.htm\nTechco. (2014). Techco. Retrieved 15 June, 2015, from http://tech.co/application-developers-alliance-internet-of-things-car-2014-10\nWiredcom. (2015). WIRED. Retrieved 15 June, 2015, from http://www.wired.com/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/\nCiprcouk. (2014). The Conversation: powered by CIPR. Retrieved 15 June, 2015, from http://conversation.cipr.co.uk/2014/12/09/worldwide-ict-market-will-reach-3-8-trillion-2015/\nIbmbigdatahubcom. (2015). Ibmbigdatahubcom. Retrieved 15 June, 2015, from http://www.ibmbigdatahub.com/blog/how-internet-things-shaping-modern-business\nHbrorg. (2014). Harvard Business Review. Retrieved 15 June, 2015, from https://hbr.org/2014/07/how-the-internet-of-things-changes-business-models\nSlidesharenet. (2015). Slidesharenet. Retrieved 15 June, 2015, from http://www.slideshare.net/AditiTechnologies/how-internet-of-things-iot-is-reshaping-the-automotive-sector-infographic\nPostscapescom. (2015). Postscapes. Retrieved 15 June, 2015, from http://postscapes.com/internet-of-things-key-players-large-companies\nIntelcom. (2015). Intelcom. Retrieved 15 June, 2015, from http://download.intel.com/newsroom/kits/ces/2014/pdfs/CES_Auto_Backgrounder.pdf\nJahangir mohammed . (2015). How Connected Cars Have Established A New Ecosystem Powered By IoT. Retrieved 15 June, 2015, from http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/\nBosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/categories/internetofthings/2014/05/infographic-capitalizing-on-the-internet-of-things/\nAutoconnectedcarcom. (2015). Autoconnectedcarcom. Retrieved 15 June, 2015, from http://www.autoconnectedcar.com/definition-of-connected-car-what-is-the-connected-car-defined/\nBusinessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/r-ford-turns-back-to-microsoft-to-build-connected-car-services-2015-3\nThingworxcom. (2015). Thingworxcom. Retrieved 15 June, 2015, from http://www.thingworx.com/iot_partners/\nRackcdncom. (2015). Rackcdncom. Retrieved 15 June, 2015, from https://9d6c24ff0c3bd452d0d2-b14128b74f17407672a107fc81462a5a.ssl.cf1.rackcdn.com/whitepaper_pdfs/WP-SCR-101_3.pdf\nParksassociatescom. (2015). Parksassociatescom. Retrieved 15 June, 2015, from https://www.parksassociates.com/blog/article/apple-and-google-expand-their-ecosystems-to-the-car\nBmi-labch. (2015). Bmi-labch. Retrieved 15 June, 2015, from http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdf\nGsmacom. (2015). Gsmacom. Retrieved 15 June, 2015, from http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdf\nTowerswatsoncom. (2015). Towers Watson. Retrieved 15 June, 2015, from http://www.towerswatson.com/en/Insights/Newsletters/Global/Emphasis/2014/the-internet-of-things-is-transforming-the-insurance-industry\nCwcomtw. (2015). Cwcomtw. Retrieved 15 June, 2015, from http://english.cw.com.tw/article.do?action=show\nMobilegeekscom. (2014). Mobile Geeks. Retrieved 15 June, 2015, from http://www.mobilegeeks.com/acer-rolls-cloud-computing-partners-byoc-forum/\nBosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/the-internet-of-things/\nLinkedincom. (2015). LinkedIn Pulse. Retrieved 15 June, 2015, from https://www.linkedin.com/pulse/connected-car-impacts-automotive-aftermarket-robert-clark?trk=seokp_posts_primary_cluster_res_title\nSarwant singh. (2014). Forbes. Retrieved 15 June, 2015, from http://www.forbes.com/sites/sarwantsingh/2014/03/19/apple-in-cars-what-does-it-mean-for-the-car-industry-and-google/\nLucas mearian. (2015). Computerworld. Retrieved 15 June, 2015, from http://www.computerworld.com/article/2684298/once-your-cars-connected-to-the-internet-who-guards-your-privacy.html\nMachinetomachinemagazinecom. (2015). Machinetomachinemagazinecom. Retrieved 15 June, 2015, from http://www.machinetomachinemagazine.com/2015/02/16/apple-studies-electric-self-driving-connected-car/\nGartnercom. (2015). Gartnercom. Retrieved 15 June, 2015, from http://www.gartner.com/newsroom/id/2905717zh_TW