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題名 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industry作者 駱傳倫
Lo, Helen貢獻者 何富年
Ho, Foo Nin
駱傳倫
Lo, Helen關鍵詞 物聯網
automotive
lo T 生態系統
增值服務
商業模式
Internet of Things
Automotive
IoT Ecosystem
Value-added Services
Business Models日期 2015 上傳時間 13-Jul-2015 11:10:47 (UTC+8) 摘要 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc. Smart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer.參考文獻 Mckinseycom. (2015). Mckinseycom. Retrieved 15 June, 2015, from http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_carAutomotiveworldcom. (2015). Automotiveworldcom. Retrieved 15 June, 2015, from http://www.automotiveworld.com/megatrends-articles/always-always-connected-m2m-comes-auto-industry/Businessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-2015-2Vodafonecom. (2015). Vodafone Machine-to-Machine (M2M). Retrieved 15 June, 2015, from https://m2m.vodafone.com/cs/m2m/discover-m2m/industries/automotive?lhn=lhnWwwticom. (2015). Wwwticom. Retrieved 15 June, 2015, from http://www.ti.com/lit/ml/swrb028/swrb028.pdfCiscocom. (2015). Ciscocom. Retrieved 15 June, 2015, from http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdfIotevolutionworldcom. (2015). Iotevolutionworldcom. Retrieved 15 June, 2015, from http://www.iotevolutionworld.com/m2m/articles/355278-connected-car-significant-enterprise-type-revenue-opportunity.htmTechco. (2014). Techco. Retrieved 15 June, 2015, from http://tech.co/application-developers-alliance-internet-of-things-car-2014-10Wiredcom. (2015). WIRED. Retrieved 15 June, 2015, from http://www.wired.com/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/Ciprcouk. (2014). The Conversation: powered by CIPR. Retrieved 15 June, 2015, from http://conversation.cipr.co.uk/2014/12/09/worldwide-ict-market-will-reach-3-8-trillion-2015/Ibmbigdatahubcom. (2015). Ibmbigdatahubcom. Retrieved 15 June, 2015, from http://www.ibmbigdatahub.com/blog/how-internet-things-shaping-modern-businessHbrorg. (2014). Harvard Business Review. Retrieved 15 June, 2015, from https://hbr.org/2014/07/how-the-internet-of-things-changes-business-modelsSlidesharenet. (2015). Slidesharenet. Retrieved 15 June, 2015, from http://www.slideshare.net/AditiTechnologies/how-internet-of-things-iot-is-reshaping-the-automotive-sector-infographicPostscapescom. (2015). Postscapes. Retrieved 15 June, 2015, from http://postscapes.com/internet-of-things-key-players-large-companiesIntelcom. (2015). Intelcom. Retrieved 15 June, 2015, from http://download.intel.com/newsroom/kits/ces/2014/pdfs/CES_Auto_Backgrounder.pdfJahangir mohammed . (2015). How Connected Cars Have Established A New Ecosystem Powered By IoT. Retrieved 15 June, 2015, from http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/Bosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/categories/internetofthings/2014/05/infographic-capitalizing-on-the-internet-of-things/Autoconnectedcarcom. (2015). Autoconnectedcarcom. Retrieved 15 June, 2015, from http://www.autoconnectedcar.com/definition-of-connected-car-what-is-the-connected-car-defined/Businessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/r-ford-turns-back-to-microsoft-to-build-connected-car-services-2015-3Thingworxcom. (2015). Thingworxcom. Retrieved 15 June, 2015, from http://www.thingworx.com/iot_partners/Rackcdncom. (2015). Rackcdncom. Retrieved 15 June, 2015, from https://9d6c24ff0c3bd452d0d2-b14128b74f17407672a107fc81462a5a.ssl.cf1.rackcdn.com/whitepaper_pdfs/WP-SCR-101_3.pdfParksassociatescom. (2015). Parksassociatescom. Retrieved 15 June, 2015, from https://www.parksassociates.com/blog/article/apple-and-google-expand-their-ecosystems-to-the-carBmi-labch. (2015). Bmi-labch. Retrieved 15 June, 2015, from http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdfGsmacom. (2015). Gsmacom. Retrieved 15 June, 2015, from http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfTowerswatsoncom. (2015). Towers Watson. Retrieved 15 June, 2015, from http://www.towerswatson.com/en/Insights/Newsletters/Global/Emphasis/2014/the-internet-of-things-is-transforming-the-insurance-industryCwcomtw. (2015). Cwcomtw. Retrieved 15 June, 2015, from http://english.cw.com.tw/article.do?action=showMobilegeekscom. (2014). Mobile Geeks. Retrieved 15 June, 2015, from http://www.mobilegeeks.com/acer-rolls-cloud-computing-partners-byoc-forum/Bosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/the-internet-of-things/Linkedincom. (2015). LinkedIn Pulse. Retrieved 15 June, 2015, from https://www.linkedin.com/pulse/connected-car-impacts-automotive-aftermarket-robert-clark?trk=seokp_posts_primary_cluster_res_titleSarwant singh. (2014). Forbes. Retrieved 15 June, 2015, from http://www.forbes.com/sites/sarwantsingh/2014/03/19/apple-in-cars-what-does-it-mean-for-the-car-industry-and-google/Lucas mearian. (2015). Computerworld. Retrieved 15 June, 2015, from http://www.computerworld.com/article/2684298/once-your-cars-connected-to-the-internet-who-guards-your-privacy.htmlMachinetomachinemagazinecom. (2015). Machinetomachinemagazinecom. Retrieved 15 June, 2015, from http://www.machinetomachinemagazine.com/2015/02/16/apple-studies-electric-self-driving-connected-car/Gartnercom. (2015). Gartnercom. Retrieved 15 June, 2015, from http://www.gartner.com/newsroom/id/2905717 描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
102933007
103資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102933007 資料類型 thesis dc.contributor.advisor 何富年 zh_TW dc.contributor.advisor Ho, Foo Nin en_US dc.contributor.author (Authors) 駱傳倫 zh_TW dc.contributor.author (Authors) Lo, Helen en_US dc.creator (作者) 駱傳倫 zh_TW dc.creator (作者) Lo, Helen en_US dc.date (日期) 2015 en_US dc.date.accessioned 13-Jul-2015 11:10:47 (UTC+8) - dc.date.available 13-Jul-2015 11:10:47 (UTC+8) - dc.date.issued (上傳時間) 13-Jul-2015 11:10:47 (UTC+8) - dc.identifier (Other Identifiers) G0102933007 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76446 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際經營管理英語碩士學位學程(IMBA) zh_TW dc.description (描述) 102933007 zh_TW dc.description (描述) 103 zh_TW dc.description.abstract (摘要) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式 zh_TW dc.description.abstract (摘要) We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc. Smart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer. en_US dc.description.tableofcontents 1. Introduction 11.1. Purpose of Report 21.2. Scope of Research 21.3. Research Approach 22. Overview of Information Communications Technology 32.1. Evolution of IoT 42.1.1. Definition of IoT 42.2. History of IoT 52.3. Current State of IoT 62.4. In the Near Future 83. Automotive and M2M Solutions 103.1. Phases in Automotive IoT 123.1.1. The Passive Monitoring Phase 123.1.2. The Interaction Phase 133.1.3. The Ambient Awareness Phase 133.1.4. The Automation Phase 133.2. The Sensitive Car 133.3. The Connected Car 144. Value Added Services in Automotive IoT 174.1. Mobile Hotspot 174.2. Over-the-Air Updates 174.3. Infotainment 184.4. Safety and Security 184.5. Usage-based Insurance 195. Analysis of Automotive IoT Business Models 215.1. Freemium Business Model 225.2. Customer Loyalty Business Model 225.3. Hidden Revenue Business Model 225.4. Leveraging Customer Data Business Model 235.5. Open Business / Open Source Business Model 245.6. Orchestration Business Model 245.7. Pay Per Use / Car Sharing Business Model 245.8. Solutions Provider Business Model 256. Tech-Giants Entering Automotive IoT 277. Taiwan’s Big-Small Approach 298. Challenges and Implications 318.1. Complexity and Costs 318.2. Competition 318.3. Lack of Standardization 328.4. Privacy 338.5. Time-to-Market 349. Conclusions 359.1. Top Services as Revenue Drivers 359.2. Selecting the Right Model 359.3. Collaborate or Die Ecosystem 369.4. Define the Value Proposition 3810. Potential Opportunities in Automotive IoT 3910.1. Embedded versus Tethered 3910.2. Automotive Aftermarket Products 3910.3. Converging Technologies 4010.3.1. Vehicle-to-Home (V2H) 4110.3.2. Vehicle-to-Grid (V2G) 4110.3.3. Vehicle-to-Infrastructure (V2I) 4110.3.4. Vehicle-to-Retail (V2R) 4110.4. The Driverless Car 4210.5. Emerging Markets 4410.6. Growth Opportunities in Small Vehicles 4510.7. IoT Growth Opportunities 4611. Recommendations 4812. References 54 zh_TW dc.format.extent 2468878 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102933007 en_US dc.subject (關鍵詞) 物聯網 zh_TW dc.subject (關鍵詞) automotive zh_TW dc.subject (關鍵詞) lo T 生態系統 zh_TW dc.subject (關鍵詞) 增值服務 zh_TW dc.subject (關鍵詞) 商業模式 zh_TW dc.subject (關鍵詞) Internet of Things en_US dc.subject (關鍵詞) Automotive en_US dc.subject (關鍵詞) IoT Ecosystem en_US dc.subject (關鍵詞) Value-added Services en_US dc.subject (關鍵詞) Business Models en_US dc.title (題名) 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式 zh_TW dc.title (題名) An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industry en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Mckinseycom. (2015). Mckinseycom. Retrieved 15 June, 2015, from http://www.mckinsey.com/insights/manufacturing/whats_driving_the_connected_carAutomotiveworldcom. (2015). Automotiveworldcom. Retrieved 15 June, 2015, from http://www.automotiveworld.com/megatrends-articles/always-always-connected-m2m-comes-auto-industry/Businessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-2015-2Vodafonecom. (2015). Vodafone Machine-to-Machine (M2M). Retrieved 15 June, 2015, from https://m2m.vodafone.com/cs/m2m/discover-m2m/industries/automotive?lhn=lhnWwwticom. (2015). Wwwticom. Retrieved 15 June, 2015, from http://www.ti.com/lit/ml/swrb028/swrb028.pdfCiscocom. (2015). Ciscocom. Retrieved 15 June, 2015, from http://www.cisco.com/web/about/ac79/docs/innov/IoT_IBSG_0411FINAL.pdfIotevolutionworldcom. (2015). Iotevolutionworldcom. Retrieved 15 June, 2015, from http://www.iotevolutionworld.com/m2m/articles/355278-connected-car-significant-enterprise-type-revenue-opportunity.htmTechco. (2014). Techco. Retrieved 15 June, 2015, from http://tech.co/application-developers-alliance-internet-of-things-car-2014-10Wiredcom. (2015). WIRED. Retrieved 15 June, 2015, from http://www.wired.com/2013/01/forget-the-internet-of-things-here-comes-the-internet-of-cars/Ciprcouk. (2014). The Conversation: powered by CIPR. Retrieved 15 June, 2015, from http://conversation.cipr.co.uk/2014/12/09/worldwide-ict-market-will-reach-3-8-trillion-2015/Ibmbigdatahubcom. (2015). Ibmbigdatahubcom. Retrieved 15 June, 2015, from http://www.ibmbigdatahub.com/blog/how-internet-things-shaping-modern-businessHbrorg. (2014). Harvard Business Review. Retrieved 15 June, 2015, from https://hbr.org/2014/07/how-the-internet-of-things-changes-business-modelsSlidesharenet. (2015). Slidesharenet. Retrieved 15 June, 2015, from http://www.slideshare.net/AditiTechnologies/how-internet-of-things-iot-is-reshaping-the-automotive-sector-infographicPostscapescom. (2015). Postscapes. Retrieved 15 June, 2015, from http://postscapes.com/internet-of-things-key-players-large-companiesIntelcom. (2015). Intelcom. Retrieved 15 June, 2015, from http://download.intel.com/newsroom/kits/ces/2014/pdfs/CES_Auto_Backgrounder.pdfJahangir mohammed . (2015). How Connected Cars Have Established A New Ecosystem Powered By IoT. Retrieved 15 June, 2015, from http://techcrunch.com/2015/01/31/how-connected-cars-have-established-a-new-ecosystem-powered-by-iot/Bosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/categories/internetofthings/2014/05/infographic-capitalizing-on-the-internet-of-things/Autoconnectedcarcom. (2015). Autoconnectedcarcom. Retrieved 15 June, 2015, from http://www.autoconnectedcar.com/definition-of-connected-car-what-is-the-connected-car-defined/Businessinsidercom. (2015). Business Insider. Retrieved 15 June, 2015, from http://www.businessinsider.com/r-ford-turns-back-to-microsoft-to-build-connected-car-services-2015-3Thingworxcom. (2015). Thingworxcom. Retrieved 15 June, 2015, from http://www.thingworx.com/iot_partners/Rackcdncom. (2015). Rackcdncom. Retrieved 15 June, 2015, from https://9d6c24ff0c3bd452d0d2-b14128b74f17407672a107fc81462a5a.ssl.cf1.rackcdn.com/whitepaper_pdfs/WP-SCR-101_3.pdfParksassociatescom. (2015). Parksassociatescom. Retrieved 15 June, 2015, from https://www.parksassociates.com/blog/article/apple-and-google-expand-their-ecosystems-to-the-carBmi-labch. (2015). Bmi-labch. Retrieved 15 June, 2015, from http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdfGsmacom. (2015). Gsmacom. Retrieved 15 June, 2015, from http://www.gsma.com/connectedliving/wp-content/uploads/2012/05/GSMA-Connected-Cars-Business-Model-Innovation1.pdfTowerswatsoncom. (2015). Towers Watson. Retrieved 15 June, 2015, from http://www.towerswatson.com/en/Insights/Newsletters/Global/Emphasis/2014/the-internet-of-things-is-transforming-the-insurance-industryCwcomtw. (2015). Cwcomtw. Retrieved 15 June, 2015, from http://english.cw.com.tw/article.do?action=showMobilegeekscom. (2014). Mobile Geeks. Retrieved 15 June, 2015, from http://www.mobilegeeks.com/acer-rolls-cloud-computing-partners-byoc-forum/Bosch-sicom. (2015). Bosch-sicom. Retrieved 15 June, 2015, from http://blog.bosch-si.com/the-internet-of-things/Linkedincom. (2015). LinkedIn Pulse. Retrieved 15 June, 2015, from https://www.linkedin.com/pulse/connected-car-impacts-automotive-aftermarket-robert-clark?trk=seokp_posts_primary_cluster_res_titleSarwant singh. (2014). Forbes. Retrieved 15 June, 2015, from http://www.forbes.com/sites/sarwantsingh/2014/03/19/apple-in-cars-what-does-it-mean-for-the-car-industry-and-google/Lucas mearian. (2015). Computerworld. Retrieved 15 June, 2015, from http://www.computerworld.com/article/2684298/once-your-cars-connected-to-the-internet-who-guards-your-privacy.htmlMachinetomachinemagazinecom. (2015). Machinetomachinemagazinecom. Retrieved 15 June, 2015, from http://www.machinetomachinemagazine.com/2015/02/16/apple-studies-electric-self-driving-connected-car/Gartnercom. (2015). Gartnercom. Retrieved 15 June, 2015, from http://www.gartner.com/newsroom/id/2905717 zh_TW
