| dc.contributor.advisor | 吳文傑 | zh_TW |
| dc.contributor.advisor | Wu, Jack | en_US |
| dc.contributor.author (Authors) | 潘方砥 | zh_TW |
| dc.contributor.author (Authors) | Prudot, Juan | en_US |
| dc.creator (作者) | 潘方砥 | zh_TW |
| dc.creator (作者) | Prudot, Juan | en_US |
| dc.date (日期) | 2015 | en_US |
| dc.date.accessioned | 13-Jul-2015 11:11:08 (UTC+8) | - |
| dc.date.available | 13-Jul-2015 11:11:08 (UTC+8) | - |
| dc.date.issued (上傳時間) | 13-Jul-2015 11:11:08 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933046 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76448 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933046 | zh_TW |
| dc.description (描述) | 103 | zh_TW |
| dc.description.abstract (摘要) | 重塑組織文化以改進公司績效:一個關於洪都拉斯小型電腦軟體公司的研究 | zh_TW |
| dc.description.abstract (摘要) | Organizational culture is made up of values, norms beliefs and attitudes that are commonly transmitted through stories, myths, and language that people in an organization use. These do not necessarily match the expectation of the managers of a business or the written policies. Yet, culture is so powerful that individuals follow it without thinking and has an impact on company’s performance. For that reason, this thesis looks into the current organizational culture and improvement opportunities for a small software company in Honduras: SAF Soluciones. It is a family-run business started by my father. I have worked in it for 10 years and have had both operational and managerial roles. First, two organizational culture model are presented: the levels of culture by Schein (2004) and the cultural traits by Dennison (1990). These provide the theoretical context to later asses SAF Soluciones’ culture and finally provide a practical framework to improve it. | en_US |
| dc.description.abstract (摘要) | 1. Introduction 1 1.1. Background 1 1.2. Problem Discussion 2 1.3. Aims and Objectives 2 1.4. Outline of Thesis 3 2. Organizational Culture 4 2.1. Definitions 4 2.2. Levels of Culture 5 2.3. Model of Organizational Culture by Denison 7 2.4. Organizational Culture and Performance 8 3. Case Study: SAF Soluciones 11 3.1. Company Overview and History 11 3.2. Products and Services 13 3.2.1. Customer Base 14 3.3. Current Cultural Traits and Performance 15 3.3.1. Leadership 15 3.3.2. Mission 17 3.3.3. Involvement 18 3.3.4. Consistency 19 3.3.5. Adaptability 20 3.4. Influence of Organizational Culture in Functional Strategies 20 3.4.1. Marketing 20 3.4.2. Research and Development 22 3.4.3. Customer Experience 23 3.5. Influence of Organizational Culture Influence in Business Level Strategies 24 4. Practical Framework 27 4.1. Implementation Planning Reference 29 4.2. Cost and Benefits 31 5. Conclusions 34 6. References 36 7. Appendix 38 7.1. Appendix A. SAF Soluciones’ Profitability in Last 5 years 38 7.2. Appendix B. ustomer Issues Resolved by SAF Soluciones 39 | - |
| dc.description.tableofcontents | 1. Introduction 1 1.1. Background 1 1.2. Problem Discussion 2 1.3. Aims and Objectives 2 1.4. Outline of Thesis 3 2. Organizational Culture 4 2.1. Definitions 4 2.2. Levels of Culture 5 2.3. Model of Organizational Culture by Denison 7 2.4. Organizational Culture and Performance 8 3. Case Study: SAF Soluciones 11 3.1. Company Overview and History 11 3.2. Products and Services 13 3.2.1. Customer Base 14 3.3. Current Cultural Traits and Performance 15 3.3.1. Leadership 15 3.3.2. Mission 17 3.3.3. Involvement 18 3.3.4. Consistency 19 3.3.5. Adaptability 20 3.4. Influence of Organizational Culture in Functional Strategies 20 3.4.1. Marketing 20 3.4.2. Research and Development 22 3.4.3. Customer Experience 23 3.5. Influence of Organizational Culture Influence in Business Level Strategies 24 4. Practical Framework 27 4.1. Implementation Planning Reference 29 4.2. Cost and Benefits 31 5. Conclusions 34 6. References 36 7. Appendix 38 7.1. Appendix A. SAF Soluciones’ Profitability in Last 5 years 38 7.2. Appendix B. Customer Issues Resolved by SAF Soluciones 39 | zh_TW |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933046 | en_US |
| dc.subject (關鍵詞) | 組織文化 | zh_TW |
| dc.subject (關鍵詞) | 組織績效 | zh_TW |
| dc.subject (關鍵詞) | 經營策略 | zh_TW |
| dc.subject (關鍵詞) | Organizational Culture | en_US |
| dc.subject (關鍵詞) | Organizational Performance | en_US |
| dc.subject (關鍵詞) | Corporate Strategy | en_US |
| dc.title (題名) | 重塑組織文化以改進公司績效:一個關於洪都拉斯小型電腦軟體公司的研究 | zh_TW |
| dc.title (題名) | Reshaping Organizational Culture to Improve Company Performance: A Project for a Small Software Company in Honduras | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | Alvesson, M. (2002). Understanding Organizational Culture. London: Sage Publications Ltd. Barsade, S. (2002). The Ripple Effect: Emotional Contagion and Its Influence on Group Behavior. Yale University Buono, A.F (1985), “When cultures collide: the anatomy of a merger”, Human Relations, Vol. 38 No. 5. Cameron, K.S., and R.E. Quinn (1999). Diagnosing and Changing Organizational Culture. Addison-Wesley Chen, L. (2004). Examining the effect of organization culture and leadership behaviors on organizational commitment, job satisfaction and job performance at small and middle firms of Taiwan. Journal of American Academy of Business Cole, L. E., & Cole, M. S. (2005). Employee satisfaction and organizational performance: A summary of key findings from applied psychology Retrieved March 02, 2015, from http://www.Teammax.net/files/LiteratureReview.pdf Collins, J. (2001), Good to Great: Why Some Companies Make the Leap... and Others Don`t, Harper Collins. Denison, D. R. (1990). Corporate Culture and organizational effectiveness. John Wiley & Sons, New York, NY. Denison, D. R. (2012). Leading Culture Change in Global Organizations: Aligning Culture and Strategy. San Francisco: Jossey-Bass. Ericksen, J., & Dyer, L. (2005). Toward a strategic human resource management model of high reliability organizational performance. International Journal of Human Resource Management Gilley J. W., Dean P., Bierema L. (2008). Philosophy and Practice of Organizational Learning, Performance and Change. Basic Books. Kotter, J.P. and Heskett, J. L. (1992). Corporate Culture and Performance, Free Press, New York. L. Smircich (1983). Concepts of Culture and Organizational Analysis. Administrative Science Quarterly28 Marcoulides, G.A., Heck , R.H. (1993) Organizational Culture and Performance: Proposing and Testing a Model. INFORMS Richards, M. D. (1986), Setting Strategic Goals and Objectives. Gallup (2008), Q12® Meta-Analysis Rose, R.C., Kumar, N., Abdullah, H., Ling, G.Y. (2008). Organizational Culture as a Root of Performance Improvement. Research and Recommendations. Contemporary Management Research. Schein, E.H. (2004). Organizational Culture and Leadership, 3rd Edition, San Francisco; Jossey-Bass. Schein, E. H. (2009). The corporate culture survival guide. San Francisco: Jossey-Bass Publishers. Peters T. J. and Waterman R. H., (1982). In Search of Excellence: Lessons from America’s Best-Run Companies. New York: Harper & Row. | zh_TW |
