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題名 The third-person effects of political attack ads in the 2004 U.S. presidential election
作者 Wei, R.;Lo, Ven-Hwei
羅文輝
貢獻者 新聞系
日期 2007
上傳時間 13-Jul-2015 16:55:50 (UTC+8)
摘要 This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions. Copyright © 2007, Lawrence Erlbaum Associates, Inc.
關聯 Media Psychology, 9(2), 367-388
資料類型 article
DOI http://dx.doi.org/10.1080/15213260701291338
dc.contributor 新聞系
dc.creator (作者) Wei, R.;Lo, Ven-Hwei
dc.creator (作者) 羅文輝zh_TW
dc.date (日期) 2007
dc.date.accessioned 13-Jul-2015 16:55:50 (UTC+8)-
dc.date.available 13-Jul-2015 16:55:50 (UTC+8)-
dc.date.issued (上傳時間) 13-Jul-2015 16:55:50 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/76539-
dc.description.abstract (摘要) This study examines the indirect effects of extensive negative political attack ads in the 2004 presidential election from a third-person effects perspective. Results of a survey using a probability sample of 496 college students indicate that these students believe attack ads harm others more than themselves. Moreover, the respondents tended to perceive attack ads in traditional media to have a greater harmful effect on self and others than attack ads on the Internet. Contingent factors that account for the magnitude of third-person effects include social distance and knowledge. Further, exposure to attack ads was found to be the strongest predictor of perceived harms of such ads on self and others, but only perceived harm on others is a significant predictor of support for restrictions on attack ads. The study contributes to research on the third-person effect by testing perceived harms of attack ads on self and others separately on likelihood to support restrictions. Copyright © 2007, Lawrence Erlbaum Associates, Inc.
dc.format.extent 150683 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) Media Psychology, 9(2), 367-388
dc.title (題名) The third-person effects of political attack ads in the 2004 U.S. presidential election
dc.type (資料類型) articleen
dc.identifier.doi (DOI) 10.1080/15213260701291338en_US
dc.doi.uri (DOI) http://dx.doi.org/10.1080/15213260701291338en_US