| dc.contributor | 廣告系;新聞系 | |
| dc.creator (作者) | Chang, Chingching;Lo, Ven-Hwei | |
| dc.creator (作者) | 張卿卿;羅文輝 | zh_TW |
| dc.date (日期) | 2007-10 | |
| dc.date.accessioned | 13-Jul-2015 17:03:15 (UTC+8) | - |
| dc.date.available | 13-Jul-2015 17:03:15 (UTC+8) | - |
| dc.date.issued (上傳時間) | 13-Jul-2015 17:03:15 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76545 | - |
| dc.description.abstract (摘要) | Developing usage and gratification theories, this paper explored the content of political call-in shows and audiences` viewing motives. The content analysis indicated that call-in programs in Taiwan exhibited the following aspects: (1) they discussed more breaking news than general public policies; (2) they contained party biases; and (3) they framed topics in a negative light. With regard to these findings, we propose that there are three major motives for watching political call-in programs: seeking knowledge, looking for party identification and serving as entertainment. A telephone survey found that seeking knowledge was a significant predictor of viewing frequency. In addition, age and education predicted the degree to which viewers sought knowledge from watching call-in programs. Party identification forecasted the degree to which viewers sought identification from watching these programs. | |
| dc.format.extent | 503970 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Mass Communication Research, 93, 83-139 | |
| dc.title (題名) | The pursuit of knowledge, identification or entertainment? An exploration of political call-in program content and audiences` viewing motives | |
| dc.type (資料類型) | article | en |
