| dc.contributor.advisor | 劉助 | zh_TW |
| dc.contributor.advisor | Liu, James | en_US |
| dc.contributor.author (Authors) | 賀尚 | zh_TW |
| dc.contributor.author (Authors) | Herve Sione | en_US |
| dc.creator (作者) | 賀尚 | zh_TW |
| dc.creator (作者) | Sione, Herve | en_US |
| dc.date (日期) | 2015 | en_US |
| dc.date.accessioned | 27-Jul-2015 11:25:46 (UTC+8) | - |
| dc.date.available | 27-Jul-2015 11:25:46 (UTC+8) | - |
| dc.date.issued (上傳時間) | 27-Jul-2015 11:25:46 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102933050 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/76890 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 102933050 | zh_TW |
| dc.description.abstract (摘要) | 無 | zh_TW |
| dc.description.abstract (摘要) | Burkina Faso like many other West African countries faces an increasing rice consumption trend mainly driven by urban demand and population growth. On average the current local annual demand is 400,000 Tons of milled rice which represent a 200 million USD business per year. However local production is still lower than demand. Around 60% of the national demand is supplied with imports from countries like, Thailand, Vietnam, and Pakistan.Local demand is expected to grow at an annual rate of 5.6% for the in the coming years and our main goal is to take advantage of the current favorable environment in the local rice industry by capturing at least 1% of the target market. The challenge is to produce and market good quality rice that meets consumer’s tastes and price requirements at a low cost possible. Therefore we will outsource the farming and the processing of the raw material to selected qualified partners. Our role is to provide technical assistance to our partners to improve the yields, reduce the costs, and improve the quality of the final product which will be marketed in a selected network of wholesalers and retailers. The gain in profitability will be shared with all our partners to create a win-win and sustainable business relationship.The financial analysis performed indicates that the business is profitable within a 5 years period with a NPV of 20,353,657 FCFA. | en_US |
| dc.description.tableofcontents | 1. Executive summary 11.1. Company brand name 11.2. Industry 11.3. Business model 11.4. Location 11.5. Vision 11.6. Mission 21.7. Profile of company’s management 21.8. Objectives 21.9. Financial requirements 32. The Business overview 42.1. Business background 42.2. Products 62.3. Market 63. Market Analysis 73.1. Industry overview 73.1.1. The local rice value chain 73.1.2. The input suppliers 83.1.3. The farmers or producers of paddy rice 83.1.4. The processors 83.1.5. The distributors 93.2. Customers 103.3. Regulations in rice trade 103.4. PEST analysis 103.4.1. Political 103.4.2. Economical 113.4.3. Social 113.4.4. Technological 123.5. Porter five forces analysis 123.5.1. Threat of new entrants-Medium 123.5.2. Competitive rivalry: Medium 133.5.3. Bargaining power of buyers: high 143.5.4. Bargaining power of suppliers: high 143.5.5. Threat of substitute products: low 153.6. Competitors analysis 153.6.1. Rice importers 163.6.2. Local artisanal processors 173.6.3. Local industrial processors 183.7. SWOT analysis 193.8. Business model 204. Marketing Plan 224.1. Customers preferences 224.2. Target market and positioning 244.2.1. Target market 244.2.2. Positioning 244.3. Marketing mix 254.3.1. Product 254.3.2. Price 254.3.3. Promotion 264.3.4. Place 265. Operations and location 285.1. Farmers/Supply 285.2. Processors 285.3. Wholesalers and retailers 295.4. Location and environment 306. Personnel (staff positions and management) 327. Financial data 347.1. Assumptions to projected financial statements 347.2. Income statement 367.3. Cash flow statement 377.4. Balance sheet 387.5. Break even analysis 397.6. Sensitivity analysis 397.7. Sources and use of funds 418. Potential risks 429. Conclusion 4310. References 4411. Appendixes 45 | zh_TW |
| dc.format.extent | 1380625 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102933050 | en_US |
| dc.subject (關鍵詞) | 當地稻米 | zh_TW |
| dc.subject (關鍵詞) | 行銷 | zh_TW |
| dc.subject (關鍵詞) | 布吉納法索 | zh_TW |
| dc.subject (關鍵詞) | Local rice | en_US |
| dc.subject (關鍵詞) | Marketing | en_US |
| dc.subject (關鍵詞) | Burkina Faso | en_US |
| dc.title (題名) | 在布吉納法索行銷當地稻米 | zh_TW |
| dc.title (題名) | Marketing local rice in Burkina Faso | en_US |
| dc.type (資料類型) | thesis | en |
| dc.relation.reference (參考文獻) | 1. USAID, October 2009,Global food security response: West Africa rice value chain analysis; http://www.fidafrique.net/IMG/pdf/West-Africa-RiceVC-Analysis.pdf2. Bill & Melinda Gates foundation, July 2012, Developing the rice industry in Africa Burkina Faso assessment http://www.inter-reseaux.org/IMG/pdf/20120803_Burkina_Faso_rice_value_chain_analysis.pdf3. FAO, 2009, Analyse de la compétivité de la filière riz local au Burkina Faso http://www.fao.org/docs/up/easypol/938/analyse-filiere-riz-local-burkina-faso_131fr.pdf4. Direction Générale de la Promotion de l’Economie Rurale, 2011 ; Etude sur la structure des prix du riz local au Burkina Faso, http://www.pda.bf/images/documents/riz/livret%20structure%20des%20prix%20riz%20bf%202012.pdf5. Intermon Oxfam & UNPRB, April 2011 ; Etude de marche sur le riz local, http://www.inter-reseaux.org/IMG/pdf/Rapport_e_tude_de_marche__riz_local.pdf6. Shikhar Goel, June 2013 ; Business plan : Beverage chain in India, | zh_TW |
