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題名 櫥窗網站的視覺介面設計特色與使用者滿意度：使用者體驗的中介影響
Promotion Website Visual Interface Design Features and User Satisfaction: Mediating Effect of User Experiences
作者 陳冠伶
Chen, Guan ling
貢獻者 蔡瑞煌<br>韓志翔
Tsaih, Rua huan<br>Han, Tzu Shian
陳冠伶
Chen, Guan ling
關鍵詞 VisAWI
櫥窗網站
iPalace Channel
美感設計
故事性
使用者體驗
使用者滿意度
VisAWI
promotion website
iPalace Channel
aesthetic design
storytelling
user experience
user satisfaction
日期 2015
上傳時間 3-Aug-2015 13:20:51 (UTC+8)
摘要 在這個資訊大爆炸的時代，想要讓人們認識你就需要推廣你自己或你的商品。櫥窗展示便是一種常見的推廣方式。而在這樣大量的推廣需求及網路發達時代，櫥窗網站也應運而生。在這篇文研究中，櫥窗網站指的是以推廣自己為目標的網站。時代的潮流下，每種應用都愈來愈注重它的體驗。而使用者體驗應用在網站領域上，越來越多研究與將其與使用者介面的美感做連結。
基於以上，此篇研究將範圍縮小，希望以臺北故宮的櫥窗網站iPalace Channel為例子，目標是探討櫥窗網站視覺介面設計特色（美感與故事性）的使用者體驗及使用者滿意度。透過三種不同的iPalace Channel視覺介面設計，分為高、中、低程度的故事性與美感，比較三者不同的使用者體驗與使用者滿意度。最後在以問卷的方式做調查，而問卷統計結果是在櫥窗網站這個範疇下，高度美感與故事性的視覺介面相較於中度及低度的美感與故事性會得到最好的使用者體驗（美感、教育及娛樂的體驗）與滿意度。
In the age of information explosion, promotion is one way to let people know you. And window displays is a way to promotion. Under the huge demand of promotion and Internet generalization, promotion website gradually emerge as the times require. Promotion website is just like window display. Hereby, the promotion website is a kind of website aimed to promote something. As the trend of our times, experience is more and more important in every application. And apply in the website domain, many researches connect user experience and aesthetic user interface.
Base on previous mention, this study narrow down the scope, taking iPalace Channel, a promotion website of National Palace Museum (NPM), for example. This study aims to explore different aesthetic and storytelling levels of visual interfaces affect user experiences and user satisfaction on promotion website. Through questionnaire survey and compare three different visual interface designs to get the result. The result of this study find that for promotion website, High aesthetic and storytelling truly get best user experiences and user satisfaction.
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描述 碩士
國立政治大學
資訊管理研究所
102356043
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102356043
資料類型 thesis
dc.contributor.advisor 蔡瑞煌<br>韓志翔zh_TW
dc.contributor.advisor Tsaih, Rua huan<br>Han, Tzu Shianen_US
dc.contributor.author (Authors) 陳冠伶zh_TW
dc.contributor.author (Authors) Chen, Guan lingen_US
dc.creator (作者) 陳冠伶zh_TW
dc.creator (作者) Chen, Guan lingen_US
dc.date (日期) 2015en_US
dc.date.accessioned 3-Aug-2015 13:20:51 (UTC+8)-
dc.date.available 3-Aug-2015 13:20:51 (UTC+8)-
dc.date.issued (上傳時間) 3-Aug-2015 13:20:51 (UTC+8)-
dc.identifier (Other Identifiers) G0102356043en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/77177-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理研究所zh_TW
dc.description (描述) 102356043zh_TW
dc.description.abstract (摘要) 在這個資訊大爆炸的時代，想要讓人們認識你就需要推廣你自己或你的商品。櫥窗展示便是一種常見的推廣方式。而在這樣大量的推廣需求及網路發達時代，櫥窗網站也應運而生。在這篇文研究中，櫥窗網站指的是以推廣自己為目標的網站。時代的潮流下，每種應用都愈來愈注重它的體驗。而使用者體驗應用在網站領域上，越來越多研究與將其與使用者介面的美感做連結。
基於以上，此篇研究將範圍縮小，希望以臺北故宮的櫥窗網站iPalace Channel為例子，目標是探討櫥窗網站視覺介面設計特色（美感與故事性）的使用者體驗及使用者滿意度。透過三種不同的iPalace Channel視覺介面設計，分為高、中、低程度的故事性與美感，比較三者不同的使用者體驗與使用者滿意度。最後在以問卷的方式做調查，而問卷統計結果是在櫥窗網站這個範疇下，高度美感與故事性的視覺介面相較於中度及低度的美感與故事性會得到最好的使用者體驗（美感、教育及娛樂的體驗）與滿意度。		zh_TW
dc.description.abstract (摘要) In the age of information explosion, promotion is one way to let people know you. And window displays is a way to promotion. Under the huge demand of promotion and Internet generalization, promotion website gradually emerge as the times require. Promotion website is just like window display. Hereby, the promotion website is a kind of website aimed to promote something. As the trend of our times, experience is more and more important in every application. And apply in the website domain, many researches connect user experience and aesthetic user interface.
Base on previous mention, this study narrow down the scope, taking iPalace Channel, a promotion website of National Palace Museum (NPM), for example. This study aims to explore different aesthetic and storytelling levels of visual interfaces affect user experiences and user satisfaction on promotion website. Through questionnaire survey and compare three different visual interface designs to get the result. The result of this study find that for promotion website, High aesthetic and storytelling truly get best user experiences and user satisfaction.		en_US
dc.description.tableofcontents 摘要 I
Abstract II
Chapter 1 Introduction 1
1.1 Background and motivation 1
1.2 Research Purpose 6
Chapter 2 Literature Review 7
2.1. Stimulus-Organism-Response framework 7
2.2. Web design 8
2.3. Aesthetic preference 10
2.4. Storytelling 12
2.5. User experience 12
Chapter 3 Research Methods 18
3.1 Research object 18
3.1.1. National Palace Museum (NPM) 18
3.1.2. iPalace Channel 19
3.2 Research hypothesis and framework 23
3.2.1. Research hypothesis 23
3.2.2. Research framework 25
3.3 Research Variable and Definition 26
3.2.1. Visual Aesthetic of Website Inventory (VisAWI) 26
3.2.2. Storytelling 27
3.2.3. User experience 28
3.2.4. User satisfaction 30
3.4 Experiment design and analysis way 30
3.5 New design interface of iPalace Channel (VI_ANIMATION) 33
Chapter 4 Data Analysis 38
4.1 Descriptive Statistics 38
4.2 Reliability analysis 39
4.3 Research Framework Analysis 41
4.3.1 Degree to Aesthetic and Storytelling of Visual Interface 41
4.3.2 One-way Anova of User experience 41
4.3.3 Regression analysis of Research Architecture component 49
Chapter 5 Finding and conclusion 54
5.1 Finding and conclusion 54
5.2 Research limitations 56
5.3 Future research 56
Reference 58
Appendix A: The Original and Revised Questionnaire Items 71
I. Visual Aesthetics of Website Inventory (VisAWI) 71
II. Storytelling 72
III. User Experience 73
IV. User Satisfaction 75
Appendix B: Complete questionnaire (Chinese version) 76
Questionnaire-網頁介面設計美感的使用者體驗(A) 76
Questionnaire-網頁介面設計美感的使用者體驗(B) 82
Questionnaire-網頁介面設計美感的使用者體驗(C) 88		zh_TW
dc.format.extent 2771260 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102356043en_US
dc.subject (關鍵詞) VisAWIzh_TW
dc.subject (關鍵詞) 櫥窗網站zh_TW
dc.subject (關鍵詞) iPalace Channelzh_TW
dc.subject (關鍵詞) 美感設計zh_TW
dc.subject (關鍵詞) 故事性zh_TW
dc.subject (關鍵詞) 使用者體驗zh_TW
dc.subject (關鍵詞) 使用者滿意度zh_TW
dc.subject (關鍵詞) VisAWIen_US
dc.subject (關鍵詞) promotion websiteen_US
dc.subject (關鍵詞) iPalace Channelen_US
dc.subject (關鍵詞) aesthetic designen_US
dc.subject (關鍵詞) storytellingen_US
dc.subject (關鍵詞) user experienceen_US
dc.subject (關鍵詞) user satisfactionen_US
dc.title (題名) 櫥窗網站的視覺介面設計特色與使用者滿意度：使用者體驗的中介影響zh_TW
dc.title (題名) Promotion Website Visual Interface Design Features and User Satisfaction: Mediating Effect of User Experiencesen_US
dc.type (資料類型) thesisen
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