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題名 台灣大學生對網路影音新聞可信度之影響因素研究
The study of factor and impact of Taiwanese student on credibility of online video news作者 林俊孝
Lin, Chun Hsiao貢獻者 黃葳威
Huang, Wei Wei
林俊孝
Lin, Chun Hsiao關鍵詞 可信度
網路影音新聞
網路使用動機
線上新聞
Credibility
online video news
Internet Using Motivation
online news日期 2015 上傳時間 24-Aug-2015 10:17:24 (UTC+8) 摘要 近來國內網路社群逐漸普及，國內翻拍網路影音新聞已經成為電視新聞的重要素材來源。不少人宣稱Web2.0平台之後，使用者自創內容(user-generated content)得以擴大公民參與，但學界與實務界都有正反兩面的評價，本研究將從長期使用網路影音內容的台灣大學生，探查網路影音新聞可信度的影響因素為何？本研究採用紙本問卷調查，隨機抽樣國內十三所大專院校，有效樣本共達731份，研究結果顯示：（1）大學生主要獲知新聞訊息的管道為網路，公民影音素材對於電視新聞採用作為報導題材而言具其重要性，娛樂影音素材則衝擊新聞專業。（2）電視採用網路影音可信度及網路影音可信度皆獲得較低可信度評價，但在公民參與社會發展上有其意義。（3）大學生使用網路動機上愈偏離求知動機，且重視社交動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知會有傾向愈高的電視新聞採用網路影音專業可信度，另外，大學生使用網路動機上愈重視社交動機；越注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知，會有傾向愈高的電視新聞採用網路影音參與可信度。（4）大學生使用網路動機上愈偏離求知動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同娛樂影音素材認知會有傾向愈高的網路影音內容可信度，另外，大學生使用網路動機上愈偏向求知動機、社交動機與娛樂動機，以及愈認同公民影音素材、娛樂影音素材，會有傾向愈高的網路影音社會可信度。研究顯示網路影音可信度上雖然存疑，但對整體公民社會發展上，有其不容抹滅的意義。
Social networks have been popular in Taiwan recently, and the online videos becomes the main source of TV news. An argument arises whether user-generated content can enhance civic participation after the appearance of Web 2.0 platform. Therefore, the purpose of thesis aims to examine the news credibility of Internet video news among Taiwanese college students who used to watch video content. The survey employed random sampling to collect 731 valid samples among 13 colleges. The important results of this thesis are listed as below: 1. Internet is the main outlet to gain news information for college students. Civic video is important theme of TV news, while entertainment video content has negative impact on journalism. 2. Both TV news which adapt Internet video and Internet video news have low credibility. 3a. College students who have lower information seeking motive and higher sociability motive for Internet use pay more attention on TV news which adapted Internet videos.3b. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility. 3c. College students who have higher sociability motive for Internet use pay more attention on TV news which adapt online videos; 3d. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility.4. College students who have less information seeking motives for Internet use pay more attention on TV news which adapt online videos, and college students who are more likely identified with entertainment news video have more credibility on Internet video news. In general, there are positive significant difference between online video credibility and the motives of information seeking, sociability, and entertainment. 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國立政治大學
新聞研究所
101451004資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101451004 資料類型 thesis dc.contributor.advisor 黃葳威 zh_TW dc.contributor.advisor Huang, Wei Wei en_US dc.contributor.author (Authors) 林俊孝 zh_TW dc.contributor.author (Authors) Lin, Chun Hsiao en_US dc.creator (作者) 林俊孝 zh_TW dc.creator (作者) Lin, Chun Hsiao en_US dc.date (日期) 2015 en_US dc.date.accessioned 24-Aug-2015 10:17:24 (UTC+8) - dc.date.available 24-Aug-2015 10:17:24 (UTC+8) - dc.date.issued (上傳時間) 24-Aug-2015 10:17:24 (UTC+8) - dc.identifier (Other Identifiers) G0101451004 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/77890 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 新聞研究所 zh_TW dc.description (描述) 101451004 zh_TW dc.description.abstract (摘要) 近來國內網路社群逐漸普及，國內翻拍網路影音新聞已經成為電視新聞的重要素材來源。不少人宣稱Web2.0平台之後，使用者自創內容(user-generated content)得以擴大公民參與，但學界與實務界都有正反兩面的評價，本研究將從長期使用網路影音內容的台灣大學生，探查網路影音新聞可信度的影響因素為何？本研究採用紙本問卷調查，隨機抽樣國內十三所大專院校，有效樣本共達731份，研究結果顯示：（1）大學生主要獲知新聞訊息的管道為網路，公民影音素材對於電視新聞採用作為報導題材而言具其重要性，娛樂影音素材則衝擊新聞專業。（2）電視採用網路影音可信度及網路影音可信度皆獲得較低可信度評價，但在公民參與社會發展上有其意義。（3）大學生使用網路動機上愈偏離求知動機，且重視社交動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知會有傾向愈高的電視新聞採用網路影音專業可信度，另外，大學生使用網路動機上愈重視社交動機；越注意電視採用網路影音作為素材的新聞，以及愈認同公民影音素材認知與娛樂影音素材認知，會有傾向愈高的電視新聞採用網路影音參與可信度。（4）大學生使用網路動機上愈偏離求知動機；愈注意電視採用網路影音作為素材的新聞，以及愈認同娛樂影音素材認知會有傾向愈高的網路影音內容可信度，另外，大學生使用網路動機上愈偏向求知動機、社交動機與娛樂動機，以及愈認同公民影音素材、娛樂影音素材，會有傾向愈高的網路影音社會可信度。研究顯示網路影音可信度上雖然存疑，但對整體公民社會發展上，有其不容抹滅的意義。 zh_TW dc.description.abstract (摘要) Social networks have been popular in Taiwan recently, and the online videos becomes the main source of TV news. An argument arises whether user-generated content can enhance civic participation after the appearance of Web 2.0 platform. Therefore, the purpose of thesis aims to examine the news credibility of Internet video news among Taiwanese college students who used to watch video content. The survey employed random sampling to collect 731 valid samples among 13 colleges. The important results of this thesis are listed as below: 1. Internet is the main outlet to gain news information for college students. Civic video is important theme of TV news, while entertainment video content has negative impact on journalism. 2. Both TV news which adapt Internet video and Internet video news have low credibility. 3a. College students who have lower information seeking motive and higher sociability motive for Internet use pay more attention on TV news which adapted Internet videos.3b. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility. 3c. College students who have higher sociability motive for Internet use pay more attention on TV news which adapt online videos; 3d. College students who are more identified with civic videos and entertainment videos more likely think TV news which adapted videos have credibility.4. College students who have less information seeking motives for Internet use pay more attention on TV news which adapt online videos, and college students who are more likely identified with entertainment news video have more credibility on Internet video news. In general, there are positive significant difference between online video credibility and the motives of information seeking, sociability, and entertainment. The results showed that although the credibility of online video is still in doubt, it still have positive devotions. en_US dc.description.tableofcontents 第一章 緒論 1第一節 研究者動機 1第二節 研究目的 3第三節 研究範圍與名詞定義 6第二章 文獻探討 10第一節 數位新聞（digital journalism）中的網路影音 10第二節 電視新聞採用網路影音素材 11第三節 新聞可信度與媒介使用 19第四節 網路使用動機與可信度 23第三章 研究方法 26第一節 研究架構與問卷設計 27第二節 抽樣方式與資料分析 36第三節 問卷回收情形 40第四章 資料分析 48第一節 基本資料分析 48第二節 媒介使用情形與電視採用網路影音素材認知資料分析 54第三節 網路影音新聞、電視採用網路影音新聞之整體可信度 59第四節 電視新聞採用網路影音整體可信度分析 62第五節 網路影音新聞整體可信度分析 69第三章 結論與建議 76第一節 研究結論與討論 76第二節 研究限制與未來研究建議 83參考文獻 90附錄一 研究問卷 101 zh_TW dc.format.extent 1409606 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101451004 en_US dc.subject (關鍵詞) 可信度 zh_TW dc.subject (關鍵詞) 網路影音新聞 zh_TW dc.subject (關鍵詞) 網路使用動機 zh_TW dc.subject (關鍵詞) 線上新聞 zh_TW dc.subject (關鍵詞) Credibility en_US dc.subject (關鍵詞) online video news en_US dc.subject (關鍵詞) Internet Using Motivation en_US dc.subject (關鍵詞) online news en_US dc.title (題名) 台灣大學生對網路影音新聞可信度之影響因素研究 zh_TW dc.title (題名) The study of factor and impact of Taiwanese student on credibility of online video news en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 中文文獻BBC（2005年7月9日）。「照相手機零距離報道倫敦爆炸現場」。上網日期：2014年5月1日，取自「BBC中文網」 http://news.bbc.co.uk/chinese/trad/hi/newsid_4660000/newsid _4668400/4668423.stmKotler, P.著，方世榮譯（2000）」。《行銷管理學》。台北市：東華。王旭、莫季雍、湯允一（1999年6月）。〈媒介表現：關於新聞可信度的討論與測量〉。「1999 年中華傳播學會年會暨論文研討會」論文。新竹縣交通大學。王嵩音（2007）。〈網路使用之態度、動機與影響〉。《資訊社會研究》，12，57-85。中央研究院（2001）。《台灣社會變遷基本調查計畫》。《中國時報》（2011年8月14日）。「Ptt、YouTube、臉書 學者：電視台淪為網路書籤」。台灣網路資訊中心（2013年4月）。<2012年台灣網路使用調查>。上網日期： 2014/08/09，取自「台灣財團法人網路資訊中心」 http://www.twnic.net.tw/download/200307/200307index.shtml世新大學傳播資料庫（2015年7月）。<2015行動世代 大學生媒體使用行為>。上網日期：2015/07/25，取自「世新大學傳播資料庫」 https://www.facebook.com/mcsd.shu江海寧（2010）。《當數位科技進入電視新聞室：科技採納、組織創新與效益 評估》。政治大學新聞研究所碩士論文。李如璇（2007）。《誰提供了資訊─論網路無償資訊給予》。政治大學新聞研究 所碩士論文。林照真（2012年7月）。〈為什麼聚合？：有關台灣電視新聞轉借新媒體訊息 之現象分析與批判〉。「2012中華傳播學會年會」論文。台中縣靜宜大學。林俊孝（2014）。〈可信與不可信？大學生媒介使用對電視新聞採用網路影音之新聞可信度影響：以台北、新北市為例〉。黃葳威主編，《數位世紀傳播生態》（頁71-108）。新北市: 威仕曼。黃葳威(2014)。<台灣青少兒網路使用與社群參與調查報告>，政大數位文化行動研究室、白絲帶關懷協會。上網日期：2015/07/25， 取自「CAP白絲帶關懷協會」http://www.cyberangel.org.tw/tw/research/e-generation-research/2014-taiwan-e-generation-research 胡元輝（2012）。〈新聞作為一種對話--臺灣發展非營利性「協作新聞」之經驗與挑戰〉。《新聞學研究》，112（2），31-76。洪雅慧（2006）。〈網路電子郵件之「第三人效果」與「第一人效果」〉。《新聞學研究》，90（1），1-42。 翁秀祺（1998）。《大眾傳播理論與實證》。台北：三民書局。陳百齡（2011年7月）。〈災難情境下浮現的新興頻道：以莫拉克災情網站為 例〉。「2011 中華傳播學會研討會」論文。新竹縣交通大學客家學院。陳秋雲（2005）。《網路媒體對新聞產製及專業之影響：個案分析（2000-2005 年）》。政治大學新聞學系碩士論文。陳憶寧、羅文輝、魏然、徐小鴿、張國良（2014）。〈手機使用動機與手機新聞收視的關聯性研究：上海、香港、台北與新加坡的比較分析〉。《傳播與社會學刊》，27，207-237。張詠晴（2008）。《電視監視器新聞的真實再現與釋義》。政治大學新聞研究所 碩士論文。張樹人（2007）。《媒介使用頻率、資訊搜尋行為與媒介依賴程度對網路政治 新聞可信度評估影響研究》。輔仁大學大眾傳播學研究所碩士論文。黃之怡（2008）。《財經新聞可信度及對投資決策之影響研究》。政治大學傳播 學院碩士在職專班碩士論文。彭賢恩（2006）。《政治置入性行銷對新聞可信度之影響--以線上電子報為 例》。交通大學傳播研究所碩士論文。覃逸萍（1992）。《大眾傳播媒介可信度及其相關因素研究：媒介可信度研究 方法的探索》。政治大學新聞研究所碩士論文。葉恆芬（2000）。《BBS媒體可信度及其影響因素初探研究—以台灣地區BBS 使用者為例》。中正大學電訊傳播研究所碩士論文。劉蕙苓（2012年7月）。〈為公共？為方便？電視新聞使用網路影音之研究〉。「2012中華傳播學會年會」論文。台中縣靜宜大學。劉于甄（2009年7月）。〈你看到了什麼？置入性電視新聞的可信度與注意力 研究〉。「2012 中華傳播學會年會」論文。新竹市玄奘大學。劉鶴群、林秀雲、陳麗欣、胡正申、黃韻如譯（2010）。《社會科學研究方法》。台北：雙葉。盧鴻毅（1992）。《新聞媒介可信度之研究》。政治大學新聞研究所碩士論文。賴俔劭（2008）。《網路政治議題參與度與網路政治新聞可信度對大學生政治 社會化影響》。輔仁大學大眾傳播學研究所碩士論文。簡郁琳（2003）。《媒介可信度之評估研究－以網路新聞為例》。文化大學新聞 研究所碩士論文。蕭伊貽（2012）。《電視新聞工作者取用第三方影音素材之研究》。政治大學新 聞研究所碩士論文。羅文輝、陳世敏（1993）。《新聞媒介可信度之研究》（國科會專題研究計畫 成果報，NSC 81-0301-H-004-501）。台北市：政治大學新聞研究所。羅文輝（2004）。〈選擇可信度：1992及2002年報紙與電視新聞可信度的比 較研究〉。《新聞學研究》，80（1），1-50。羅文輝、林文琪、牛隆光、蔡卓芬（2003）。〈媒介依賴與媒介使用對選舉新聞可信度的影響：五種媒介的比較〉。《新聞學研究》，74（3），19-44。謝高橋（1982）。《社會學》。台北市：巨流。蘇 蘅、王泰俐（2009）。〈電視新聞商業置入廠商身分揭露、產品類型以及 置入策略對新聞可信度的影響〉。《廣告學研究》，32（2），7-53。 外文文獻Atwater, T.& Fico, F (1986). 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