| dc.contributor | 企管系 | |
| dc.creator (作者) | Tseng, Fang-Mei;Lin, Ya-Ti;Yang, Shen-Chi | |
| dc.date (日期) | 2012-10 | |
| dc.date.accessioned | 24-Aug-2015 11:45:16 (UTC+8) | - |
| dc.date.available | 24-Aug-2015 11:45:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 24-Aug-2015 11:45:16 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/77946 | - |
| dc.description.abstract (摘要) | In science and technology industries, innovative products are launched rapidly, making the lifecycle of new products ever shorter. Thus, it is important that companies understand consumers` needs and consider expert opinion when analyzing the development of a new technology. However, no studies have combined these two perspectives with regard to the development of a new product. Therefore, this research combined conjoint analysis, scenario analysis, and the Delphi method with the innovative diffusion model to analyze the development of Taiwan`s TV market over the next 10 years. The results show that the outlook for demand for light-emitting diode (LED) TVs in Taiwan is very optimistic; sales of LED TVs will surpass sales of liquid crystal display TVs in 2015 in the optimistic scenario and in 2017 in the most likely scenario. | |
| dc.format.extent | 570845 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Technological Forecasting and Social Change, 79(8), 1462-1473 | |
| dc.subject (關鍵詞) | Conjoint analysis;Scenario analysis;Innovative diffusion model;LED TV | |
| dc.title (題名) | Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan`s TV market | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1016/j.techfore.2012.04.022 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.techfore.2012.04.022 | |
