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題名 以網頁與APP創業成功之個案研究
Growth Engines of Extraordinary Online Startups
作者 姜道潤
Kang, Doyoon
貢獻者 吳文傑
Wu, Jack
姜道潤
Kang, Doyoon
關鍵詞 網路
創業
Online
Startup
日期 2015
上傳時間 1-Sep-2015 16:16:01 (UTC+8)
摘要 This thesis has been prepared to provide the reader with information about how some of most successful web/app startups has built their growth engines and optimized business models in their early stages of entrepreneurship.
     “What are the key success factors of the successful web/app startups, and how they sculpted their growth engines in the early stages of business?”
     To find answers to this key question, not only tens of books, industry reports, papers and blogs were recapitulated, but also some of most renowned startups were case studied to benchmark their best practices, trial and errors in their journey for rapid growth.
     While success of a startup not only involves technical or behavioral attribution in their growth trajectory, but also lots of qualitative factors like vision and team DNA, and external or environmental factors, this study will focus on their behavioral attributions that lead to fast growth in their early days.
1. Introduction 1
     2. Definition of startup 5
     3. Web/app startups 7
     3.1. Market Size and Scalability: 7
     3.2. The long tail: 8
     3.3. Low capital requirements: 8
     4. Startup growth stage models 9
     4.1. Customer development model: 9
     4.2. Marmer stages model: 9
     4.3. Funding stages model: 10
     5. Key growth stages model 11
     5.1. Stage #1: Idea/Team fit 11
     5.2. Stage #2: Product/Market fit 11
     5.3. Stage #3: Repeatable & Scalable Business Model 12
     5.4. Stage #4: Scale 12
     6. The importance of high growth 14
     7. Growth engines of web/app startups 16
     7.1. The Viral Engine of Growth 16
     7.2. The Paid Engine of Growth 16
     7.3. The Sticky Engine of Growth 17
     8. Case studies: Fast-growth startups 19
     8.1. Instagram 19
     8.1.1. Service 19
     8.1.2. Achievement 19
     8.1.3. Challenges & Pivots 20
     8.1.4. Key Growth Factors 20
     8.2. LinkedIn 22
     8.2.1. Service 22
     8.2.2. Achievement 22
     8.2.3. Challenges 24
     8.2.4. Pivots 25
     8.2.5. Key Growth Factors 26
     8.3. Dropbox 28
     8.3.1. Service 28
     8.3.2. Achievement 28
     8.3.3. Key Growth Factors 28
     9. Conclusion: Key takeaways from the study 33
     9.1. Focus on small communities 33
     9.2. Lean approaches 35
     9.3. Viral Loop 38
     9.4. Conclusion 40
     10. Reference 41
參考文獻 1. Report, Robert W. Fairlie, E.J. Reedy, Arnobio Morelix, Joshua Russell, Kauffman Index of Entrepreneurial Activity, 2015, Kauffman Foundation
     2. Webpage, Combinator, Paul Graham of Y, As of now, 37 YC cos have valuations of or sold for at least $40m, 2013/5/26, https://twitter.com/paulg/status/338805881972080641
     3. Report, Jay R. Ritter Cordell, Professor of Finance University of Florida, Initial Public Offerings: Updated Statistics, 2014
     4. Web page, Rose, David S., How many start-ups in the US get seed/VC funding per year?, 2012/11/22, http://blog.gust.com/2012/11/22/how-many-start-ups-in-the-us-get-seedvc-funding-per-year/
     5. Report, McCure, Dave, Building Startup Ecosystems & the Rise of the Micro-VC, 2014, 500 startups
     6. Webpage, Robehmed, Natalie at Forbes, What is a startup?, 2013/12/16, http://www.forbes.com/sites/natalierobehmed/2013/12/16/what-is-a-startup/
     7. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
     8. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
     9. Webpage, Paul Graham at Y Combinator, Startup = Growth, Sep 2012, http://www.paulgraham.com/growth.html
     10. Webpage, eMarketer.com, Smartphone Users Worldwide Will Total 1.75 Billion in 2014, 2014/1/16, http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
     11. Book, Anderson, Chris, The Long Tail: Why the Future of Business is Selling Less of More, 2006, Random House
     12. Webpage, Lee, Terence, Startup stages: a comparison of 3 models, 2012/12/26, https://www.techinasia.com/startup-stages/
     13. Book, Blank, Steven Gary, The Four Steps to the Epiphany: Successful Strategies for Products that Win, 2003, Haas Business School and Stanford University
     14. Webpage, Blank, Steve, Customer Development Manifesto, 2014/7/1, http://steveblank.com/category/customer-development-manifesto/
     15. Report, Max Marmer, Bjoern Lasse Herrmann, Ertan Dougrultan, Ron Berman, Startup Genome Report: A new framework for understanding why startups succeed, 2011, Startup Genome
     16. Webpage, Andreesen, Marc, Product/Market Fit, 2007/6/25, http://web.stanford.edu/class/ee204/ProductMarketFit.html
     17. Report, Jules Maltz & Parsa Saljouhian, 2010 - 2013 Internet and Software IPO Revenue Growth Analysis, 2013, Institutional Venture Partners
     18. Webpage, Ries, Eric, Three growth engines of web/app startups by Eric Ries, Sep 2008, http://www.startuplessonslearned.com/2008/09/three-drivers-of-growth-for-your.html
     19. Webpage, Bits, Devian, Engines of Growth, Oct, 2011, http://deviantbits.com/blog/engines-of-growth.html
     20. Webpage, Unkown, Instagram by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Instagram#Weekend_Hashtag_Project
     21. Report, Global Web Index, GWI Social Report Q3 2014, 2014, Global Web Index
     22. Report, comScore, US digital focus 2015, 2015
     23. Webpage, Unknown, LinkedIn by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/LinkedIn
     24. Webpage, LinkedIn official IR website, http://investors.linkedin.com/results.cfm
     25. Webpage, Statista, Felix Ritcher, LinkedIn`s Revenue Growth since Q1, 2009, 2014/8/1, http://www.statista.com/chart/2524/linkedin-revenue/
     26. Webpage, LinkedIn, Our history, date of publication unkown, https://ourstory.linkedin.com/
     27. Webpage, MacPherson, Sandi, Chief editor at Quibb, Lessons learned from growing LinkedIn to 175 million users, date of publication unknown, http://quibb.com/links/lessons-learned-from-growing-linkedin-to-175-million-users
     28. Webpage, Chen, Andrew, @andrewchen, http://andrewchen.co/how-do-i-balance-user-satisfaction-versus-virality/
     29. Webpage, Lynley, Matthew, Dropbox Now Has More Than 400 Million Registered Users, Techcrunch, 2015/6/24, http://techcrunch.com/2015/06/24/dropbox-hits-400-million-registered-users/
     30. Webpage, Zelman, Josh, (Founder Stories) How Dropbox Got Its First 10 Million Users, Techchrunch, 2011/11/1, http://techcrunch.com/2011/11/01/founder-storie-how-dropbox-got-its-first-10-million-users/
     31. Webpage, Zach Bulygo at KissMetrics, The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company, 2012/6, https://blog.kissmetrics.com/dropbox-hacked-growth/
     32. Webpage, THOMPSON, DEREK, Airbnb CEO Brian Chesky on Building a Company and Starting a `Sharing` Revolution, 2013/8/13, http://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
     33. Book, Rogers, Everett M., Diffusion of Innovations, 1962
     34. Book, Moore, Geoffrey, Crossing the chasm, 1991
     35. Book, Ries, Eric, The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 2011
     36. Book, Alistair Croll, Benjamin Yoskovitz, Lean Analytics: Use Data to Build a Better Startup Faster, 2013
描述 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933050
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0098933050
資料類型 thesis
dc.contributor.advisor 吳文傑zh_TW
dc.contributor.advisor Wu, Jacken_US
dc.contributor.author (Authors) 姜道潤zh_TW
dc.contributor.author (Authors) Kang, Doyoonen_US
dc.creator (作者) 姜道潤zh_TW
dc.creator (作者) Kang, Doyoonen_US
dc.date (日期) 2015en_US
dc.date.accessioned 1-Sep-2015 16:16:01 (UTC+8)-
dc.date.available 1-Sep-2015 16:16:01 (UTC+8)-
dc.date.issued (上傳時間) 1-Sep-2015 16:16:01 (UTC+8)-
dc.identifier (Other Identifiers) G0098933050en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78079-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營管理英語碩士學位學程(IMBA)zh_TW
dc.description (描述) 98933050zh_TW
dc.description.abstract (摘要) This thesis has been prepared to provide the reader with information about how some of most successful web/app startups has built their growth engines and optimized business models in their early stages of entrepreneurship.
     “What are the key success factors of the successful web/app startups, and how they sculpted their growth engines in the early stages of business?”
     To find answers to this key question, not only tens of books, industry reports, papers and blogs were recapitulated, but also some of most renowned startups were case studied to benchmark their best practices, trial and errors in their journey for rapid growth.
     While success of a startup not only involves technical or behavioral attribution in their growth trajectory, but also lots of qualitative factors like vision and team DNA, and external or environmental factors, this study will focus on their behavioral attributions that lead to fast growth in their early days.		en_US
dc.description.abstract (摘要) 1. Introduction 1
     2. Definition of startup 5
     3. Web/app startups 7
     3.1. Market Size and Scalability: 7
     3.2. The long tail: 8
     3.3. Low capital requirements: 8
     4. Startup growth stage models 9
     4.1. Customer development model: 9
     4.2. Marmer stages model: 9
     4.3. Funding stages model: 10
     5. Key growth stages model 11
     5.1. Stage #1: Idea/Team fit 11
     5.2. Stage #2: Product/Market fit 11
     5.3. Stage #3: Repeatable & Scalable Business Model 12
     5.4. Stage #4: Scale 12
     6. The importance of high growth 14
     7. Growth engines of web/app startups 16
     7.1. The Viral Engine of Growth 16
     7.2. The Paid Engine of Growth 16
     7.3. The Sticky Engine of Growth 17
     8. Case studies: Fast-growth startups 19
     8.1. Instagram 19
     8.1.1. Service 19
     8.1.2. Achievement 19
     8.1.3. Challenges & Pivots 20
     8.1.4. Key Growth Factors 20
     8.2. LinkedIn 22
     8.2.1. Service 22
     8.2.2. Achievement 22
     8.2.3. Challenges 24
     8.2.4. Pivots 25
     8.2.5. Key Growth Factors 26
     8.3. Dropbox 28
     8.3.1. Service 28
     8.3.2. Achievement 28
     8.3.3. Key Growth Factors 28
     9. Conclusion: Key takeaways from the study 33
     9.1. Focus on small communities 33
     9.2. Lean approaches 35
     9.3. Viral Loop 38
     9.4. Conclusion 40
     10. Reference 41		-
dc.description.tableofcontents 1. Introduction 1
     2. Definition of startup 5
     3. Web/app startups 7
     3.1. Market Size and Scalability: 7
     3.2. The long tail: 8
     3.3. Low capital requirements: 8
     4. Startup growth stage models 9
     4.1. Customer development model: 9
     4.2. Marmer stages model: 9
     4.3. Funding stages model: 10
     5. Key growth stages model 11
     5.1. Stage #1: Idea/Team fit 11
     5.2. Stage #2: Product/Market fit 11
     5.3. Stage #3: Repeatable & Scalable Business Model 12
     5.4. Stage #4: Scale 12
     6. The importance of high growth 14
     7. Growth engines of web/app startups 16
     7.1. The Viral Engine of Growth 16
     7.2. The Paid Engine of Growth 16
     7.3. The Sticky Engine of Growth 17
     8. Case studies: Fast-growth startups 19
     8.1. Instagram 19
     8.1.1. Service 19
     8.1.2. Achievement 19
     8.1.3. Challenges & Pivots 20
     8.1.4. Key Growth Factors 20
     8.2. LinkedIn 22
     8.2.1. Service 22
     8.2.2. Achievement 22
     8.2.3. Challenges 24
     8.2.4. Pivots 25
     8.2.5. Key Growth Factors 26
     8.3. Dropbox 28
     8.3.1. Service 28
     8.3.2. Achievement 28
     8.3.3. Key Growth Factors 28
     9. Conclusion: Key takeaways from the study 33
     9.1. Focus on small communities 33
     9.2. Lean approaches 35
     9.3. Viral Loop 38
     9.4. Conclusion 40
     10. Reference 41		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0098933050en_US
dc.subject (關鍵詞) 網路zh_TW
dc.subject (關鍵詞) 創業zh_TW
dc.subject (關鍵詞) Onlineen_US
dc.subject (關鍵詞) Startupen_US
dc.title (題名) 以網頁與APP創業成功之個案研究zh_TW
dc.title (題名) Growth Engines of Extraordinary Online Startupsen_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) 1. Report, Robert W. Fairlie, E.J. Reedy, Arnobio Morelix, Joshua Russell, Kauffman Index of Entrepreneurial Activity, 2015, Kauffman Foundation
     2. Webpage, Combinator, Paul Graham of Y, As of now, 37 YC cos have valuations of or sold for at least $40m, 2013/5/26, https://twitter.com/paulg/status/338805881972080641
     3. Report, Jay R. Ritter Cordell, Professor of Finance University of Florida, Initial Public Offerings: Updated Statistics, 2014
     4. Web page, Rose, David S., How many start-ups in the US get seed/VC funding per year?, 2012/11/22, http://blog.gust.com/2012/11/22/how-many-start-ups-in-the-us-get-seedvc-funding-per-year/
     5. Report, McCure, Dave, Building Startup Ecosystems & the Rise of the Micro-VC, 2014, 500 startups
     6. Webpage, Robehmed, Natalie at Forbes, What is a startup?, 2013/12/16, http://www.forbes.com/sites/natalierobehmed/2013/12/16/what-is-a-startup/
     7. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
     8. Webpage, Blank, Steve, What’s A Startup? First Principles, 2010/1/25, http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
     9. Webpage, Paul Graham at Y Combinator, Startup = Growth, Sep 2012, http://www.paulgraham.com/growth.html
     10. Webpage, eMarketer.com, Smartphone Users Worldwide Will Total 1.75 Billion in 2014, 2014/1/16, http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536
     11. Book, Anderson, Chris, The Long Tail: Why the Future of Business is Selling Less of More, 2006, Random House
     12. Webpage, Lee, Terence, Startup stages: a comparison of 3 models, 2012/12/26, https://www.techinasia.com/startup-stages/
     13. Book, Blank, Steven Gary, The Four Steps to the Epiphany: Successful Strategies for Products that Win, 2003, Haas Business School and Stanford University
     14. Webpage, Blank, Steve, Customer Development Manifesto, 2014/7/1, http://steveblank.com/category/customer-development-manifesto/
     15. Report, Max Marmer, Bjoern Lasse Herrmann, Ertan Dougrultan, Ron Berman, Startup Genome Report: A new framework for understanding why startups succeed, 2011, Startup Genome
     16. Webpage, Andreesen, Marc, Product/Market Fit, 2007/6/25, http://web.stanford.edu/class/ee204/ProductMarketFit.html
     17. Report, Jules Maltz & Parsa Saljouhian, 2010 - 2013 Internet and Software IPO Revenue Growth Analysis, 2013, Institutional Venture Partners
     18. Webpage, Ries, Eric, Three growth engines of web/app startups by Eric Ries, Sep 2008, http://www.startuplessonslearned.com/2008/09/three-drivers-of-growth-for-your.html
     19. Webpage, Bits, Devian, Engines of Growth, Oct, 2011, http://deviantbits.com/blog/engines-of-growth.html
     20. Webpage, Unkown, Instagram by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/Instagram#Weekend_Hashtag_Project
     21. Report, Global Web Index, GWI Social Report Q3 2014, 2014, Global Web Index
     22. Report, comScore, US digital focus 2015, 2015
     23. Webpage, Unknown, LinkedIn by Wikipedia, the free encyclopedia, http://en.wikipedia.org/wiki/LinkedIn
     24. Webpage, LinkedIn official IR website, http://investors.linkedin.com/results.cfm
     25. Webpage, Statista, Felix Ritcher, LinkedIn`s Revenue Growth since Q1, 2009, 2014/8/1, http://www.statista.com/chart/2524/linkedin-revenue/
     26. Webpage, LinkedIn, Our history, date of publication unkown, https://ourstory.linkedin.com/
     27. Webpage, MacPherson, Sandi, Chief editor at Quibb, Lessons learned from growing LinkedIn to 175 million users, date of publication unknown, http://quibb.com/links/lessons-learned-from-growing-linkedin-to-175-million-users
     28. Webpage, Chen, Andrew, @andrewchen, http://andrewchen.co/how-do-i-balance-user-satisfaction-versus-virality/
     29. Webpage, Lynley, Matthew, Dropbox Now Has More Than 400 Million Registered Users, Techcrunch, 2015/6/24, http://techcrunch.com/2015/06/24/dropbox-hits-400-million-registered-users/
     30. Webpage, Zelman, Josh, (Founder Stories) How Dropbox Got Its First 10 Million Users, Techchrunch, 2011/11/1, http://techcrunch.com/2011/11/01/founder-storie-how-dropbox-got-its-first-10-million-users/
     31. Webpage, Zach Bulygo at KissMetrics, The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company, 2012/6, https://blog.kissmetrics.com/dropbox-hacked-growth/
     32. Webpage, THOMPSON, DEREK, Airbnb CEO Brian Chesky on Building a Company and Starting a `Sharing` Revolution, 2013/8/13, http://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
     33. Book, Rogers, Everett M., Diffusion of Innovations, 1962
     34. Book, Moore, Geoffrey, Crossing the chasm, 1991
     35. Book, Ries, Eric, The Lean Startup: How Today`s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, 2011
     36. Book, Alistair Croll, Benjamin Yoskovitz, Lean Analytics: Use Data to Build a Better Startup Faster, 2013		zh_TW