| dc.contributor.advisor | 吳豐祥 | zh_TW |
| dc.contributor.advisor | Wu, Feng Xiang | en_US |
| dc.contributor.author (Authors) | 秦嘉興 | zh_TW |
| dc.contributor.author (Authors) | Chin, Chia Hsin | en_US |
| dc.creator (作者) | 秦嘉興 | zh_TW |
| dc.creator (作者) | Chin, Chia Hsin | en_US |
| dc.date (日期) | 2015 | en_US |
| dc.date.accessioned | 1-Sep-2015 16:31:35 (UTC+8) | - |
| dc.date.available | 1-Sep-2015 16:31:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Sep-2015 16:31:35 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0102364124 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78126 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 科技管理與智慧財產研究所 | zh_TW |
| dc.description (描述) | 102364124 | zh_TW |
| dc.description.abstract (摘要) | 繼網路創業後，近年來可以看到以行動應用創業的案例越來越多，而之中又以整合虛實通路的O2O (Online to Offline，線上至線下的通路模式)模式更為熱門。過去由於虛擬通路的盛行，造就了電子商務的快速發展，也因而使得消費資訊傳遞得更加快速。在這樣的情況下，企業的策略與經營模式也不斷地調整，電子商務方面則產生了很大的變化，原本只著重於經營虛擬通路的企業，開始反向經營實體通路，而原本只經營實體通路的企業，則開始經營起虛擬通路。本論文研究主要的目的在於探討台灣新創公司如何經營O2O的模式，本研究以核心資源、營運範疇、事業網路等三構面，探討三家新創公司（食我餐飲顧問公司、百迪爾資訊公司、呼叫師傅公司）O2O方面的經營策略，並藉由第四構面-價值創造，探究該等公司在O2O服務上所創造的價值。本研究所得到的主要結論包括：(1)新創公司在O2O的初期經營上，會著重於需求端。(2)新創公司在經營O2O的業務推廣上，會尋求外部資源的協助。(3)新創公司在經營O2O的服務品質控管上，會透過廠商篩選機制的建立以及與廠商的合約來加以強化。(4)新創公司在O2O的經營上，會透過在地資訊的即時提供來提高使用者採用O2O平台的意願。本文最後並提出實務上的意涵與後續研究的建議。 | zh_TW |
| dc.description.abstract (摘要) | Since the trend of running businesses on the Internet started to foster, we could see that there are more and more cases taking portable devices as the core of their business. Besides, the Online to Offline (O2O) business model of using the clicks-and-mortar channel might be one of the most popular choices. In the past, due to the prevailing of virtual channel, it did make e-commerce to be in vogue, and also help consuming information to transact more rapidly. In this kind of situations, the business strategies and business models of enterprises also kept on making adjustments to follow the flow. As for e-commerce, it did resulted in huge changes. For those enterprises who used to concentrate on virtual channels, they started the business of physical channels; those enterprises who only aiming at running physical channels started to explore the area of virtual channels.The main purpose of the study is to discuss about how those Taiwanese start-up companies operate O2O business. Moreover, the study takes core resources, operating area and business networks to view the O2O business strategies of three start-up companies. Also, by using value creation, the study wants to understand the value created by the O2O business of those companies.After the research of the issues above, the study came up with four main conclusions:1. Start-up companies would concentrate on the demand side in the beginning of their business.2. Start-up companies would seek for the help of outer resources when they were promoting their business.3. In the aspect of controlling the quality of their services, start-up companies would choose to build the filtering system of target companies and signing contracts.4. In running O2O business, start-up companies would offer local information immediately to raise consumers’ will of using their O2O platform.With those four main point provided by the study, it also brings up the meaning the practical meaning of the study and suggestions of following researches.Keywords: Start-up Company, O2O (Online to Offline), Business Strategy, Value Creation | en_US |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研究背景 1第二節 研究目的與問題 3第三節 論文架構 4第二章 文獻探討 5第一節 創業之相關研究 5第二節 O2O (Online to Offline)之相關研究 9第三節 經營策略之相關研究 14第四節 價值創造之相關研究 28第五節 本章小結 34第三章 研究方法 35第一節 研究流程 35第二節 研究架構 36第三節 研究變項說明 37第四節 研究設計與資料收集 41第四章 個案研究 44第一節 食我餐飲顧問公司個案 44第二節 百迪爾資訊公司個案 57第三節 呼叫師傅公司個案 69第四節 個案彙整 81第五章 研究發現與討論 85第六章 研究結論與建議 91第一節 研究結論 91第二節 研究建議 93 | zh_TW |
| dc.format.extent | 1825254 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0102364124 | en_US |
| dc.subject (關鍵詞) | 新創企業 | zh_TW |
| dc.subject (關鍵詞) | O2O | zh_TW |
| dc.subject (關鍵詞) | 經營策略 | zh_TW |
| dc.subject (關鍵詞) | 價值創造 | zh_TW |
| dc.subject (關鍵詞) | Start-up Company | en_US |
| dc.subject (關鍵詞) | Online to Offline | en_US |
| dc.subject (關鍵詞) | Business Strategy | en_US |
| dc.subject (關鍵詞) | Value Creation | en_US |
| dc.title (題名) | 台灣新創公司O2O經營策略之研究 - 以食我、百迪爾與呼叫師傅為例 | zh_TW |
| dc.type (資料類型) | thesis | en |
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