dc.contributor | 企管系 | |
dc.creator (作者) | Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H. | |
dc.creator (作者) | 張愛華;曾祥景 | zh_TW |
dc.date (日期) | 2014 | |
dc.date.accessioned | 2-Sep-2015 14:49:40 (UTC+8) | - |
dc.date.available | 2-Sep-2015 14:49:40 (UTC+8) | - |
dc.date.issued (上傳時間) | 2-Sep-2015 14:49:40 (UTC+8) | - |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78144 | - |
dc.description.abstract (摘要) | An abstract of the article "The Antecedents and Consequences of Consumers` Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented. | |
dc.format.extent | 57949 bytes | - |
dc.format.mimetype | application/pdf | - |
dc.relation (關聯) | AMA Summer Educators` Conference Proceedings, 25, I-3-I-4 | |
dc.subject (關鍵詞) | co-creation;empowerment;organizational support;psychological ownership | |
dc.title (題名) | Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation | |
dc.type (資料類型) | conference | en |