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題名 Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation
作者 Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.
張愛華;曾祥景
貢獻者 企管系
關鍵詞 co-creation;empowerment;organizational support;psychological ownership
日期 2014
上傳時間 2-Sep-2015 14:49:40 (UTC+8)
摘要 An abstract of the article "The Antecedents and Consequences of Consumers` Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented.
關聯 AMA Summer Educators` Conference Proceedings, 25, I-3-I-4
資料類型 conference
dc.contributor 企管系
dc.creator (作者) Chang, Aihwa;Tung, Pei-Ju;Tseng, Timmy H.
dc.creator (作者) 張愛華;曾祥景zh_TW
dc.date (日期) 2014
dc.date.accessioned 2-Sep-2015 14:49:40 (UTC+8)-
dc.date.available 2-Sep-2015 14:49:40 (UTC+8)-
dc.date.issued (上傳時間) 2-Sep-2015 14:49:40 (UTC+8)-
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78144-
dc.description.abstract (摘要) An abstract of the article "The Antecedents and Consequences of Consumers` Value Co-Creation," by Aihwa Chang, Pei-Ju Tung, and Timmy H. Tseng is presented.
dc.format.extent 57949 bytes-
dc.format.mimetype application/pdf-
dc.relation (關聯) AMA Summer Educators` Conference Proceedings, 25, I-3-I-4
dc.subject (關鍵詞) co-creation;empowerment;organizational support;psychological ownership
dc.title (題名) Part I: Marketing Strategy and Marketing Management: The Antecedents and Consequences of Consumers` Value Co-Creation
dc.type (資料類型) conferenceen