| dc.contributor | 企管系 | |
| dc.creator (作者) | Tsai, Meng-Chun;Monroe, Kent B.;Lou, Yung-Chien;Bei, Lien-Ti | |
| dc.creator (作者) | 蔡孟君;樓永堅;別蓮蒂 | zh_TW |
| dc.date (日期) | 2013 | |
| dc.date.accessioned | 2-Sep-2015 14:50:24 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 14:50:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 14:50:24 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78147 | - |
| dc.description.abstract (摘要) | An abstract of the article "Position Matters When We Stand Together: Consumers` Perceptions of Composite Brand Extension Expressions" by Meng-Chun Tsai, Kent B. Monroe, Yung-Chien Lou and Lien-Ti Bei is presented. | |
| dc.format.extent | 103715 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | AMA Summer Educators` Conference Proceedings, 24, 181-182 | |
| dc.title (題名) | POSITION MATTERS WHEN WE STAND TOGETHER: CONSUMERS` PERCEPTIONS OF COMPOSITE BRAND EXTENSION EXPRESSIONS | |
| dc.type (資料類型) | conference | en |
