| dc.contributor | 企管系 | |
| dc.creator (作者) | Xia, Kang-Ning | |
| dc.creator (作者) | 夏康寧 | zh_TW |
| dc.date (日期) | 2007 | |
| dc.date.accessioned | 2-Sep-2015 14:51:19 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 14:51:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 14:51:19 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78151 | - |
| dc.description.abstract (摘要) | The article presents an extended abstract of a working paper presented at the "Advances in Consumer Research" conference concerning mood and its impact on information processing and consumer purchasing. The authors on the cognitive processes in decision making as they are influenced by either good or bad moods. | |
| dc.format.extent | 60299 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Advances in Consumer Research, 34, 402-403 | |
| dc.title (題名) | Effect of Mood on Information Processing Style and Consequent Purchasing Decisions | |
| dc.type (資料類型) | conference | en |
