Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proacti...

Title	Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
Creator	Chen, Chien-Wei;Lien, Nai-Hwa 陳建維
Contributor	國貿系
Key Words	firm performance;proactive market orientation;responsive market orientation;technological opportunism
Date	2014
Date Issued	2-Sep-2015 15:10:04 (UTC+8)
Summary	An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented
Relation	AMA Summer Educators` Conference Proceedings, 25, I-9-I-10
Type	conference

dc.contributor	國貿系
dc.creator (作者)	Chen, Chien-Wei;Lien, Nai-Hwa
dc.creator (作者)	陳建維	zh_TW
dc.date (日期)	2014
dc.date.accessioned	2-Sep-2015 15:10:04 (UTC+8)	-
dc.date.available	2-Sep-2015 15:10:04 (UTC+8)	-
dc.date.issued (上傳時間)	2-Sep-2015 15:10:04 (UTC+8)	-
dc.identifier.uri (URI)	http://nccur.lib.nccu.edu.tw/handle/140.119/78154	-
dc.description.abstract (摘要)	An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented
dc.format.extent	58973 bytes	-
dc.format.mimetype	application/pdf	-
dc.relation (關聯)	AMA Summer Educators` Conference Proceedings, 25, I-9-I-10
dc.subject (關鍵詞)	firm performance;proactive market orientation;responsive market orientation;technological opportunism
dc.title (題名)	Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects
dc.type (資料類型)	conference	en