學術產出-會議論文
| 題名 | Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects |
| 作者 | Chen, Chien-Wei;Lien, Nai-Hwa 陳建維 |
| 貢獻者 | 國貿系 |
| 關鍵詞 | firm performance;proactive market orientation;responsive market orientation;technological opportunism |
| 日期 | 2014 |
| 上傳時間 | 2-九月-2015 15:10:04 (UTC+8) |
| 摘要 | An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented |
| 關聯 | AMA Summer Educators` Conference Proceedings, 25, I-9-I-10 |
| 資料類型 | conference |
| dc.contributor | 國貿系 | |
| dc.creator (作者) | Chen, Chien-Wei;Lien, Nai-Hwa | |
| dc.creator (作者) | 陳建維 | zh_TW |
| dc.date (日期) | 2014 | |
| dc.date.accessioned | 2-九月-2015 15:10:04 (UTC+8) | - |
| dc.date.available | 2-九月-2015 15:10:04 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-九月-2015 15:10:04 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78154 | - |
| dc.description.abstract (摘要) | An abstract on a study which investigates the roles of responsive and proactive market orientation and their impacts of technological opportunism is presented | |
| dc.format.extent | 58973 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | AMA Summer Educators` Conference Proceedings, 25, I-9-I-10 | |
| dc.subject (關鍵詞) | firm performance;proactive market orientation;responsive market orientation;technological opportunism | |
| dc.title (題名) | Part I: Marketing Strategy and Marketing Management: Technological Opportunism and Responsive and Proactive Market Orientation: Synergistic or Antagonistic Effects | |
| dc.type (資料類型) | conference | en |