| dc.contributor | 企管系 | |
| dc.creator (作者) | Wei, Yu-Chen;Lin, Carol Yeh-Yun | |
| dc.creator (作者) | 林月雲 | zh_TW |
| dc.date (日期) | 2015-04 | |
| dc.date.accessioned | 2-Sep-2015 15:59:45 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 15:59:45 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 15:59:45 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78183 | - |
| dc.description.abstract (摘要) | In a longitudinal study of 106 firms in Taiwan, we find that corporate image mediates the relationship between customer-oriented corporate social responsibility (CSR) and customer loyalty but not the employee-oriented CSR-collective organizational commitment linkage. Significantly and unexpectedly we find corporate image mediates the relationship between employee-oriented CSR and customer loyalty. We find positive and indirect relationships between customer-oriented CSR, customer loyalty and financial performance. The findings of this study improve our understanding of the mechanism by which CSR practices influences firm performance. | |
| dc.format.extent | 245 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Corporate Reputation Review, 18(2), 111-127 | |
| dc.title (題名) | How can Corporate Social Responsibility Lead to Firm Performance? A Longitudinal Study in Taiwan | |
| dc.type (資料類型) | article | en |
| dc.identifier.doi (DOI) | 10.1057/crr.2015.3 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1057/crr.2015.3 | |
