| dc.contributor | 企管系 | |
| dc.creator (作者) | Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti | |
| dc.creator (作者) | 曾忠蕙;樓永堅;別蓮蒂 | zh_TW |
| dc.date (日期) | 2009 | |
| dc.date.accessioned | 2-Sep-2015 16:07:58 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 16:07:58 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 16:07:58 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78196 | - |
| dc.description.abstract (摘要) | The article presents a study on the influence and effect of gift promotion on consumer behavior. It notes that gift promotion does not inevitably exhibit a positive relationship with gift price. It states that a preliminary study was conducted to assure the existence of turning-point-of gift-promotion. It adds that three themes were arranged to further delve into the effects of gift promotion including the a turning point in promotion depth and the effect of reasonable or exaggerated promotion. | |
| dc.format.extent | 71399 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Advances in Consumer Research, 36, 947-950 | |
| dc.title (題名) | A Research of the Effect of Gift Promotion and Its Spillover Effect | |
| dc.type (資料類型) | article | en |
