| dc.contributor | 企管系 | |
| dc.creator (作者) | Chang, Joseph W.;Lou, Yung-Chien | |
| dc.creator (作者) | 樓永堅 | zh_TW |
| dc.date (日期) | 2009 | |
| dc.date.accessioned | 2-Sep-2015 16:25:19 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 16:25:19 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 16:25:19 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78199 | - |
| dc.description.abstract (摘要) | The article presents a study on applicability of entitativity measures on family brand evaluations. It notes that voluntary participants were randomly assigned to one of the nine experimental groups with different orders of family brand names and measures. It states that the results signify that properties of perceived entitativity are effective antecedents that may cluster family brands into groups, which subsequently elaborate different cognitive processes for family brand evaluation. | |
| dc.format.extent | 65348 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Advances in Consumer Research, 36, 971-972 | |
| dc.title (題名) | The Perception of Family Brand Entitativity and Varieties of Family Brands | |
| dc.type (資料類型) | article | en |
