| dc.contributor | 企管系 | |
| dc.creator (作者) | Bei, Lien-Ti;Wang, Chih-Ping;Lin, Hung-Miao | |
| dc.creator (作者) | 別蓮蒂 | zh_TW |
| dc.date (日期) | 2009 | |
| dc.date.accessioned | 2-Sep-2015 16:25:32 (UTC+8) | - |
| dc.date.available | 2-Sep-2015 16:25:32 (UTC+8) | - |
| dc.date.issued (上傳時間) | 2-Sep-2015 16:25:32 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78200 | - |
| dc.description.abstract (摘要) | The article discusses the consumption values, habits and lifestyles of prior mature Chinese consumers in China. It provides insights on the endurance and influences of traditional Chinese culture and Confucian values on consumer behavior. According to the article, family values, respect for seniors and compliance in traditional Confucianism influence the value systems of Chinese prior mature consumers. | |
| dc.format.extent | 65388 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Advances in Consumer Research, 36, 827-828 | |
| dc.title (題名) | The Values and Lifestyles of Prior Mature Chinese Consumers | |
| dc.type (資料類型) | article | en |
