| dc.contributor | 廣告系 | |
| dc.creator (作者) | Pan, Po-Lin;Cheng, I-Huei | |
| dc.creator (作者) | 鄭怡卉 | zh_TW |
| dc.date (日期) | 2008-12 | |
| dc.date.accessioned | 14-Sep-2015 16:54:22 (UTC+8) | - |
| dc.date.available | 14-Sep-2015 16:54:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Sep-2015 16:54:22 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78439 | - |
| dc.description.abstract (摘要) | The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image and justify his victory in Taiwan`s presidential election through public relations efforts. It presents the case`s background which stems from the presidential victory of Chen. It states that Chen`s strategies to address the concerns raised by the pan blue alliance was framed based on his understanding of media interests.. | |
| dc.format.extent | 245 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Development Communication, 19(2), 13-29 | |
| dc.title (題名) | IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN | |
| dc.type (資料類型) | article | en |
