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題名 法朵的馬德里想像：西班牙餐廳的創新再脈絡過程
The Imaging of Fardo: The Process of Innovation Recontextualization from a Spanish Restaurant
作者 李雅清
貢獻者 蕭瑞麟
Hsiao, Rueylin
李雅清
關鍵詞 創新採納
在地化
再脈絡化
使用者行為
跨文化轉移
日期 2015
上傳時間 1-Oct-2015 14:14:23 (UTC+8)
摘要 當產業需要新的思維模式、需要創新時，經常借鏡他國的成功經驗以解決困境。然而，當一時的新鮮感和話題消褪後，單純的複製未必能達到成效，重點是企業應該如何回應在地使用者的需求。本研究專注三個課題。第一、如何由在地使用者的生活脈絡與行為，探索消費者的隱性需求。第二、如何創新採納異國文化經驗，與在地文化脈絡做結合，以重新設計新產品或新服務。第三、討論使用者於再脈絡化中的角色，以使用者為導向進行再脈絡化的過程。本研究以法朵新馬德里鐵板燒為案例討論，分析如何移轉西班牙飲食文化到台灣的餐廳。在學理方面，本研究探討再脈絡化的過程，以及使用者於再脈絡化過程中扮演的角色。發現異國文化經驗轉移除了研究兩者的文化脈絡，還必須透過使用者的觀點進行探討、進行再脈絡化。實務方面，本研究說明如何分析使用者來探索創新再脈絡化的可能性，並且思考如何融合原地與在地文化進行再脈絡，然後發展成以使用者為導向的設計，探討跨國文化經驗轉移的問題。
參考文獻 Aggerholm, H. K., Asmuß, B., & Thomsen, C. 2012. The role of recontextualization in the multivocal, ambiguous process of strategizing. Journal of Management Inquiry, 21(4): 413-428.
Avgerou, C. 2001. The significance of context in information systems and organizational change. Information Systems Journal, 11: 43-63.
Baker, T., & Nelson, R. E. 2005. Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3): 329-366.
Baldwin, C., Hienerth, C., & von Hippel, E. 2006. How user innovations become commercial products: a theoretical investigation and case study. Research Policy, 35(9): 1291-1313.
Beaudry, A., & Pinsonneault, A. 2005. Understanding user response to information technology: a Coping model of user adaptation. MIS Quarterly, 29(3): 493-526.
Bhagat, R. S., Kedia, B. L., Harveston, P. D., & Triandis, H. C. 2002. Cultural variations in the cross-border transfer of organizational knowledge: An integrative framework. Academy of Management Review, 27(2): 204-221.
Bogan, C. E., & English, M. J. (Eds.). 1994. Benchmarking for best practices: winning through innovative adaptation. Berkshire: McGraw-Hill.
Brannen, M. Y. 2004. When mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4): 593-616.
Brannen, M. Y., Liker, J. K., & Fruin, W. M. 1998. Recontextualization and factory-to-factory knowledge transfer from Japan to the US: the case of NSK. In J. K. Liker, W. M. Fruin, & P. S. Adler (Eds.), Remade in America: Transplanting and transforming Japanese management systems: 117-153. New York: Oxford University Press.
Cappelli, P., & Sherer, P. D. 1991. The missing role of context in OB: The need for a meso-level approach. In B. M. Staw, & L. L. Cummings (Eds.), Research in Organizational Behavior, Vol. 13: 55 -110. Greenwich, CT: JAI Press.
Chesbrough, H. W. 2003. Open innovation: The new imperative for creating and profiting from technology. Boston, Mass.: Harvard Business School Press.
Child, J., & Smith, C. 1987. The context and process of organizational transformation: Cabury Limited in its sector. Journal of Management Studies, 24(6): 565-593.
Gertsen, M. C., & Zølner, M. 2012. Recontextualization of the corporate values of a Danish MNC in a subsidiary in Bangalore. Group & Organization Management, 37(1): 101-132.
Hansson, M., & Wigblad, R. 2006. Recontextualizing the Hawthorne effect. Scandinavian Journal of Management, 22(2): 120-137.
Hsiao, R., Tsai, D. H., & Lee, C. F. 2003. The problem of embeddedness: Knowledge transfer, information systems and situated practice. Paper presented at the International Conference on Information Systems, Seattle, WA, USA.
Hsiao, R.-L., Wu, S. W., & Hou, S. T. 2008. Sensitive cabbies: Ongoing sense-making within technology structuring. Information and Organization, 18(4): 251–279.
Keller, W. W., & Pauly, L. W. 2000. Crisis and adaptation in East Asian innovation systems: The case of the eemiconductor industry in Taiwan and South Korea. Business & Politics, 2(3): 326-350.
Kelley, D. 2009. Adaptation and organizational connectedness in corporate radical innovation programs. Journal of Product Innovation Management, 26(5): 487-501.
Kostova, T. 1999. Transformational transfer of strategic organizational practices: a contextual perspective. Academy of Management Review, 24(2): 308-324.
Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.
Lindgren, R., Andersson, M., & Henfridsson, O. 2008. Multi-contextuality in boundary-spanning practices. Information Systems Journal, 18(6): 641–661.
Majchrzak, A., Rice, R. E., Malhotra, A., King, N., & Ba, S. 2000. Technology adaptation: the case of a computer-supported inter-organizational virtual team. MIS Quarterly, 24(4): 569-601.
Newell, S., Swan, J. A., & Galliers, R. D. 2000. A knowledge-focused perspective on the diffusion and adoption of complex information technologies: the BPR example. Information Systems Journal, 10(3): 239-259.
O`Dell, A., & Grayson, C. J. 1998. If only we know what we know: Identification and transfer of internal best practices. California Management Review, 40(3): 154-174.
Orlikowski, W. J. 1996. Improvising organizational transformation over time: A situated change perspective. Information Systems Research, 7(1): 63–93.
Oudshoorn, N., & Pinch, T. 2003. How users matter: the co-construction of users and technology. Cambridge, MA: MIT Press.
Peltokorpi, V., & Vaara, E. 2012. Language policies and practices in wholly owned foreign subsidiaries: a Recontextualization perspective. Journal of International Business Studies, 43(9): 808-833.
Pettigrew, A. M. 1987. Context and action in the transformation of the firm. Journal of Management Studies, 24(6): 649-670.
Randall, T., Terwiesch, C., & Ulrich, K. T. 2005. Principles for user design of customized products. California Management Review, 47(4): 68-85.
Rantisi, N. M. 2002. The competitive foundations of localized learning and innovation: the Case of women`s garment production in New York City. Economic Geography, 78(4): 441-462.
Rothwell, R., & Gardiner, P. 1988. Re-innovation and robust designs: Producer and user benefits. Journal of Marketing Management, 3(3): 372-387.
Schreier, M., Oberhauser, S., & Prugl, R. 2007. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18(1/2): 15-30.
Senyard, J., Baker, T., Steffens, P., & Davidsson, P. 2014. Bricolage as a path to innovativeness for resource-constrained new firms. Journal of Product Innovation Management, 31(2): 211-230.
Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4): 448-469.
Shelton, A. 1992. The recontextualization of culture: in UK museums. Anthropology Today, 8(5): 11-16.
Sogner, K. 2009. Innovation as adaptation: The digital challenge in the Norwegian fishing industry, 1970-1985. Business History Review, 83(2): 349-367.
Thomas, P. 2003. The recontextualization of management: a discourse-based approach to analysing the development of management thinking. Journal of Management Studies, 40(4): 775-801.
von Hippel, E. 1986. Lead users: a source of novel product concepts. Management Science, 32(7): 791-805.
von Hippel, E. 2007. Horizontal innovation networks: by and for users. Industrial & Corporate Change, 16(2): 293-315.
Wainwright, D., W. D. W., & Waring, T., S. T. W. 2007. The application and adaptation of a diffusion of innovation framework for information systems research in NHS general medical practice. Journal of Information Technology, 22(1): 44-58.
描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
101932001
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101932001
資料類型 thesis
dc.contributor.advisor 蕭瑞麟zh_TW
dc.contributor.advisor Hsiao, Rueylinen_US
dc.contributor.author (Authors) 李雅清zh_TW
dc.creator (作者) 李雅清zh_TW
dc.date (日期) 2015en_US
dc.date.accessioned 1-Oct-2015 14:14:23 (UTC+8)-
dc.date.available 1-Oct-2015 14:14:23 (UTC+8)-
dc.date.issued (上傳時間) 1-Oct-2015 14:14:23 (UTC+8)-
dc.identifier (Other Identifiers) G0101932001en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78737-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 經營管理碩士學程(EMBA)zh_TW
dc.description (描述) 101932001zh_TW
dc.description.abstract (摘要) 當產業需要新的思維模式、需要創新時，經常借鏡他國的成功經驗以解決困境。然而，當一時的新鮮感和話題消褪後，單純的複製未必能達到成效，重點是企業應該如何回應在地使用者的需求。本研究專注三個課題。第一、如何由在地使用者的生活脈絡與行為，探索消費者的隱性需求。第二、如何創新採納異國文化經驗，與在地文化脈絡做結合，以重新設計新產品或新服務。第三、討論使用者於再脈絡化中的角色，以使用者為導向進行再脈絡化的過程。本研究以法朵新馬德里鐵板燒為案例討論，分析如何移轉西班牙飲食文化到台灣的餐廳。在學理方面，本研究探討再脈絡化的過程，以及使用者於再脈絡化過程中扮演的角色。發現異國文化經驗轉移除了研究兩者的文化脈絡，還必須透過使用者的觀點進行探討、進行再脈絡化。實務方面，本研究說明如何分析使用者來探索創新再脈絡化的可能性，並且思考如何融合原地與在地文化進行再脈絡，然後發展成以使用者為導向的設計，探討跨國文化經驗轉移的問題。zh_TW
dc.description.tableofcontents 致謝詞 i
摘要 iii
表目錄 vii
圖目錄 viii
壹、緒論 1
1.1 研究動機 1
1.2 研究目的 3
1.3 預期效益 4
貳、文獻回顧 6
2.1 在地化及再脈絡化 6
2.2 使用者於再脈絡中的角色 17
2.3 研究缺口 19
參、研究方法 21
3.1 方法論與分析架構 21
3.2 案例選擇原則 22
3.3 資料收集 23
肆、研究發現 25
4.1初期設計：法朵的幸福鐵板燒 25
（一）案例背景與中價的市場缺口 25
（二）餐點：鐵板燒，台式的嗎？ 34
（三）服務：不就是西餐廳嗎？ 46
（四）使用者反應：這絕不是西班牙 48
4.2中期設計：在地化，帶入西班牙 54
（一）餐點：帶進Tapas 54
（二）服務：台灣的西班牙熱情 58
（三）使用者反應：西班牙式的台菜？ 59
4.3後期設計：再脈絡化，法朵的馬德里想像 60
（一）餐點：粗獷的西班牙 60
（二）服務：馬德里的氛圍 64
（三）使用者反應：想像馬德里 69
五、討論 77
5-1 學術意涵 77
（一）如何將一項創新再脈絡 77
（二）使用者的角色 78
（三）再脈絡：將阻力化為助力 80
5-2 實務借鏡 80
（一）創新移轉需要學習再脈絡 81
（二）法朵應該如何改變 81
（三）企業應該如何導入「最佳實務」 82
5-3 研究限制與未來方向 82
（一）連鎖店的再脈絡設計 83
（二）結合資源效能化的研究 85
（三）結合格式輸出的研究 86
陸、結論 87
參考資料 88
中文文獻 88
英文文獻 89
附件：論文修訂答覆稿 92		zh_TW
dc.format.extent 33119944 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101932001en_US
dc.subject (關鍵詞) 創新採納zh_TW
dc.subject (關鍵詞) 在地化zh_TW
dc.subject (關鍵詞) 再脈絡化zh_TW
dc.subject (關鍵詞) 使用者行為zh_TW
dc.subject (關鍵詞) 跨文化轉移zh_TW
dc.title (題名) 法朵的馬德里想像：西班牙餐廳的創新再脈絡過程zh_TW
dc.title (題名) The Imaging of Fardo: The Process of Innovation Recontextualization from a Spanish Restauranten_US
dc.type (資料類型) thesisen
dc.relation.reference (參考文獻) Aggerholm, H. K., Asmuß, B., & Thomsen, C. 2012. The role of recontextualization in the multivocal, ambiguous process of strategizing. Journal of Management Inquiry, 21(4): 413-428.
Avgerou, C. 2001. The significance of context in information systems and organizational change. Information Systems Journal, 11: 43-63.
Baker, T., & Nelson, R. E. 2005. Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3): 329-366.
Baldwin, C., Hienerth, C., & von Hippel, E. 2006. How user innovations become commercial products: a theoretical investigation and case study. Research Policy, 35(9): 1291-1313.
Beaudry, A., & Pinsonneault, A. 2005. Understanding user response to information technology: a Coping model of user adaptation. MIS Quarterly, 29(3): 493-526.
Bhagat, R. S., Kedia, B. L., Harveston, P. D., & Triandis, H. C. 2002. Cultural variations in the cross-border transfer of organizational knowledge: An integrative framework. Academy of Management Review, 27(2): 204-221.
Bogan, C. E., & English, M. J. (Eds.). 1994. Benchmarking for best practices: winning through innovative adaptation. Berkshire: McGraw-Hill.
Brannen, M. Y. 2004. When mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4): 593-616.
Brannen, M. Y., Liker, J. K., & Fruin, W. M. 1998. Recontextualization and factory-to-factory knowledge transfer from Japan to the US: the case of NSK. In J. K. Liker, W. M. Fruin, & P. S. Adler (Eds.), Remade in America: Transplanting and transforming Japanese management systems: 117-153. New York: Oxford University Press.
Cappelli, P., & Sherer, P. D. 1991. The missing role of context in OB: The need for a meso-level approach. In B. M. Staw, & L. L. Cummings (Eds.), Research in Organizational Behavior, Vol. 13: 55 -110. Greenwich, CT: JAI Press.
Chesbrough, H. W. 2003. Open innovation: The new imperative for creating and profiting from technology. Boston, Mass.: Harvard Business School Press.
Child, J., & Smith, C. 1987. The context and process of organizational transformation: Cabury Limited in its sector. Journal of Management Studies, 24(6): 565-593.
Gertsen, M. C., & Zølner, M. 2012. Recontextualization of the corporate values of a Danish MNC in a subsidiary in Bangalore. Group & Organization Management, 37(1): 101-132.
Hansson, M., & Wigblad, R. 2006. Recontextualizing the Hawthorne effect. Scandinavian Journal of Management, 22(2): 120-137.
Hsiao, R., Tsai, D. H., & Lee, C. F. 2003. The problem of embeddedness: Knowledge transfer, information systems and situated practice. Paper presented at the International Conference on Information Systems, Seattle, WA, USA.
Hsiao, R.-L., Wu, S. W., & Hou, S. T. 2008. Sensitive cabbies: Ongoing sense-making within technology structuring. Information and Organization, 18(4): 251–279.
Keller, W. W., & Pauly, L. W. 2000. Crisis and adaptation in East Asian innovation systems: The case of the eemiconductor industry in Taiwan and South Korea. Business & Politics, 2(3): 326-350.
Kelley, D. 2009. Adaptation and organizational connectedness in corporate radical innovation programs. Journal of Product Innovation Management, 26(5): 487-501.
Kostova, T. 1999. Transformational transfer of strategic organizational practices: a contextual perspective. Academy of Management Review, 24(2): 308-324.
Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.
Lindgren, R., Andersson, M., & Henfridsson, O. 2008. Multi-contextuality in boundary-spanning practices. Information Systems Journal, 18(6): 641–661.
Majchrzak, A., Rice, R. E., Malhotra, A., King, N., & Ba, S. 2000. Technology adaptation: the case of a computer-supported inter-organizational virtual team. MIS Quarterly, 24(4): 569-601.
Newell, S., Swan, J. A., & Galliers, R. D. 2000. A knowledge-focused perspective on the diffusion and adoption of complex information technologies: the BPR example. Information Systems Journal, 10(3): 239-259.
O`Dell, A., & Grayson, C. J. 1998. If only we know what we know: Identification and transfer of internal best practices. California Management Review, 40(3): 154-174.
Orlikowski, W. J. 1996. Improvising organizational transformation over time: A situated change perspective. Information Systems Research, 7(1): 63–93.
Oudshoorn, N., & Pinch, T. 2003. How users matter: the co-construction of users and technology. Cambridge, MA: MIT Press.
Peltokorpi, V., & Vaara, E. 2012. Language policies and practices in wholly owned foreign subsidiaries: a Recontextualization perspective. Journal of International Business Studies, 43(9): 808-833.
Pettigrew, A. M. 1987. Context and action in the transformation of the firm. Journal of Management Studies, 24(6): 649-670.
Randall, T., Terwiesch, C., & Ulrich, K. T. 2005. Principles for user design of customized products. California Management Review, 47(4): 68-85.
Rantisi, N. M. 2002. The competitive foundations of localized learning and innovation: the Case of women`s garment production in New York City. Economic Geography, 78(4): 441-462.
Rothwell, R., & Gardiner, P. 1988. Re-innovation and robust designs: Producer and user benefits. Journal of Marketing Management, 3(3): 372-387.
Schreier, M., Oberhauser, S., & Prugl, R. 2007. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18(1/2): 15-30.
Senyard, J., Baker, T., Steffens, P., & Davidsson, P. 2014. Bricolage as a path to innovativeness for resource-constrained new firms. Journal of Product Innovation Management, 31(2): 211-230.
Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4): 448-469.
Shelton, A. 1992. The recontextualization of culture: in UK museums. Anthropology Today, 8(5): 11-16.
Sogner, K. 2009. Innovation as adaptation: The digital challenge in the Norwegian fishing industry, 1970-1985. Business History Review, 83(2): 349-367.
Thomas, P. 2003. The recontextualization of management: a discourse-based approach to analysing the development of management thinking. Journal of Management Studies, 40(4): 775-801.
von Hippel, E. 1986. Lead users: a source of novel product concepts. Management Science, 32(7): 791-805.
von Hippel, E. 2007. Horizontal innovation networks: by and for users. Industrial & Corporate Change, 16(2): 293-315.
Wainwright, D., W. D. W., & Waring, T., S. T. W. 2007. The application and adaptation of a diffusion of innovation framework for information systems research in NHS general medical practice. Journal of Information Technology, 22(1): 44-58.		zh_TW