Publications-Theses
Article View/Open
Publication Export
-
Google ScholarTM
NCCU Library
Citation Infomation
Related Publications in TAIR
題名 台灣連續劇之健康訊息初探性研究–以《風水世家》為例
An Exploratory Analysis of Health Content in Prime Time Drama –Taking Feng-Shui Family as an Example作者 黃巧伶
Huang, Chiao Lin貢獻者 劉文英
Liu, Wen Ying
黃巧伶
Huang, Chiao Lin關鍵詞 本土連續劇
風水世家
教育性娛樂
健康傳播
entertainment education
health communication
TV health content
prime time drama日期 2015 上傳時間 1-Oct-2015 14:19:58 (UTC+8) 摘要 許多觀眾將電視當作獲得健康資訊的首要來源，過往研究已證明觀眾會受到熱門電視節目所陳述的健康資訊影響，進而提高健康風險的警覺性，甚至帶來態度或行為之改變。鑒於過往台灣相關研究有限，本文使用內容分析法，以《風水世家》為例做初探性研究，探討台灣觀眾從本土連續劇中接收到哪些健康資訊。\n 研究發現，連續劇內容中雖有諸多對健康議題之描寫，但其教育性尚待提升。劇情則呈現出相當高比例的暴力情節，但對於常見疾病，例如:癌症、心臟疾病、腦血管疾病多輕描淡寫帶過，此現象可能會分散觀眾對於常見疾病的警覺性，因而錯過黃金就醫時機。\n 值得注意的是，劇中像是感冒或是代理孕母等情節都與時事同步，觀眾因文化相似性和親近性，能與劇中角色感同身受，產生共鳴。台灣本土連續劇現多為「邊拍邊播」形式，若設置具專業媒合機構為平台，提供準確醫藥知識或故事情節給予劇組，不僅對整體影視產業的內容精緻程度有所助益，也能幫助台灣節目提升寓教於樂之效果。
Many TV viewers consider TV as their primary source to obtain health information. Studies have shown that audiences may be influenced by health-related information depicted in popular TV shows, and further, raise awareness of health risks, modify their attitudes and even behaviors. As limited studies were conducted in Taiwan, this study was an exploratory analysis to see the types of health information Taiwanese viewers are receiving from TV. A total of 426 episodes from Feng-Shui Family were analyzed using content analysis.\n Results indicated that despite a large quantity of health contents, the educational quality of the storylines in prime time drama can be much improved. In addition, a high proportion of violence was portrayed, while common diseases like cancer, heart diseases or brain diseases had a relatively low depiction. Not only could this divert viewers’ attention, it might also result in a loss of chance to alert millions viewers to the symptoms, treatment or prevention health information they are more likely to face.\n It fact, it was interesting to discover that some health storylines, such as common cold or surrogacy issues, synced with on-going events. By merging cultural cues into scripts, audiences could identify themselves with the characters, thus it evoked a sense of cultural resonance due to familiarity. As prime time dramas in Taiwan are mostly in a live-shoot system, the television and film industry could benefit from an independent, well informed matchup platform that offers accurate health information or stories. In the long run, such platform will also enhance the entertainment and educational value of the program.參考文獻 Agunga, R. A. (1997). Developing the Third World: A Communication Approach.\nCommack, N.Y.: Nova Science.\nAirhihenbuwa, C.O. & Obregon, R. (2000). A critical assessment of theories/models\nused in health communication for HIV/AIDS. Journal of Health Communication,\n5, 5-15.\nAjzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social\nbehavior. Upper Saddle River, NJ: Prentice Hall.\nAndreasen, A. R.(1995). Marketing Social Change: Changing Behavior to Promote\nHealth, Social Development and the Environment. San Francisco: JosseyBass.\nBanduara, A. (1971). Social Learning Theory. New York: General Learning Press.\nCenters for Disease Control and Prevention. Retrieved February 11, 2015, from\nhttp://www.cdc.gov/communication/entertainment_education.htm.\nBandura, A. (1977). Social Learning Theory. Englewood Cliffs, NJ: Premtice-Hall.\nBandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change.\nPsychological Review, 84(2), 191-215.\nBandura, A. (1986). Social foundation of thought and action: A social cognitive\ntheory. Englewood Cliffs, NJ: Prentice-Hall.\nBandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.\nBandura, A. (2002). Social cognitive theory of mass communication. In J. Bryant, and D.\nZillman (eds), Media Effects: Advances in Theory and Research (2nd ed), pp.\n121-153. Hillsdale, NJ: Erlbaum.\nBeal, G., & Rogers, E. (1960). The adoption of two farm practices in a central Iowa\ncommunity. Agricultural and Home Economics Experiment Station, Ames: Iowa.\nBeck, V., & Pollard, W. E. (2001). How do regular viewers of primetime\nentertainment television shows respond to health information in the shows?\nPaper presented at the American Public Health Association, Atlanta. October.\nHEALTH CONTENT IN PRIME TIME DRAMA\n103\nBeck, V. (2004). Working with daytime and prime time TV shows in the United\nStates to promote health. In A. Singhal, M.J. Cody, M. Sabido, A. Singhal, &\nE.M. Rogers (Eds.), Entertainmenteducation and social change: History,\nResearch, and practice (pp. 207-224). Mahwah, NJ: Lawrence Earlbaum\nAssociates.\nBecker, M. H. (1974). The health belief model and personal health behavior. Health\nEducation Monographs, 2, 324-508.\nBen Chaim, D. (1984). Distance in the theater: The aesthetics of audience response.\nAnn Arbor: University of Michigan Research Press.\nBernhardt, J. M. (2004). Communication at the Core of Effective Public Health.\nAmerican Journal of Public Health, 94(12), 2051–2053.\nBlythe, M. A., Overbeeke, K., Monk, A. F., & Wright, P. C. Eds. (2004). Funology:\nFrom usability to enjoyment (Human-Computer Interaction Series). Norwell,\nMA: Kluwer Academic Publishers.\nBoorstin, J. (1990). Making movies work: Thinking like a filmmaker. Los Angeles,\nCA: Silman-James Press.\nBrodie, M., Foehr, U., Rideout, V., Baer, N., Miller, C., Flournoy, R., & Altman, D.\n(2001). Communicating health information through the electronic media. Health\nAffairs, 20, 192-199.\nCenters for Disease Control and Prevention. (n.d.). HealthComm Key: Unlocking the\nPower of Health Communication Research. Retrieved December 10, 2014 from\nhttp://www.cdc.gov/od/oc/hcomm.\nCenters for Disease Control. (2013). Building Our Understanding: Key Concepts of\nEvaluation-Applying Theory in the Evaluation of Communication Campaigns.\nRetrieved December 1, 2014 from http://www.cdc.gov/nccdphp/dch/programs/\nhealthycommunitiesprogram/tools/pdf/apply_theory.pdf\nClift, E. & Freimuth, V. (1995). Health Communication: What Is It and What Can It\nDo for You? Journal of Health Education, 26(2), 68–74.\nHEALTH CONTENT IN PRIME TIME DRAMA\n104\nCoffman, J. (2002). Public Communication Campaign Evaluation: An Environmental\nScan of Challenges, Criticisms, Practice, and Opportunities. Retrieved December\n9, 2014 from http://www.gse.harvard.edu/hfrp/pubs/onlinepubs/pcce/index.html.\nCohen, J., & Weimann, G. (2000). Cultivation revisited: Some genres have some\neffects on some viewers. Communication Reports, 13(2), 1-17.\nColeman, P. L. & Meyer R. C. (1990). Entertainment for social change. Proceedings\nof the Enter-Educate Conference. Baltimore, MD: John Hopkins University,\nCenter for Communication Programs.\nCorcoran, N. (Ed.). (2007). Communicating Health: Strategies for Health Promotion.\nThousand Oaks, CA: Sage.\nDoob, A.N., and Macdonald, G.E. (1979). Television viewing and the fear of\nvictimization: Is the relationship causal? Journal of Personality and Social\nPsychology, 37, 170-179.\nExchange. (n.d.). Health Communication. Retrieved December 1, 2014 from\nhttp://www.healthcomms.org/ comms/.\nFigueroa, M. E., Kincaid, D. L., Rani, M. & Lewis, G., (2002). Communication for\nsocial change: A framework for measuring the process and its outcomes. New\nYork: Rockefeller Foundation and John Hopkins University, Center for\nCommunication Programs.\nFisher W. R. (1984). Narration as human communication paradigm: The case of\npublic moral argument. Communication Monographs, 51, 1-22.\nFreelon, D. (2012). Research Resources-dfreelon.org Retrieved from http://\ndfreelon.org/external-resources/\nFreimuth, V. S. (1992). Theoretical Foundations of AIDS Media Campaigns, AIDS:\nCommunication Perspectives. Edited by Edgar T., Fitzpatrick M. A. & Freimuth,\nV .S.. Hillsdale, NJ: Lawrence Erlbaum Associates, 91-110.\nFreimuth, V., Linnan, H. W., and Potter, P. (2000). Communicating the Threat of\nEmerging Infections to the Public. Emerging Infectious Diseases, 6(4), 337–347.\nHEALTH CONTENT IN PRIME TIME DRAMA\n105\nGerbner, G., Gross, L., Morgan, M., and Signorielli, N. (1986). Living with television:\nThe dynamics of the cultivation process. In Bryant, J., and Zillman, D. (eds.),\nPerspectives on Media Effects, (pp.17-40), Lawrence Erlbaum Associates,\nHillsdale, NJ.\nGerbner, G., Morgan, M., Signorielli, N., & Shanahan, J. (2002). Growing up with\ntelevision: Cultivation processes. In J. Bryant, & D. Zillmann (Eds.), Media effects:\nAdvances in theory and research (2 ed). Hillsdale, NJ: Erlbaum.\nGlanz, K., Rimer, B.K. & Lewis, F.M. (2002). Health Behavior and Health Education.\nTheory, Research and Practice. San Fransisco: Wiley & Sons.\nGreen M. C. & Brock T. C. (2000). The role of transportation in the persuasiveness of\npublic narratives. Journal of Personality and Social Psychology, 79, 701-721.\nGreenberg, D. P., von Konig, C. H., and Heininger, U. (2005). Health Burden of\nPertussis in Infants and Children. Pediatric Infectious Disease Journal, 24(5\nSuppl.), S39-S43.\nGreenberg, B. S., Salmon, C. T., Patel, D., Beck, V., and Cole, G. (2004), Evolution of\nan E-E Research Agenda. In Singhal, A., Cody, M. J., Rogers, E. M. & Sabido,\nM. (Eds.), Entertainment-Education and Social Change: History, Research and\nPractice. Mahwah NJ: Lawrence Erlbaum, 191-206.\nGriffiths, W. (1972). Health Education Definitions, Problems, and Philosophies.\nHealth Education Monographs, 31, 12-14.\nGrimley, D., Gabrielle, R., Bellis, J., and Prochaska, J. (1993). Assessing the Stages\nof Change and Decision-Making for Contraceptive Use for the Prevention of\nPregnancy, Sexually Transmitted Diseases, and Acquired Immunodeficiency\nSyndrome. Health Education Quarterly, 20, 455–470.\nHawkins, R. P. & Pingree, S. (1990). Divergent psychological processes in\nconstructing social reality from mass media content. In Signorielli, N. & Morgan,\nM. (Eds.), Cultivation analysis: New directions in media effects research.\nNewbury Park, CA: Sage Publications, Inc.\nHEALTH CONTENT IN PRIME TIME DRAMA\n106\nHealth Communication Partnership. (2005c). Introduction to Theories of\nCommunication Effects: Social Learning Theory. Retrieved January 11, 2015,\nfrom: http://www.hcpartnership.org/Topics/Communication/theory/256\nHether, H., & Murphy, S. (2009). Sex Roles in Health Storylines on Prime Time\nTelevision: A Content Analysis. Sex Roles, 810-821.\nHoshmand, L. T. (2005). Narratology, cultural psychology, and counseling research.\nJournal of Counseling Psychology, 52(2), 178–186.\nInstitute of Medicine. (2003). Who Will Keep the Public Healthy? Washington, D.C.:\nThe National Academies Press.\nJackson, L. D. (1992). Information complexity and medical communication: The\neffects of technical language and amount of information in a medical message.\nHealth Communication, 4,197-210.\nJohn Hopkins University, Center for Communication Programs (1997b). Reaching\nmen worldwide: lessons learned from family planning and communication\nprojects, 1986-1996. Working Paper No. 3. Baltimore, MD.\nKaiser Family Foundation (2002). Health Poll Report, February 2001 to February\n2002.\nKaiser Family Foundation, Harvard School of Public Health & Health News Index\n(2002). Survey conducted Jan. 31-Feb. 3, 2002. Retrieved December 1, 2014\nfrom http://www.kff.org/kaiserpolls/upload/KHPR_Feb02_Topline_release.pdf\nKassarjian, H. H. (1977), Content Analysis in Consumer Research. Journal of\nConsumer Research, 4 (June), 8-18.\nKeller, S., Brown, J.D. (2002). Media interventions to promote responsible sexual\nbehavior. Journal of Sex Research, 39 (1).\nKennedy, M.G., O’Leary, A., Beck, V., Pollard, W. E. & Simpson, P. (2004).\nIncreases in calls to the CDC National STD and AIDS hotline following\nAIDS-related episodes In a soap opera. Journal of Communication, 54, 287-301.\nHEALTH CONTENT IN PRIME TIME DRAMA\n107\nKerr, C., Maslin, J., Maslin, J., Dalton, S., & Ferrins-Brown, M. (2000). Falling on\ndeaf ears? Responses to health education messages from the Birmingham\nUntreated Heavy Drinkers Cohort. London: Routledge.\nKincaid, D. L. (1993). Communication network dynamics, cohesion, centrality and\ncultural evolution. In W. B. Richards & G. A. Barnett (Eds.), Progress in\ncommunication sciences (Vol. 12, pp. 111–133). Norwood, NJ: Ablex.\nKincaid, D. L. (2002). Drama, Emotion, and Cultural Convergence. Communication\nTheory, 12(2), 136-152.\nKreuter, M., Green, M., Cappella, J., Slater, M., Wise, M., & Storey, J. D. (2007).\nNarrative communication in cancer prevention and control: A framework to\nguide research and application. Annals of Behavioral Medicine, 33(3), 221–235.\nKrippendorff, K. (2004). Content analysis: An introduction to its methodology (2nd ed.).\nThousand Oaks, CA: Sage Publications.\nLarkey, L. K. & Hecht, M. (2010). A Model of Effects of Narrative as\nCulture-Centric Health Promotion. Journal of Health Communication, 15,\n114-135.\nLarson, M. (1991). Sibling interactions in 1950s versus 1980s sitcoms: A comparison.\nJournalism Quarterly, 68, 381-387.\nMaibach, E. & Holtgrave, D. R. (1995). Advances in Public Health Communication.\nAnnual Review of Public Health, 16, 219–238.\nMarmot, M. (2005). Social determinants of health inequalities. The Lancet,\n1099-1104. Retrieved June 01, 2015, from\nhttp://www.who.int/social_determinants/strategy/Marmot-Social determinants of\nhealth inqualities.pdf\nMares, M. (1996). The role of source confusions in television‘s cultivation of social\nreality judgments. Human Communication Research, 23, 278-293.\nMcAdams, D. P. (1993). The stories we live by: Personal myths and the making of the\nself. New York: Morrow.\nHEALTH CONTENT IN PRIME TIME DRAMA\n108\nMovius, L., Cody, M., Huang, G. & Berkowitz, M. (2007, June). Motivating\ntelevision viewers to become organ donors. Cases in Public Health\nCommunication & Marketing, 1. Available from: http://www.casesjournal.org/\nvolume1/peer-reviewed/cases_1_08.cfm.\nMoyer-Guse, E. (2008). Toward a theory of entertainment persuasion: Explaining the\npersuasive effects of entertainment education messages. Communication Theory,\n18,407–425.\nMoyer-Guse, E & Nabi, R. L. (2010). Explaining the effects of narrative in an\nentertainment television program: Overcoming resistance to persuasion. Human\nCommunication Research, 36:26–52.\nMurphy, S. T., & Cody, M. J. (2003). Summary Report: Developing a Research\nAgenda for Entertainment Education and Multicultural Audiences. Printed by\nthe Centers of Disease Control and Prevention. Available from:\nhttp://www.learcenter.org.\nMurphy, S.T., Hether, H. J., & Rideout, V. (2008). How healthy is prime time? An\nanalysis of health content in popular prime time television programs. Kaiser\nFamily Foundation Report.\nMurphy, S. T., Wilkin, H. A., Cody, M. J. & Huang, G. C. (2008). Health messages\non primetime television: A longitudinal content analysis. In Eds. A. Jordan, D.\nKunkel, J. Manganello & M. Fishbein. Media Messages and Public Health: A\nDecisions Approach to Content Analysis.\nMurphy, S T., Frank, L. B., Norab, M. B. & Patnoe-Woodley, P. (2011). Involved,\nTransportered, or Emotional? Exploring the Determinants of Change in\nKnowledge, Attitudes, and Behavior in Entertainment-Education. Journal of\nCommunication, 61, 407-431.\nMuturi, N. (2005). Communication for HIV/AIDS Prevention in Kenya:\nSocioCultural Considerations. Journal of Health Communication, 10, 77–98.\nNariman, H. (1993). Soap operas for social change: Toward a methodology for\nentertainment-education television. Westport, CT: Praeger.\nHEALTH CONTENT IN PRIME TIME DRAMA\n109\nNational Cancer Institute and National Institutes of Health. (2002). Making Health\nCommunication Programs Work. Bethesda, Md.: National Institutes of Health.\nNEEF & John Hopkins University, Center for Communication Programs (2001).\nThank big, start small, act now. In Proceeding of the Third International\nEntertainment-Education Conference for Social Change, Arnham/Amsterdam,\nSeptember 17-22, 2000. pp. 23-24. Amsterdam, Netherlands.\nNew South Wales Department of Health, Australia. (n.d.) Health Promotion Glossary.\nRetrieved December 10, 2014 from http://www.health.nsw.gov.au/public-health/healthpromotion/abouthp/glossary.html.\nPapa, M., Singhal, A., & Papa, W. (2006). Organizing for social change: A dialectic\njourney of theory and praxis. New Delhi: Sage Publications.\nPayne, J. G., Ratzan, S. C., & Baukus, R. A. (1989). Newspaper coverage of the\nHarvard Medicare projects: Regional distinctions or discreet disregard.\nHealth Communication, 1, 227-238.\nPerse, E. (1990). Cultivation and involvement with local television news. In N.\nSignorielli & M. Morgan (Eds.), Cultivation analysis: New directions in media\neffects research. Newbury Park, CA: Sage Publications, Inc.\nPetraglia, J. (2007). Narrative intervention in behavior and public health. J Health\nCommun, 12(5), 493-505.\nPiotrow, P. T., Kincaid, D. L., Rimon II, J. G., & Rinehart, W. (1997). Health\ncommunication: Lessons from family planning and reproductive health. West\nPort, CT: Praeger.\nPiotrow, P. T. & de Fossard, E. (2004). Chapter 3. Entertainment-Education as a\nPublic Health Intervention. In Entertainment-Education and Social Change:\nHistory, Research, and Practice (pp. 39-60). Routledge.\nProchaska, J. O., DiClemente, C. C. & Norcross, J. C. (1992). In search of how\npeople change: Applications to addictive behaviors. American Psychologist, 47,\n1102-1114.\nHEALTH CONTENT IN PRIME TIME DRAMA\n110\nProchaska, J. O. & Vleicer, W. F. (1997). The Transtheoretical Model of Health\nBehavior Change. American Journal of Health Promotion, 12(1), 38–48.\nRatzan, S., Sterans, N., Payne, J. G., Amato, P., & Madoff, M. (1994). Education for\nthe Health Communication Professional: A collaborative curricular partnership.\nAmerican Behavioral Scientist, 38(2), 361–380.\nRienks R., Nijholt A. & Reidsma D. (2005). Meetings and Meeting support in\nambient intelligence, chapter In Ambient Intelligence, Wireless Networking,\nUbiquitous Computing. Norwood, MA: Artech House Press\nRogers, E. M. (1962). Diffusion of innovations (1st ed.). New York: Free Press.\nRogers, E. M. (1983). Diffusion of innovations (3rd ed.). New York: Free Press.\nRogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press.\nRosenthal, E.L., Buffington, S.C., & Cole, G. (2013). Evaluation of a multiple\nepisode television storyline on genetic risk factors for breast cancer. Manuscript\nin preparation. Identification and the effects of a telenovela breast cancer\nstoryline. Journal of Health Communication. In press. 2007.\nRussell C. A. & Russell D. W. (1999). Alcohol Messages in Prime-Time Television\nSeries. The Journal of Consumer Affairs, 43(1), 108-128.\nSabido, M. (1981). Towards the social use of soap operas: Mexico’s experience with\nthe reinforcement of social values through soap operas. Paper presented at the\nInternational Institute for Communications, Strasbourg, France.\nSabido, M. (2004). The origins of entertainment education. In A. Singhal, M. J. Cody,\nM. Sabido, A. Singhal, & E.M. Rogers (Eds.), Entertainment education and\nsocial change: History, research, and practice (pp. 61–74). Mahwah, NJ:\nErlbaum.\nSchiavo, R. (2007). Health communication: From theory to practice. San Francisco:\nJossey-Bass.\nSchrum, L. J. (1997). The role of source confusion in cultivation effects may depend\non processing strategy: A comment on Mares (1996). Human Communication\nResearch, 24, 348-358.\nHEALTH CONTENT IN PRIME TIME DRAMA\n111\nSchrum, L. J. (2002). Media consumption and perceptions of social reality: Effects\nand underlying processes. In J. Bryant, & D. Zillmann (Eds.), Media effects:\nAdvances in theory and research (2 ed). Hillsdale, NJ: Erlbaum.\nShanahan, J. & Morgan, M. (1999). Television and its viewer: Cultivation theory and\nresearch. Cambridge, UK: Cambridge University Press.\nSharf, B. F., & Freimuth, V.S. (1993). The Construction of Illness on Entertainment\nTelevision: Coping With Cancer on thirtysomething. Health Communication, 5,\n141-160.\nSharf, B. F., Freimuth, V.S., Greenspon, P., & Plotnick, C. (1996). Confronting\nCancer on thirtysomething: Audience response to health content on\nentertainment television. Journal of Health Communication, 1, 157-172.\nSherry, J. (2002). Media saturation and entertainment education. Communication\nTheory, 12, 206–224.\nSlater M. D. (1999). Drinking, and driving PSAs: A content analysis of behavioral\ninfluence strategies. Journal of Alcohol and Drug Education, 44(3), 68-81.\nAmerican Alcohol and Drug Information Foundation\nSlater M. D. (2002). Entertainment education and the persuasive impact of narratives.\nIn Green M. C., Strange J. J., Brock T. C., (Eds.), Narrative Impact: Social and\nCognitive Foundations (pp. 157–181). Mahwah, NJ: Lawrence Erlbaum\nAssociates.\nSlater, M. D., & Rouner, D. (2002). Entertainment-education and elaboration\nlikelihood: Understanding the processing of narrative persuasion.\nCommunication Theory, 12, 173–191.\nSimonds, S. (1976). Health Education Manpower in the United States. Health\nEducation & Behavior, 4(3), 208-225.\nSinghal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (2004). Entertainment\neducation and social change: History, research, and practice. Mahwah, NJ:\nLawrence Erlbaum Associates.\nHEALTH CONTENT IN PRIME TIME DRAMA\n112\nSinghal, A. & Rogers, E. M. (1999). Entertainment-Education: A Communication\nStrategy for Social Change. Mahwah and London: Lawrence Erlbaum.\nSinghal, A. & Rogers, E. M. (2002). A theoretical agenda for entertainment-education.\nCommunication Theory, (12)2, 117-135.\nSinghal, A. & Rogers, E. M. (2004). The status of entertainment-education worldwide.\nIn: Singhal, A., Cody, M. J., Rogers, E. M., Sabido, M., eds.\nEntertainment-Education and Social Change: History, Research and Practice.\nMahwah, NJ: Lawrence Erlbaum Associates, 3-18.\nSlater, M. D. & Rouner, D. (2002). Entertainment-education and elaboration\nlikelihood: Understanding the processing of narrative persuasion.\nCommunication Theory, 12, 173 – 191.\nSmith, W. A., and Hornik, R. (1999). Marketing, Communication, and Advocacy for\nLarge-Scale STD/HIV Prevention and Control. In K. K. Holmes and others\n(eds.), Sexually Transmitted Diseases. New York: McGrawHill.\nSood, S. (2002). Audience involvement and entertainment-education. Communication\nTheory, 12,(2), 153–172.\nSoul City (2001). Series 4: Impact Evaluation- AIDS. Parkstown, South Africa: Soul\nCity Institute for Health and Development Communication.\nTaiwan Communication Survey, phase one year 1 (2012): Literacy and\nCommunication. (July, 2013). Retrieved January 11, 2015, from\nhttp://www.crctaiwan.nctu.edu.tw/AnnualSurvey_detail_e.asp?ASD_ID=14\nTufts University Student Services. (n.d.) Exploring the Health Professions Handbook.\nRetrieved January 2, 2015, from http://studentservices.tufts.edu/hpa/handbook.\nshtm.\nTyrawski, J. (2010). What’s up, doc? An examination of entertainment television’s\nportrayal of medical professionals, patients, and their interactions (Master’s\nthesis). Retrieved December 4, 2014, from\nhttp://www.udel.edu/communication/web/thesisfiles/tyrawski_thesis.pdf\nU.S. Department of Health and Human Services. (2010). Office of Disease Prevention\nand Health Promotion. Healthy People, Vol. 1 & 2. Retrieved January 4, 2015,\nHEALTH CONTENT IN PRIME TIME DRAMA\n113\nfrom http://www.healthypeople.gov/document/HTML/Voume1/11 HealthCom.\nhtm. 2005.\nWallack, L. (1990). Two approaches to health promotion in the mass media. World\nHealth Forum, 11, 143-155.\nWeinrich, N. K. (1999). Hands-on Social Marketing: A Step-by-Step Guide.\nThousand Oaks, CA: Sage.\nWhittier, D.K., Kennedy, M.G., Seeley, S., St. Lawrence, J.S. & Beck, V. (2005).\nEmbedding health messages into entertainment television: Effect on gay men’s\nresponse to a syphilis outbreak. Journal of Health Communication, 10, 251-259.\nWilkin, H.A., Valente, T.W., Murphy, S.T., Cody, M.J., Huang, G., Beck, V.,\nCarrasquillo, M. & Slan, L. (2007). Does entertainment-education work with\nLatinos in the United States? Identification and the effects of a Telenovela breast\ncancer storyline. Journal of Health Communication, 12(5), 455-469.\nWong, E. (2012). Auspicious Selection for Procreation. In Chinese auspicious\nculture (English ed.). Singapore: Asiapac Books.\nWorld Health Organization. (2003). Mediterranean Centre for Vulnerability\nReduction. Mobilizing for Action, Communication-for-Behavioural-Impact\n(COMBI). The Communication Initiative. Retrieved January 5, 2015, from\nhttp://www.comminit.com/pdf/Combi4-pager_Nov_14.pdf.\nYe, Y. J. & Ward, K. E. (2010). The Depiction of Illness and Related Matters in Two\nTop-Ranked Primetime Network Medical Dramas in the United States: A\nContent Analysis. Journal of Health Communication, 15, 555-570.\n衛生福利部中央健康保險署 (2015)。健保法令。線上檢索日期: 2015 年5 月27\n日。網址:\nhttp://www.nhi.gov.tw/webdata/webdata.aspx?menu=17&menu_id=660&webdata_id=2091&WD_ID=660\n衛生福利部統計處 (2014)。102 年國人死因統計結果。線上檢索日期: 2015 年5\n月26 日，取自: http://www.mohw.gov.tw/cht/Ministry/DM2_P.aspx?f_list_no=7&fod_list_no=4558&doc_no=45347\nHEALTH CONTENT IN PRIME TIME DRAMA114\n衛生福利部疾病管制署、娛樂與健康宣導媒合平台E-E Matchup Project (2014)。\n防疫訊息結合娛樂傳播產業之平台建立及成果效益評估 Establishing An\nEntertainment- Education Platform to Promote Commutable Diseases Prevention\n(計畫編號：DOH101-DC-1010)。台北: 衛生福利部疾病管制署。\n衛生福利部疾病管制署 (2015)。傳染病介紹: 流感。線上檢索日期: 2015 年5 月\n26 日。網址:\nhttp://www.cdc.gov.tw/diseaseinfo.aspx?treeid=8D54C504E820735B&nowtreeid=DEC84A2F0C6FAC5B&tid=3013B7FC8F965336\n衛生福利部國民健康署、財團法人國家衛生研究院、衛生福利部食品藥物管理署\n(2009)。2009 國民健康訪問暨藥物濫用調查。線上檢索日期: 2015 年5 月\n15 日。網址:\nhttps://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ca\nd=rja&uact=8&ved=0CCQQFjABahUKEwjsy7Hbg8vGAhUkF6YKHRMVBwc\n&url=http%3A%2F%2Fnhis.nhri.org.tw%2Ffiles%2F2009NHIS_report_1.pdf&ei=k9OcVay2OqSumAWTqpw4&usg=AFQjCNHZUZT-_CH-L8ok-ZYTYx047jgAZQ&sig2=lgR48qO5khARhaBhuhmxLA\n李茂政 (2001)。世紀之交傳播研究版圖概觀，中華傳播學會香港年會論文集。\n頁19。\n柯裕棻、蔡其達、管中祥、鄭文華 (2006)。從《霹靂火》看台灣電視文化。批\n判的連結，載於柯裕棻主編，臺北：唐山。\n李貞怡、林嘉慧、林慧羚 (2014，5 月)。鄉土劇中健康訊息──以《風水世家》\n為例。論文發表於102 學年度大專院校學生學術研討會。台北: 世新大學。\n宏其醫療社團法人宏其婦幼醫院 (2015)。不孕症簡介。線上檢索日期: 2015 年5\n月30 日。網址: http://www.hungchistork.org.tw/ss.php?sn=1\n岳少崟 (2005)。花蓮縣山地鄉社區成人健康傳播管道之研究─以桿菌性痢疾\n防治為例，慈濟大學原住民健康研究所學位論文。\n蔡鶯鶯 （2000）。健康傳播之理論與實務──從公共衛生宣導與大眾傳播談起，\n中華傳播年會論文。頁8。\n黃亞琪 (2013年12月4日)。老梗劇戰情室 民視連賺13年秘密。商業週刊第1360\n期。線上檢索日期: 2014年12月10日。網址:\nhttp://www.businessweekly.com.tw/KWebArticle.aspx?id=52723HEALTH CONTENT IN PRIME TIME DRAMA115\n葉婉如 (2013年6月22日)。《風水世家》從乖乖賣到臍帶血 置入行銷劫6千萬。\n蘋果日報。線上檢索日期: 2015年5月27日。網址:\nhttp://ent.appledaily.com.tw/enews/article/entertainment/20130622/35100020/\n楊士隆 (2004)。暴力犯罪: 原因、類型與對策，台北: 五南圖書出版股份有限公\n司，頁10。\n嚴心妤 (2014 年3 月12 日)。風水世家長壽完封 近1700 萬人搶看。自由時報。\n線上檢索日期: 2015 年1 月26 日。網址:\nhttps://tw.news.yahoo.com/%E9%A2%A8%E6%B0%B4%E4%B8%96%E5%AE%B6%E9%95%B7%E5%A3%BD%E5%AE%8C%E5%B0%81-%E8%BF%9\n11700%E8%90%AC%E4%BA%BA%E6%90%B6%E7%9C%8B-001219506.ht\nml\n魏米秀、洪文綺 (2000)。都市與偏遠社區成人的健康資訊尋求經驗： 焦點團體訪談結果，健康促進與衛生教育學報，34 : 93-114 。 描述 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461010資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101461010 資料類型 thesis dc.contributor.advisor 劉文英 zh_TW dc.contributor.advisor Liu, Wen Ying en_US dc.contributor.author (Authors) 黃巧伶 zh_TW dc.contributor.author (Authors) Huang, Chiao Lin en_US dc.creator (作者) 黃巧伶 zh_TW dc.creator (作者) Huang, Chiao Lin en_US dc.date (日期) 2015 en_US dc.date.accessioned 1-Oct-2015 14:19:58 (UTC+8) - dc.date.available 1-Oct-2015 14:19:58 (UTC+8) - dc.date.issued (上傳時間) 1-Oct-2015 14:19:58 (UTC+8) - dc.identifier (Other Identifiers) G0101461010 en_US dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=87887 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 國際傳播英語碩士學位學程(IMICS) zh_TW dc.description (描述) 101461010 zh_TW dc.description.abstract (摘要) 許多觀眾將電視當作獲得健康資訊的首要來源，過往研究已證明觀眾會受到熱門電視節目所陳述的健康資訊影響，進而提高健康風險的警覺性，甚至帶來態度或行為之改變。鑒於過往台灣相關研究有限，本文使用內容分析法，以《風水世家》為例做初探性研究，探討台灣觀眾從本土連續劇中接收到哪些健康資訊。\n 研究發現，連續劇內容中雖有諸多對健康議題之描寫，但其教育性尚待提升。劇情則呈現出相當高比例的暴力情節，但對於常見疾病，例如:癌症、心臟疾病、腦血管疾病多輕描淡寫帶過，此現象可能會分散觀眾對於常見疾病的警覺性，因而錯過黃金就醫時機。\n 值得注意的是，劇中像是感冒或是代理孕母等情節都與時事同步，觀眾因文化相似性和親近性，能與劇中角色感同身受，產生共鳴。台灣本土連續劇現多為「邊拍邊播」形式，若設置具專業媒合機構為平台，提供準確醫藥知識或故事情節給予劇組，不僅對整體影視產業的內容精緻程度有所助益，也能幫助台灣節目提升寓教於樂之效果。 zh_TW dc.description.abstract (摘要) Many TV viewers consider TV as their primary source to obtain health information. Studies have shown that audiences may be influenced by health-related information depicted in popular TV shows, and further, raise awareness of health risks, modify their attitudes and even behaviors. As limited studies were conducted in Taiwan, this study was an exploratory analysis to see the types of health information Taiwanese viewers are receiving from TV. A total of 426 episodes from Feng-Shui Family were analyzed using content analysis.\n Results indicated that despite a large quantity of health contents, the educational quality of the storylines in prime time drama can be much improved. In addition, a high proportion of violence was portrayed, while common diseases like cancer, heart diseases or brain diseases had a relatively low depiction. Not only could this divert viewers’ attention, it might also result in a loss of chance to alert millions viewers to the symptoms, treatment or prevention health information they are more likely to face.\n It fact, it was interesting to discover that some health storylines, such as common cold or surrogacy issues, synced with on-going events. By merging cultural cues into scripts, audiences could identify themselves with the characters, thus it evoked a sense of cultural resonance due to familiarity. As prime time dramas in Taiwan are mostly in a live-shoot system, the television and film industry could benefit from an independent, well informed matchup platform that offers accurate health information or stories. In the long run, such platform will also enhance the entertainment and educational value of the program. en_US dc.description.tableofcontents List of Tables................................................................................................ viii\nList of Figures................................................................................................. ix\n1. Introduction................................................................................................ 1\n1.1 The Power of TV Dramas....................................................................... 2\n1.2 Health Effects of TV Dramas in Global View.......................................... 3\n1.3 Health Effects of TV Dramas in Taiwan.................................................. 5\n1.4 TV Dramas in Taiwan............................................................................. 7\n1.5 Why Feng-Shui Family?......................................................................... 8\n2. Literature Review ....................................................................................11\n2.1 Defining Health Communication............................................................11\n2.1.1 Health Education....................................................................11\n2.1.2 Health Communication.......................................................... 12\n2.2 Behavioral and Social Science Theories in Health Communication ......... 14\n2.2.1 Diffusion of Innovation.......................................................... 15\n2.2.2 Health Belief Model............................................................... 15\n2.2.3 Social Cognitive Theory ......................................................... 16\n2.2.4 Cultivation Theory................................................................. 17\n2.2.5 Theory of Reasoned Action.................................................... 18\n2.2.6 Stages of Behavior Change Model.......................................... 19\n2.2.7 Social Marketing.................................................................... 19\n2.3 Entertainment-Education as Intervention ............................................... 21\n2.3.1 Health Intervention................................................................ 21\n2.3.2 Entertainment Education........................................................ 22\n2.4 Theories behind Entertainment Education .............................................. 26\n2.4.1 A Model of Effects of Narrative as Cultural-Centric Health Promotion............................................................................. 26\n2.4.2 Entertainment Overcoming Resistance Model (EORM) ........... 28\n2.4.3 Drama Theory........................................................................ 30\n2.5 Research Questions............................................................................... 32\n3. Methodology............................................................................................. 35\n3.1 Sample................................................................................................. 35\n3.2 Definitions and Coding......................................................................... 36\n3.3 Instrument ............................................................................................ 44\n3.3.1 General Episode Level of Analysis......................................... 44\nvii\n3.3.2 Specific Health Issue Level of Analysis.................................. 44\n3.4 Coders Training.................................................................................... 45\n3.5 Reliability............................................................................................ 46\n4. Results.................................................................................................... 50\n4.1 Overview of the Health Storylines in Feng-Shui Family....................... 51\n4.2 Detailed Depictions of Health Storylines............................................... 49\n4.3 Representations of the Four Prominent Roles......................................... 59\n4.4 Educational Quality of the Health Issues................................................ 63\n4.4.1 Educational Quality of the Health Issues and Character Status of the Ill/Injured........................................................................ 67\n4.4.2 Educational Quality of the Health Issues and Health Information............................................................................................. 69\n4.4.3 Educational Quality of the Health Issues and Category of Illnesses/Diseases.................................................................. 70\n4.5 Health Care System Depictions in the Drama......................................... 71\n5. Discussion................................................................................................. 77\n5.1 Large Amount of Health Depictions in Taiwansese Prime Time Drama . 77\n5.2 Accidental Injuries as the Most Health Issues Being Conveyed ............... 79\n5.3 High Violence Portrayals in Taiwanese Prime Time Drama .................... 82\n5.4 Portrayals of the Prominent Roles......................................................... 82\n5.4.1 Ill or Injured Characters......................................................... 82\n5.4.2 Caregivers............................................................................. 83\n5.4.3 Person Who Caused the Illness or Injury ................................ 84\n5.5 Four in Ten had at Least a Moderate Aounth of Health Content .............. 84\n5.6 Less Frequent Health Care Depictions................................................... 86\n6. Conclusion................................................................................................ 88\n6.1 Summary.............................................................................................. 88\n6.2 Limitations and Future Direction ........................................................... 90\n6.3 Conclusion........................................................................................... 92\nAppendix\nRecording Instrument – General Episode Level of Analysis............................. 94\nRecording Instrument – Specific Health Issue Level of Analysis ...................... 95\nReferences....................................................................................................102 zh_TW dc.format.extent 1510631 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101461010 en_US dc.subject (關鍵詞) 本土連續劇 zh_TW dc.subject (關鍵詞) 風水世家 zh_TW dc.subject (關鍵詞) 教育性娛樂 zh_TW dc.subject (關鍵詞) 健康傳播 zh_TW dc.subject (關鍵詞) entertainment education en_US dc.subject (關鍵詞) health communication en_US dc.subject (關鍵詞) TV health content en_US dc.subject (關鍵詞) prime time drama en_US dc.title (題名) 台灣連續劇之健康訊息初探性研究–以《風水世家》為例 zh_TW dc.title (題名) An Exploratory Analysis of Health Content in Prime Time Drama –Taking Feng-Shui Family as an Example en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Agunga, R. A. (1997). Developing the Third World: A Communication Approach.\nCommack, N.Y.: Nova Science.\nAirhihenbuwa, C.O. & Obregon, R. (2000). A critical assessment of theories/models\nused in health communication for HIV/AIDS. Journal of Health Communication,\n5, 5-15.\nAjzen, I. & Fishbein, M. (1980). Understanding attitudes and predicting social\nbehavior. Upper Saddle River, NJ: Prentice Hall.\nAndreasen, A. R.(1995). Marketing Social Change: Changing Behavior to Promote\nHealth, Social Development and the Environment. San Francisco: JosseyBass.\nBanduara, A. (1971). Social Learning Theory. New York: General Learning Press.\nCenters for Disease Control and Prevention. Retrieved February 11, 2015, from\nhttp://www.cdc.gov/communication/entertainment_education.htm.\nBandura, A. (1977). Social Learning Theory. Englewood Cliffs, NJ: Premtice-Hall.\nBandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change.\nPsychological Review, 84(2), 191-215.\nBandura, A. (1986). Social foundation of thought and action: A social cognitive\ntheory. Englewood Cliffs, NJ: Prentice-Hall.\nBandura, A. (1997). Self-efficacy: The exercise of control. New York: Freeman.\nBandura, A. (2002). Social cognitive theory of mass communication. In J. Bryant, and D.\nZillman (eds), Media Effects: Advances in Theory and Research (2nd ed), pp.\n121-153. Hillsdale, NJ: Erlbaum.\nBeal, G., & Rogers, E. (1960). The adoption of two farm practices in a central Iowa\ncommunity. Agricultural and Home Economics Experiment Station, Ames: Iowa.\nBeck, V., & Pollard, W. E. (2001). How do regular viewers of primetime\nentertainment television shows respond to health information in the shows?\nPaper presented at the American Public Health Association, Atlanta. October.\nHEALTH CONTENT IN PRIME TIME DRAMA\n103\nBeck, V. (2004). Working with daytime and prime time TV shows in the United\nStates to promote health. In A. Singhal, M.J. Cody, M. Sabido, A. Singhal, &\nE.M. Rogers (Eds.), Entertainmenteducation and social change: History,\nResearch, and practice (pp. 207-224). Mahwah, NJ: Lawrence Earlbaum\nAssociates.\nBecker, M. H. (1974). The health belief model and personal health behavior. Health\nEducation Monographs, 2, 324-508.\nBen Chaim, D. (1984). Distance in the theater: The aesthetics of audience response.\nAnn Arbor: University of Michigan Research Press.\nBernhardt, J. M. (2004). Communication at the Core of Effective Public Health.\nAmerican Journal of Public Health, 94(12), 2051–2053.\nBlythe, M. A., Overbeeke, K., Monk, A. F., & Wright, P. C. Eds. (2004). Funology:\nFrom usability to enjoyment (Human-Computer Interaction Series). Norwell,\nMA: Kluwer Academic Publishers.\nBoorstin, J. (1990). Making movies work: Thinking like a filmmaker. Los Angeles,\nCA: Silman-James Press.\nBrodie, M., Foehr, U., Rideout, V., Baer, N., Miller, C., Flournoy, R., & Altman, D.\n(2001). Communicating health information through the electronic media. Health\nAffairs, 20, 192-199.\nCenters for Disease Control and Prevention. (n.d.). HealthComm Key: Unlocking the\nPower of Health Communication Research. Retrieved December 10, 2014 from\nhttp://www.cdc.gov/od/oc/hcomm.\nCenters for Disease Control. (2013). Building Our Understanding: Key Concepts of\nEvaluation-Applying Theory in the Evaluation of Communication Campaigns.\nRetrieved December 1, 2014 from http://www.cdc.gov/nccdphp/dch/programs/\nhealthycommunitiesprogram/tools/pdf/apply_theory.pdf\nClift, E. & Freimuth, V. (1995). Health Communication: What Is It and What Can It\nDo for You? Journal of Health Education, 26(2), 68–74.\nHEALTH CONTENT IN PRIME TIME DRAMA\n104\nCoffman, J. (2002). Public Communication Campaign Evaluation: An Environmental\nScan of Challenges, Criticisms, Practice, and Opportunities. Retrieved December\n9, 2014 from http://www.gse.harvard.edu/hfrp/pubs/onlinepubs/pcce/index.html.\nCohen, J., & Weimann, G. (2000). Cultivation revisited: Some genres have some\neffects on some viewers. Communication Reports, 13(2), 1-17.\nColeman, P. L. & Meyer R. C. (1990). Entertainment for social change. Proceedings\nof the Enter-Educate Conference. Baltimore, MD: John Hopkins University,\nCenter for Communication Programs.\nCorcoran, N. (Ed.). (2007). Communicating Health: Strategies for Health Promotion.\nThousand Oaks, CA: Sage.\nDoob, A.N., and Macdonald, G.E. (1979). Television viewing and the fear of\nvictimization: Is the relationship causal? Journal of Personality and Social\nPsychology, 37, 170-179.\nExchange. (n.d.). Health Communication. Retrieved December 1, 2014 from\nhttp://www.healthcomms.org/ comms/.\nFigueroa, M. E., Kincaid, D. L., Rani, M. & Lewis, G., (2002). Communication for\nsocial change: A framework for measuring the process and its outcomes. New\nYork: Rockefeller Foundation and John Hopkins University, Center for\nCommunication Programs.\nFisher W. R. (1984). Narration as human communication paradigm: The case of\npublic moral argument. Communication Monographs, 51, 1-22.\nFreelon, D. (2012). Research Resources-dfreelon.org Retrieved from http://\ndfreelon.org/external-resources/\nFreimuth, V. S. (1992). Theoretical Foundations of AIDS Media Campaigns, AIDS:\nCommunication Perspectives. Edited by Edgar T., Fitzpatrick M. A. & Freimuth,\nV .S.. Hillsdale, NJ: Lawrence Erlbaum Associates, 91-110.\nFreimuth, V., Linnan, H. W., and Potter, P. (2000). Communicating the Threat of\nEmerging Infections to the Public. Emerging Infectious Diseases, 6(4), 337–347.\nHEALTH CONTENT IN PRIME TIME DRAMA\n105\nGerbner, G., Gross, L., Morgan, M., and Signorielli, N. (1986). Living with television:\nThe dynamics of the cultivation process. In Bryant, J., and Zillman, D. (eds.),\nPerspectives on Media Effects, (pp.17-40), Lawrence Erlbaum Associates,\nHillsdale, NJ.\nGerbner, G., Morgan, M., Signorielli, N., & Shanahan, J. (2002). Growing up with\ntelevision: Cultivation processes. In J. Bryant, & D. Zillmann (Eds.), Media effects:\nAdvances in theory and research (2 ed). Hillsdale, NJ: Erlbaum.\nGlanz, K., Rimer, B.K. & Lewis, F.M. (2002). Health Behavior and Health Education.\nTheory, Research and Practice. San Fransisco: Wiley & Sons.\nGreen M. C. & Brock T. C. (2000). The role of transportation in the persuasiveness of\npublic narratives. Journal of Personality and Social Psychology, 79, 701-721.\nGreenberg, D. P., von Konig, C. H., and Heininger, U. (2005). Health Burden of\nPertussis in Infants and Children. Pediatric Infectious Disease Journal, 24(5\nSuppl.), S39-S43.\nGreenberg, B. S., Salmon, C. T., Patel, D., Beck, V., and Cole, G. (2004), Evolution of\nan E-E Research Agenda. In Singhal, A., Cody, M. J., Rogers, E. M. & Sabido,\nM. (Eds.), Entertainment-Education and Social Change: History, Research and\nPractice. Mahwah NJ: Lawrence Erlbaum, 191-206.\nGriffiths, W. (1972). Health Education Definitions, Problems, and Philosophies.\nHealth Education Monographs, 31, 12-14.\nGrimley, D., Gabrielle, R., Bellis, J., and Prochaska, J. (1993). Assessing the Stages\nof Change and Decision-Making for Contraceptive Use for the Prevention of\nPregnancy, Sexually Transmitted Diseases, and Acquired Immunodeficiency\nSyndrome. Health Education Quarterly, 20, 455–470.\nHawkins, R. P. & Pingree, S. (1990). Divergent psychological processes in\nconstructing social reality from mass media content. In Signorielli, N. & Morgan,\nM. (Eds.), Cultivation analysis: New directions in media effects research.\nNewbury Park, CA: Sage Publications, Inc.\nHEALTH CONTENT IN PRIME TIME DRAMA\n106\nHealth Communication Partnership. (2005c). Introduction to Theories of\nCommunication Effects: Social Learning Theory. Retrieved January 11, 2015,\nfrom: http://www.hcpartnership.org/Topics/Communication/theory/256\nHether, H., & Murphy, S. (2009). Sex Roles in Health Storylines on Prime Time\nTelevision: A Content Analysis. Sex Roles, 810-821.\nHoshmand, L. T. (2005). Narratology, cultural psychology, and counseling research.\nJournal of Counseling Psychology, 52(2), 178–186.\nInstitute of Medicine. (2003). Who Will Keep the Public Healthy? Washington, D.C.:\nThe National Academies Press.\nJackson, L. D. (1992). Information complexity and medical communication: The\neffects of technical language and amount of information in a medical message.\nHealth Communication, 4,197-210.\nJohn Hopkins University, Center for Communication Programs (1997b). Reaching\nmen worldwide: lessons learned from family planning and communication\nprojects, 1986-1996. Working Paper No. 3. Baltimore, MD.\nKaiser Family Foundation (2002). Health Poll Report, February 2001 to February\n2002.\nKaiser Family Foundation, Harvard School of Public Health & Health News Index\n(2002). Survey conducted Jan. 31-Feb. 3, 2002. Retrieved December 1, 2014\nfrom http://www.kff.org/kaiserpolls/upload/KHPR_Feb02_Topline_release.pdf\nKassarjian, H. H. (1977), Content Analysis in Consumer Research. Journal of\nConsumer Research, 4 (June), 8-18.\nKeller, S., Brown, J.D. (2002). Media interventions to promote responsible sexual\nbehavior. Journal of Sex Research, 39 (1).\nKennedy, M.G., O’Leary, A., Beck, V., Pollard, W. E. & Simpson, P. (2004).\nIncreases in calls to the CDC National STD and AIDS hotline following\nAIDS-related episodes In a soap opera. Journal of Communication, 54, 287-301.\nHEALTH CONTENT IN PRIME TIME DRAMA\n107\nKerr, C., Maslin, J., Maslin, J., Dalton, S., & Ferrins-Brown, M. (2000). Falling on\ndeaf ears? Responses to health education messages from the Birmingham\nUntreated Heavy Drinkers Cohort. London: Routledge.\nKincaid, D. L. (1993). Communication network dynamics, cohesion, centrality and\ncultural evolution. In W. B. Richards & G. A. Barnett (Eds.), Progress in\ncommunication sciences (Vol. 12, pp. 111–133). Norwood, NJ: Ablex.\nKincaid, D. L. (2002). Drama, Emotion, and Cultural Convergence. Communication\nTheory, 12(2), 136-152.\nKreuter, M., Green, M., Cappella, J., Slater, M., Wise, M., & Storey, J. D. (2007).\nNarrative communication in cancer prevention and control: A framework to\nguide research and application. Annals of Behavioral Medicine, 33(3), 221–235.\nKrippendorff, K. (2004). Content analysis: An introduction to its methodology (2nd ed.).\nThousand Oaks, CA: Sage Publications.\nLarkey, L. K. & Hecht, M. (2010). A Model of Effects of Narrative as\nCulture-Centric Health Promotion. Journal of Health Communication, 15,\n114-135.\nLarson, M. (1991). Sibling interactions in 1950s versus 1980s sitcoms: A comparison.\nJournalism Quarterly, 68, 381-387.\nMaibach, E. & Holtgrave, D. R. (1995). Advances in Public Health Communication.\nAnnual Review of Public Health, 16, 219–238.\nMarmot, M. (2005). Social determinants of health inequalities. The Lancet,\n1099-1104. Retrieved June 01, 2015, from\nhttp://www.who.int/social_determinants/strategy/Marmot-Social determinants of\nhealth inqualities.pdf\nMares, M. (1996). The role of source confusions in television‘s cultivation of social\nreality judgments. Human Communication Research, 23, 278-293.\nMcAdams, D. P. (1993). The stories we live by: Personal myths and the making of the\nself. New York: Morrow.\nHEALTH CONTENT IN PRIME TIME DRAMA\n108\nMovius, L., Cody, M., Huang, G. & Berkowitz, M. (2007, June). Motivating\ntelevision viewers to become organ donors. Cases in Public Health\nCommunication & Marketing, 1. Available from: http://www.casesjournal.org/\nvolume1/peer-reviewed/cases_1_08.cfm.\nMoyer-Guse, E. (2008). Toward a theory of entertainment persuasion: Explaining the\npersuasive effects of entertainment education messages. Communication Theory,\n18,407–425.\nMoyer-Guse, E & Nabi, R. L. (2010). Explaining the effects of narrative in an\nentertainment television program: Overcoming resistance to persuasion. Human\nCommunication Research, 36:26–52.\nMurphy, S. T., & Cody, M. J. (2003). Summary Report: Developing a Research\nAgenda for Entertainment Education and Multicultural Audiences. Printed by\nthe Centers of Disease Control and Prevention. Available from:\nhttp://www.learcenter.org.\nMurphy, S.T., Hether, H. J., & Rideout, V. (2008). How healthy is prime time? An\nanalysis of health content in popular prime time television programs. Kaiser\nFamily Foundation Report.\nMurphy, S. T., Wilkin, H. A., Cody, M. J. & Huang, G. C. (2008). Health messages\non primetime television: A longitudinal content analysis. In Eds. A. Jordan, D.\nKunkel, J. Manganello & M. Fishbein. Media Messages and Public Health: A\nDecisions Approach to Content Analysis.\nMurphy, S T., Frank, L. B., Norab, M. B. & Patnoe-Woodley, P. (2011). Involved,\nTransportered, or Emotional? Exploring the Determinants of Change in\nKnowledge, Attitudes, and Behavior in Entertainment-Education. Journal of\nCommunication, 61, 407-431.\nMuturi, N. (2005). Communication for HIV/AIDS Prevention in Kenya:\nSocioCultural Considerations. Journal of Health Communication, 10, 77–98.\nNariman, H. (1993). Soap operas for social change: Toward a methodology for\nentertainment-education television. Westport, CT: Praeger.\nHEALTH CONTENT IN PRIME TIME DRAMA\n109\nNational Cancer Institute and National Institutes of Health. (2002). Making Health\nCommunication Programs Work. Bethesda, Md.: National Institutes of Health.\nNEEF & John Hopkins University, Center for Communication Programs (2001).\nThank big, start small, act now. In Proceeding of the Third International\nEntertainment-Education Conference for Social Change, Arnham/Amsterdam,\nSeptember 17-22, 2000. pp. 23-24. Amsterdam, Netherlands.\nNew South Wales Department of Health, Australia. (n.d.) Health Promotion Glossary.\nRetrieved December 10, 2014 from http://www.health.nsw.gov.au/public-health/healthpromotion/abouthp/glossary.html.\nPapa, M., Singhal, A., & Papa, W. (2006). Organizing for social change: A dialectic\njourney of theory and praxis. New Delhi: Sage Publications.\nPayne, J. G., Ratzan, S. C., & Baukus, R. A. (1989). Newspaper coverage of the\nHarvard Medicare projects: Regional distinctions or discreet disregard.\nHealth Communication, 1, 227-238.\nPerse, E. (1990). Cultivation and involvement with local television news. In N.\nSignorielli & M. Morgan (Eds.), Cultivation analysis: New directions in media\neffects research. Newbury Park, CA: Sage Publications, Inc.\nPetraglia, J. (2007). Narrative intervention in behavior and public health. J Health\nCommun, 12(5), 493-505.\nPiotrow, P. T., Kincaid, D. L., Rimon II, J. G., & Rinehart, W. (1997). Health\ncommunication: Lessons from family planning and reproductive health. West\nPort, CT: Praeger.\nPiotrow, P. T. & de Fossard, E. (2004). Chapter 3. Entertainment-Education as a\nPublic Health Intervention. In Entertainment-Education and Social Change:\nHistory, Research, and Practice (pp. 39-60). Routledge.\nProchaska, J. O., DiClemente, C. C. & Norcross, J. C. (1992). In search of how\npeople change: Applications to addictive behaviors. American Psychologist, 47,\n1102-1114.\nHEALTH CONTENT IN PRIME TIME DRAMA\n110\nProchaska, J. O. & Vleicer, W. F. (1997). The Transtheoretical Model of Health\nBehavior Change. American Journal of Health Promotion, 12(1), 38–48.\nRatzan, S., Sterans, N., Payne, J. G., Amato, P., & Madoff, M. (1994). Education for\nthe Health Communication Professional: A collaborative curricular partnership.\nAmerican Behavioral Scientist, 38(2), 361–380.\nRienks R., Nijholt A. & Reidsma D. (2005). Meetings and Meeting support in\nambient intelligence, chapter In Ambient Intelligence, Wireless Networking,\nUbiquitous Computing. Norwood, MA: Artech House Press\nRogers, E. M. (1962). Diffusion of innovations (1st ed.). New York: Free Press.\nRogers, E. M. (1983). Diffusion of innovations (3rd ed.). New York: Free Press.\nRogers, E. M. (1995). Diffusion of innovations (4th ed.). New York: Free Press.\nRosenthal, E.L., Buffington, S.C., & Cole, G. (2013). Evaluation of a multiple\nepisode television storyline on genetic risk factors for breast cancer. Manuscript\nin preparation. Identification and the effects of a telenovela breast cancer\nstoryline. Journal of Health Communication. In press. 2007.\nRussell C. A. & Russell D. W. (1999). Alcohol Messages in Prime-Time Television\nSeries. The Journal of Consumer Affairs, 43(1), 108-128.\nSabido, M. (1981). Towards the social use of soap operas: Mexico’s experience with\nthe reinforcement of social values through soap operas. Paper presented at the\nInternational Institute for Communications, Strasbourg, France.\nSabido, M. (2004). The origins of entertainment education. In A. Singhal, M. J. Cody,\nM. Sabido, A. Singhal, & E.M. Rogers (Eds.), Entertainment education and\nsocial change: History, research, and practice (pp. 61–74). Mahwah, NJ:\nErlbaum.\nSchiavo, R. (2007). Health communication: From theory to practice. San Francisco:\nJossey-Bass.\nSchrum, L. J. (1997). The role of source confusion in cultivation effects may depend\non processing strategy: A comment on Mares (1996). Human Communication\nResearch, 24, 348-358.\nHEALTH CONTENT IN PRIME TIME DRAMA\n111\nSchrum, L. J. (2002). Media consumption and perceptions of social reality: Effects\nand underlying processes. In J. Bryant, & D. Zillmann (Eds.), Media effects:\nAdvances in theory and research (2 ed). Hillsdale, NJ: Erlbaum.\nShanahan, J. & Morgan, M. (1999). Television and its viewer: Cultivation theory and\nresearch. Cambridge, UK: Cambridge University Press.\nSharf, B. F., & Freimuth, V.S. (1993). The Construction of Illness on Entertainment\nTelevision: Coping With Cancer on thirtysomething. Health Communication, 5,\n141-160.\nSharf, B. F., Freimuth, V.S., Greenspon, P., & Plotnick, C. (1996). Confronting\nCancer on thirtysomething: Audience response to health content on\nentertainment television. Journal of Health Communication, 1, 157-172.\nSherry, J. (2002). Media saturation and entertainment education. Communication\nTheory, 12, 206–224.\nSlater M. D. (1999). Drinking, and driving PSAs: A content analysis of behavioral\ninfluence strategies. Journal of Alcohol and Drug Education, 44(3), 68-81.\nAmerican Alcohol and Drug Information Foundation\nSlater M. D. (2002). Entertainment education and the persuasive impact of narratives.\nIn Green M. C., Strange J. J., Brock T. C., (Eds.), Narrative Impact: Social and\nCognitive Foundations (pp. 157–181). Mahwah, NJ: Lawrence Erlbaum\nAssociates.\nSlater, M. D., & Rouner, D. (2002). Entertainment-education and elaboration\nlikelihood: Understanding the processing of narrative persuasion.\nCommunication Theory, 12, 173–191.\nSimonds, S. (1976). Health Education Manpower in the United States. Health\nEducation & Behavior, 4(3), 208-225.\nSinghal, A., Cody, M. J., Rogers, E. M., & Sabido, M. (2004). Entertainment\neducation and social change: History, research, and practice. Mahwah, NJ:\nLawrence Erlbaum Associates.\nHEALTH CONTENT IN PRIME TIME DRAMA\n112\nSinghal, A. & Rogers, E. M. (1999). Entertainment-Education: A Communication\nStrategy for Social Change. Mahwah and London: Lawrence Erlbaum.\nSinghal, A. & Rogers, E. M. (2002). A theoretical agenda for entertainment-education.\nCommunication Theory, (12)2, 117-135.\nSinghal, A. & Rogers, E. M. (2004). The status of entertainment-education worldwide.\nIn: Singhal, A., Cody, M. J., Rogers, E. M., Sabido, M., eds.\nEntertainment-Education and Social Change: History, Research and Practice.\nMahwah, NJ: Lawrence Erlbaum Associates, 3-18.\nSlater, M. D. & Rouner, D. (2002). Entertainment-education and elaboration\nlikelihood: Understanding the processing of narrative persuasion.\nCommunication Theory, 12, 173 – 191.\nSmith, W. A., and Hornik, R. (1999). Marketing, Communication, and Advocacy for\nLarge-Scale STD/HIV Prevention and Control. In K. K. Holmes and others\n(eds.), Sexually Transmitted Diseases. New York: McGrawHill.\nSood, S. (2002). Audience involvement and entertainment-education. Communication\nTheory, 12,(2), 153–172.\nSoul City (2001). Series 4: Impact Evaluation- AIDS. Parkstown, South Africa: Soul\nCity Institute for Health and Development Communication.\nTaiwan Communication Survey, phase one year 1 (2012): Literacy and\nCommunication. (July, 2013). Retrieved January 11, 2015, from\nhttp://www.crctaiwan.nctu.edu.tw/AnnualSurvey_detail_e.asp?ASD_ID=14\nTufts University Student Services. (n.d.) Exploring the Health Professions Handbook.\nRetrieved January 2, 2015, from http://studentservices.tufts.edu/hpa/handbook.\nshtm.\nTyrawski, J. (2010). What’s up, doc? An examination of entertainment television’s\nportrayal of medical professionals, patients, and their interactions (Master’s\nthesis). Retrieved December 4, 2014, from\nhttp://www.udel.edu/communication/web/thesisfiles/tyrawski_thesis.pdf\nU.S. Department of Health and Human Services. (2010). Office of Disease Prevention\nand Health Promotion. Healthy People, Vol. 1 & 2. Retrieved January 4, 2015,\nHEALTH CONTENT IN PRIME TIME DRAMA\n113\nfrom http://www.healthypeople.gov/document/HTML/Voume1/11 HealthCom.\nhtm. 2005.\nWallack, L. (1990). Two approaches to health promotion in the mass media. World\nHealth Forum, 11, 143-155.\nWeinrich, N. K. (1999). Hands-on Social Marketing: A Step-by-Step Guide.\nThousand Oaks, CA: Sage.\nWhittier, D.K., Kennedy, M.G., Seeley, S., St. Lawrence, J.S. & Beck, V. (2005).\nEmbedding health messages into entertainment television: Effect on gay men’s\nresponse to a syphilis outbreak. Journal of Health Communication, 10, 251-259.\nWilkin, H.A., Valente, T.W., Murphy, S.T., Cody, M.J., Huang, G., Beck, V.,\nCarrasquillo, M. & Slan, L. (2007). Does entertainment-education work with\nLatinos in the United States? Identification and the effects of a Telenovela breast\ncancer storyline. Journal of Health Communication, 12(5), 455-469.\nWong, E. (2012). Auspicious Selection for Procreation. In Chinese auspicious\nculture (English ed.). Singapore: Asiapac Books.\nWorld Health Organization. (2003). Mediterranean Centre for Vulnerability\nReduction. Mobilizing for Action, Communication-for-Behavioural-Impact\n(COMBI). The Communication Initiative. Retrieved January 5, 2015, from\nhttp://www.comminit.com/pdf/Combi4-pager_Nov_14.pdf.\nYe, Y. J. & Ward, K. E. (2010). The Depiction of Illness and Related Matters in Two\nTop-Ranked Primetime Network Medical Dramas in the United States: A\nContent Analysis. Journal of Health Communication, 15, 555-570.\n衛生福利部中央健康保險署 (2015)。健保法令。線上檢索日期: 2015 年5 月27\n日。網址:\nhttp://www.nhi.gov.tw/webdata/webdata.aspx?menu=17&menu_id=660&webdata_id=2091&WD_ID=660\n衛生福利部統計處 (2014)。102 年國人死因統計結果。線上檢索日期: 2015 年5\n月26 日，取自: http://www.mohw.gov.tw/cht/Ministry/DM2_P.aspx?f_list_no=7&fod_list_no=4558&doc_no=45347\nHEALTH CONTENT IN PRIME TIME DRAMA114\n衛生福利部疾病管制署、娛樂與健康宣導媒合平台E-E Matchup Project (2014)。\n防疫訊息結合娛樂傳播產業之平台建立及成果效益評估 Establishing An\nEntertainment- Education Platform to Promote Commutable Diseases Prevention\n(計畫編號：DOH101-DC-1010)。台北: 衛生福利部疾病管制署。\n衛生福利部疾病管制署 (2015)。傳染病介紹: 流感。線上檢索日期: 2015 年5 月\n26 日。網址:\nhttp://www.cdc.gov.tw/diseaseinfo.aspx?treeid=8D54C504E820735B&nowtreeid=DEC84A2F0C6FAC5B&tid=3013B7FC8F965336\n衛生福利部國民健康署、財團法人國家衛生研究院、衛生福利部食品藥物管理署\n(2009)。2009 國民健康訪問暨藥物濫用調查。線上檢索日期: 2015 年5 月\n15 日。網址:\nhttps://www.google.com.tw/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&ca\nd=rja&uact=8&ved=0CCQQFjABahUKEwjsy7Hbg8vGAhUkF6YKHRMVBwc\n&url=http%3A%2F%2Fnhis.nhri.org.tw%2Ffiles%2F2009NHIS_report_1.pdf&ei=k9OcVay2OqSumAWTqpw4&usg=AFQjCNHZUZT-_CH-L8ok-ZYTYx047jgAZQ&sig2=lgR48qO5khARhaBhuhmxLA\n李茂政 (2001)。世紀之交傳播研究版圖概觀，中華傳播學會香港年會論文集。\n頁19。\n柯裕棻、蔡其達、管中祥、鄭文華 (2006)。從《霹靂火》看台灣電視文化。批\n判的連結，載於柯裕棻主編，臺北：唐山。\n李貞怡、林嘉慧、林慧羚 (2014，5 月)。鄉土劇中健康訊息──以《風水世家》\n為例。論文發表於102 學年度大專院校學生學術研討會。台北: 世新大學。\n宏其醫療社團法人宏其婦幼醫院 (2015)。不孕症簡介。線上檢索日期: 2015 年5\n月30 日。網址: http://www.hungchistork.org.tw/ss.php?sn=1\n岳少崟 (2005)。花蓮縣山地鄉社區成人健康傳播管道之研究─以桿菌性痢疾\n防治為例，慈濟大學原住民健康研究所學位論文。\n蔡鶯鶯 （2000）。健康傳播之理論與實務──從公共衛生宣導與大眾傳播談起，\n中華傳播年會論文。頁8。\n黃亞琪 (2013年12月4日)。老梗劇戰情室 民視連賺13年秘密。商業週刊第1360\n期。線上檢索日期: 2014年12月10日。網址:\nhttp://www.businessweekly.com.tw/KWebArticle.aspx?id=52723HEALTH CONTENT IN PRIME TIME DRAMA115\n葉婉如 (2013年6月22日)。《風水世家》從乖乖賣到臍帶血 置入行銷劫6千萬。\n蘋果日報。線上檢索日期: 2015年5月27日。網址:\nhttp://ent.appledaily.com.tw/enews/article/entertainment/20130622/35100020/\n楊士隆 (2004)。暴力犯罪: 原因、類型與對策，台北: 五南圖書出版股份有限公\n司，頁10。\n嚴心妤 (2014 年3 月12 日)。風水世家長壽完封 近1700 萬人搶看。自由時報。\n線上檢索日期: 2015 年1 月26 日。網址:\nhttps://tw.news.yahoo.com/%E9%A2%A8%E6%B0%B4%E4%B8%96%E5%AE%B6%E9%95%B7%E5%A3%BD%E5%AE%8C%E5%B0%81-%E8%BF%9\n11700%E8%90%AC%E4%BA%BA%E6%90%B6%E7%9C%8B-001219506.ht\nml\n魏米秀、洪文綺 (2000)。都市與偏遠社區成人的健康資訊尋求經驗： 焦點團體訪談結果，健康促進與衛生教育學報，34 : 93-114 。 zh_TW
