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題名 從使用者體驗觀點探討平台之經營與成長-以Pinkoi為例 作者 王梵蓁 貢獻者 溫肇東
王梵蓁關鍵詞 設計品購物平台
C2C電子商務
使用者體驗日期 2015 上傳時間 1-Oct-2015 14:29:40 (UTC+8) 摘要 隨著網路平台的商業模式發展漸趨多元，許多新型態的購物平台陸續出現，電子商務產業的蓬勃發展吸引各路業者爭相加入，但由於網路生態容易有「大者恆大」的現象，先進者在市場上已積累一定的口碑和忠實顧客，後進者往往必須付出更高的成本卻仍望塵莫及。初萌芽的平台若欲爭食這塊大餅，必定得採取獨特的策略，才有辦法在已被龍頭廠商獨佔的市場中突出，吸引使用者的目光。過去文獻在探討電子商務平台如何吸引使用者加入時，大多聚焦於平台和「消費端使用者」之間的關係經營，然而，平台商業模式意指連結兩個(或多個)的特定群體，提供他們互動機制，滿足所有群體的需求，並巧妙地中獲利(平台革命,2013)。平台的經營應能同時為所有使用群體創造價值，一旦其中一方群體對平台的需求增加而逐漸壯大，另一方群體也會同時成長，進而建立起一個良性循環。因此，電子商務平台的經營除了需要眾多的消費端使用者之外，內容的豐富度則必須仰賴「供應端使用者」，即「設計師」的投入。本研究以平台和「設計師使用者」作為主要研究對象，從使用者體驗的觀點探討平台如何讓設計師願意並喜愛使用，而這樣的使用體驗設計對於設計師欲完成之任務的幫助效用為何。透過雙方觀點的比較，彙整出平台創立初期能成快速吸引設計師使用者加入、並成為該領域領先者的關鍵體驗元素，而雙方觀點不一致部分對於平台經營與成長又有何影響。為了避免詞彙上的誤解，本研究將統一以「設計師」一詞替代「使用者」。 參考文獻 1、Alben(1996). Quality of experience: defining the criteria for effective interaction design.2、Asbjørn Følstad, Rolf Kenneth Rolfsen (2006).Measuring the Effect of user experience design changes in e-commerce web sites: a case on consumer guidance. The 2nd COST294-MAUSE International Open Workshop pp.10-153、Bevan, Petrie (2009). The evaluation of accessibility, usability and user experience. The Universal Access Handbook Edited by Constantine Stephanidis. pp.20-1--20-16 Dillon (2001). Beyond Usability.4、Cagan, J., & Vogel, C. M. (2002). Creating breakthrough products: Innovation from product planning to program approval. Upper Saddle River, NJ: Prentice Hall.5、Carroll,Thomas(1998). Fun.6、Davis (1989).Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology7、Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design8、Dillon (2001). Beyond Usability.9、Fogg, B. & Tseng, H. (1999). The elements of computer credibility. pp. 80-8710、Forlizzi, Battarbee (2004).The Building Blocks of Experience An Early Framework for interaction Designers.11、Frøkjær,Hertzum,Hornbæk (2000). Measuring usability: are effectiveness, efficiency, and satisfaction really correlated?12、Garrett(2002).The Elements of User Experience User-Centered Design for the Web.13、Hassenzahl(2006). Hedonic, Emotional and Experiential Perspective on Product Quality.14、Hassenzahl, Tractinsky (2006). User experience a research agenda.15、Heli Väätäjä, Marko Seppänen, Aija Paananen(2014). Creating value through user experience: a case study in the metals and engineering industry16、Jakob Nielsen(2012). Usability 101: Introduction to Usability17、Jarvenpaa, S. and Todd (1997). Consumer Reactions to Electronic Shopping on the World Wide Web. International Journal of Electronic Commerce, Vol.1, No.2, pp.59-88.18、Javier A. ,Hornbæk (2011). Old Wine in New Bottles or Novel Challenges? A Critical Analysis of Empirical Studies of User Experience"19、Kim, W. C., & Mauborgne, R. A. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.20、Law, Roto, Hassenzahl, Vermeeren, Kort(2009). Understanding, Scoping and Defining User Experience.21、Lindgaard et al. (2006) Attention web designers: You have 50 milliseconds to make a good first impression!"22、Liu, C. and Arnett, K.P. (2000). Exploring the factors associated with web sites success in the context of electronic commerce. Information & Management, Vol. 38(1), pp.23-33.23、Logan (1984).Behavioral and emotional usability: Thomson Consumer Electronics.24、Mäkelä, A. and Fulton Suri, J. (2001). Supporting users’ creativity: Design to induce pleasurable experiences.25、McNamara, Kirakowski (2006).Functionality, usability, and user experience26、Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.27、Nyman N. (2005).“The User Experience equation.” Retrieved from the World Wide Web: http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/28、P. Hekkert (2006). Design aesthetics: principles of pleasure in design.29、Peter Morville (2004). User Experience Design(UX honeycomb).30、Peter Morville (2005). Ambient Findability.31、Ranganathan. C, Ganapathy. S. (2002) Key dimensions of business-to-consumer web sites.32、Raphael Amit, Christoph Zott (2001). Value Drivers of e-Commerce Business Models. Strategic Management Journal.33、Robert Dennis, John Hagel and Stefan Linn (1995). Current Research: Opportunities for Content Providers in Online Services. The McKinsey Quarterly, No.3.34、Roto, V. (2006). User Experience from Product Creation Perspective. In Proc. Workshop Towards a UX Manifesto35、Russell (1980). A circumplex model of affect.36、Sarah Horton & Whitney Quesenbery (2014). A Web for Everyone: Designing Accessible User Experiences [Kindle Edition].Retrieved from http://www.amazon.co.uk/Web-Everyone-Designing-Accessible-Experiences/dp/1933820977 37、Shu-Fang Chen, Dauw-Song Zhu, Tzy-Wen Tang (2002). The Key Successful Factors of Internet Business: The Study of Online Bookshop. The Second International Conference on E-Business Taipei, Taiwan.38、Suzan Boztepe (2007). User Value:Competing Theories and Models39、Sward,MacArthur (2007).Making user experience a business strategy. In Proc. Workshop Towards a UX Manifesto40、Väätäjä, Koponen, Roto (2009). Developing practical tools for user experience evaluation a case from mobile news journalism.41、Vandermerwe, S. (2000). How increasing value to customers improves business results. Sloan Management Review, 42(1), 27-37. 描述 碩士
國立政治大學
科技管理與智慧財產研究所
102364138資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102364138 資料類型 thesis dc.contributor.advisor 溫肇東 zh_TW dc.contributor.author (Authors) 王梵蓁 zh_TW dc.creator (作者) 王梵蓁 zh_TW dc.date (日期) 2015 en_US dc.date.accessioned 1-Oct-2015 14:29:40 (UTC+8) - dc.date.available 1-Oct-2015 14:29:40 (UTC+8) - dc.date.issued (上傳時間) 1-Oct-2015 14:29:40 (UTC+8) - dc.identifier (Other Identifiers) G0102364138 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78812 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 科技管理與智慧財產研究所 zh_TW dc.description (描述) 102364138 zh_TW dc.description.abstract (摘要) 隨著網路平台的商業模式發展漸趨多元，許多新型態的購物平台陸續出現，電子商務產業的蓬勃發展吸引各路業者爭相加入，但由於網路生態容易有「大者恆大」的現象，先進者在市場上已積累一定的口碑和忠實顧客，後進者往往必須付出更高的成本卻仍望塵莫及。初萌芽的平台若欲爭食這塊大餅，必定得採取獨特的策略，才有辦法在已被龍頭廠商獨佔的市場中突出，吸引使用者的目光。過去文獻在探討電子商務平台如何吸引使用者加入時，大多聚焦於平台和「消費端使用者」之間的關係經營，然而，平台商業模式意指連結兩個(或多個)的特定群體，提供他們互動機制，滿足所有群體的需求，並巧妙地中獲利(平台革命,2013)。平台的經營應能同時為所有使用群體創造價值，一旦其中一方群體對平台的需求增加而逐漸壯大，另一方群體也會同時成長，進而建立起一個良性循環。因此，電子商務平台的經營除了需要眾多的消費端使用者之外，內容的豐富度則必須仰賴「供應端使用者」，即「設計師」的投入。本研究以平台和「設計師使用者」作為主要研究對象，從使用者體驗的觀點探討平台如何讓設計師願意並喜愛使用，而這樣的使用體驗設計對於設計師欲完成之任務的幫助效用為何。透過雙方觀點的比較，彙整出平台創立初期能成快速吸引設計師使用者加入、並成為該領域領先者的關鍵體驗元素，而雙方觀點不一致部分對於平台經營與成長又有何影響。為了避免詞彙上的誤解，本研究將統一以「設計師」一詞替代「使用者」。 zh_TW dc.description.tableofcontents 第一章 緒論 1第一節 研究背景與動機 1第二節 研究目的與問題 2第三節 研究流程 4第二章 文獻探討 1第一節 使用者體驗的定義 1第二節 過去學者討論使用者體驗之面向 4第三節 使用者體驗之形塑階段 5第四節 使用者體驗之範疇與要素 6第五節 電子商務平台經營成功關鍵 12第六節 電子商務平台成功模式 16第七節 小結 20第三章 研究方法 22第一節 研究方法 22第二節 研究對象選擇 25第三節 研究模式 27第四章 個案介紹與描述 28第一節 Pinkoi介紹與平台特色 28第二節 設計師訪談結果 40第五章 個案分析 59第一節 平台如何建構使用者體驗蜂巢結構之元素 59第二節 從使用者體驗觀點分析設計師實際使用體驗 75第三節 研究發現 84第六章 結論與建議 93第一節 研究結論 93第二節 經營建議 96第三節 研究限制 97第四節 後續研究建議 98參考文獻 99附錄一 訪談設計師問題彙整 103 zh_TW dc.format.extent 2408711 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102364138 en_US dc.subject (關鍵詞) 設計品購物平台 zh_TW dc.subject (關鍵詞) C2C電子商務 zh_TW dc.subject (關鍵詞) 使用者體驗 zh_TW dc.title (題名) 從使用者體驗觀點探討平台之經營與成長-以Pinkoi為例 zh_TW dc.type (資料類型) thesis en dc.relation.reference (參考文獻) 1、Alben(1996). Quality of experience: defining the criteria for effective interaction design.2、Asbjørn Følstad, Rolf Kenneth Rolfsen (2006).Measuring the Effect of user experience design changes in e-commerce web sites: a case on consumer guidance. The 2nd COST294-MAUSE International Open Workshop pp.10-153、Bevan, Petrie (2009). The evaluation of accessibility, usability and user experience. The Universal Access Handbook Edited by Constantine Stephanidis. pp.20-1--20-16 Dillon (2001). Beyond Usability.4、Cagan, J., & Vogel, C. M. (2002). Creating breakthrough products: Innovation from product planning to program approval. Upper Saddle River, NJ: Prentice Hall.5、Carroll,Thomas(1998). Fun.6、Davis (1989).Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology7、Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design8、Dillon (2001). Beyond Usability.9、Fogg, B. & Tseng, H. (1999). The elements of computer credibility. pp. 80-8710、Forlizzi, Battarbee (2004).The Building Blocks of Experience An Early Framework for interaction Designers.11、Frøkjær,Hertzum,Hornbæk (2000). Measuring usability: are effectiveness, efficiency, and satisfaction really correlated?12、Garrett(2002).The Elements of User Experience User-Centered Design for the Web.13、Hassenzahl(2006). Hedonic, Emotional and Experiential Perspective on Product Quality.14、Hassenzahl, Tractinsky (2006). User experience a research agenda.15、Heli Väätäjä, Marko Seppänen, Aija Paananen(2014). Creating value through user experience: a case study in the metals and engineering industry16、Jakob Nielsen(2012). Usability 101: Introduction to Usability17、Jarvenpaa, S. and Todd (1997). Consumer Reactions to Electronic Shopping on the World Wide Web. International Journal of Electronic Commerce, Vol.1, No.2, pp.59-88.18、Javier A. ,Hornbæk (2011). Old Wine in New Bottles or Novel Challenges? A Critical Analysis of Empirical Studies of User Experience"19、Kim, W. C., & Mauborgne, R. A. (2005). Blue ocean strategy: From theory to practice. California Management Review, 47(3), 105-121.20、Law, Roto, Hassenzahl, Vermeeren, Kort(2009). Understanding, Scoping and Defining User Experience.21、Lindgaard et al. (2006) Attention web designers: You have 50 milliseconds to make a good first impression!"22、Liu, C. and Arnett, K.P. (2000). Exploring the factors associated with web sites success in the context of electronic commerce. Information & Management, Vol. 38(1), pp.23-33.23、Logan (1984).Behavioral and emotional usability: Thomson Consumer Electronics.24、Mäkelä, A. and Fulton Suri, J. (2001). Supporting users’ creativity: Design to induce pleasurable experiences.25、McNamara, Kirakowski (2006).Functionality, usability, and user experience26、Norman, D. A. (2004). Emotional design: Why we love (or hate) everyday things. New York: Basic Books.27、Nyman N. (2005).“The User Experience equation.” Retrieved from the World Wide Web: http://www.nnyman.com/personal/2005/11/18/the-user-experience-equation/28、P. Hekkert (2006). Design aesthetics: principles of pleasure in design.29、Peter Morville (2004). User Experience Design(UX honeycomb).30、Peter Morville (2005). Ambient Findability.31、Ranganathan. C, Ganapathy. S. (2002) Key dimensions of business-to-consumer web sites.32、Raphael Amit, Christoph Zott (2001). Value Drivers of e-Commerce Business Models. Strategic Management Journal.33、Robert Dennis, John Hagel and Stefan Linn (1995). Current Research: Opportunities for Content Providers in Online Services. The McKinsey Quarterly, No.3.34、Roto, V. (2006). User Experience from Product Creation Perspective. In Proc. Workshop Towards a UX Manifesto35、Russell (1980). A circumplex model of affect.36、Sarah Horton & Whitney Quesenbery (2014). A Web for Everyone: Designing Accessible User Experiences [Kindle Edition].Retrieved from http://www.amazon.co.uk/Web-Everyone-Designing-Accessible-Experiences/dp/1933820977 37、Shu-Fang Chen, Dauw-Song Zhu, Tzy-Wen Tang (2002). The Key Successful Factors of Internet Business: The Study of Online Bookshop. The Second International Conference on E-Business Taipei, Taiwan.38、Suzan Boztepe (2007). User Value:Competing Theories and Models39、Sward,MacArthur (2007).Making user experience a business strategy. In Proc. Workshop Towards a UX Manifesto40、Väätäjä, Koponen, Roto (2009). Developing practical tools for user experience evaluation a case from mobile news journalism.41、Vandermerwe, S. (2000). How increasing value to customers improves business results. Sloan Management Review, 42(1), 27-37. zh_TW
