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題名 法朵的馬德里想像:西班牙餐廳的創新再脈絡過程
The Imaging of Fardo: The Process of Innovation Recontextualization from a Spanish Restaurant作者 李雅清 貢獻者 蕭瑞麟
Hsiao, Rueylin
李雅清關鍵詞 創新採納
在地化
再脈絡化
使用者行為
跨文化轉移日期 2015 上傳時間 1-Oct-2015 15:18:39 (UTC+8) 摘要 當產業需要新的思維模式、需要創新時,經常借鏡他國的成功經驗以解決困境。然而,當一時的新鮮感和話題消褪後,單純的複製未必能達到成效,重點是企業應該如何回應在地使用者的需求。本研究專注三個課題。第一、如何由在地使用者的生活脈絡與行為,探索消費者的隱性需求。第二、如何創新採納異國文化經驗,與在地文化脈絡做結合,以重新設計新產品或新服務。第三、討論使用者於再脈絡化中的角色,以使用者為導向進行再脈絡化的過程。本研究以法朵新馬德里鐵板燒為案例討論,分析如何移轉西班牙飲食文化到台灣的餐廳。在學理方面,本研究探討再脈絡化的過程,以及使用者於再脈絡化過程中扮演的角色。發現異國文化經驗轉移除了研究兩者的文化脈絡,還必須透過使用者的觀點進行探討、進行再脈絡化。實務方面,本研究說明如何分析使用者來探索創新再脈絡化的可能性,並且思考如何融合原地與在地文化進行再脈絡,然後發展成以使用者為導向的設計,探討跨國文化經驗轉移的問題。 參考文獻 Aggerholm, H. K., Asmuß, B., & Thomsen, C. 2012. The role of recontextualization in the multivocal, ambiguous process of strategizing. Journal of Management Inquiry, 21(4): 413-428.Avgerou, C. 2001. The significance of context in information systems and organizational change. Information Systems Journal, 11: 43-63.Baker, T., & Nelson, R. E. 2005. Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3): 329-366.Baldwin, C., Hienerth, C., & von Hippel, E. 2006. How user innovations become commercial products: a theoretical investigation and case study. Research Policy, 35(9): 1291-1313.Beaudry, A., & Pinsonneault, A. 2005. Understanding user response to information technology: a Coping model of user adaptation. MIS Quarterly, 29(3): 493-526.Bhagat, R. S., Kedia, B. L., Harveston, P. D., & Triandis, H. C. 2002. Cultural variations in the cross-border transfer of organizational knowledge: An integrative framework. Academy of Management Review, 27(2): 204-221.Bogan, C. E., & English, M. J. (Eds.). 1994. Benchmarking for best practices: winning through innovative adaptation. Berkshire: McGraw-Hill.Brannen, M. Y. 2004. When mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4): 593-616.Brannen, M. Y., Liker, J. K., & Fruin, W. M. 1998. Recontextualization and factory-to-factory knowledge transfer from Japan to the US: the case of NSK. In J. K. Liker, W. M. Fruin, & P. S. Adler (Eds.), Remade in America: Transplanting and transforming Japanese management systems: 117-153. New York: Oxford University Press.Cappelli, P., & Sherer, P. D. 1991. The missing role of context in OB: The need for a meso-level approach. In B. M. Staw, & L. L. Cummings (Eds.), Research in Organizational Behavior, Vol. 13: 55 -110. Greenwich, CT: JAI Press.Chesbrough, H. W. 2003. Open innovation: The new imperative for creating and profiting from technology. Boston, Mass.: Harvard Business School Press.Child, J., & Smith, C. 1987. The context and process of organizational transformation: Cabury Limited in its sector. Journal of Management Studies, 24(6): 565-593.Gertsen, M. C., & Zølner, M. 2012. Recontextualization of the corporate values of a Danish MNC in a subsidiary in Bangalore. Group & Organization Management, 37(1): 101-132.Hansson, M., & Wigblad, R. 2006. Recontextualizing the Hawthorne effect. Scandinavian Journal of Management, 22(2): 120-137.Hsiao, R., Tsai, D. H., & Lee, C. F. 2003. The problem of embeddedness: Knowledge transfer, information systems and situated practice. Paper presented at the International Conference on Information Systems, Seattle, WA, USA.Hsiao, R.-L., Wu, S. W., & Hou, S. T. 2008. Sensitive cabbies: Ongoing sense-making within technology structuring. Information and Organization, 18(4): 251–279.Keller, W. W., & Pauly, L. W. 2000. Crisis and adaptation in East Asian innovation systems: The case of the eemiconductor industry in Taiwan and South Korea. Business & Politics, 2(3): 326-350.Kelley, D. 2009. Adaptation and organizational connectedness in corporate radical innovation programs. Journal of Product Innovation Management, 26(5): 487-501.Kostova, T. 1999. Transformational transfer of strategic organizational practices: a contextual perspective. Academy of Management Review, 24(2): 308-324.Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.Lindgren, R., Andersson, M., & Henfridsson, O. 2008. Multi-contextuality in boundary-spanning practices. Information Systems Journal, 18(6): 641–661.Majchrzak, A., Rice, R. E., Malhotra, A., King, N., & Ba, S. 2000. Technology adaptation: the case of a computer-supported inter-organizational virtual team. MIS Quarterly, 24(4): 569-601.Newell, S., Swan, J. A., & Galliers, R. D. 2000. A knowledge-focused perspective on the diffusion and adoption of complex information technologies: the BPR example. Information Systems Journal, 10(3): 239-259.O`Dell, A., & Grayson, C. J. 1998. If only we know what we know: Identification and transfer of internal best practices. California Management Review, 40(3): 154-174.Orlikowski, W. J. 1996. Improvising organizational transformation over time: A situated change perspective. Information Systems Research, 7(1): 63–93.Oudshoorn, N., & Pinch, T. 2003. How users matter: the co-construction of users and technology. Cambridge, MA: MIT Press.Peltokorpi, V., & Vaara, E. 2012. Language policies and practices in wholly owned foreign subsidiaries: a Recontextualization perspective. Journal of International Business Studies, 43(9): 808-833.Pettigrew, A. M. 1987. Context and action in the transformation of the firm. Journal of Management Studies, 24(6): 649-670.Randall, T., Terwiesch, C., & Ulrich, K. T. 2005. Principles for user design of customized products. California Management Review, 47(4): 68-85.Rantisi, N. M. 2002. The competitive foundations of localized learning and innovation: the Case of women`s garment production in New York City. Economic Geography, 78(4): 441-462.Rothwell, R., & Gardiner, P. 1988. Re-innovation and robust designs: Producer and user benefits. Journal of Marketing Management, 3(3): 372-387.Schreier, M., Oberhauser, S., & Prugl, R. 2007. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18(1/2): 15-30.Senyard, J., Baker, T., Steffens, P., & Davidsson, P. 2014. Bricolage as a path to innovativeness for resource-constrained new firms. Journal of Product Innovation Management, 31(2): 211-230.Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4): 448-469.Shelton, A. 1992. The recontextualization of culture: in UK museums. Anthropology Today, 8(5): 11-16.Sogner, K. 2009. Innovation as adaptation: The digital challenge in the Norwegian fishing industry, 1970-1985. Business History Review, 83(2): 349-367.Thomas, P. 2003. The recontextualization of management: a discourse-based approach to analysing the development of management thinking. Journal of Management Studies, 40(4): 775-801.von Hippel, E. 1986. Lead users: a source of novel product concepts. Management Science, 32(7): 791-805.von Hippel, E. 2007. Horizontal innovation networks: by and for users. Industrial & Corporate Change, 16(2): 293-315.Wainwright, D., W. D. W., & Waring, T., S. T. W. 2007. The application and adaptation of a diffusion of innovation framework for information systems research in NHS general medical practice. Journal of Information Technology, 22(1): 44-58. 描述 碩士
國立政治大學
經營管理碩士學程(EMBA)
101932001資料來源 http://thesis.lib.nccu.edu.tw/record/#G0101932001 資料類型 thesis dc.contributor.advisor 蕭瑞麟 zh_TW dc.contributor.advisor Hsiao, Rueylin en_US dc.contributor.author (Authors) 李雅清 zh_TW dc.creator (作者) 李雅清 zh_TW dc.date (日期) 2015 en_US dc.date.accessioned 1-Oct-2015 15:18:39 (UTC+8) - dc.date.available 1-Oct-2015 15:18:39 (UTC+8) - dc.date.issued (上傳時間) 1-Oct-2015 15:18:39 (UTC+8) - dc.identifier (Other Identifiers) G0101932001 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/78826 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經營管理碩士學程(EMBA) zh_TW dc.description (描述) 101932001 zh_TW dc.description.abstract (摘要) 當產業需要新的思維模式、需要創新時,經常借鏡他國的成功經驗以解決困境。然而,當一時的新鮮感和話題消褪後,單純的複製未必能達到成效,重點是企業應該如何回應在地使用者的需求。本研究專注三個課題。第一、如何由在地使用者的生活脈絡與行為,探索消費者的隱性需求。第二、如何創新採納異國文化經驗,與在地文化脈絡做結合,以重新設計新產品或新服務。第三、討論使用者於再脈絡化中的角色,以使用者為導向進行再脈絡化的過程。本研究以法朵新馬德里鐵板燒為案例討論,分析如何移轉西班牙飲食文化到台灣的餐廳。在學理方面,本研究探討再脈絡化的過程,以及使用者於再脈絡化過程中扮演的角色。發現異國文化經驗轉移除了研究兩者的文化脈絡,還必須透過使用者的觀點進行探討、進行再脈絡化。實務方面,本研究說明如何分析使用者來探索創新再脈絡化的可能性,並且思考如何融合原地與在地文化進行再脈絡,然後發展成以使用者為導向的設計,探討跨國文化經驗轉移的問題。 zh_TW dc.description.tableofcontents 致謝詞 i摘要 iii表目錄 vii圖目錄 viii壹、緒論 11.1 研究動機 11.2 研究目的 31.3 預期效益 4貳、文獻回顧 62.1 在地化及再脈絡化 62.2 使用者於再脈絡中的角色 172.3 研究缺口 19參、研究方法 213.1 方法論與分析架構 213.2 案例選擇原則 223.3 資料收集 23肆、研究發現 254.1初期設計:法朵的幸福鐵板燒 25(一)案例背景與中價的市場缺口 25(二)餐點:鐵板燒,台式的嗎? 34(三)服務:不就是西餐廳嗎? 46(四)使用者反應:這絕不是西班牙 484.2中期設計:在地化,帶入西班牙 54(一)餐點:帶進Tapas 54(二)服務:台灣的西班牙熱情 58(三)使用者反應:西班牙式的台菜? 594.3後期設計:再脈絡化,法朵的馬德里想像 60(一)餐點:粗獷的西班牙 60(二)服務:馬德里的氛圍 64(三)使用者反應:想像馬德里 69五、討論 775-1 學術意涵 77(一)如何將一項創新再脈絡 77(二)使用者的角色 78(三)再脈絡:將阻力化為助力 805-2 實務借鏡 80(一)創新移轉需要學習再脈絡 81(二)法朵應該如何改變 81(三)企業應該如何導入「最佳實務」 825-3 研究限制與未來方向 82(一)連鎖店的再脈絡設計 83(二)結合資源效能化的研究 85(三)結合格式輸出的研究 86陸、結論 87參考資料 88中文文獻 88英文文獻 89附件:論文修訂答覆稿 92 zh_TW dc.format.extent 33119944 bytes - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0101932001 en_US dc.subject (關鍵詞) 創新採納 zh_TW dc.subject (關鍵詞) 在地化 zh_TW dc.subject (關鍵詞) 再脈絡化 zh_TW dc.subject (關鍵詞) 使用者行為 zh_TW dc.subject (關鍵詞) 跨文化轉移 zh_TW dc.title (題名) 法朵的馬德里想像:西班牙餐廳的創新再脈絡過程 zh_TW dc.title (題名) The Imaging of Fardo: The Process of Innovation Recontextualization from a Spanish Restaurant en_US dc.type (資料類型) thesis en dc.relation.reference (參考文獻) Aggerholm, H. K., Asmuß, B., & Thomsen, C. 2012. The role of recontextualization in the multivocal, ambiguous process of strategizing. Journal of Management Inquiry, 21(4): 413-428.Avgerou, C. 2001. The significance of context in information systems and organizational change. Information Systems Journal, 11: 43-63.Baker, T., & Nelson, R. E. 2005. Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3): 329-366.Baldwin, C., Hienerth, C., & von Hippel, E. 2006. How user innovations become commercial products: a theoretical investigation and case study. Research Policy, 35(9): 1291-1313.Beaudry, A., & Pinsonneault, A. 2005. Understanding user response to information technology: a Coping model of user adaptation. MIS Quarterly, 29(3): 493-526.Bhagat, R. S., Kedia, B. L., Harveston, P. D., & Triandis, H. C. 2002. Cultural variations in the cross-border transfer of organizational knowledge: An integrative framework. Academy of Management Review, 27(2): 204-221.Bogan, C. E., & English, M. J. (Eds.). 1994. Benchmarking for best practices: winning through innovative adaptation. Berkshire: McGraw-Hill.Brannen, M. Y. 2004. When mickey loses face: Recontextualization, semantic fit, and the semiotics of foreignness. Academy of Management Review, 29(4): 593-616.Brannen, M. Y., Liker, J. K., & Fruin, W. M. 1998. Recontextualization and factory-to-factory knowledge transfer from Japan to the US: the case of NSK. In J. K. Liker, W. M. Fruin, & P. S. Adler (Eds.), Remade in America: Transplanting and transforming Japanese management systems: 117-153. New York: Oxford University Press.Cappelli, P., & Sherer, P. D. 1991. The missing role of context in OB: The need for a meso-level approach. In B. M. Staw, & L. L. Cummings (Eds.), Research in Organizational Behavior, Vol. 13: 55 -110. Greenwich, CT: JAI Press.Chesbrough, H. W. 2003. Open innovation: The new imperative for creating and profiting from technology. Boston, Mass.: Harvard Business School Press.Child, J., & Smith, C. 1987. The context and process of organizational transformation: Cabury Limited in its sector. Journal of Management Studies, 24(6): 565-593.Gertsen, M. C., & Zølner, M. 2012. Recontextualization of the corporate values of a Danish MNC in a subsidiary in Bangalore. Group & Organization Management, 37(1): 101-132.Hansson, M., & Wigblad, R. 2006. Recontextualizing the Hawthorne effect. Scandinavian Journal of Management, 22(2): 120-137.Hsiao, R., Tsai, D. H., & Lee, C. F. 2003. The problem of embeddedness: Knowledge transfer, information systems and situated practice. Paper presented at the International Conference on Information Systems, Seattle, WA, USA.Hsiao, R.-L., Wu, S. W., & Hou, S. T. 2008. Sensitive cabbies: Ongoing sense-making within technology structuring. Information and Organization, 18(4): 251–279.Keller, W. W., & Pauly, L. W. 2000. Crisis and adaptation in East Asian innovation systems: The case of the eemiconductor industry in Taiwan and South Korea. Business & Politics, 2(3): 326-350.Kelley, D. 2009. Adaptation and organizational connectedness in corporate radical innovation programs. Journal of Product Innovation Management, 26(5): 487-501.Kostova, T. 1999. Transformational transfer of strategic organizational practices: a contextual perspective. Academy of Management Review, 24(2): 308-324.Lee, Z., & Lee, J. 2000. An ERP implementation case study from knowledge transfer perspective. Journal of Information Technology, 15(4): 281-288.Lindgren, R., Andersson, M., & Henfridsson, O. 2008. Multi-contextuality in boundary-spanning practices. Information Systems Journal, 18(6): 641–661.Majchrzak, A., Rice, R. E., Malhotra, A., King, N., & Ba, S. 2000. Technology adaptation: the case of a computer-supported inter-organizational virtual team. MIS Quarterly, 24(4): 569-601.Newell, S., Swan, J. A., & Galliers, R. D. 2000. A knowledge-focused perspective on the diffusion and adoption of complex information technologies: the BPR example. Information Systems Journal, 10(3): 239-259.O`Dell, A., & Grayson, C. J. 1998. If only we know what we know: Identification and transfer of internal best practices. California Management Review, 40(3): 154-174.Orlikowski, W. J. 1996. Improvising organizational transformation over time: A situated change perspective. Information Systems Research, 7(1): 63–93.Oudshoorn, N., & Pinch, T. 2003. How users matter: the co-construction of users and technology. Cambridge, MA: MIT Press.Peltokorpi, V., & Vaara, E. 2012. Language policies and practices in wholly owned foreign subsidiaries: a Recontextualization perspective. Journal of International Business Studies, 43(9): 808-833.Pettigrew, A. M. 1987. Context and action in the transformation of the firm. Journal of Management Studies, 24(6): 649-670.Randall, T., Terwiesch, C., & Ulrich, K. T. 2005. Principles for user design of customized products. California Management Review, 47(4): 68-85.Rantisi, N. M. 2002. The competitive foundations of localized learning and innovation: the Case of women`s garment production in New York City. Economic Geography, 78(4): 441-462.Rothwell, R., & Gardiner, P. 1988. Re-innovation and robust designs: Producer and user benefits. Journal of Marketing Management, 3(3): 372-387.Schreier, M., Oberhauser, S., & Prugl, R. 2007. Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities. Marketing Letters, 18(1/2): 15-30.Senyard, J., Baker, T., Steffens, P., & Davidsson, P. 2014. Bricolage as a path to innovativeness for resource-constrained new firms. Journal of Product Innovation Management, 31(2): 211-230.Shane, S. 2000. Prior knowledge and the discovery of entrepreneurial opportunities. Organization Science, 11(4): 448-469.Shelton, A. 1992. The recontextualization of culture: in UK museums. Anthropology Today, 8(5): 11-16.Sogner, K. 2009. Innovation as adaptation: The digital challenge in the Norwegian fishing industry, 1970-1985. Business History Review, 83(2): 349-367.Thomas, P. 2003. The recontextualization of management: a discourse-based approach to analysing the development of management thinking. Journal of Management Studies, 40(4): 775-801.von Hippel, E. 1986. Lead users: a source of novel product concepts. Management Science, 32(7): 791-805.von Hippel, E. 2007. Horizontal innovation networks: by and for users. Industrial & Corporate Change, 16(2): 293-315.Wainwright, D., W. D. W., & Waring, T., S. T. W. 2007. The application and adaptation of a diffusion of innovation framework for information systems research in NHS general medical practice. Journal of Information Technology, 22(1): 44-58. zh_TW