| dc.contributor | 企管系 | |
| dc.creator (作者) | Horng, Shwu-Min;Lee, YihYuh;Wu, Chih-lun | |
| dc.creator (作者) | 洪叔民;李易諭 | zh_TW |
| dc.date (日期) | 2011 | |
| dc.date.accessioned | 8-Oct-2015 17:49:16 (UTC+8) | - |
| dc.date.available | 8-Oct-2015 17:49:16 (UTC+8) | - |
| dc.date.issued (上傳時間) | 8-Oct-2015 17:49:16 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/78910 | - |
| dc.description.abstract (摘要) | In this study, we adopt the decomposed theory of planned behavior (DTPB) as the research framework and apply some constructs of decomposed attitude, subjective norms, and perceived behavior control to explore the factors affecting the intentions of online users in virtual communities to become paying members. Structural equation modeling (SEM) was applied to analyze the results. Some conclusions are proposed. © 2011 AICIT. | |
| dc.format.extent | 176 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Proceedings - 7th International Conference on Information Processing and Management, ICIPM 2011 | |
| dc.subject (關鍵詞) | paying behavior; paying intention; Theory of Planned Behavior; Virtual community; Web 2.0; Data processing; Behavioral research | |
| dc.title (題名) | Applying a decomposed theory of planned behavior to study the paying behaviors of a virtual community | |
| dc.type (資料類型) | conference | en |
