學術產出-Periodical Articles
Article View/Open
Publication Export
-
題名 Media and Public Ability to Participate In Scientific Decision-making: Using Nanotechnology as A Case Study 作者 Shih, Tsung-Jen
施琮仁貢獻者 國際傳播英語碩士學位學程 日期 2015 上傳時間 23-Oct-2015 17:20:33 (UTC+8) 摘要 As the paradigm of science communication transferred from a one-way, deficit model to an approach that emphasizes public participation and dialogue, citizens in the modern society have thus assumed different civic abilities. These civic abilities include basic knowledge about science, understanding of both the advantages and disadvantages of science, and the ability to make decisions regarding future development of emerging technologies. Because people rely mostly on the media for scientific information, the role of the media in cultivating civic responsibility warrants investigation. Using nanotechnology as a case study, this study aims to examine whether the media can build an informed citizenry and are helpful in people’s decision-making process. The analysis is based on a nationally representative telephone survey (N= 918). The findings indicate that attention to science news on TV has a direct and positive effect on support for nanotechnology. It also exerts an indirect effect by increasing risk perception. Attention to science news on newspapers increases the level of nano knowledge, which, in turn, heightens benefit perception and support. However, the effect of the Internet is subtler. Its effect on knowledge and support depends on education or age. The results of this study suggest that different media platforms play different roles in cultivating the necessary abilities people need in modern, scientific society. By understanding the differential role of the media, science communicators not only can choose appropriate channels for effective communication, but can develop strategies to better use the media as helpful tools in public science education. 關聯 Mass Communication Research, 120 , 165-213 資料類型 article dc.contributor 國際傳播英語碩士學位學程 dc.creator (作者) Shih, Tsung-Jen dc.creator (作者) 施琮仁 zh_TW dc.date (日期) 2015 dc.date.accessioned 23-Oct-2015 17:20:33 (UTC+8) - dc.date.available 23-Oct-2015 17:20:33 (UTC+8) - dc.date.issued (上傳時間) 23-Oct-2015 17:20:33 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/79020 - dc.description.abstract (摘要) As the paradigm of science communication transferred from a one-way, deficit model to an approach that emphasizes public participation and dialogue, citizens in the modern society have thus assumed different civic abilities. These civic abilities include basic knowledge about science, understanding of both the advantages and disadvantages of science, and the ability to make decisions regarding future development of emerging technologies. Because people rely mostly on the media for scientific information, the role of the media in cultivating civic responsibility warrants investigation. Using nanotechnology as a case study, this study aims to examine whether the media can build an informed citizenry and are helpful in people’s decision-making process. The analysis is based on a nationally representative telephone survey (N= 918). The findings indicate that attention to science news on TV has a direct and positive effect on support for nanotechnology. It also exerts an indirect effect by increasing risk perception. Attention to science news on newspapers increases the level of nano knowledge, which, in turn, heightens benefit perception and support. However, the effect of the Internet is subtler. Its effect on knowledge and support depends on education or age. The results of this study suggest that different media platforms play different roles in cultivating the necessary abilities people need in modern, scientific society. By understanding the differential role of the media, science communicators not only can choose appropriate channels for effective communication, but can develop strategies to better use the media as helpful tools in public science education. dc.format.extent 958711 bytes - dc.format.mimetype application/pdf - dc.relation (關聯) Mass Communication Research, 120 , 165-213 dc.title (題名) Media and Public Ability to Participate In Scientific Decision-making: Using Nanotechnology as A Case Study dc.type (資料類型) article en
