| dc.contributor | 資管系 | |
| dc.creator (作者) | Yang, Heng-Li;Yang, Hsiao-Fang | |
| dc.creator (作者) | 楊亨利;楊筱芳 | zh_TW |
| dc.date (日期) | 2009-12 | |
| dc.date.accessioned | 23-Oct-2015 17:41:03 (UTC+8) | - |
| dc.date.available | 23-Oct-2015 17:41:03 (UTC+8) | - |
| dc.date.issued (上傳時間) | 23-Oct-2015 17:41:03 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/79038 | - |
| dc.description.abstract (摘要) | To obtain a competitive advantage, many businesses enthusiastically adoptartificial intelligence to discover consumer behavior patterns from their salesdatabases. Many cell phone brands are available in this era of wirelesscommunication. Cell phone companies must offer innovative products to satisfycustomer demands by identifying the function specifications that customers need.This study presents an approach to discover valuable product functions byapplying association analysis and social network analysis on a productspecification network. Finally, the proposed approach is applied to Taiwanesecell phone sales data to obtain some useful preliminary findings. ICIC International © 2009. | |
| dc.format.extent | 176 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | ICIC Express Letters,3(4),1221-1226 | |
| dc.subject (關鍵詞) | Association analysis; Cell phone; Competitive advantage; Consumer behavior patterns; Customer demands; Function specification; Innovative product; Product functions; Product innovation; Social Network Analysis; Cellular telephone systems; Competition; Customer satisfaction; Electric network analysis; Innovation; Mobile phones; Specifications; Telecommunication equipment; Telephone; Telephone sets; Sales | |
| dc.title (題名) | Using association analysis and social network analysis to discover valuableproduct function | |
| dc.type (資料類型) | article | en |
