| dc.contributor | 科技管理與智慧財產研究所 | |
| dc.creator (作者) | Wang, Chih-Chien;Yang, Yann-Jy | |
| dc.creator (作者) | 楊燕枝 | zh_TW |
| dc.date (日期) | 2007 | |
| dc.date.accessioned | 14-Dec-2015 17:33:35 (UTC+8) | - |
| dc.date.available | 14-Dec-2015 17:33:35 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Dec-2015 17:33:35 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/79647 | - |
| dc.description.abstract (摘要) | Consumers typically evaluate an enormous amount of product information before making a final purchase. As such, overloading consumers with too much information during the purchasing process can be a serious problem. Eliminating consumers’ confusion by filtering out inappropriate product alternatives can be a crucial issue when the number of items in an online store are in excess a consumer’s ability to evaluate. This study examines the feasibility of adopts the Condorcet criterion to filter product choice to minimize consumer effort when making a purchase decision. The Condorcet criterion is used frequently in the field of social choice to compare vote counting systems. This study applied the Condorcet criterion to sort alternatives into a useful rank of sale items for consumers. An example is conducted which employs the Condorcet criterion to support online consumer purchasing of hotel rooms. | |
| dc.format.extent | 129 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of Statistics and Management Systems, Volume 10, Issue 3, pages 377-393 | |
| dc.subject (關鍵詞) | Condorcet criterion, online consumer decision support, vote | |
| dc.title (題名) | Condorcet criterion to support consumer decision making for online shopping | |
| dc.type (資料類型) | article | |
| dc.identifier.doi (DOI) | 10.1080/09720510.2007.10701260 | |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1080/09720510.2007.10701260 | |
