| dc.contributor | 國貿系 | - |
| dc.creator (作者) | Chiou,Jyh-Shen | - |
| dc.creator (作者) | 邱志聖 | - |
| dc.date (日期) | 2000 | - |
| dc.date.accessioned | 14-Dec-2015 17:33:43 (UTC+8) | - |
| dc.date.available | 14-Dec-2015 17:33:43 (UTC+8) | - |
| dc.date.issued (上傳時間) | 14-Dec-2015 17:33:43 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/79650 | - |
| dc.description.abstract (摘要) | This research investigated empirically how national culture and product purchasing decisions affect a consumer`s perceived ends. The theoretical framework is based on theories of attitude functions. This study argues that social oriented ends should be divided into two separate categories; i.e., the value expressive end and the social adjustment end. Both ends have social meanings, but the attitude functions they serve are different. The classification is especially meaningful for discerning consumer behavior differences between national cultures. A 2 (US vs. Taiwan) X 3 (product type) experimental study was conducted. Content analysis and logistic regression procedures were applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and global marketing practices. | - |
| dc.format.extent | 120 bytes | - |
| dc.format.mimetype | text/html | - |
| dc.relation (關聯) | Journal of International Consumer Marketing, Volume 12, Issue 2, pages 87-109 | - |
| dc.subject (關鍵詞) | Value expressive, social adjustment, attitude function, cross-culture`, content analysis | - |
| dc.title (題名) | Investigating the Consumer Social-Adjustment and Value-Expressive Perceives Ends in Product Purchasing Decisions | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1300/J046v12n02_06 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1300/J046v12n02_06 | - |
