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題名 The Importance of Attribution: Connecting Online Travel Communities with Online Travel Agents 作者 Jeng, Don Jyh-Fu
鄭至甫貢獻者 科技管理與智慧財產研究所 關鍵詞 online travel communities; attribution theory; Expedia; evaluative satisfaction; cognitive loyalty; affective belonging 日期 2015-08 上傳時間 15-Dec-2015 17:56:56 (UTC+8) 摘要 Using attribution theory, this study examines 207 travel consumers’ views of five online travel communities (namely, Lonelyplanet, Travellerspoint, Tripadvisor, VirtualTourist, and Wayn) and their intentions to patronize one of the websites’ affiliates, Expedia. As a starting point, customers form an opinion of the community website itself based on communication quality and service quality. A high-quality experience, which includes interaction with other community members, engenders loyalty to the community website. With that base, the study tested three aspects of attributional responsiveness (evaluative satisfaction, cognitive loyalty, and affective belonging) and found that they could act as mediating factors to convey favorable attribution to the online communities’ affiliates, as represented by Expedia. Thus, a high standard of information and service will receive a favorable response from the online travel community, and that response can then be transferred to the community’s affiliates, in the form of purchases and return visits. 關聯 Cornell Hospitality Quarterly, vol. 56 no. 3 , 285-297 資料類型 article DOI http://dx.doi.org/10.1177/1938965514530493 dc.contributor 科技管理與智慧財產研究所 dc.creator (作者) Jeng, Don Jyh-Fu dc.creator (作者) 鄭至甫 zh_TW dc.date (日期) 2015-08 dc.date.accessioned 15-Dec-2015 17:56:56 (UTC+8) - dc.date.available 15-Dec-2015 17:56:56 (UTC+8) - dc.date.issued (上傳時間) 15-Dec-2015 17:56:56 (UTC+8) - dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/79663 - dc.description.abstract (摘要) Using attribution theory, this study examines 207 travel consumers’ views of five online travel communities (namely, Lonelyplanet, Travellerspoint, Tripadvisor, VirtualTourist, and Wayn) and their intentions to patronize one of the websites’ affiliates, Expedia. As a starting point, customers form an opinion of the community website itself based on communication quality and service quality. A high-quality experience, which includes interaction with other community members, engenders loyalty to the community website. With that base, the study tested three aspects of attributional responsiveness (evaluative satisfaction, cognitive loyalty, and affective belonging) and found that they could act as mediating factors to convey favorable attribution to the online communities’ affiliates, as represented by Expedia. Thus, a high standard of information and service will receive a favorable response from the online travel community, and that response can then be transferred to the community’s affiliates, in the form of purchases and return visits. dc.format.extent 116 bytes - dc.format.mimetype text/html - dc.relation (關聯) Cornell Hospitality Quarterly, vol. 56 no. 3 , 285-297 dc.subject (關鍵詞) online travel communities; attribution theory; Expedia; evaluative satisfaction; cognitive loyalty; affective belonging dc.title (題名) The Importance of Attribution: Connecting Online Travel Communities with Online Travel Agents dc.type (資料類型) article dc.identifier.doi (DOI) 10.1177/1938965514530493 dc.doi.uri (DOI) http://dx.doi.org/10.1177/1938965514530493
