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題名 台灣會展產業永續性之挑戰- 以ISO 20121為解決方案
The Challenges of the Sustainability in the MICE Industry in Taiwan - Using ISO 20121 as the Solution
作者 賴柏宏
貢獻者 張瑜倩
Chang, Yu Chien
賴柏宏
關鍵詞 MICE
永續發展
企業綠化因素
國際標準
ISO 20121
永續活動管理
MICE Industry
sustainable development
corporate greening
international standards
ISO 20121
sustainable event management
日期 2015
上傳時間 4-Jan-2016 16:57:33 (UTC+8)
摘要 會展產業（又稱MICE）具有整合多方資源的特性，能為當地帶來可觀的經濟效益，因此有火車頭產業之稱。但近年來研究發現MICE對經濟、環境社會帶來許多負面衝擊，應該進行永續發展以降低風險。2012年，倫敦奧運採用國際標準ISO 20121永續活動管理系統後，國際上廣泛地討論該標準的發展可能改變MICE既有的商業模式，更能落實永續發展。
本研究問題為「台灣MICE產業如何透過使用ISO20121發展其永續活動？」本研究認為，MICE使用ISO20121之過程應該要瞭解到相關利害關係人之觀點，才能夠深入瞭解企業使用ISO 20121的決策因素。本研究以「經營需求」、「競爭需求」、「發展需求」三個觀點進行分析，發現目前台灣MICE因為缺乏完整發展的綠色供應鏈而對標準使用造成了阻礙。本研究建議，為了使MICE能夠發展永續活動管理，政府與企業領導人應該與「多方共同合作培養成功案例」、「提倡MICE的合法性」、「發展綠色供應鏈」、「提供獎勵誘因」等方式增強市場對於永續需求的強烈信號。
With the integrated features of multiple resources, event industry (also known as MICE) could bring considerable economic benefits for the local economy. However, recent studies have found that MICE can also cause negative impacts on economic, social and environmental aspects. To reduce the risk, MICE industry should address the sustainable development as a solution. After adopting by the London 2012 Olympic and Paralympics Games, ISO 20121, the standard of sustainable event management, have been extensively discussed in global society, which was considered to change the existing business model in MICE industry.
This study aims to answer research question, “how can ISO 20121 benefit the MICE industry in Taiwan to develop sustainable event service?” This research finds out identifying differnet perspectives of stakeholders clearly is crucial so as to understand the decision factors that affect the use of ISO 20121. By examining “business needs”, “completion needs” and “development needs” perspectives, this study discovers that the lack of well-established green supply chain can hold back the sustainable development in the MICE industry in Taiwan. In order to develop the sustainable event service in MICE industry, this study suggests that the government and business leaders should cooperate with different sectors to create successful case study, advocate the legality, establish green supply chain and provide incentives as strong signal to stimulate the demand of sustainability in MICE market.
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描述 碩士
國立政治大學
科技管理與智慧財產研究所
102364135
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102364135
資料類型 thesis
dc.contributor.advisor 張瑜倩zh_TW
dc.contributor.advisor Chang, Yu Chienen_US
dc.contributor.author (Authors) 賴柏宏zh_TW
dc.creator (作者) 賴柏宏zh_TW
dc.date (日期) 2015en_US
dc.date.accessioned 4-Jan-2016 16:57:33 (UTC+8)-
dc.date.available 4-Jan-2016 16:57:33 (UTC+8)-
dc.date.issued (上傳時間) 4-Jan-2016 16:57:33 (UTC+8)-
dc.identifier (Other Identifiers) G0102364135en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/80323-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 科技管理與智慧財產研究所zh_TW
dc.description (描述) 102364135zh_TW
dc.description.abstract (摘要) 會展產業（又稱MICE）具有整合多方資源的特性，能為當地帶來可觀的經濟效益，因此有火車頭產業之稱。但近年來研究發現MICE對經濟、環境社會帶來許多負面衝擊，應該進行永續發展以降低風險。2012年，倫敦奧運採用國際標準ISO 20121永續活動管理系統後，國際上廣泛地討論該標準的發展可能改變MICE既有的商業模式，更能落實永續發展。
本研究問題為「台灣MICE產業如何透過使用ISO20121發展其永續活動？」本研究認為，MICE使用ISO20121之過程應該要瞭解到相關利害關係人之觀點，才能夠深入瞭解企業使用ISO 20121的決策因素。本研究以「經營需求」、「競爭需求」、「發展需求」三個觀點進行分析，發現目前台灣MICE因為缺乏完整發展的綠色供應鏈而對標準使用造成了阻礙。本研究建議，為了使MICE能夠發展永續活動管理，政府與企業領導人應該與「多方共同合作培養成功案例」、「提倡MICE的合法性」、「發展綠色供應鏈」、「提供獎勵誘因」等方式增強市場對於永續需求的強烈信號。		zh_TW
dc.description.abstract (摘要) With the integrated features of multiple resources, event industry (also known as MICE) could bring considerable economic benefits for the local economy. However, recent studies have found that MICE can also cause negative impacts on economic, social and environmental aspects. To reduce the risk, MICE industry should address the sustainable development as a solution. After adopting by the London 2012 Olympic and Paralympics Games, ISO 20121, the standard of sustainable event management, have been extensively discussed in global society, which was considered to change the existing business model in MICE industry.
This study aims to answer research question, “how can ISO 20121 benefit the MICE industry in Taiwan to develop sustainable event service?” This research finds out identifying differnet perspectives of stakeholders clearly is crucial so as to understand the decision factors that affect the use of ISO 20121. By examining “business needs”, “completion needs” and “development needs” perspectives, this study discovers that the lack of well-established green supply chain can hold back the sustainable development in the MICE industry in Taiwan. In order to develop the sustainable event service in MICE industry, this study suggests that the government and business leaders should cooperate with different sectors to create successful case study, advocate the legality, establish green supply chain and provide incentives as strong signal to stimulate the demand of sustainability in MICE market.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究動機 1
第二節 研究問題與目的 8
第三節 研究方法 10
第四節 研究流程 11
第二章 文獻探討 12
第一節 永續活動 12
第二節 永續活動管理架構 15
第三節 自願性非規範行動 19
第四節 國際標準ISO20121 21
第五節 企業綠化與ISO使用 26
第六節 小結 32
第三章 研究方法 36
第一節 研究工具 36
第二節 研究對象選擇 38
第三節 資料分析架構 40
第四章 資料分析 41
第一節 ISO20121與永續活動 41
第二節 使用ISO20121之趨力分析 48
第三節 使用ISO20121之障礙分析 60
第四節 趨力與障礙因素總覽 73
第五章 結論 77
第一節 研究發現與結論 77
第二節 研究貢獻 81
第三節 研究限制 84
第四節 未來研究建議 85
參考文獻 86
英文部分 86
中文部分 91
網路資源 92
附錄1：訪談大綱 95
附錄2：全球自願性非規範行動 97
附錄3：訪談逐字稿 99		zh_TW
dc.format.extent 3028733 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102364135en_US
dc.subject (關鍵詞) MICEzh_TW
dc.subject (關鍵詞) 永續發展zh_TW
dc.subject (關鍵詞) 企業綠化因素zh_TW
dc.subject (關鍵詞) 國際標準zh_TW
dc.subject (關鍵詞) ISO 20121zh_TW
dc.subject (關鍵詞) 永續活動管理zh_TW
dc.subject (關鍵詞) MICE Industryen_US
dc.subject (關鍵詞) sustainable developmenten_US
dc.subject (關鍵詞) corporate greeningen_US
dc.subject (關鍵詞) international standardsen_US
dc.subject (關鍵詞) ISO 20121en_US
dc.subject (關鍵詞) sustainable event managementen_US
dc.title (題名) 台灣會展產業永續性之挑戰- 以ISO 20121為解決方案zh_TW
dc.title (題名) The Challenges of the Sustainability in the MICE Industry in Taiwan - Using ISO 20121 as the Solutionen_US
dc.type (資料類型) thesisen_US
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