| dc.contributor.advisor | 尚孝純 | zh_TW |
| dc.contributor.advisor | Shang, Shiaw Chun | en_US |
| dc.contributor.author (Authors) | 車培凱 | zh_TW |
| dc.contributor.author (Authors) | Karmegam, Prakash | en_US |
| dc.creator (作者) | 車培凱 | zh_TW |
| dc.creator (作者) | Karmegam, Prakash | en_US |
| dc.date (日期) | 2015 | en_US |
| dc.date.accessioned | 3-Feb-2016 12:08:24 (UTC+8) | - |
| dc.date.available | 3-Feb-2016 12:08:24 (UTC+8) | - |
| dc.date.issued (上傳時間) | 3-Feb-2016 12:08:24 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0103933036 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/81189 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 國際經營管理英語碩士學位學程(IMBA) | zh_TW |
| dc.description (描述) | 103933036 | zh_TW |
| dc.description.abstract (摘要) | In the modern world, marathon running is taking over the fitness world and studies show that regular running will make people healthier, happier and fit. In India the yearly growth rate of marathon event is more than 150%. As more people gets boarded, the whole running industry is seeing boom and demand arises in all the services associated with these events.The evolution of technology and social media makes all the products and services migrate towards digital platform. Services associated with marathon events include race event management, getting connected with runners and clubs, reliable guidance and training techniques for preparing to run 42+ km, expert feedback on running gadgets like GSM watches, shoes, apparels etc. In current market, all these services served through different channels like runners club, Facebook, health magazines, websites for events and many more. Effective way to serve this group is to come up with “SMART Runners” which is exclusive for runners and serve all the needs associated with running events in single platform.This digital platform will use the crowd sourcing concepts to create contents that fits the Indian market needs with reliable information. For the event organizers, this platform will also act as a cloud service through which they can reach the runners, communicate and manage their race events effectively. As an investor, the proposal for creating a basic SMART Runners portal has positive NPV of INR 3,940,623 with CAGR of 20%. Though it may not be highly attractive however in short span it will become the leading “Running Portal” in India with approximately two million subscriptions. In the future this customer base can help the company to expand into various running related services and has bright prospects. | en_US |
| dc.description.tableofcontents | 1. Introduction 71.1. Running Events 81.2. Reasons to Run 91.3. Existing Channels 112. Market Opportunity 122.1. Runner’s Needs 122.2. Organizer’s Needs 142.3. Opportunities 153. SMART RUNNERS 163.1. Event Management 173.2. Make New Buddy 173.3. Exclusive Membership 183.4. Diet Doctor 193.5. Running Techniques 193.6. Personal Dashboard 194. Marketing Strategy 214.1. Target Segment 224.2. Empathy Map 234.3. Onboarding Strategy 244.4. Customer Retention Strategy 264.5. Content Creation Strategy 275. Operations 285.1. Demography 285.2. Structure 295.3. Operational Process 325.4. Pricing Process 346. SWOT Analysis 356.1. Strengths 356.2. Opportunity 356.3. Weakness 366.4. Threats 367. Competitor Analysis 377.1. Current Players 377.2. Product Position 397.3. Functional Analysis 408. Business Partners 418.1. I.T Vendor 418.2. RFID Timing Service 418.3. Digital Solutions 428.4. Photographer 428.5. Payment Provider 428.6. Tour Operators 439. Project Timeline 4410. Financials 4610.1. Fixed Cost 4610.2. Variable Cost 4710.3. Pro-formo Income Statement 4810.4. Cash Flow Statement 5010.5. Sensitivity Analysis 5011. Risk Analysis 5212. Future Road Map 5313. Conclusion 56Reference 57Appendix 58 | zh_TW |
| dc.format.extent | 2018989 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0103933036 | en_US |
| dc.subject (關鍵詞) | 馬拉松賽事 | zh_TW |
| dc.subject (關鍵詞) | 運動員網絡 | zh_TW |
| dc.subject (關鍵詞) | 雲端服務 | zh_TW |
| dc.subject (關鍵詞) | 數位平台 | zh_TW |
| dc.subject (關鍵詞) | 群眾外包 | zh_TW |
| dc.subject (關鍵詞) | Marathon Event | en_US |
| dc.subject (關鍵詞) | Runners network | en_US |
| dc.subject (關鍵詞) | Cloud Service | en_US |
| dc.subject (關鍵詞) | ePlatform | en_US |
| dc.subject (關鍵詞) | Crowd Sourcing | en_US |
| dc.title (題名) | 智慧型跑者商業企劃書 | zh_TW |
| dc.title (題名) | A BUSINESS PLAN FOR SMART RUNNERS | en_US |
| dc.type (資料類型) | thesis | en_US |
| dc.relation.reference (參考文獻) | 1. (2015). Retrieved from RunRepeat: http://runrepeat.com/wp-content/uploads/2015/03/RunRepeat-Graphic.jpg2. About US. (2015). Retrieved from ProCam Running: http://procamrunning.in/3. Be Money Aware Blog. (2015, September 28). Retrieved from www.bemoneyaware.com: http://www.bemoneyaware.com/blog/indians-marathon-in-india-is-running-expensive4. Calendar . (2015). Retrieved from http://indiarunning.com: http://indiarunning.com/marathon-calendar.html5. Conference, S. U. (2015). Trade & Development Report 2015. UNCTAD/TDR/2015. Geneva: United Nations Publication.6. Government of India. (2011). Statistics. Retrieved from WWW.Censusindia.gov.in: http://www.censusindia.gov.in/2011census/PCA/PCA_Highlights/pca_highlights_file/India/Chapter-1.pdf7. India`s online printing superstore. (2013). Retrieved from Printland.in: http://www.printland.in/8. Ravi, N. (2014, December 29). Fitness. Retrieved from www.indiatimes.com: http://timesofindia.indiatimes.com/life-style/health-fitness/fitness/6-reasons-to-run-a-marathon/articleshow/42457494.cms9. Research: Marathon Performance Across Nations. (2015). Retrieved from http://runrepeat.com: http://runrepeat.com/research-marathon-performance-across-nations10. SC Marathon. (2015). Introduction. Retrieved from http://scmm.procamrunning.in/: http://scmm.procamrunning.in/charity/introduction/11. Smart Runners HomePage. (n.d.). Retrieved from http://prakashrec.wix.com/smartrunners | zh_TW |
