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題名 商業智慧系統之實作於區域治理創新的應用─以宜蘭縣政府為例
The Development of Business Intelligence System for Regional Governance – A Case Study of Yi-Lan County
作者 許乃嘉
Hsu, Nai Chia
貢獻者 廖文宏
Liao, Wen Hung
許乃嘉
Hsu, Nai Chia
關鍵詞 探索式資料分析
商業智慧
AngularJS
區域智慧資本
區域競爭力分析
exploratory data analysis
business intelligence
AngularJS
regional intellectual capital
regional competitiveness analysis
日期 2016
上傳時間 3-Feb-2016 12:25:08 (UTC+8)
摘要 在有限的資源之下，各區域地方政府相當渴望跳脫僵化與官僚的決策模式，尋求創新有效率的治理機制，另一方面開放政府資料已為國際化的趨勢，台灣於開放資料領域耕耘成果亦相當豐碩。本研究希望建置商業智慧平台，將開放資料轉換為無形的「智慧資本」，持續驅動創新有效率的「治理機制」，進而改善在地人民的生活品質。
本論文研究實作一網頁為基礎的商業智慧分析平台，工具包括資料包絡分析法、競爭者分析，透過探索式資料分析，使用者彈性操作指標與決策參數，反覆進行資料探索分析，進而了解（一）地方之競爭縣市與區域特色（二）各縣市相對治理績效（三）單一縣市之優勢產業。並藉由宜蘭縣的文創、觀光、環境此三個產業面向的資料為例說明。
本論文聚焦於使用前端框架技術—AngularJS之系統實作，藉由資料視覺化設計、提升使用者經驗，建置高擴充性的資料探勘分析的平台，更可滿足使用者一次購足的統計資料查詢環境。
Facing the challenges of limited resources and budget constraints, regional governments have been actively pursuing strategies to transform conventional bureaucratic decision-making model into innovative and efficient governance mechanism. At the same time, “open government data” is becoming a political commitment for many countries and Taiwanese government has made significant advances in this respect recently. To leverage the trend for open public data, this thesis aims to develop a web-based business intelligence system to support efficient governance through in-depth analysis of intellectual capital.
The tools provided in this system include data envelopment analysis (DEA), competitor identification, and exploratory data analysis. The system is designed to allow average users to experiment with different parameter settings and view the results interactively. Insights on competing counties and regional characteristics, relative governance efficiency and leading industry can be gained with ease. We illustrate the functionalities of the system using data from Yi-Lan County and investigate its competitiveness in three areas, namely, culture and creative industry, tourism, and environmental industry.
AngularJS, a front-end framework, is utilized to implement the proposed business intelligence system. The objective is to provide a one stop shopping service for interactive data analysis and visualization with user friendly design and good extensibility.
參考文獻 [1] 國立政治大學創新與創造力研究中心（2014）。《區域智慧資本治理創新系統，方法與指引》。台北 : 經濟部一般型學界科專計畫。
[2] A Useful Guide to Master Responsive Design Using CSS, Retrieved Dec 10 2015, from: http://www.graphictunnel.com/2015/03/guide-to-master-responsive-design-using-css.html
[3] A. Abela, ©2009, Extreme Presentation, Retrieved Jan 1 2016, from: http://extremepresentation.typepad.com/files/choosing-a-good-chart-09.pdf
[4] About · Bootstrap, Retrieved Jan 11 2016, from:http://getbootstrap.com/about/
[5] Andersson, Martin, and Charlie Karlsson. "Regional innovation systems in small and medium-sized regions." The Emerging Digital Economy. Springer Berlin Heidelberg, 2006. 55-81.
[6] AngularJS Tutorial, AngularJS History, Retrieved Jan 11 2016, from: http://www.w3schools.com/angular/
[7] Asheim, B., and M. Gertler. "The geography of innovation." The Oxford handbook of innovation (2005): 291-317.
[8] Bontis, Nick. "Intellectual capital: an exploratory study that develops measures and models." Management decision 36.2 (1998): 63-76.
[9] Chen, Ming-Jer. "Competitor analysis and interfirm rivalry: Toward a theoretical integration." Academy of management review 21.1 (1996): 100-134.
[10] Cleveland, William S. "Data science: an action plan for expanding the technical areas of the field of statistics." International statistical review 69.1 (2001): 21-26.
[11] Cleveland, William S., and Robert McGill. "Graphical perception: Theory, experimentation, and application to the development of graphical methods."Journal of the American statistical association 79.387 (1984): 531-554.
[12] Coglianese, Cary. "The transparency president? The Obama administration and open government." Governance 22.4 (2009): 529-544.
[13] Cooke, Philip, Mikel Gomez Uranga, and Goio Etxebarria. "Regional innovation systems: Institutional and organisational dimensions." Research policy 26.4 (1997): 475-491.
[14] D3.js - Data-Driven Documents, Retrieved Jan 11 2016, from: http://d3js.org/
[15] Davenport, Thomas H. "Competing on analytics." harvard business review 84.1 (2006): 98.
[16] Drew Conway, ©2010, The Data Science Venn Diagram, Retrieved Jan 1 2016, from: http://drewconway.com/the-lab/
[17] Esteves, José, and Rhoda C. Joseph. "A comprehensive framework for the assessment of eGovernment projects." Government information quarterly 25.1 (2008): 118-132.
[18] Fayyad, Usama, Gregory Piatetsky-Shapiro, and Padhraic Smyth. "The KDD process for extracting useful knowledge from volumes of data."Communications of the ACM 39.11 (1996): 27-34.
[19] Freeman, Christopher. Technology policy and economic performance. Great Britain: Pinter Publishers, 1989.
[20] Garrett, Jesse James. Elements of user experience, the: user-centered design for the web and beyond. Pearson Education, 2010.
[21] Gore, Albert. Reengineering through information technology. Office of the Vice President; For sale by the USGPO, Supt. of Docs., 1993.
[22] Hartwig, Frederick, and Brian E. Dearing. Exploratory data analysis. Sage, 1979.
[23] ISO 9241-210:2010(en) Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems, Retrieved Jan 11 2016, from: https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
[24] Keim, Daniel, et al. Visual analytics: Definition, process, and challenges. Springer Berlin Heidelberg, 2008.
[25] Kline, Stephen J., and Nathan Rosenberg. "An Overview of Innovation-The Positive Sum Strategy: Harnessing Technology for Economic Growth (1986)." (1986).
[26] Maillat, Denis, and Leïla Kebir. The learning region and territorial production systems. Springer Berlin Heidelberg, 2001.
[27] Marche, Sunny, and James D. McNiven. "E‐government and e‐governance: the future isn`t what it used to be." Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l`Administration 20.1 (2003): 74-86.
[28] Marr, Bernard. Impacting future value: how to manage your intellectual capital. Mississauga, ON: CMA Canada, 2008.
[29] Masoulas, Vasilis. "Organisational requirements definition for intellectual capital management." International Journal of Technology Management 16.1-3 (1998): 126-143.
[30] Mesbah, Ali, and Arie Van Deursen. "Migrating multi-page web applications to single-page Ajax interfaces." Software Maintenance and Reengineering, 2007. CSMR`07. 11th European Conference on. IEEE, 2007.
[31] Mike Wasson, ©2013, ASP.NET - Single-Page Applications: Build Modern, Responsive Web Apps with ASP.NET, Retrieved Jan 1 2016, from: https://msdn.microsoft.com/en-us/magazine/dn463786.aspx
[32] Nelson, Richard R., ed. National innovation systems: a comparative analysis. Oxford university press, 1993.
[33] Obama Administration Unveils $200M Big Data R&D Initiative, Retrieved Jan 7 2016, from: http://www.cccblog.org/2012/03/29/obama-administration-unveils-200m-big-data-rd-initiative/
[34] Open Knowledge, Press releases - 2015 Global Open Data Index shows decline in overall percentage of open datasets, Retrieved Jan 1 2016, from: http://index.okfn.org/static/images/press/2015/odi-1000.png
[35] Ring, Peter Smith, and James L. Perry. "Strategic management in public and private organizations: Implications of distinctive contexts and constraints."Academy of Management Review 10.2 (1985): 276-286.
[36] Schiuma, Giovanni, Antonio Lerro, and Daniela Carlucci. "The knoware tree and the regional intellectual capital index: an assessment within Italy." Journal of intellectual capital 9.2 (2008): 283-300.
[37] Schutt, Rachel, and Cathy O`Neil. Doing data science: Straight talk from the frontline. " O`Reilly Media, Inc.", 2013.
[38] Stewart, Thomas, and Clare Ruckdeschel. "Intellectual capital: The new wealth of organizations." (1998): 56-59.
[39] The Best News from Angular’s ng-conf 2015, Retrieved Jan 11 2016, from: https://scotch.io/bar-talk/the-best-news-from-angulars-ng-conf-2015
[40] The Open Data Handbook, Retrieved Jan 11 2016, from: http://opendatahandbook.org/
[41] Tufte, Edward R., and P. R. Graves-Morris. The visual display of quantitative information. Vol. 2. No. 9. Cheshire, CT: Graphics press, 1983.
[42] Tukey, John W. "The future of data analysis." The Annals of Mathematical Statistics (1962): 1-67.
[43] Tukey, John W. "Exploratory data analysis." (1977): 2-3.
[44] Understanding ASP.NET MVC using real world example, for beginners and intermediate, Retrieved Jan 2 2016, from: https://basicsofwebdevelopment.files.wordpress.com/2015/01/mvc_role_diagram.png
[45] Velleman, Paul F., and David C. Hoaglin. Applications, basics, and computing of exploratory data analysis. Vol. 142. Boston: Duxbury Press, 1981.
[46] Viégas, Fernanda B., Martin Wattenberg, and Kushal Dave. "Studying cooperation and conflict between authors with history flow visualizations."Proceedings of the SIGCHI conference on Human factors in computing systems. ACM, 2004.
描述 碩士
國立政治大學
資訊科學系碩士在職專班
102971002
資料來源 http://thesis.lib.nccu.edu.tw/record/#G0102971002
資料類型 thesis
dc.contributor.advisor 廖文宏zh_TW
dc.contributor.advisor Liao, Wen Hungen_US
dc.contributor.author (Authors) 許乃嘉zh_TW
dc.contributor.author (Authors) Hsu, Nai Chiaen_US
dc.creator (作者) 許乃嘉zh_TW
dc.creator (作者) Hsu, Nai Chiaen_US
dc.date (日期) 2016en_US
dc.date.accessioned 3-Feb-2016 12:25:08 (UTC+8)-
dc.date.available 3-Feb-2016 12:25:08 (UTC+8)-
dc.date.issued (上傳時間) 3-Feb-2016 12:25:08 (UTC+8)-
dc.identifier (Other Identifiers) G0102971002en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/81244-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊科學系碩士在職專班zh_TW
dc.description (描述) 102971002zh_TW
dc.description.abstract (摘要) 在有限的資源之下，各區域地方政府相當渴望跳脫僵化與官僚的決策模式，尋求創新有效率的治理機制，另一方面開放政府資料已為國際化的趨勢，台灣於開放資料領域耕耘成果亦相當豐碩。本研究希望建置商業智慧平台，將開放資料轉換為無形的「智慧資本」，持續驅動創新有效率的「治理機制」，進而改善在地人民的生活品質。
本論文研究實作一網頁為基礎的商業智慧分析平台，工具包括資料包絡分析法、競爭者分析，透過探索式資料分析，使用者彈性操作指標與決策參數，反覆進行資料探索分析，進而了解（一）地方之競爭縣市與區域特色（二）各縣市相對治理績效（三）單一縣市之優勢產業。並藉由宜蘭縣的文創、觀光、環境此三個產業面向的資料為例說明。
本論文聚焦於使用前端框架技術—AngularJS之系統實作，藉由資料視覺化設計、提升使用者經驗，建置高擴充性的資料探勘分析的平台，更可滿足使用者一次購足的統計資料查詢環境。		zh_TW
dc.description.abstract (摘要) Facing the challenges of limited resources and budget constraints, regional governments have been actively pursuing strategies to transform conventional bureaucratic decision-making model into innovative and efficient governance mechanism. At the same time, “open government data” is becoming a political commitment for many countries and Taiwanese government has made significant advances in this respect recently. To leverage the trend for open public data, this thesis aims to develop a web-based business intelligence system to support efficient governance through in-depth analysis of intellectual capital.
The tools provided in this system include data envelopment analysis (DEA), competitor identification, and exploratory data analysis. The system is designed to allow average users to experiment with different parameter settings and view the results interactively. Insights on competing counties and regional characteristics, relative governance efficiency and leading industry can be gained with ease. We illustrate the functionalities of the system using data from Yi-Lan County and investigate its competitiveness in three areas, namely, culture and creative industry, tourism, and environmental industry.
AngularJS, a front-end framework, is utilized to implement the proposed business intelligence system. The objective is to provide a one stop shopping service for interactive data analysis and visualization with user friendly design and good extensibility.		en_US
dc.description.tableofcontents 第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 2
第三節 研究貢獻 2
第四節 論文架構 2
第二章 文獻探討 4
第一節 資料科學 4
2.1.1 資料科學的發展 4
2.1.2 探索式資料分析 7
2.1.3 資料視覺化（Dataviz） 8
第二節 區域治理 10
2.2.1 區域智慧資本（RIC） 10
2.2.2 治理創新系統（GIS） 13
2.2.3 電子化治理（e-Governance） 14
2.2.4 政府開放資料（Open Government Data） 16
第三節 商業智慧工具 18
第四節 小結 23
第三章 RIC-GIS模型與系統架構 24
第一節 名詞解釋 24
3.1.1 使用者經驗（UX） 24
3.1.2 響應式網頁設計（RWD） 25
3.1.3 單一頁面應用（SPA） 26
第二節 系統實作 27
3.2.1 Bootstrap 27
3.2.2 D3（Data-Driven Documents） 29
3.2.3 AngularJS 30
3.2.4 系統平台架構 34
第三節 研究資料 35
3.3.1 區域維度 36
3.3.2 指標維度 37
3.3.3 時間維度 41
3.3.4 智慧資本 42
第四節 系統功能架構 44
3.4.1 區域智慧資本模組 45
3.4.2 競爭力分析模組 49
3.4.3 駕駛艙模組 55
第四章 宜蘭治理創新產業個案 57
第一節 文創產業 57
4.3.1 智慧資本盤點 58
4.3.2 競爭者辨識 59
4.3.3 投入產出分析 62
第二節 觀光產業 68
4.2.1 智慧資本盤點 68
4.2.2 競爭者辨識 69
4.2.3 投入產出分析 73
第三節 環境產業 78
4.3.1 智慧資本盤點 78
4.3.2 競爭者辨識 78
4.3.3 投入產出分析 80
第四節 總結 82
第五章 結論及未來研究 85
參考文獻 87		zh_TW
dc.format.extent 11990500 bytes-
dc.format.mimetype application/pdf-
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#G0102971002en_US
dc.subject (關鍵詞) 探索式資料分析zh_TW
dc.subject (關鍵詞) 商業智慧zh_TW
dc.subject (關鍵詞) AngularJSzh_TW
dc.subject (關鍵詞) 區域智慧資本zh_TW
dc.subject (關鍵詞) 區域競爭力分析zh_TW
dc.subject (關鍵詞) exploratory data analysisen_US
dc.subject (關鍵詞) business intelligenceen_US
dc.subject (關鍵詞) AngularJSen_US
dc.subject (關鍵詞) regional intellectual capitalen_US
dc.subject (關鍵詞) regional competitiveness analysisen_US
dc.title (題名) 商業智慧系統之實作於區域治理創新的應用─以宜蘭縣政府為例zh_TW
dc.title (題名) The Development of Business Intelligence System for Regional Governance – A Case Study of Yi-Lan Countyen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) [1] 國立政治大學創新與創造力研究中心（2014）。《區域智慧資本治理創新系統，方法與指引》。台北 : 經濟部一般型學界科專計畫。
[2] A Useful Guide to Master Responsive Design Using CSS, Retrieved Dec 10 2015, from: http://www.graphictunnel.com/2015/03/guide-to-master-responsive-design-using-css.html
[3] A. Abela, ©2009, Extreme Presentation, Retrieved Jan 1 2016, from: http://extremepresentation.typepad.com/files/choosing-a-good-chart-09.pdf
[4] About · Bootstrap, Retrieved Jan 11 2016, from:http://getbootstrap.com/about/
[5] Andersson, Martin, and Charlie Karlsson. "Regional innovation systems in small and medium-sized regions." The Emerging Digital Economy. Springer Berlin Heidelberg, 2006. 55-81.
[6] AngularJS Tutorial, AngularJS History, Retrieved Jan 11 2016, from: http://www.w3schools.com/angular/
[7] Asheim, B., and M. Gertler. "The geography of innovation." The Oxford handbook of innovation (2005): 291-317.
[8] Bontis, Nick. "Intellectual capital: an exploratory study that develops measures and models." Management decision 36.2 (1998): 63-76.
[9] Chen, Ming-Jer. "Competitor analysis and interfirm rivalry: Toward a theoretical integration." Academy of management review 21.1 (1996): 100-134.
[10] Cleveland, William S. "Data science: an action plan for expanding the technical areas of the field of statistics." International statistical review 69.1 (2001): 21-26.
[11] Cleveland, William S., and Robert McGill. "Graphical perception: Theory, experimentation, and application to the development of graphical methods."Journal of the American statistical association 79.387 (1984): 531-554.
[12] Coglianese, Cary. "The transparency president? The Obama administration and open government." Governance 22.4 (2009): 529-544.
[13] Cooke, Philip, Mikel Gomez Uranga, and Goio Etxebarria. "Regional innovation systems: Institutional and organisational dimensions." Research policy 26.4 (1997): 475-491.
[14] D3.js - Data-Driven Documents, Retrieved Jan 11 2016, from: http://d3js.org/
[15] Davenport, Thomas H. "Competing on analytics." harvard business review 84.1 (2006): 98.
[16] Drew Conway, ©2010, The Data Science Venn Diagram, Retrieved Jan 1 2016, from: http://drewconway.com/the-lab/
[17] Esteves, José, and Rhoda C. Joseph. "A comprehensive framework for the assessment of eGovernment projects." Government information quarterly 25.1 (2008): 118-132.
[18] Fayyad, Usama, Gregory Piatetsky-Shapiro, and Padhraic Smyth. "The KDD process for extracting useful knowledge from volumes of data."Communications of the ACM 39.11 (1996): 27-34.
[19] Freeman, Christopher. Technology policy and economic performance. Great Britain: Pinter Publishers, 1989.
[20] Garrett, Jesse James. Elements of user experience, the: user-centered design for the web and beyond. Pearson Education, 2010.
[21] Gore, Albert. Reengineering through information technology. Office of the Vice President; For sale by the USGPO, Supt. of Docs., 1993.
[22] Hartwig, Frederick, and Brian E. Dearing. Exploratory data analysis. Sage, 1979.
[23] ISO 9241-210:2010(en) Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems, Retrieved Jan 11 2016, from: https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
[24] Keim, Daniel, et al. Visual analytics: Definition, process, and challenges. Springer Berlin Heidelberg, 2008.
[25] Kline, Stephen J., and Nathan Rosenberg. "An Overview of Innovation-The Positive Sum Strategy: Harnessing Technology for Economic Growth (1986)." (1986).
[26] Maillat, Denis, and Leïla Kebir. The learning region and territorial production systems. Springer Berlin Heidelberg, 2001.
[27] Marche, Sunny, and James D. McNiven. "E‐government and e‐governance: the future isn`t what it used to be." Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l`Administration 20.1 (2003): 74-86.
[28] Marr, Bernard. Impacting future value: how to manage your intellectual capital. Mississauga, ON: CMA Canada, 2008.
[29] Masoulas, Vasilis. "Organisational requirements definition for intellectual capital management." International Journal of Technology Management 16.1-3 (1998): 126-143.
[30] Mesbah, Ali, and Arie Van Deursen. "Migrating multi-page web applications to single-page Ajax interfaces." Software Maintenance and Reengineering, 2007. CSMR`07. 11th European Conference on. IEEE, 2007.
[31] Mike Wasson, ©2013, ASP.NET - Single-Page Applications: Build Modern, Responsive Web Apps with ASP.NET, Retrieved Jan 1 2016, from: https://msdn.microsoft.com/en-us/magazine/dn463786.aspx
[32] Nelson, Richard R., ed. National innovation systems: a comparative analysis. Oxford university press, 1993.
[33] Obama Administration Unveils $200M Big Data R&D Initiative, Retrieved Jan 7 2016, from: http://www.cccblog.org/2012/03/29/obama-administration-unveils-200m-big-data-rd-initiative/
[34] Open Knowledge, Press releases - 2015 Global Open Data Index shows decline in overall percentage of open datasets, Retrieved Jan 1 2016, from: http://index.okfn.org/static/images/press/2015/odi-1000.png
[35] Ring, Peter Smith, and James L. Perry. "Strategic management in public and private organizations: Implications of distinctive contexts and constraints."Academy of Management Review 10.2 (1985): 276-286.
[36] Schiuma, Giovanni, Antonio Lerro, and Daniela Carlucci. "The knoware tree and the regional intellectual capital index: an assessment within Italy." Journal of intellectual capital 9.2 (2008): 283-300.
[37] Schutt, Rachel, and Cathy O`Neil. Doing data science: Straight talk from the frontline. " O`Reilly Media, Inc.", 2013.
[38] Stewart, Thomas, and Clare Ruckdeschel. "Intellectual capital: The new wealth of organizations." (1998): 56-59.
[39] The Best News from Angular’s ng-conf 2015, Retrieved Jan 11 2016, from: https://scotch.io/bar-talk/the-best-news-from-angulars-ng-conf-2015
[40] The Open Data Handbook, Retrieved Jan 11 2016, from: http://opendatahandbook.org/
[41] Tufte, Edward R., and P. R. Graves-Morris. The visual display of quantitative information. Vol. 2. No. 9. Cheshire, CT: Graphics press, 1983.
[42] Tukey, John W. "The future of data analysis." The Annals of Mathematical Statistics (1962): 1-67.
[43] Tukey, John W. "Exploratory data analysis." (1977): 2-3.
[44] Understanding ASP.NET MVC using real world example, for beginners and intermediate, Retrieved Jan 2 2016, from: https://basicsofwebdevelopment.files.wordpress.com/2015/01/mvc_role_diagram.png
[45] Velleman, Paul F., and David C. Hoaglin. Applications, basics, and computing of exploratory data analysis. Vol. 142. Boston: Duxbury Press, 1981.
[46] Viégas, Fernanda B., Martin Wattenberg, and Kushal Dave. "Studying cooperation and conflict between authors with history flow visualizations."Proceedings of the SIGCHI conference on Human factors in computing systems. ACM, 2004.		zh_TW