| dc.contributor | 應數系 | - |
| dc.creator (作者) | Wu, Berlin | - |
| dc.creator (作者) | 吳柏林 | zh_TW |
| dc.creator (作者) | Chang, Dian-Fu | en_US |
| dc.creator (作者) | Lee, YuLan | en_US |
| dc.date (日期) | 2012-06 | - |
| dc.date.accessioned | 18-Feb-2016 13:38:22 (UTC+8) | - |
| dc.date.available | 18-Feb-2016 13:38:22 (UTC+8) | - |
| dc.date.issued (上傳時間) | 18-Feb-2016 13:38:22 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/81315 | - |
| dc.description.abstract (摘要) | This study evaluates community colleges’ goal values and marketing strategies. Redefining the current community college vague goal, this work uses participant preference to investigate the college’s needs, future trends, and marketing strategies. The results show that vocational training has become the top ranking course in community colleges. Life skill is one of the most popular courses to meet students’ needs. Students expect to enhance vocational training in community colleges as part of their marketing strategy for future career development. It is suggested that design-related training with vocational values and special courses for life skills are important for community colleges to help students prepare for job expertise. | - |
| dc.format.extent | 403957 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | International Journal of Innovative Management, Information & Production, 3(1), 13-24 | - |
| dc.subject (關鍵詞) | Fuzzy Goal Oriented; Marketing Strategy; Community Colleges | - |
| dc.title (題名) | Fuzzy Evaluating Goal Oriented and Marketing Strategy in Community Colleges | - |
| dc.type (資料類型) | article | - |
