| dc.contributor | 資管系 | - |
| dc.creator (作者) | 周彥君 | - |
| dc.creator (作者) | Chou, Yen-Chun;Chuang, Howard Hao-Chun;Shao, Benjamin B.M. | - |
| dc.date (日期) | 2015-12 | - |
| dc.date.accessioned | 24-Feb-2016 16:44:10 (UTC+8) | - |
| dc.date.available | 24-Feb-2016 16:44:10 (UTC+8) | - |
| dc.date.issued (上傳時間) | 24-Feb-2016 16:44:10 (UTC+8) | - |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/81389 | - |
| dc.description.abstract (摘要) | The rise and challenges of m-commerce have led to an urgent need to examine how firms adopt the emerging sales channel. Early studies mainly discussed the differences between e-commerce and m-commerce. Our study shows the modular innovation from e-retailing to m-retailing, which changes the core component of service delivery but keeps the operations intact, provides more opportunities for well-entrenched firms. Using a dataset of e-retailers, we find e-retail characteristics have an impact on firm`s migration to the mobile domain. Firms with online service competencies, economies of scale, and physical outlets are more inclined to exploit opportunities provided by mobile technologies. | - |
| dc.format.extent | 563765 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.relation (關聯) | Information & Management, 53(4), 481-492 | - |
| dc.subject (關鍵詞) | Mobile retail services; Modular innovation; m-Commerce; e-Commerce; Multichannel retailing | - |
| dc.title (題名) | The impact of e-retail characteristics on initiating mobile retail services: A modular innovation perspective | - |
| dc.type (資料類型) | article | - |
| dc.identifier.doi (DOI) | 10.1016/j.im.2015.11.003 | - |
| dc.doi.uri (DOI) | http://dx.doi.org/10.1016/j.im.2015.11.003 | - |
