| dc.contributor.advisor | 許牧彥 | zh_TW |
| dc.contributor.advisor | Hsu, Mu Yen | en_US |
| dc.contributor.author (Authors) | 陳科翰 | zh_TW |
| dc.contributor.author (Authors) | Chen, Ko Han | en_US |
| dc.creator (作者) | 陳科翰 | zh_TW |
| dc.creator (作者) | Chen, Ko Han | en_US |
| dc.date (日期) | 2016 | en_US |
| dc.date.accessioned | 1-Mar-2016 10:56:54 (UTC+8) | - |
| dc.date.available | 1-Mar-2016 10:56:54 (UTC+8) | - |
| dc.date.issued (上傳時間) | 1-Mar-2016 10:56:54 (UTC+8) | - |
| dc.identifier (Other Identifiers) | G0099359032 | en_US |
| dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/81606 | - |
| dc.description (描述) | 碩士 | zh_TW |
| dc.description (描述) | 國立政治大學 | zh_TW |
| dc.description (描述) | 科技管理與智慧財產研究所 | zh_TW |
| dc.description (描述) | 99359032 | zh_TW |
| dc.description.abstract (摘要) | 隨著台灣線上購物的蓬勃發展，網路行銷策略成為一門顯學。然而網路平台雖擁有互動性、即時性、便利性等優勢，但因消費者無法親自觸摸產品以及網路上充斥著商家的業配文，因此常購買到不符所需的產品。為了解決這樣的問題，本研究希望提出一種創新的經營模式，藉由產品試用平台，提供消費者進行「線上」媒合產品分享者，「線下」進行產品試用體驗，使消費者在購買產品前能了解此產品是否即為所需。為了找出可行之經營模式，本研究透過產業競爭分析與市場研究分析，了解目前台灣線上購物市場現況，並藉由質性以及量化研究來探討本創新提案之市場需求大小、目標客群。同時探究現階段廠商對於本創新提案之看法與未來可能的合作意願。最後，經由前述分析，本研究提出「產品試用平台」的創新提案，其中包括產品試用者與產品分享者之線上媒合方式、廠商合作模式及基礎顧客收費方式。 | zh_TW |
| dc.description.abstract (摘要) | With the rapid development of online shopping in Taiwan, the Internet marketing strategy becomes a significant theory. Although the Internet platform owns interactivity, immediacy, convenience, and other advantages, however, consumers cannot personally touch on the product and not fully depend on product sharing contents because of the advertisements. Thus, consumers often cannot buy exactly desired products on the Internet.To solve such problems, the present study is to propose an innovative business model, with a product trial platform to provide consumers “Online” to match with people who are willing to share the products and “Offline” to try and experience the desired products. This way helps consumers fully understand if the products are what they want to purchase.In order to find a viable business model, this study analyzes the industry competition and market research to understand the current status of Taiwan’s online shopping market. Also, this study uses qualitative and quantitative researches to explore the market demand, the target customers and the cooperative willingness of companies for this proposal in the future.Through the preceding description, this study presents an exclusively innovative proposal called “Product trail platform”. It includes the online matching method for people who try the product and people who share the product, company cooperation, and the pricing system to the basic customers. | en_US |
| dc.description.tableofcontents | 第一章 緒論 1第一節 研發背景與動機 1第二節 研發目的與創意 2第三節 研發方法與程序 3第二章 產業趨勢與潛在需求分析 6第一節 網路購物產業概況 6第二節 消費人口生活趨勢 8第三節 未被滿足的需要 9第四節 目標市場現況 11第三章 創新提案 12第一節 服務的內容及功能說明 12第二節 服務的推廣與發展 14第三節 服務的定價策略 17第四章 產業競爭分析 18第一節 競爭者分析 18第二節 替代者、潛在進入者分析 20第五章 市場驗證 23第一節 研究方法 23第二節 廠商訪談分析 24第三節 消費者訪談分析 27第四節 消費者問卷分析 30第五節 市場驗證之結論 44第六章 利害關係人分析 45第一節 基礎顧客 45第二節 合作網絡與策略聯盟 46第七章 價值獲取策略 47第一節 價值創造的比較分析 47第二節 營收來源與獲利機制 48第三節 利潤分配機制 51 第八章 結論與研究限制 52第一節 結論 52第二節 研究限制與未來研究方向 55參考文獻 56附錄 57 | zh_TW |
| dc.format.extent | 5312004 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#G0099359032 | en_US |
| dc.subject (關鍵詞) | 線上購物 | zh_TW |
| dc.subject (關鍵詞) | 試用 | zh_TW |
| dc.subject (關鍵詞) | 體驗 | zh_TW |
| dc.subject (關鍵詞) | 共享經濟 | zh_TW |
| dc.subject (關鍵詞) | Online shopping | en_US |
| dc.subject (關鍵詞) | Trial | en_US |
| dc.subject (關鍵詞) | Experience | en_US |
| dc.subject (關鍵詞) | Sharing economic | en_US |
| dc.title (題名) | 產品試用平台之創新經營模式 | zh_TW |
| dc.title (題名) | An innovative business model of Product Trial Platform: TryNShare | en_US |
| dc.type (資料類型) | thesis | en_US |
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