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題名 電子報總覽目錄與結構知識對瀏覽行為與態度之影響
How design of news index affect audience in reading electronic newspapers? Interface, Structural knowledge, and Advance organizer
作者 黃瑞斌
Huang, Ruei-Bin
貢獻者 陳百齡
Chen, Pai-Lin
黃瑞斌
Huang, Ruei-Bin
關鍵詞 網路新聞
使用者介面
結構知識
總覽目錄
先導組體
electronic newspaper
interface design
structural knowledge
news index
advance organizer
日期 2001
上傳時間 30-Mar-2016 17:14:36 (UTC+8)
摘要 個人結構知識是區辨閱聽人讀取電子報介面效能的重要因素之一。結構知識較豐富的閱聽人，使用總覽目錄選取電子報內容的時間和正確性較高。反之，結構知識程度較低者，瀏覽時間較多、正確性較低。但是如果設計者能夠利用總覽目錄作為先導組體理論，讓閱聽人透過總覽目錄，而增進他們對電子報內容結構的認識。那麼，原先結構知識程度較低的閱聽人，或許可以減少他們的閱讀時間，或提高檢索正確度。
Designing effective and efficient user interface is one of the most important issues for the designers of electronic newspapers. Audience with better structural knowledge may use news index more effective and efficient than those with poorer structural knowledge. With this thread, news index with multiple-layer, pull-down menu bars may serve as "advance organizer." Therefore, this study hypothesized that the audience with poorer structural knowledge may improve their performance in using news index by taking advantage of "advance organizer."
參考文獻 中文部份
     圖書部份
     Gate, B., Myhrvold, N. & Rinearson, P.(1996)：《擁抱未來》，王美音譯。台北：遠流。
     Preece, J.(1998)：《人機介面與互動入門》，陳建豪譯。台北：和碩科技。
     王石番(1995)：《民意理論與實務》。台北：黎明。
     汪琪、鍾蔚文(1998)：《第二代媒介：傳播革命之後》。台北：臺灣東華。
     李青蓉(1998)：《人機互動設計》。北縣：空大。
     李凌霄(1988)：《成功的編輯》。台北：世界文物。
     林清山(1974)：《心理與教育統計學》。台北：東華。
     張紹勳、林秀娟(1995)：《SPSS for Windows統計分析－初等統計與高等統計(上)(下)》。台北：松崗。
     羅文輝(1991)：《精確新聞報導》。台北：正中。
     期刊論文
     李如菁(1993)：《電腦人機介面上圖像語意之研究》。國立成功大學工業設計研究所碩士論文。
     吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(上)〉，《網路通訊雜誌》，90：96-101。
     吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(下)〉，《網路通訊雜誌》，91：122-128。
     邱光輝、楊運秀(1994)：〈非專業人員的人機界面設計之研究--以中興法商學院電腦線上選課為實例〉，《企業管理學報》，35：29-48。
     洪懿妍(1997)：《路使用者對電子報的認知圖像-以交大資科BBS站為例》。國立政治大學新聞研究所碩士論文。
     陳彥豪(1995)：《將你的心情接在我的線路上-電腦資訊網路上的「電子報」業初探》。國立台灣大學新聞研究所碩士論文。
     黃羨文(1995)：《紙本書與電子書之比較》。國立台灣大學圖書館學研究所碩士論文。
     詹榮昌(2000)：《全球資訊網網站人機界面可用性評估方法之研究》。銘傳大學資訊管理學研究所碩士論文。
     楊忠川(1996)：〈傳播媒體在Internet上的應用-電子報的過去、現在與未來〉，《資訊與電腦》，191：44-48。
     楊忠川(1996)：〈如何推出成功的電子報紙〉，《新聞鏡》，407：36-42。
     羅文輝(1998)：〈如何提升新聞的正確性：一種新查證方法的實驗設計〉，《新聞學研究》，56：269-296。
     羅文輝(1999)：〈台灣報紙頭版設計的趨勢分析：1952-1996〉，《新聞學研究》，59：67-90。
     羅美玲(1999)《電子報讀者之動機分析》。元智大學資訊研究所碩士論文。
     英文部份
     圖書部份
     Armbruster, B. B. & Anderson, T. H. (1985). Frames: Structures for informative texts. In Jonassen, D. H. (ed.), The technology of text. Englewood Cliffs: Educational Technology Publications.
     Ausubel, D. P. (1968). Educational psychology; a cognitive view. New York: Holt, Rinehart & Winston.
     Bell-Gredler, M. E. (1986). Learning and Instruction: Theory into Practice. New York: Macmillan.
     Chi, M. T. H., Glaser, R. & Farr, M. J. (1988). The nature of expertise. Hillsdale, NJ: Erlbaum.
     Denner, P. R. (1986). Comparison of the effects of episodic organizers and traditional notetaking on story recall. Final Rep. Pocatello, ID: Idaho State University.
     Eisenhart, D. M. (1994). Publishing in the information age: a new management framework for the digital era. London: Quorum books.
     Fowler, S. L. & Stanwick, V. R. (1995). The GUI style guide. Boston: AP Professional.
     Jonassen, D. H., Beissner, K. & Yacci, M. (1993). Structural Knowledge: Techniques for Representing, Conveying, and Acquiring Structural Knowledge. New Jersey: Lawrence Erlbaum Associates.
     Monmonier, M. S. (1989). Maps with the News: The Development of the American Journalism Cartography. Chicago: University of Chicago Press.
     Nielsen, J. (1993). Usability Engineering. Boston: Academic Press Professional.
     Norman, K. L. (1991). The Psychology of Menu Selection. Norwood, NJ: Ablex Publishing corporation.
     Rumelhart, D. E. & Ortony, A. (1977). The representation of knowledge in memory. In Anderson, R. C., Spiro, R. J. & Montague, W. E. (eds.), Schooling and the acquisition of knowledge. Hillsdale, NJ: Lawrence Erlbaum.
     Rumelhart, D. E. (1980). Schemata: The building blocks of cognition. In Spiro, R J. Bruce, B. C. & Brewer, W. F. (eds.), Theoretical issues in reading comprehension : Perspectives from cognitive psychology, linguistics, artificial intelligence, and education. Hillsdale, NJ: Lawrence Erlbaum.
     Shneiderman, B. (1992). Designing the user interface : strategies for effective Human-Computer interaction. Reading Mass.: Addison-Wesley.
     Snider, J. G. & Osgood, C. E. (1969). Semantic differential technique: a source book. Chicago: ALDINE.
     Ward, A. M. (1988). Semantic mapping in the adult learning center. Paper presented at the Annual Meeting of the International Reading Association, Toronto, Canada.
     期刊論文
     Allen R. B. (1983). Cognitive factors in the use of menus and trees: an experiment. IEEE journal on selected areas in communications. SAC-1 (2): 333-336.
     Ausubel, D. P. (1978). In defense of Advance Organizers: a reply to the critics. Review of Educational Research. 48(2): 251-257.
     Bailey, R. (1995). Performance vs. Preference. Proceeding of the Human factors perspectives on Human-Computer interaction, pp.316-320. New York: HFES.
     Bertou, P. D., Clasen, R. E. & Lambert, P. (1972). An analysis of the relative efficacy of advanced organizers, post organizers, interspersed questions, and combinations thereof in facilitating learning and retention from a televised lecture. The Journal of Educational Research. 65(7): 329-333.
     Bethon, P., Pitt, L. & Watson, R. T. (1996). Marketing communication and the World Wide Web. Business Horizon, September/October: 24-32.
     Brandford, J. D. & Johnson, M. K.(1973). Considerations of some problems of comprehension. In W. Chase(Ed.), Visual information processing. New York: Academic Press.
     Canter, D. et al. (1986). User navigation in complex database systems. Behaviour & Information Technology, 5(3): 249-257.
     Chin, J. P. Diehl, V. A. & Norman, K. L. (1988). Development of an instrument measuring user satisfaction of the Human-Computer interface. Proceeding of CHI` 88, pp.213-218.
     D`Angelo, J. & Little, S. J. (1998). Successful Web Pages: What are they and do they exist? Information Technology and Libraries. 17(2): 71-81.
     Dee-Lucas, D. & Larkin, J. H. (1995). Learning from electronic texts: effects of interactive overviews for information access. Cognition and instruction. 13(3): 431-468.
     Etringer, B. D., Hillerbrand, E. & Claiborn, C. D.(1995). The transition from novice to expert counselor. Counselor Education and Supervision, 35(1): 4-17.
     Fitzgerald, M. (1999). Miami Herald goes back to `print` look. Editor & publisher. April, 24: 82.
     Frank, B. (1993). Communication Research in the Design of Communication Interfaces and System. Journal of Communication. 43(4): 59-68.
     Grudin, J. (1992). Utility and usability: research issues and development contexts. Interacting with Computers, 4(2): 209-217.
     Hall, L. E. & Bescos, X.(1995). Menu-what menu? Interacting with computers. 7(4): 383-394.
     Hollands, J. G. & Merikle, P. M. (1987). Menu organization and user expertise in information search tasks. Human Factors, 29(5): 577-586.
     Ives, B., Olson, M. H. & Baroudi, J. J. (1983). The Measurement of User Information Satisfaction. Communication of the ACM, 26(10): 785-793.
     Larkin, J. et al. (1980). Expert performance in solving physics problems. Science, 208: 1335-1342.
     Li, X. (1998). Web page design and graphic use of three U.S. newspapers. Journalism & Mass communication Quarterly. 75(2): 353-365.
     Mayer, R. E. (1979). Can Advance Organizers influence meaningful learning? Review of Educational Research. 49(2): 371-383.
     Miller, S. H. (1999). How to Create Winning Sites. Presstime. 21(4): 34-35.
     Moore, D. W. & Readence, J. E. (1984). A quantitative and qualitative review of graphic organizer research. Journal of Educational Research. 78(1): 11-17.
     Nielsen, J. (1992). Finding usability problems through heuristic evaluation. Proceeding of CHI`92, pp.373-380.
     Paap, K. R. & Roske-Hofstrand, R. J. (1986). The optimal number of menu options per panel. Human Factors, 28(4): 377-385.
     Paul, van V. et al. (1994). The measurement of computer literacy: a comparison of self-appraisal and objective tests. International Journal of Human-Computer Studies, 40: 835-857.
     Shapiro, A. M. (1999). The relationship between prior knowledge and interactive overviews during hypermedia-aided learning. Journal of educational computing research. 20(2): 143-167.
     Shoval, P. (1995). Experimental comparison between automatic and manual menu interface design methods. Interacting with Computers. 7(1): 73-89.
     Small, J. (1998). Abusing Web readers. Design. Spring: 13-15.
     Spavold, J. (1990). The child as naive use: a study of database use with young children. International Journal of Man-Machine Studies, 32(6): 603-625.
     Taylor, R. A. (1986). Using multiple dialog modes in a user-system interface to accommodate. In Difference levels of user experience: an experimental study. Austin, TX: University of Texas at Austin, pp178.
     Tuchman, G. (1973). Making news by doing work: routinizing the unexpected. American journal of sociology. 79(1): 110-131.
     Zevin, J. & Cornin, S. S. (1998). Measuring secondary social students` perceptions of nations. The Social Studies, Jan/Feb: 35-38.
     網路資源部份
     Goral, R. ( 2000, June, 24). Web Site Evaluation Checklist[online]. Available: http://www.madison.k12.wi.us/webpub/evaluate.htm
     Kingnet國家網路醫院(2000, Nov., 2)。[online]。Available：http://www.webhospital.org.tw/
     Lynch, P. J. & Horton, S. ( 2000, June, 24). Web style guide: basic design principles for creating web sites[online]. Available: http://info.med.yale.edu/caim/manual/sites/site_design.html
     Nielsen, J. ( 2000, Jan, 8). Top Ten Mistakes in Web Design[online]. Available: http://www.useit.com/alertbox/9605.html
     TrustMed.com健康醫網(2000, Nov., 2)。[online]。Available：http://www.trustmed.com.tw/
     三九健康網(2000, Nov., 3)。[online]。Available：http://www.999health.com.tw/
     中時電子報(2000, Nov., 3)。[online]。Available：http://news.chinatimes.com/
     元氣早安健康生活網(2000, Nov., 4)。[online]。Available：http://www.ohayo.com.tw/
     行政院衛生署(2000, Nov., 4)。[online]。Available：http://www.doh.gov.tw/
     明日報－健康104(2000, Nov., 4)。[online]：Available：http://www.ttimes.com.tw/index_health_104.html
     性福網(2000, Nov., 5)。[online]。Available：http://www.sexhowcome.com.tw/
     崴達健康網(2000, Nov., 6)。[online]。Available：http://www.wedar.com/
     蕃薯藤數位科技股份有限公司(2000, June, 24)。2000台灣網路使用調查[online]。 Available：http://survey.yam.com/survey2000/index.html
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描述 碩士
國立政治大學
新聞學系
87451023
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002137
資料類型 thesis
dc.contributor.advisor 陳百齡zh_TW
dc.contributor.advisor Chen, Pai-Linen_US
dc.contributor.author (Authors) 黃瑞斌zh_TW
dc.contributor.author (Authors) Huang, Ruei-Binen_US
dc.creator (作者) 黃瑞斌zh_TW
dc.creator (作者) Huang, Ruei-Binen_US
dc.date (日期) 2001en_US
dc.date.accessioned 30-Mar-2016 17:14:36 (UTC+8)-
dc.date.available 30-Mar-2016 17:14:36 (UTC+8)-
dc.date.issued (上傳時間) 30-Mar-2016 17:14:36 (UTC+8)-
dc.identifier (Other Identifiers) A2002002137en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83061-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 新聞學系zh_TW
dc.description (描述) 87451023zh_TW
dc.description.abstract (摘要) 個人結構知識是區辨閱聽人讀取電子報介面效能的重要因素之一。結構知識較豐富的閱聽人，使用總覽目錄選取電子報內容的時間和正確性較高。反之，結構知識程度較低者，瀏覽時間較多、正確性較低。但是如果設計者能夠利用總覽目錄作為先導組體理論，讓閱聽人透過總覽目錄，而增進他們對電子報內容結構的認識。那麼，原先結構知識程度較低的閱聽人，或許可以減少他們的閱讀時間，或提高檢索正確度。zh_TW
dc.description.abstract (摘要) Designing effective and efficient user interface is one of the most important issues for the designers of electronic newspapers. Audience with better structural knowledge may use news index more effective and efficient than those with poorer structural knowledge. With this thread, news index with multiple-layer, pull-down menu bars may serve as "advance organizer." Therefore, this study hypothesized that the audience with poorer structural knowledge may improve their performance in using news index by taking advantage of "advance organizer."en_US
dc.description.tableofcontents 封面頁
     證明書
     致謝詞
     論文摘要
     目錄
     表目錄
     圖目錄
     第一章 緒論
     第一節 導言：迷路與找路
     第二節 研究命題
     第三節 研究步驟
     第四節 研究重要性
     第二章 文獻探討
     第一節 結構知識的意義
     第二節 先導組體理論
     第三節 電子報之歷史與定義
     第四節 電子報介面設計原則
     第五節 評估與測量
     第三章 研究方法
     第一節 研究設計
     第二節 研究樣本
     第三節 研究工具
     第四節 研究程序
     第五節 資料蒐集與分析
     第四章 分析與結果
     第一節 使用者瀏覽行為之假設驗證
     第二節 使用者態度之假設驗證
     第三節 變異數同質性分析
     第四節 其他結果
     第五節 綜合說明
     第五章 結論與建議
     第一節 研究結論
     第二節 後續研究
     第三節 研究限制
     參考書目
     附錄
     附錄一：模擬電子報新聞類目與內涵
     附錄二：兩份模擬電子報介面樣式
     附錄三：研究者的指導語
     附錄四：全部問卷內容		zh_TW
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dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002137en_US
dc.subject (關鍵詞) 網路新聞zh_TW
dc.subject (關鍵詞) 使用者介面zh_TW
dc.subject (關鍵詞) 結構知識zh_TW
dc.subject (關鍵詞) 總覽目錄zh_TW
dc.subject (關鍵詞) 先導組體zh_TW
dc.subject (關鍵詞) electronic newspaperen_US
dc.subject (關鍵詞) interface designen_US
dc.subject (關鍵詞) structural knowledgeen_US
dc.subject (關鍵詞) news indexen_US
dc.subject (關鍵詞) advance organizeren_US
dc.title (題名) 電子報總覽目錄與結構知識對瀏覽行為與態度之影響zh_TW
dc.title (題名) How design of news index affect audience in reading electronic newspapers? Interface, Structural knowledge, and Advance organizeren_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部份
     圖書部份
     Gate, B., Myhrvold, N. & Rinearson, P.(1996)：《擁抱未來》，王美音譯。台北：遠流。
     Preece, J.(1998)：《人機介面與互動入門》，陳建豪譯。台北：和碩科技。
     王石番(1995)：《民意理論與實務》。台北：黎明。
     汪琪、鍾蔚文(1998)：《第二代媒介：傳播革命之後》。台北：臺灣東華。
     李青蓉(1998)：《人機互動設計》。北縣：空大。
     李凌霄(1988)：《成功的編輯》。台北：世界文物。
     林清山(1974)：《心理與教育統計學》。台北：東華。
     張紹勳、林秀娟(1995)：《SPSS for Windows統計分析－初等統計與高等統計(上)(下)》。台北：松崗。
     羅文輝(1991)：《精確新聞報導》。台北：正中。
     期刊論文
     李如菁(1993)：《電腦人機介面上圖像語意之研究》。國立成功大學工業設計研究所碩士論文。
     吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(上)〉，《網路通訊雜誌》，90：96-101。
     吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(下)〉，《網路通訊雜誌》，91：122-128。
     邱光輝、楊運秀(1994)：〈非專業人員的人機界面設計之研究--以中興法商學院電腦線上選課為實例〉，《企業管理學報》，35：29-48。
     洪懿妍(1997)：《路使用者對電子報的認知圖像-以交大資科BBS站為例》。國立政治大學新聞研究所碩士論文。
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     網路資源部份
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