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題名 電子報總覽目錄與結構知識對瀏覽行為與態度之影響
How design of news index affect audience in reading electronic newspapers? Interface, Structural knowledge, and Advance organizer作者 黃瑞斌
Huang, Ruei-Bin貢獻者 陳百齡
Chen, Pai-Lin
黃瑞斌
Huang, Ruei-Bin關鍵詞 網路新聞
使用者介面
結構知識
總覽目錄
先導組體
electronic newspaper
interface design
structural knowledge
news index
advance organizer日期 2001 上傳時間 30-Mar-2016 17:14:36 (UTC+8) 摘要 個人結構知識是區辨閱聽人讀取電子報介面效能的重要因素之一。結構知識較豐富的閱聽人，使用總覽目錄選取電子報內容的時間和正確性較高。反之，結構知識程度較低者，瀏覽時間較多、正確性較低。但是如果設計者能夠利用總覽目錄作為先導組體理論，讓閱聽人透過總覽目錄，而增進他們對電子報內容結構的認識。那麼，原先結構知識程度較低的閱聽人，或許可以減少他們的閱讀時間，或提高檢索正確度。
Designing effective and efficient user interface is one of the most important issues for the designers of electronic newspapers. Audience with better structural knowledge may use news index more effective and efficient than those with poorer structural knowledge. With this thread, news index with multiple-layer, pull-down menu bars may serve as "advance organizer." Therefore, this study hypothesized that the audience with poorer structural knowledge may improve their performance in using news index by taking advantage of "advance organizer."參考文獻 中文部份 圖書部份 Gate, B., Myhrvold, N. & Rinearson, P.(1996)：《擁抱未來》，王美音譯。台北：遠流。 Preece, J.(1998)：《人機介面與互動入門》，陳建豪譯。台北：和碩科技。 王石番(1995)：《民意理論與實務》。台北：黎明。 汪琪、鍾蔚文(1998)：《第二代媒介：傳播革命之後》。台北：臺灣東華。 李青蓉(1998)：《人機互動設計》。北縣：空大。 李凌霄(1988)：《成功的編輯》。台北：世界文物。 林清山(1974)：《心理與教育統計學》。台北：東華。 張紹勳、林秀娟(1995)：《SPSS for Windows統計分析－初等統計與高等統計(上)(下)》。台北：松崗。 羅文輝(1991)：《精確新聞報導》。台北：正中。 期刊論文 李如菁(1993)：《電腦人機介面上圖像語意之研究》。國立成功大學工業設計研究所碩士論文。 吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(上)〉，《網路通訊雜誌》，90：96-101。 吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(下)〉，《網路通訊雜誌》，91：122-128。 邱光輝、楊運秀(1994)：〈非專業人員的人機界面設計之研究--以中興法商學院電腦線上選課為實例〉，《企業管理學報》，35：29-48。 洪懿妍(1997)：《路使用者對電子報的認知圖像-以交大資科BBS站為例》。國立政治大學新聞研究所碩士論文。 陳彥豪(1995)：《將你的心情接在我的線路上-電腦資訊網路上的「電子報」業初探》。國立台灣大學新聞研究所碩士論文。 黃羨文(1995)：《紙本書與電子書之比較》。國立台灣大學圖書館學研究所碩士論文。 詹榮昌(2000)：《全球資訊網網站人機界面可用性評估方法之研究》。銘傳大學資訊管理學研究所碩士論文。 楊忠川(1996)：〈傳播媒體在Internet上的應用-電子報的過去、現在與未來〉，《資訊與電腦》，191：44-48。 楊忠川(1996)：〈如何推出成功的電子報紙〉，《新聞鏡》，407：36-42。 羅文輝(1998)：〈如何提升新聞的正確性：一種新查證方法的實驗設計〉，《新聞學研究》，56：269-296。 羅文輝(1999)：〈台灣報紙頭版設計的趨勢分析：1952-1996〉，《新聞學研究》，59：67-90。 羅美玲(1999)《電子報讀者之動機分析》。元智大學資訊研究所碩士論文。 英文部份 圖書部份 Armbruster, B. 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國立政治大學
新聞學系
87451023資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002137 資料類型 thesis dc.contributor.advisor 陳百齡 zh_TW dc.contributor.advisor Chen, Pai-Lin en_US dc.contributor.author (Authors) 黃瑞斌 zh_TW dc.contributor.author (Authors) Huang, Ruei-Bin en_US dc.creator (作者) 黃瑞斌 zh_TW dc.creator (作者) Huang, Ruei-Bin en_US dc.date (日期) 2001 en_US dc.date.accessioned 30-Mar-2016 17:14:36 (UTC+8) - dc.date.available 30-Mar-2016 17:14:36 (UTC+8) - dc.date.issued (上傳時間) 30-Mar-2016 17:14:36 (UTC+8) - dc.identifier (Other Identifiers) A2002002137 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83061 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 新聞學系 zh_TW dc.description (描述) 87451023 zh_TW dc.description.abstract (摘要) 個人結構知識是區辨閱聽人讀取電子報介面效能的重要因素之一。結構知識較豐富的閱聽人，使用總覽目錄選取電子報內容的時間和正確性較高。反之，結構知識程度較低者，瀏覽時間較多、正確性較低。但是如果設計者能夠利用總覽目錄作為先導組體理論，讓閱聽人透過總覽目錄，而增進他們對電子報內容結構的認識。那麼，原先結構知識程度較低的閱聽人，或許可以減少他們的閱讀時間，或提高檢索正確度。 zh_TW dc.description.abstract (摘要) Designing effective and efficient user interface is one of the most important issues for the designers of electronic newspapers. Audience with better structural knowledge may use news index more effective and efficient than those with poorer structural knowledge. With this thread, news index with multiple-layer, pull-down menu bars may serve as "advance organizer." Therefore, this study hypothesized that the audience with poorer structural knowledge may improve their performance in using news index by taking advantage of "advance organizer." en_US dc.description.tableofcontents 封面頁 證明書 致謝詞 論文摘要 目錄 表目錄 圖目錄 第一章 緒論 第一節 導言：迷路與找路 第二節 研究命題 第三節 研究步驟 第四節 研究重要性 第二章 文獻探討 第一節 結構知識的意義 第二節 先導組體理論 第三節 電子報之歷史與定義 第四節 電子報介面設計原則 第五節 評估與測量 第三章 研究方法 第一節 研究設計 第二節 研究樣本 第三節 研究工具 第四節 研究程序 第五節 資料蒐集與分析 第四章 分析與結果 第一節 使用者瀏覽行為之假設驗證 第二節 使用者態度之假設驗證 第三節 變異數同質性分析 第四節 其他結果 第五節 綜合說明 第五章 結論與建議 第一節 研究結論 第二節 後續研究 第三節 研究限制 參考書目 附錄 附錄一：模擬電子報新聞類目與內涵 附錄二：兩份模擬電子報介面樣式 附錄三：研究者的指導語 附錄四：全部問卷內容 zh_TW dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.extent 164718 bytes - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.format.mimetype application/pdf - dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002137 en_US dc.subject (關鍵詞) 網路新聞 zh_TW dc.subject (關鍵詞) 使用者介面 zh_TW dc.subject (關鍵詞) 結構知識 zh_TW dc.subject (關鍵詞) 總覽目錄 zh_TW dc.subject (關鍵詞) 先導組體 zh_TW dc.subject (關鍵詞) electronic newspaper en_US dc.subject (關鍵詞) interface design en_US dc.subject (關鍵詞) structural knowledge en_US dc.subject (關鍵詞) news index en_US dc.subject (關鍵詞) advance organizer en_US dc.title (題名) 電子報總覽目錄與結構知識對瀏覽行為與態度之影響 zh_TW dc.title (題名) How design of news index affect audience in reading electronic newspapers? Interface, Structural knowledge, and Advance organizer en_US dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 中文部份 圖書部份 Gate, B., Myhrvold, N. & Rinearson, P.(1996)：《擁抱未來》，王美音譯。台北：遠流。 Preece, J.(1998)：《人機介面與互動入門》，陳建豪譯。台北：和碩科技。 王石番(1995)：《民意理論與實務》。台北：黎明。 汪琪、鍾蔚文(1998)：《第二代媒介：傳播革命之後》。台北：臺灣東華。 李青蓉(1998)：《人機互動設計》。北縣：空大。 李凌霄(1988)：《成功的編輯》。台北：世界文物。 林清山(1974)：《心理與教育統計學》。台北：東華。 張紹勳、林秀娟(1995)：《SPSS for Windows統計分析－初等統計與高等統計(上)(下)》。台北：松崗。 羅文輝(1991)：《精確新聞報導》。台北：正中。 期刊論文 李如菁(1993)：《電腦人機介面上圖像語意之研究》。國立成功大學工業設計研究所碩士論文。 吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(上)〉，《網路通訊雜誌》，90：96-101。 吳筱玫(1999)：〈電子報對傳統新聞媒體的衝擊(下)〉，《網路通訊雜誌》，91：122-128。 邱光輝、楊運秀(1994)：〈非專業人員的人機界面設計之研究--以中興法商學院電腦線上選課為實例〉，《企業管理學報》，35：29-48。 洪懿妍(1997)：《路使用者對電子報的認知圖像-以交大資科BBS站為例》。國立政治大學新聞研究所碩士論文。 陳彥豪(1995)：《將你的心情接在我的線路上-電腦資訊網路上的「電子報」業初探》。國立台灣大學新聞研究所碩士論文。 黃羨文(1995)：《紙本書與電子書之比較》。國立台灣大學圖書館學研究所碩士論文。 詹榮昌(2000)：《全球資訊網網站人機界面可用性評估方法之研究》。銘傳大學資訊管理學研究所碩士論文。 楊忠川(1996)：〈傳播媒體在Internet上的應用-電子報的過去、現在與未來〉，《資訊與電腦》，191：44-48。 楊忠川(1996)：〈如何推出成功的電子報紙〉，《新聞鏡》，407：36-42。 羅文輝(1998)：〈如何提升新聞的正確性：一種新查證方法的實驗設計〉，《新聞學研究》，56：269-296。 羅文輝(1999)：〈台灣報紙頭版設計的趨勢分析：1952-1996〉，《新聞學研究》，59：67-90。 羅美玲(1999)《電子報讀者之動機分析》。元智大學資訊研究所碩士論文。 英文部份 圖書部份 Armbruster, B. 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