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題名 Important Factors for Designing Digital Maps from a Marketing Perspective
作者 木原直子
Kihara, Naoko
貢獻者 湯宗益
Michael Tang
木原直子
Naoko Kihara
關鍵詞 數位地圖
電子地圖
地理資訊系統
行銷觀點
Digital Maps
Electronic Maps
GIS
Marketing Perspective
日期 2000
上傳時間 31-Mar-2016 13:26:26 (UTC+8)
摘要 數位革命對我們的生活型態有很大的影響。網際網路是影響我們生活型態的一個典型的例子。它改變了人們做生意，蒐集資訊，以及溝通的方法。
The digital revolution influences our lifestyle and way of processing information in various fields. The Internet is a typical example of how it changes our lifestyle, the way people do business, the way people collect information, and the way people communicate. Map, concept of location, would be one of the most distinct areas, where people would more likely change the way of accomplishing some tasks. Digital maps would solve the major problems of traditional maps. Now, some web sites provide digital map services using GIS technology. This kind of digital map service is gradually spreading to ordinary people.
參考文獻 Aaker, David A. Building Strong Brands (Chinese Version). Trans. Yun-Zong Chen & Zon-Jing Tan. Taipei, Free Press, March 1998, pp.222-227.
Chen, Jen-Liao. “Good Business Chance in WAP.” eB News. (http://ebsolution.ithome.com.tw/news/network), May 22, 2000.
Chen, Pei-Wen. “Internet Population Age Tend to be Low; Advertiser Do Not Disturb the Specialty of Young-Age-Tendency.” PC Home Daily. May 18, 1999 (www.pchome.com.tw).
“Data File.” IMIDAS ’99 Tokyo: Shueisha. January 1, 2000, pp.1304-1305.
Davis, David E. GIS for Everyone. California: Environmental Systems Research Institute, Inc., 1999.
Davis, Duane. Business Development for Decision Making 4th ed. California: Wadsworth Publishing Company, 1996, pp.263-278.
“Dramatic Increase of i-mode Subscribers.” Nikkei Electronics. May 8, 2000, pp.35-36.
Eshita, Masayuki. Deep Structure of Network Society. Tokyo: Chuo Shinko, January 25, 2000, pp.6-7, p.81.
Gay, L. R. & P. L. Diebl. Research Methods for Business Management. New York: Macmillian Publishing Company, 1992, p.257.
Harder, Christian. Serving Maps on the Internet. California: Environmental Systems Research Institute, Inc., 1998.
Huang, Shi-Yuan, “Does Closing Style Makes WAP Unattractive to Consumer?.” Global Electronic News. (http://www.topology.com.tw), May 26, 2000.
Kato, Chiaki, Akihiro Nomura, Yuudai, Yamada, Shigeyoshi Kakinuma, Yasunori Hirose, Sanehito Nishida, & Mutsuyasu Kawashima. “Mobile Working Techniques.” Toyo Economic Weekly. February 12, 2000, pp.26-42.
Kitayuguchi, Yukarai, Masaya Suzuki, Tetsuji Sekiguchi, Takamasa Hamano, Yusuke Nakamura, Mikihiko Watanabe, “81 Models: Complete Guide of (2000 Spring) Mobile Goods.” Nikkei Mobile. May 2000, pp.60-91.
Kotler, Philip, Siew M. Leong, Swee H. Ang, & Chin T. Tan. Marketing Management. Singapore: Simon &Schuster International Group, 1996, pp.202-223.
Kunui, Irene M. & Stephen Baker. “Amazing DoCoMo.” Business Week. January 17, 2000, pp.16-21.
Liu, Tie-Fu. China Times. April 19, 2000, p.10.
Lu, Zong-Si. “GPRS: Does Consumer Have to Change cellular Phone Again? (1).” Tomorrow News (http://www.ttimes.com.tw), April 24, 2000.
Lu, Zong-Si. “GPRS: Does Consumer Have to Change cellular Phone Again? (2).” Tomorrow News (http://www.ttimes.com.tw), April 25, 2000.
Mitsubashi, Hideyuki, Tatsuo Yamakawa, & Ryohei Yamazaki. “Ketai (cellular phone)’ Japanese Era.” Nikkei Business. April 24, 2000, pp.27-37.
Miyazu, Junichiro. “Digital Revolution and Development of Information Distribution Business.” International Conference of Computer and Communication in 1999. September 14, 1999.
Mizuno, Hiroyasu, Harumi Yasui, Keizo Higawa, Shinsuke Kawasaki, Tetsuo Nozawa, Hiromi Nakagawa, & Yoshi Takatsugi. “Communication in 21st Century.” Nikkei Communication. Jaunary 3, 2000, pp.54-123.
Mizuno, Hiroyasu, Shinsuke Kawasaki, & Yoshi Takatsugi. “Mobile Internet.” Nikkei Communication. April 3, 2000, pp.70-91.
“Mobile Communication i-modest Success” The Economist. March 11-17, 2000, pp.77-78.
Ni, Da-Kuang. “Palm Kingdom Establishment and Family Introduction Part.3.” Run! PC. March, 2000, pp.62-81.
Nikkei Newspaper. May 14, 2000, p.32.
Stallings, William. Data and Computer Communications. 3rd ed. New York: Macmillan Publishing Company, 1991.
Star, Jeffery & John Estes. Geographic Information Systems. New Jersey: Prentice Hall Inc., 1991.
Sunahara, Hideki. “Internet.” IMIDAS ’99. Tokyo: Shueisha, January 1, 2000, p.897.
Tam, C.D. Tam. “Broadband Communication.”, Asian Moot The Entrepreneurship Business Plan Competition. Hong Kong, March 17, 2000.
Tanenbaum, Andrew S. Computer Networks. 2nd ed. New Jersey: Prentice Hall Inc., 1989, p.1.
The Ministry of Posts and Telecommunications (MPT). “White Paper of Communication for the year 1999.” (html://www.mpt.go.jp/policyreports/japanese/paper/98wp1-1-1.html).
The Ministry of Posts and Telecommunications (MPT). “Key Points in White Paper of Communication for the Year 2000.” (html://info.mpt.go.jp/policyreports/japanese/paper/99…/B1000000.htm).
The Statistics Department of R.O.C. “Social Economic Index of Major Nations” July 5, 2000.
Thornton, Emily. “Digital Wheels.” Business Week, April 10, 2000.
Ton, Jenzching. A Knowledge-based approach to Landsat Image Interpretation. Michigan: UMI Dissertation Service, 1991.
Wang, Pei-Shi. “Japanese MPT: Internet Population Would be 2.8 Times Five Years Later.” Tomorrow Times. (www.ttimes.com.tw) June 4, 2000.
Wang, Wang-Chien. “The Research on Market Segmentation and Buying Decision of Consumer Behavior on Digital Mobiles.” Thesis (National Chao-Tung University in Taiwan) January, 1998.
Wu, Show-Hwa. “Interview with the President of Weblink International Inc.” Tomorrow Times. (www.ttimes.com.tw) April 23, 2000.
“GPS Accuracy Improved from May 2 in Japanese Time.” (www.mapfan.com/i-point/news), May 19, 2000.
www.palmax.com.tw (Accessed in June of 2000).
Ushikubo, Kazuaki. “A Method of Structure Analysis for Developing Product Concepts and Its Application.” European Research. 1986.
描述 碩士
國立政治大學
企業管理學系
86355070
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002002
資料類型 thesis
dc.contributor.advisor 湯宗益zh_TW
dc.contributor.advisor Michael Tangen_US
dc.contributor.author (Authors) 木原直子zh_TW
dc.contributor.author (Authors) Naoko Kiharaen_US
dc.creator (作者) 木原直子zh_TW
dc.creator (作者) Kihara, Naokoen_US
dc.date (日期) 2000en_US
dc.date.accessioned 31-Mar-2016 13:26:26 (UTC+8)-
dc.date.available 31-Mar-2016 13:26:26 (UTC+8)-
dc.date.issued (上傳時間) 31-Mar-2016 13:26:26 (UTC+8)-
dc.identifier (Other Identifiers) A2002002002en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83153-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 86355070zh_TW
dc.description.abstract (摘要) 數位革命對我們的生活型態有很大的影響。網際網路是影響我們生活型態的一個典型的例子。它改變了人們做生意，蒐集資訊，以及溝通的方法。zh_TW
dc.description.abstract (摘要) The digital revolution influences our lifestyle and way of processing information in various fields. The Internet is a typical example of how it changes our lifestyle, the way people do business, the way people collect information, and the way people communicate. Map, concept of location, would be one of the most distinct areas, where people would more likely change the way of accomplishing some tasks. Digital maps would solve the major problems of traditional maps. Now, some web sites provide digital map services using GIS technology. This kind of digital map service is gradually spreading to ordinary people.en_US
dc.description.tableofcontents 封面頁
證明書
致謝詞
論文摘要
目錄
表目錄
圖目錄
CHAPTER 1 INTRODUCTION
RESEARCH BACKGROUND
RESEARCH MOTIVATION AND PURPOSE
RESEARCH COVERAGE
RESEARCH PROBLEMS
RESEARCH PROCESS AND THESIS STRUCTURE
CHAPTER 2 CURRENT SITUATION OF MAP AND NETWORK TECHNOLOGY
NETWORK REVOLUTION
MAP
CHAPTER 3 AVAILABLE MAJOR MAP SERVICES IN JAPAN
SOFTWARE
THE INTERNET
CELLULAR PHONE
PDA OR PALM PC (W/ OR W/O GPS)
CAR NAVIGATION SYSTEM
CHAPTER 4 AVAILABLE MAJOR MAP SERVICES IN TAIWAN
SOFTWARE
THE INTERNET
CELLULAR PHONE
PDA (W/ OR W/O GPS) OR PALM PC
CAR NAVIGATION SYSTEM
CHAPTER 5 RESEARCH METHOD
CASE STUDY
RESEARCH METHOD OF THIS QUESTIONNAIRE SURVEY
CHAPTER 6 DESCRIPTION AND ANALYSIS OF CASE STUDY (INTERVIEW)
INTERVIEW WITH VP AND AVP OF A CELLULAR PHONE CARRIER
INTERVIEW WITH A WEBMASTER OF AN INTERNET MAP SITE
INTERVIEW WITH FORD SALES PERSONS ABOUT CAR NAVIGATION SYSTEMS
INTERVIEW WITH AN EXPERIENCED INSURANCE SALES PERSON REPRESENTING THOSE SPENDING MOST OF THEIR WORK TIME OUTSIDE OF OFFICE
CHAPTER 7 RESULT AND ANALYSIS OF QUESTIONNAIRE SURVEY
RESULT
ANALYSIS
SUGGESTION
CHAPTER 8 CONCLUSION AND SUGGESTION
CONCLUSION
RECOMMENDED FURTHER STUDY
APPENDIX
APPENDIX 1 ORIGINAL QUESTIONNAIRE SHEET (IN CHINESE)
APPENDIX 2 SURVEY RESULT OF WIRELESS INTERNET IN JAPAN
APPENDIX 3 HISTORY OF INTERNET
APPENDIX 4 DATA OF HOW PEOPLE WILL ACCESS TO INTERNET IN JAPAN
APPENDIX 5 BASIC DATA OF TAIWAN AND JAPAN
REFERENCES		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002002en_US
dc.subject (關鍵詞) 數位地圖zh_TW
dc.subject (關鍵詞) 電子地圖zh_TW
dc.subject (關鍵詞) 地理資訊系統zh_TW
dc.subject (關鍵詞) 行銷觀點zh_TW
dc.subject (關鍵詞) Digital Mapsen_US
dc.subject (關鍵詞) Electronic Mapsen_US
dc.subject (關鍵詞) GISen_US
dc.subject (關鍵詞) Marketing Perspectiveen_US
dc.title (題名) Important Factors for Designing Digital Maps from a Marketing Perspectiveen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) Aaker, David A. Building Strong Brands (Chinese Version). Trans. Yun-Zong Chen & Zon-Jing Tan. Taipei, Free Press, March 1998, pp.222-227.
Chen, Jen-Liao. “Good Business Chance in WAP.” eB News. (http://ebsolution.ithome.com.tw/news/network), May 22, 2000.
Chen, Pei-Wen. “Internet Population Age Tend to be Low; Advertiser Do Not Disturb the Specialty of Young-Age-Tendency.” PC Home Daily. May 18, 1999 (www.pchome.com.tw).
“Data File.” IMIDAS ’99 Tokyo: Shueisha. January 1, 2000, pp.1304-1305.
Davis, David E. GIS for Everyone. California: Environmental Systems Research Institute, Inc., 1999.
Davis, Duane. Business Development for Decision Making 4th ed. California: Wadsworth Publishing Company, 1996, pp.263-278.
“Dramatic Increase of i-mode Subscribers.” Nikkei Electronics. May 8, 2000, pp.35-36.
Eshita, Masayuki. Deep Structure of Network Society. Tokyo: Chuo Shinko, January 25, 2000, pp.6-7, p.81.
Gay, L. R. & P. L. Diebl. Research Methods for Business Management. New York: Macmillian Publishing Company, 1992, p.257.
Harder, Christian. Serving Maps on the Internet. California: Environmental Systems Research Institute, Inc., 1998.
Huang, Shi-Yuan, “Does Closing Style Makes WAP Unattractive to Consumer?.” Global Electronic News. (http://www.topology.com.tw), May 26, 2000.
Kato, Chiaki, Akihiro Nomura, Yuudai, Yamada, Shigeyoshi Kakinuma, Yasunori Hirose, Sanehito Nishida, & Mutsuyasu Kawashima. “Mobile Working Techniques.” Toyo Economic Weekly. February 12, 2000, pp.26-42.
Kitayuguchi, Yukarai, Masaya Suzuki, Tetsuji Sekiguchi, Takamasa Hamano, Yusuke Nakamura, Mikihiko Watanabe, “81 Models: Complete Guide of (2000 Spring) Mobile Goods.” Nikkei Mobile. May 2000, pp.60-91.
Kotler, Philip, Siew M. Leong, Swee H. Ang, & Chin T. Tan. Marketing Management. Singapore: Simon &Schuster International Group, 1996, pp.202-223.
Kunui, Irene M. & Stephen Baker. “Amazing DoCoMo.” Business Week. January 17, 2000, pp.16-21.
Liu, Tie-Fu. China Times. April 19, 2000, p.10.
Lu, Zong-Si. “GPRS: Does Consumer Have to Change cellular Phone Again? (1).” Tomorrow News (http://www.ttimes.com.tw), April 24, 2000.
Lu, Zong-Si. “GPRS: Does Consumer Have to Change cellular Phone Again? (2).” Tomorrow News (http://www.ttimes.com.tw), April 25, 2000.
Mitsubashi, Hideyuki, Tatsuo Yamakawa, & Ryohei Yamazaki. “Ketai (cellular phone)’ Japanese Era.” Nikkei Business. April 24, 2000, pp.27-37.
Miyazu, Junichiro. “Digital Revolution and Development of Information Distribution Business.” International Conference of Computer and Communication in 1999. September 14, 1999.
Mizuno, Hiroyasu, Harumi Yasui, Keizo Higawa, Shinsuke Kawasaki, Tetsuo Nozawa, Hiromi Nakagawa, & Yoshi Takatsugi. “Communication in 21st Century.” Nikkei Communication. Jaunary 3, 2000, pp.54-123.
Mizuno, Hiroyasu, Shinsuke Kawasaki, & Yoshi Takatsugi. “Mobile Internet.” Nikkei Communication. April 3, 2000, pp.70-91.
“Mobile Communication i-modest Success” The Economist. March 11-17, 2000, pp.77-78.
Ni, Da-Kuang. “Palm Kingdom Establishment and Family Introduction Part.3.” Run! PC. March, 2000, pp.62-81.
Nikkei Newspaper. May 14, 2000, p.32.
Stallings, William. Data and Computer Communications. 3rd ed. New York: Macmillan Publishing Company, 1991.
Star, Jeffery & John Estes. Geographic Information Systems. New Jersey: Prentice Hall Inc., 1991.
Sunahara, Hideki. “Internet.” IMIDAS ’99. Tokyo: Shueisha, January 1, 2000, p.897.
Tam, C.D. Tam. “Broadband Communication.”, Asian Moot The Entrepreneurship Business Plan Competition. Hong Kong, March 17, 2000.
Tanenbaum, Andrew S. Computer Networks. 2nd ed. New Jersey: Prentice Hall Inc., 1989, p.1.
The Ministry of Posts and Telecommunications (MPT). “White Paper of Communication for the year 1999.” (html://www.mpt.go.jp/policyreports/japanese/paper/98wp1-1-1.html).
The Ministry of Posts and Telecommunications (MPT). “Key Points in White Paper of Communication for the Year 2000.” (html://info.mpt.go.jp/policyreports/japanese/paper/99…/B1000000.htm).
The Statistics Department of R.O.C. “Social Economic Index of Major Nations” July 5, 2000.
Thornton, Emily. “Digital Wheels.” Business Week, April 10, 2000.
Ton, Jenzching. A Knowledge-based approach to Landsat Image Interpretation. Michigan: UMI Dissertation Service, 1991.
Wang, Pei-Shi. “Japanese MPT: Internet Population Would be 2.8 Times Five Years Later.” Tomorrow Times. (www.ttimes.com.tw) June 4, 2000.
Wang, Wang-Chien. “The Research on Market Segmentation and Buying Decision of Consumer Behavior on Digital Mobiles.” Thesis (National Chao-Tung University in Taiwan) January, 1998.
Wu, Show-Hwa. “Interview with the President of Weblink International Inc.” Tomorrow Times. (www.ttimes.com.tw) April 23, 2000.
“GPS Accuracy Improved from May 2 in Japanese Time.” (www.mapfan.com/i-point/news), May 19, 2000.
www.palmax.com.tw (Accessed in June of 2000).
Ushikubo, Kazuaki. “A Method of Structure Analysis for Developing Product Concepts and Its Application.” European Research. 1986.		zh_TW