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題名 企業採用創新技術之關鍵評估因素研究－以WAP應用為例
作者 張洪瑞
貢獻者 郭更生<br>別蓮蒂
張洪瑞
關鍵詞 競爭策略
電信產業
創新技術
個案訪談
關鍵因素
WAP
日期 2000
上傳時間 31-Mar-2016 13:26:34 (UTC+8)
摘要 創新技術採用是一策略性議題，涉及企業與環境之間的介面管理和企業內部組織面與策略面的調整及規劃，因此企業在評估創新技術採用上應以系統觀點加以考量。在過去關於創新採用之文獻中較少針對通訊方面的技術加以探討，較多是針對企業採用自動化系統、管理資訊系統等議題，本研究選擇通訊技術中無線終端接取網際網路之技術應用WAP為題，探討國內包括行動電話系統業者及WAP領域的相關業者，在採用該項創新技術上的關鍵評估因素，藉以瞭解該項技術採用對業者之策略意涵。
This study examines the adoption of innovative technology, such as WAP (Wireless Application Protocol), which allows users of mobile phones to access Internet. The purpose of this study is to identify the determinants contributing to the adoption of innovative technology.
參考文獻 中文部份
1. 謝偉勛編譯（2000），e網打盡，藍鯨出版有限公司，譯自Seybold, Patricia B. (1998), Customers.com—How to Create a Profitable Business Strategy for the Internet and Beyond, Patricia Seybold Group, Inc.
2. 張美惠編譯（1999），資訊經營法則，時報出版社，譯自Shapiro, Carl & Varian, Hal R.（1998）, Information Rules, Harvard Business School Press.
3. 李振昌編譯（1999），16定位，大塊文化出版，譯自Papows, Jeff (1998), eNterprise.com—Market Leadership in the Information Age, Lotus Development Corporation.
4. 周旭華編譯（1997），競爭策略，天下出版，譯自Porter, Michael E. (1980), Competitive Strategy, New York: The Free Press.
5. 楊丁元，陳慧玲 （1997），業競天擇，工商時報出版。
6. 陳正平編譯（1996），龍捲風暴—矽谷的高科技行銷策略，麥田出版公司，譯自Moore, Geoffrey A (1995), Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge, The Free Press.
英文部份
1. Arthur, W. Brian (1996),“Increasing Returns and the New World of Business,”Harvard Business Review, 74(4): 100-109.
2. Betz, Frederick (1998), Managing Technological Innovation—Competitive Advantage from Change, A Wiley-Interscience Publication.
3. Brown, R. (1992),“Managing the S Curves of Innovation,”Journal of Consumer Marketing, Vol.9, No.1: 61-72.
4. Dwyer, F. Robert and Sejo Oh (1987),“Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels,” Journal of Marketing Research, Vol.24: 347-358.
5. Ettlie, John E. and A. H. Rubenstein (1987),“Firm Size and Product Innovation,”Journal of Product Innovation, Vol.7: 89-108.
6. Ettlie, John E. and William P. Bridges (1982),“Environmental Uncertainty And Organizational Technology Policy,” IEEE Trans. On Engineering Management, Vol.29 No.1: 2-10.
7. Farrell, Joseph and Garth Saloner (1986),“Installed Base and Compatibility: Innovation, Product Preannouncements, and Predation,”The American Economic Review, Vol.76 No.5: 940-955.
8. Fichman, Robert G and Chris F Kemerer (1993),“Toward a Theory of The Adoption and Diffusion of Software Process Innovations,”In L. Levine (ed.), Proceedings of IFIP Conference on Diffusion, Transfer, and Implemention of Information Technology: 23-30.
9. Frankel, Ernst G. (1990), Management of Technological Change, Kluwer Academic Publishers.
10. Grover, Varun, Martin Goslar, and Albert Segars (1995),“Adopters of Telecommunications Initiatives: A Profile of Progressive US Corporations,” International Journal of Information Management, Vol.15 No.1: 33-46.
11. Ginsberg, Ari and N. Venkatraman (1992),“Investing in New Information Technology: The Role of Competitive Posture and Issue Diagnosis,” Strategic Management Journal, 13: 37-53.
12. Gatignon, Hubert and Thomas S. Robertson (1989),“Technology Diffusion: An Empirical Test of Competitive Effects,”Journal of Marketing, Vol.53: 35-49.
13. Gopalakrishnan, Shanthi and Fariborz Damanpour (2000),“The Impact of Organizational Context on Innovation Adoption in Commercial Banks,” IEEE Trans. On Engineering Management, Vol.47, No.1: 14-25.
14. Hughes, Tom (1999),“The Web unwired,”Computer Business Review, October: 16-22.
15. Katz, Michael and Carl Shapiro (1985),“Network Externalities, Competition, and Compatibility,” The American Economic Review, Vol.75, No.3: 424-440.
16. Kimberly, John R. and Michael J. Evanisko (1981),“Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations” Academy of Management Journal, Vol.24: 689-713.
17. Kunii, Irene M. (2000),“Amazing DoCoMo,”Business Week, Jan 17, Asian Edition.
18. Lai, Vincent S. and Jan L. Guynes (1997),“An Assessment of the Influence of Organizational Characteristics on Information Technology Adoption Decision: A Discriminative Approach,” IEEE Trans. On Engineering Management, Vol.44: 146-157.
19. Lal, K. (1999),“Determinants of The Adoption of Innovation Technology: A Case Study of Electrical and Electronic Goods Manufacturing Firms in India,” Research Policy, 28: 667-680.
20. Levin, Richard C. (1978),“Technical Change, Barriers to Entry and Market Structure,”Econometrica, 45(November): 914-926.
21. Levitt, Theodore (1980),“Marketing Success through Differentation－of Anything,”Harvard Business Review, Jan-Feb: 83-91.
22. Majumdar, Sumit K. and S. Venkataraman (1998),“Network Effects and The Adoption of New Technology: Evidence from The U.S. Telecommunications Industry,”Strategic Management Journal, Vol.19: 1045-1062.
23. Mezias, J. and M. A. Glynn (1993),“The Three Faces of Corporate Renewal: Institution, Revolution, and Evolution,” Strategic Management Journal, Vol.14: 77-101.
24. More, Roger A. (1992),“Managing New Technology Adoption,”Business Quarterly, Spring: 69-74.
25. O’Callaghan, Ramon, Patrick J. Kaufmann, and Benn R. Konsynski (1992),“Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels,”Journal of Marketing, Vol.56: 45-56.
26. Poh-Kam, Wong (1992), “Development for National Technological Capabilities in Singapore: Past Strategy, Future Management Challenges,”科學與技術任務小組科技人力資源發展研討會紀要，太平洋經濟合作理事會中華民國委員會
27. Preece, David A. (1989), Managing The Adoption of New Technology, Routledge, London and New York.
28. Reinganum, Jennifer F. (1981),“Market Structure and the Diffusion of New Technology,”Bell Journal of Economics, 12(Autumn): 618-624.
29. Robbins, Stephen P. (2000), Organizational Behavior, 8th ed. Prentice Hall International.
30. Rogers, Everett M. (1983), Diffusion of Innovations, 3rd ed. New York: The Free Press.
31. Rumelt, R. (1991),“How Much Does Industry Matter,” Strategic Management Journal, Vol.12: 167-185.
32. Saloner, G. and A. Shepherd (1995),“Adoption of Technologies with network effects: An Empirical Examination of The Adoption of Automated Teller Machines,”Rand Journal of Economics, 26(3): 479-501.
33. Shy, Oz (1996),“Technology Revolutions in The Presence of Network Externalities,”International Journal of Industrial Organization, 14: 785-800.
34. Sultan, Fareena & Lillian Chan (2000),“The Adoption of New Technology: The Case of Object-Oriented Computing in Software Companies,”IEEE Trans. On Engineering Management, Vol.47, No.1: 106-126.
35. Technology Atlas Team (1987),“Components of Technology for Resources Transformation,”Technology Forecasting and Social Change, Vol.32: 19-35.
36. Thong, James Y. L. (1999),“An Integrated Model of Inforamtion Systems Adoption in Small Businesses,”Journal of Management Information Systems, Vol.15 No.4:187-214.
37. WAP Forum (1999), WAP White Paper.
38. Wayland, Robert E. and Paul M. Cole (1999), Customer Connections— New Strategies for Growth, Havard Business School Press.
39. Weiss, Allen M. (1994),“The Effects of Expectations on Technology Adoption: Some Empirical Evidence,”The Journal of Industrial Economics, Vol. XLII: 341-360.
40. Tornatzky, Louis G. and Mitchell Fleischer (1990), The processes of technological innovation, Lexington, Mass. : Lexington Books.
41. Tzidony, Dov and Beno Zaidman (1996),“Method for Identifying R&D-Based Strategic Opportunities in the Process Industries,”IEEE Trans. On Engineering Management, Vol.43, No.4: 351-355.
描述 碩士
國立政治大學
企業管理學系
87355067
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002006
資料類型 thesis
dc.contributor.advisor 郭更生<br>別蓮蒂zh_TW
dc.contributor.author (Authors) 張洪瑞zh_TW
dc.creator (作者) 張洪瑞zh_TW
dc.date (日期) 2000en_US
dc.date.accessioned 31-Mar-2016 13:26:34 (UTC+8)-
dc.date.available 31-Mar-2016 13:26:34 (UTC+8)-
dc.date.issued (上傳時間) 31-Mar-2016 13:26:34 (UTC+8)-
dc.identifier (Other Identifiers) A2002002006en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83157-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 87355067zh_TW
dc.description.abstract (摘要) 創新技術採用是一策略性議題，涉及企業與環境之間的介面管理和企業內部組織面與策略面的調整及規劃，因此企業在評估創新技術採用上應以系統觀點加以考量。在過去關於創新採用之文獻中較少針對通訊方面的技術加以探討，較多是針對企業採用自動化系統、管理資訊系統等議題，本研究選擇通訊技術中無線終端接取網際網路之技術應用WAP為題，探討國內包括行動電話系統業者及WAP領域的相關業者，在採用該項創新技術上的關鍵評估因素，藉以瞭解該項技術採用對業者之策略意涵。zh_TW
dc.description.abstract (摘要) This study examines the adoption of innovative technology, such as WAP (Wireless Application Protocol), which allows users of mobile phones to access Internet. The purpose of this study is to identify the determinants contributing to the adoption of innovative technology.en_US
dc.description.tableofcontents 封面頁
證明書
致謝詞
論文摘要
目錄
圖目錄
表目錄
第一章 緒論
第一節　研究背景與動機
第二節　研究目的
第二章 文獻探討
第一節　無線通訊技術之發展
第二節　WAP的概念及應用
第三節　技術採用過程
第四節　影響技術採用因素
第五節　網路效應
第三章 研究方法
第一節　研究方法
第二節　研究架構
第三節　資料蒐集與分析
第四章 個案與命題發展
第一節　個案說明
第二節　命題發展
第五章 結論與建議
第一節　結論
第二節　貢獻與建議
第三節　研究限制與後續研究建議
參考文獻
附錄
附錄一：訪問問題
附錄二：個案訪談摘要		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002006en_US
dc.subject (關鍵詞) 競爭策略zh_TW
dc.subject (關鍵詞) 電信產業zh_TW
dc.subject (關鍵詞) 創新技術zh_TW
dc.subject (關鍵詞) 個案訪談zh_TW
dc.subject (關鍵詞) 關鍵因素zh_TW
dc.subject (關鍵詞) WAPen_US
dc.title (題名) 企業採用創新技術之關鍵評估因素研究－以WAP應用為例zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部份
1. 謝偉勛編譯（2000），e網打盡，藍鯨出版有限公司，譯自Seybold, Patricia B. (1998), Customers.com—How to Create a Profitable Business Strategy for the Internet and Beyond, Patricia Seybold Group, Inc.
2. 張美惠編譯（1999），資訊經營法則，時報出版社，譯自Shapiro, Carl & Varian, Hal R.（1998）, Information Rules, Harvard Business School Press.
3. 李振昌編譯（1999），16定位，大塊文化出版，譯自Papows, Jeff (1998), eNterprise.com—Market Leadership in the Information Age, Lotus Development Corporation.
4. 周旭華編譯（1997），競爭策略，天下出版，譯自Porter, Michael E. (1980), Competitive Strategy, New York: The Free Press.
5. 楊丁元，陳慧玲 （1997），業競天擇，工商時報出版。
6. 陳正平編譯（1996），龍捲風暴—矽谷的高科技行銷策略，麥田出版公司，譯自Moore, Geoffrey A (1995), Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge, The Free Press.
英文部份
1. Arthur, W. Brian (1996),“Increasing Returns and the New World of Business,”Harvard Business Review, 74(4): 100-109.
2. Betz, Frederick (1998), Managing Technological Innovation—Competitive Advantage from Change, A Wiley-Interscience Publication.
3. Brown, R. (1992),“Managing the S Curves of Innovation,”Journal of Consumer Marketing, Vol.9, No.1: 61-72.
4. Dwyer, F. Robert and Sejo Oh (1987),“Output Sector Munificence Effects on the Internal Political Economy of Marketing Channels,” Journal of Marketing Research, Vol.24: 347-358.
5. Ettlie, John E. and A. H. Rubenstein (1987),“Firm Size and Product Innovation,”Journal of Product Innovation, Vol.7: 89-108.
6. Ettlie, John E. and William P. Bridges (1982),“Environmental Uncertainty And Organizational Technology Policy,” IEEE Trans. On Engineering Management, Vol.29 No.1: 2-10.
7. Farrell, Joseph and Garth Saloner (1986),“Installed Base and Compatibility: Innovation, Product Preannouncements, and Predation,”The American Economic Review, Vol.76 No.5: 940-955.
8. Fichman, Robert G and Chris F Kemerer (1993),“Toward a Theory of The Adoption and Diffusion of Software Process Innovations,”In L. Levine (ed.), Proceedings of IFIP Conference on Diffusion, Transfer, and Implemention of Information Technology: 23-30.
9. Frankel, Ernst G. (1990), Management of Technological Change, Kluwer Academic Publishers.
10. Grover, Varun, Martin Goslar, and Albert Segars (1995),“Adopters of Telecommunications Initiatives: A Profile of Progressive US Corporations,” International Journal of Information Management, Vol.15 No.1: 33-46.
11. Ginsberg, Ari and N. Venkatraman (1992),“Investing in New Information Technology: The Role of Competitive Posture and Issue Diagnosis,” Strategic Management Journal, 13: 37-53.
12. Gatignon, Hubert and Thomas S. Robertson (1989),“Technology Diffusion: An Empirical Test of Competitive Effects,”Journal of Marketing, Vol.53: 35-49.
13. Gopalakrishnan, Shanthi and Fariborz Damanpour (2000),“The Impact of Organizational Context on Innovation Adoption in Commercial Banks,” IEEE Trans. On Engineering Management, Vol.47, No.1: 14-25.
14. Hughes, Tom (1999),“The Web unwired,”Computer Business Review, October: 16-22.
15. Katz, Michael and Carl Shapiro (1985),“Network Externalities, Competition, and Compatibility,” The American Economic Review, Vol.75, No.3: 424-440.
16. Kimberly, John R. and Michael J. Evanisko (1981),“Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations” Academy of Management Journal, Vol.24: 689-713.
17. Kunii, Irene M. (2000),“Amazing DoCoMo,”Business Week, Jan 17, Asian Edition.
18. Lai, Vincent S. and Jan L. Guynes (1997),“An Assessment of the Influence of Organizational Characteristics on Information Technology Adoption Decision: A Discriminative Approach,” IEEE Trans. On Engineering Management, Vol.44: 146-157.
19. Lal, K. (1999),“Determinants of The Adoption of Innovation Technology: A Case Study of Electrical and Electronic Goods Manufacturing Firms in India,” Research Policy, 28: 667-680.
20. Levin, Richard C. (1978),“Technical Change, Barriers to Entry and Market Structure,”Econometrica, 45(November): 914-926.
21. Levitt, Theodore (1980),“Marketing Success through Differentation－of Anything,”Harvard Business Review, Jan-Feb: 83-91.
22. Majumdar, Sumit K. and S. Venkataraman (1998),“Network Effects and The Adoption of New Technology: Evidence from The U.S. Telecommunications Industry,”Strategic Management Journal, Vol.19: 1045-1062.
23. Mezias, J. and M. A. Glynn (1993),“The Three Faces of Corporate Renewal: Institution, Revolution, and Evolution,” Strategic Management Journal, Vol.14: 77-101.
24. More, Roger A. (1992),“Managing New Technology Adoption,”Business Quarterly, Spring: 69-74.
25. O’Callaghan, Ramon, Patrick J. Kaufmann, and Benn R. Konsynski (1992),“Adoption Correlates and Share Effects of Electronic Data Interchange Systems in Marketing Channels,”Journal of Marketing, Vol.56: 45-56.
26. Poh-Kam, Wong (1992), “Development for National Technological Capabilities in Singapore: Past Strategy, Future Management Challenges,”科學與技術任務小組科技人力資源發展研討會紀要，太平洋經濟合作理事會中華民國委員會
27. Preece, David A. (1989), Managing The Adoption of New Technology, Routledge, London and New York.
28. Reinganum, Jennifer F. (1981),“Market Structure and the Diffusion of New Technology,”Bell Journal of Economics, 12(Autumn): 618-624.
29. Robbins, Stephen P. (2000), Organizational Behavior, 8th ed. Prentice Hall International.
30. Rogers, Everett M. (1983), Diffusion of Innovations, 3rd ed. New York: The Free Press.
31. Rumelt, R. (1991),“How Much Does Industry Matter,” Strategic Management Journal, Vol.12: 167-185.
32. Saloner, G. and A. Shepherd (1995),“Adoption of Technologies with network effects: An Empirical Examination of The Adoption of Automated Teller Machines,”Rand Journal of Economics, 26(3): 479-501.
33. Shy, Oz (1996),“Technology Revolutions in The Presence of Network Externalities,”International Journal of Industrial Organization, 14: 785-800.
34. Sultan, Fareena & Lillian Chan (2000),“The Adoption of New Technology: The Case of Object-Oriented Computing in Software Companies,”IEEE Trans. On Engineering Management, Vol.47, No.1: 106-126.
35. Technology Atlas Team (1987),“Components of Technology for Resources Transformation,”Technology Forecasting and Social Change, Vol.32: 19-35.
36. Thong, James Y. L. (1999),“An Integrated Model of Inforamtion Systems Adoption in Small Businesses,”Journal of Management Information Systems, Vol.15 No.4:187-214.
37. WAP Forum (1999), WAP White Paper.
38. Wayland, Robert E. and Paul M. Cole (1999), Customer Connections— New Strategies for Growth, Havard Business School Press.
39. Weiss, Allen M. (1994),“The Effects of Expectations on Technology Adoption: Some Empirical Evidence,”The Journal of Industrial Economics, Vol. XLII: 341-360.
40. Tornatzky, Louis G. and Mitchell Fleischer (1990), The processes of technological innovation, Lexington, Mass. : Lexington Books.
41. Tzidony, Dov and Beno Zaidman (1996),“Method for Identifying R&D-Based Strategic Opportunities in the Process Industries,”IEEE Trans. On Engineering Management, Vol.43, No.4: 351-355.		zh_TW