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題名 個人化技術對虛擬社群發展之影響
The Influences of Personalization Techniques on Virtual Community Development
作者 張瀚仁
Chang, Han-Jen
貢獻者 管郁君
Eugenia Huang
張瀚仁
Chang, Han-Jen
關鍵詞 虛擬社群
個人化
忠誠度
Virtual Community
Personalization
Loyalty
日期 2000
上傳時間 31-Mar-2016 15:43:04 (UTC+8)
摘要 網際網路的出現，使得人際社會得以在虛擬的環境下發展。將近半個世紀的孕育，虛擬的社群逐漸成為許多網路族每日生活的一部份，近年來電子商務盛行，虛擬社群更躍為網路公司從事電子商務的重要平台之一，因為社群的分群特性，自然而然地形成特定的市場區隔，有利於網際網路行銷之推展。然而儘管專家與實務經驗說明虛擬社群的發展需要會員的互動，事實上許多網路社群卻都因為缺乏互動，在尚未形成區隔之前便已宣告解體。
參考文獻 卜小蝶，「淺談個人化服務技術的發展趨勢對圖書館的影響」，國立成功大學圖書館館刊第二期，民國87年10月，取自http://www.lib.ncku.edu.tw/journal/2st_journal/lib_page2-6.htm。
     吳明隆，「SPSS統計應用實務」，初版，松崗，民國89年1月。
     吳柏林，「時間數列分析導論」，初版，華泰，民國84年9月。
     社區發展季刊，「從社區發展的觀點，看社區、社區意識與社區文化」，社區發展季刊第69期，內政部社區發展雜誌社，民國84年3月，第1~4頁。
     郭恬如，「虛擬社區顧客輪廓資料、關係行銷及其隱私權議題」，國立政治大學企業管理研究所碩士論文，民國87年6月。
     張之傑，「環華百科全書」，再版，民國75年2月。
     許晉龍，「虛擬社群之研究」，國立台灣科技大學管理研究所資訊管理學程碩士論文，民國88年6月。
     黃雲暉，「評析Michael Porter之網站無用論」，民國88年，取自http://www.ebnews.com.tw/column/mic/19991228_1.html.
     葉小蓁，「時間序列分析與應用」，初版，民國87年1月。
     謝明瑞，「統計學概論」，初版，國立空中大學，民國85年8月。
     簡貞玉，「消費者行為學」，初版，五南，民國85年2月。
     Adler, R., “Doing Research In Online Communities,” Apr. 1998, available at http://www.digiplaces.com.
     Adler, R. P., and Christopher, A. J., “Internet Community Primer,” 1998, available at http://www.digiplaces.com.
     Alexander, S., “Web marketing gets personal,” InfoWorld, Vol. 20, Issue 2, 1998, pp. 93-94.
     Allen, C., “Personalization vs. customization,” 1999, available at http://www.searchz.com/Articles/0713991.shtml.
     Allen, C., Kania D., and Yaeckel, B., Internet World Guide to One-To-One Web Marketing, John Wiley & Sons, 1998. (中譯：黃彥憲，「行銷Any Time—1對1網際網路行銷」，跨世紀電子商務，民國87年12月)
     Barros, L., Billante, P., Deley, W., and Norres, I., “Personalizing your Internet experience,” May 1998, available at http://web.mit.edu/dwilliam/www/lycos513.html.
     Bekker, G., “Commerce One: The eBay for Business Transactions,” 1999, available at http://www.individualinvestor.com/.
     Berst, J., “Why personalization is the Internet`s next big thing,” Apr. 1998, available at http://www.zdnet.com/anchordesk/story/story_1977.html.
     Blanchard, A., and Horan, T., “Virtual communities and social capital,” Social Science Computer Review, Vol. 16, No. 3, 1998, pp. 293-307.
     Builder.com, “What type of community should I build?” Aug. 1999, available at http://www.builder.com.
     Carmichael, M., “Index: Communities cost little to build,” Business Marketing, Jun 1999, pp. 23.
     Coate, J., “Cyberspace innkeeping: building online community,” 1998, available at http://www.sfgate.com/~tex/innkeeping.
     Dean, R., “Personalizing your web site,” Jun. 1998, available at http://www.builder.com/business/personal.
     Dhillon, N., “Achieving effective personalization and customization using collaborative filtering,” Oct. 1995, available at http://home1.gte.net/dhillos/cf.
     Fernback, J., and Thompson, B., “Virtual communities: abort, retry, failure,” available at http://www.rheingold.com/texts/techpolitix/Vccivil.html.
     Frook, J. V., “Future trend: getting personal with customers,” Internet Week, Nov. 1998.
     Geller, L., “Customer retention begins with the basics,” Direct Marketing, Vol. 60, Issue 5, 1997, pp. 58-62.
     Gillmor, D., “Make your Intranet do more,” Computerworld, Vol. 32, Issue 8, 1998, pp. 104.
     Hagel, III, J., and Armstrong, A. G., Net Gain: Expanding Marketing Through Virtual Communities, McKinsey & Company, 1997. (中譯：朱道凱，「虛擬社群」，麥田，民87)
     Hesler, M., “Bridge the gap between online and off-line customer profiling and personalization,” Target Marketing, Vol. 22, Issue 11, 1999, pp. 57.
     Hof, R. H., “Now it’s your web,” Business Week, Oct. 5 1998, pp. 68-74.
     Hoffman, D. L., Novak, T. P., and Chatterjee, P., “Commercial scenarios for the web: opportunities and challenges,” Journal of Computer Mediated Communication, Vol. 1, No. 3, 1996, available at http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html.
     Jones T. O., and Sasser, Jr. W. E., “Why satisfied customers defect,” Harvard Business Review, Vol. 73, Issue 6, 1995, pp. 88-100.
     Liff, A., “Fostering online collaboration and community,” Association Management, Vol. 50, Issue 9, 1998, pp. 33-38.
     May, T. C., “Crypto anarchy and virtual communities,” Dec. 1994, available at http://swissnet.ai.mit.edu/6805/articles/crypto/cypherpunks/may-virtual-comm.html.
     McKenna, B., “Virtual community,” Online & CD-ROM Review, Vol. 22, No. 6, 1998, pp. 399-402.
     Microsoft, “Microsoft Active Server Pages Roadmap,” Feb. 1997, available at http://www.microsoft.com.
     Mittal, B., and Lassar, W., “The role of personalization in service encounters,” Journal of Retailing, Vol. 14, No. 1, 1996, pp. 95-109.
     NewMedia, “Community is a commodity,” Aug. 1999, available at http://newmedia.com/newmedia/99/08/techreport/community.html.
     Nham, B., “Web Portal Wars,” May, 1998, available at http://www.5top.com/article.cfm/computer_news/7225.
     Ochs, N. V., “Personalization and customization: where are they now?” Jun. 1999, available at http://msdn.microsoft.com/workshop/management/planning/site052099.asp.
     Open Sesame, “Open Sesame Technical White Paper,” 1999, available at http://www.opensesame.com with email contact.
     Pazzani, M. J., “A framework for collaborative, content-based and demographic filtering,” Artificial Intelligence Review, available at http://www.ics.uci.edu/~pazzani.
     Personalization.com, http://www.personalization.com.
     Quellette, T., “Web personalization,” Computerworld, Dec. 20, 1999, pp. 60.
     Rheingold, H., Virtual Community: Homesteading on the Electronic Frontier, Addison-Wesley, 1993.
     Rheingold, H., “Technology, community, humanity and the net,” Apr. 1999, available at http://www.intellectualcapital.com/issues/issue225/item4242.asp.
     Richard, P., “VCs: out to flip the paradigm,” Information Today, Vol. 16, Issue 2, 1999, pp. 9-10.
     Romm, C., Pliskin, N, and Clarke, R., “Virtual communities and society: toward an integrative three phase model,” International Journal of Information Management, Vol. 17, No. 4, 1997, pp. 261-270.
     Schwartz, E. I., Webonomics, Commonwealth Publishing, 1999. (中譯：呂錦珍等，「Webonomics」，天下，民88)
     Seybold, P. B., and Marshak R., Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond, Times Books, 1998.
     Shafer, D., “VirComm99: Reflections of a maturing conference,” 1999a, available at http://www.onlinecommunityreport.com/features/vircomm99.
     Shafer, D., “Dan Shafer’s proposed 10 rules for measuring online communities,” 1999b, available at http://www.onlinecommunityreport.com/features/metrics.
     Tapscott, D., Lowy, A., and Ticoll, D., Blueprint to the Digital Economy: creating wealth in the era of E-business, McGraw-Hill, 1998. (中譯：樂為良等，「新經濟」，麥格羅•希爾，民88)
     Treese, G. W., and Stewart, L. C., Designing Systems for Internet Commerce, Addison Wesley Longman, 1998.
     Winett, B., “Tracking Your Visitors,” Apr. 1998, available at http://hotwired.lycos.com/webmonkey/98/16/index2a.html.
描述 碩士
國立政治大學
資訊管理學系
87356007
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002096
資料類型 thesis
dc.contributor.advisor 管郁君zh_TW
dc.contributor.advisor Eugenia Huangen_US
dc.contributor.author (Authors) 張瀚仁zh_TW
dc.contributor.author (Authors) Chang, Han-Jenen_US
dc.creator (作者) 張瀚仁zh_TW
dc.creator (作者) Chang, Han-Jenen_US
dc.date (日期) 2000en_US
dc.date.accessioned 31-Mar-2016 15:43:04 (UTC+8)-
dc.date.available 31-Mar-2016 15:43:04 (UTC+8)-
dc.date.issued (上傳時間) 31-Mar-2016 15:43:04 (UTC+8)-
dc.identifier (Other Identifiers) A2002002096en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83296-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 87356007zh_TW
dc.description.abstract (摘要) 網際網路的出現，使得人際社會得以在虛擬的環境下發展。將近半個世紀的孕育，虛擬的社群逐漸成為許多網路族每日生活的一部份，近年來電子商務盛行，虛擬社群更躍為網路公司從事電子商務的重要平台之一，因為社群的分群特性，自然而然地形成特定的市場區隔，有利於網際網路行銷之推展。然而儘管專家與實務經驗說明虛擬社群的發展需要會員的互動，事實上許多網路社群卻都因為缺乏互動，在尚未形成區隔之前便已宣告解體。zh_TW
dc.description.tableofcontents 封面頁
     證明書
     致謝詞
     論文摘要
     目錄
     表目錄
     圖目錄
     第壹章 緒論
     第一節 研究背景
     第二節 研究動機與目的
     第三節 研究範圍
     第四節 研究限制
     第五節 研究流程與論文架構
     第貳章 文獻探討
     第一節 虛擬社群
     第二節 個人化技術
     第三節 顧客忠誠
     第參章 研究方法
     第一節 研究架構
     第二節 研究假說
     第三節 研究設計
     第四節 變數操作化
     第五節 資料分析方法
     第肆章 實驗系統
     第一節 系統架構
     第二節 網站架構
     第三節 資料庫設計
     第四節 動態網頁伺服器
     第五節 個人化伺服器
     第六節 推播伺服器
     第伍章 資料分析
     第一節 敘述統計分析
     第二節 長期效果分析
     第三節 分期效果分析
     第四節 個案討論
     第五節 假說驗證
     第陸章 結論與建議
     第一節 研究結論
     第二節 研究建議
     參考資料
     附錄
     附錄一 資料庫設計
     附錄二 網站翦影
     附錄三 推播訊息翦影
     附錄四 時間數列統計圖表
     附錄五 變異數分析統計圖表
     附錄六 問卷
     附錄七 問卷變異數分析統計圖表		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002096en_US
dc.subject (關鍵詞) 虛擬社群zh_TW
dc.subject (關鍵詞) 個人化zh_TW
dc.subject (關鍵詞) 忠誠度zh_TW
dc.subject (關鍵詞) Virtual Communityen_US
dc.subject (關鍵詞) Personalizationen_US
dc.subject (關鍵詞) Loyaltyen_US
dc.title (題名) 個人化技術對虛擬社群發展之影響zh_TW
dc.title (題名) The Influences of Personalization Techniques on Virtual Community Developmenten_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 卜小蝶，「淺談個人化服務技術的發展趨勢對圖書館的影響」，國立成功大學圖書館館刊第二期，民國87年10月，取自http://www.lib.ncku.edu.tw/journal/2st_journal/lib_page2-6.htm。
     吳明隆，「SPSS統計應用實務」，初版，松崗，民國89年1月。
     吳柏林，「時間數列分析導論」，初版，華泰，民國84年9月。
     社區發展季刊，「從社區發展的觀點，看社區、社區意識與社區文化」，社區發展季刊第69期，內政部社區發展雜誌社，民國84年3月，第1~4頁。
     郭恬如，「虛擬社區顧客輪廓資料、關係行銷及其隱私權議題」，國立政治大學企業管理研究所碩士論文，民國87年6月。
     張之傑，「環華百科全書」，再版，民國75年2月。
     許晉龍，「虛擬社群之研究」，國立台灣科技大學管理研究所資訊管理學程碩士論文，民國88年6月。
     黃雲暉，「評析Michael Porter之網站無用論」，民國88年，取自http://www.ebnews.com.tw/column/mic/19991228_1.html.
     葉小蓁，「時間序列分析與應用」，初版，民國87年1月。
     謝明瑞，「統計學概論」，初版，國立空中大學，民國85年8月。
     簡貞玉，「消費者行為學」，初版，五南，民國85年2月。
     Adler, R., “Doing Research In Online Communities,” Apr. 1998, available at http://www.digiplaces.com.
     Adler, R. P., and Christopher, A. J., “Internet Community Primer,” 1998, available at http://www.digiplaces.com.
     Alexander, S., “Web marketing gets personal,” InfoWorld, Vol. 20, Issue 2, 1998, pp. 93-94.
     Allen, C., “Personalization vs. customization,” 1999, available at http://www.searchz.com/Articles/0713991.shtml.
     Allen, C., Kania D., and Yaeckel, B., Internet World Guide to One-To-One Web Marketing, John Wiley & Sons, 1998. (中譯：黃彥憲，「行銷Any Time—1對1網際網路行銷」，跨世紀電子商務，民國87年12月)
     Barros, L., Billante, P., Deley, W., and Norres, I., “Personalizing your Internet experience,” May 1998, available at http://web.mit.edu/dwilliam/www/lycos513.html.
     Bekker, G., “Commerce One: The eBay for Business Transactions,” 1999, available at http://www.individualinvestor.com/.
     Berst, J., “Why personalization is the Internet`s next big thing,” Apr. 1998, available at http://www.zdnet.com/anchordesk/story/story_1977.html.
     Blanchard, A., and Horan, T., “Virtual communities and social capital,” Social Science Computer Review, Vol. 16, No. 3, 1998, pp. 293-307.
     Builder.com, “What type of community should I build?” Aug. 1999, available at http://www.builder.com.
     Carmichael, M., “Index: Communities cost little to build,” Business Marketing, Jun 1999, pp. 23.
     Coate, J., “Cyberspace innkeeping: building online community,” 1998, available at http://www.sfgate.com/~tex/innkeeping.
     Dean, R., “Personalizing your web site,” Jun. 1998, available at http://www.builder.com/business/personal.
     Dhillon, N., “Achieving effective personalization and customization using collaborative filtering,” Oct. 1995, available at http://home1.gte.net/dhillos/cf.
     Fernback, J., and Thompson, B., “Virtual communities: abort, retry, failure,” available at http://www.rheingold.com/texts/techpolitix/Vccivil.html.
     Frook, J. V., “Future trend: getting personal with customers,” Internet Week, Nov. 1998.
     Geller, L., “Customer retention begins with the basics,” Direct Marketing, Vol. 60, Issue 5, 1997, pp. 58-62.
     Gillmor, D., “Make your Intranet do more,” Computerworld, Vol. 32, Issue 8, 1998, pp. 104.
     Hagel, III, J., and Armstrong, A. G., Net Gain: Expanding Marketing Through Virtual Communities, McKinsey & Company, 1997. (中譯：朱道凱，「虛擬社群」，麥田，民87)
     Hesler, M., “Bridge the gap between online and off-line customer profiling and personalization,” Target Marketing, Vol. 22, Issue 11, 1999, pp. 57.
     Hof, R. H., “Now it’s your web,” Business Week, Oct. 5 1998, pp. 68-74.
     Hoffman, D. L., Novak, T. P., and Chatterjee, P., “Commercial scenarios for the web: opportunities and challenges,” Journal of Computer Mediated Communication, Vol. 1, No. 3, 1996, available at http://www.ascusc.org/jcmc/vol1/issue3/hoffman.html.
     Jones T. O., and Sasser, Jr. W. E., “Why satisfied customers defect,” Harvard Business Review, Vol. 73, Issue 6, 1995, pp. 88-100.
     Liff, A., “Fostering online collaboration and community,” Association Management, Vol. 50, Issue 9, 1998, pp. 33-38.
     May, T. C., “Crypto anarchy and virtual communities,” Dec. 1994, available at http://swissnet.ai.mit.edu/6805/articles/crypto/cypherpunks/may-virtual-comm.html.
     McKenna, B., “Virtual community,” Online & CD-ROM Review, Vol. 22, No. 6, 1998, pp. 399-402.
     Microsoft, “Microsoft Active Server Pages Roadmap,” Feb. 1997, available at http://www.microsoft.com.
     Mittal, B., and Lassar, W., “The role of personalization in service encounters,” Journal of Retailing, Vol. 14, No. 1, 1996, pp. 95-109.
     NewMedia, “Community is a commodity,” Aug. 1999, available at http://newmedia.com/newmedia/99/08/techreport/community.html.
     Nham, B., “Web Portal Wars,” May, 1998, available at http://www.5top.com/article.cfm/computer_news/7225.
     Ochs, N. V., “Personalization and customization: where are they now?” Jun. 1999, available at http://msdn.microsoft.com/workshop/management/planning/site052099.asp.
     Open Sesame, “Open Sesame Technical White Paper,” 1999, available at http://www.opensesame.com with email contact.
     Pazzani, M. J., “A framework for collaborative, content-based and demographic filtering,” Artificial Intelligence Review, available at http://www.ics.uci.edu/~pazzani.
     Personalization.com, http://www.personalization.com.
     Quellette, T., “Web personalization,” Computerworld, Dec. 20, 1999, pp. 60.
     Rheingold, H., Virtual Community: Homesteading on the Electronic Frontier, Addison-Wesley, 1993.
     Rheingold, H., “Technology, community, humanity and the net,” Apr. 1999, available at http://www.intellectualcapital.com/issues/issue225/item4242.asp.
     Richard, P., “VCs: out to flip the paradigm,” Information Today, Vol. 16, Issue 2, 1999, pp. 9-10.
     Romm, C., Pliskin, N, and Clarke, R., “Virtual communities and society: toward an integrative three phase model,” International Journal of Information Management, Vol. 17, No. 4, 1997, pp. 261-270.
     Schwartz, E. I., Webonomics, Commonwealth Publishing, 1999. (中譯：呂錦珍等，「Webonomics」，天下，民88)
     Seybold, P. B., and Marshak R., Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond, Times Books, 1998.
     Shafer, D., “VirComm99: Reflections of a maturing conference,” 1999a, available at http://www.onlinecommunityreport.com/features/vircomm99.
     Shafer, D., “Dan Shafer’s proposed 10 rules for measuring online communities,” 1999b, available at http://www.onlinecommunityreport.com/features/metrics.
     Tapscott, D., Lowy, A., and Ticoll, D., Blueprint to the Digital Economy: creating wealth in the era of E-business, McGraw-Hill, 1998. (中譯：樂為良等，「新經濟」，麥格羅•希爾，民88)
     Treese, G. W., and Stewart, L. C., Designing Systems for Internet Commerce, Addison Wesley Longman, 1998.
     Winett, B., “Tracking Your Visitors,” Apr. 1998, available at http://hotwired.lycos.com/webmonkey/98/16/index2a.html.		zh_TW