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題名 網站設計與使用者滿意度之關聯－以網路使用與購物經驗進行集群之研究
A Study on the Relationship between Web Site Design and User Satisfaction -- Considering different network usage and network shopping experience
作者 林佩儀
Lin, Pei-Yi
貢獻者 管郁君
林佩儀
Lin, Pei-Yi
關鍵詞 網際網路
網站設計
使用者滿意度
日期 2000
上傳時間 31-Mar-2016 15:43:31 (UTC+8)
摘要 網際網路與全球資訊網的盛行，使得電子商務的風潮逐漸蔓延到全球各地。對於加入線上應用的企業來說，其對外的窗口即為該公司的網站，消費者經由該網站獲取關於該企業的資訊，產品與服務，企業則透過網站與消費者進行互動，並提供產品與服務，甚至作為企業在網路行銷上的利器。但是，網路上新生的網站每天不斷的出現，在每個企業競相於網路上建構網站之時，研究各企業設置網站之設計要素與所造成之效果亦成為一重要的課題。
參考文獻 英文參考文獻
     1.Aaron Marcus, “Making multimedia usable︰user interface design,” New Media , Feb 1995, pp. 98-100.
     2.Donna L. Hoffman & Thomas P. Novak, “Marketing in hypermedia computer-mediated environments︰conceptual foundations,” Journal of Marketing, Vol. 60, July 1996, pp. 50-68.
     3.Dirk Van den Poel and Joseph Leunis,“Consumer acceptance of the Internet as a channel of distribution,”Journal of Business Research, 1999, pp. 249-255.
     4.Eileen G. Abels, Marilyn Domas White and Karla Hahn, “Identifying user-based criteria for Web pages,” Internet Research：Electronic Networking Applications and Policy, 1997, Vol. 7, No. 4, pp. 252-262.
     5.Franca Garzotto, Luca Mainetti and Paolo Paolini, “Hypermedia design analysis, and evaluation issues,” Communication of the ACM, August 1995, Vol. 38, No. 8, pp. 252-262.
     6.Ian P. Murphy, “On-line ads effective? Who knows for sure?,” Marketing News, September 23, 1996, pp.1-38.
     7.Jonathan W. Palmer and David A. Griffuth. “An emerging model of Web site design for marketing,” Communications of the ACM, March 1998, Vol 41, No3, pp. 45-51.
     8.John Eighmey, “Profiling user responses to commercial Web sites,” Journal of Advertising Research, May/June, 1997.
     9.Mary Meeker, “The Internet advertising report,” Morgan Stanley & Co., 1997.
     10.Piere Bethon, Leyland Pitt and Richard T. Watson,“Marketing communication and the World Wide Web,”Business Horizon, September/October 1996, pp. 24-32.
     11.Philip C. Burger and Cynthia W. Cann,“Post-purchase strategy：a key to successful industrial marketing and customer satisfaction,”Industrial Marketing Management, 1995, pp. 91-98.
     12.Richard O. Mason and Ian I. Mitroff, “A program for research on management information systems,” Management Science, January 1973, Vol. 19, Iss. 5, pp. 475-
     13.Xarier Dreze and Fred Zufryden,“Testing Web site design and promotional content,”Journal of Advertising Research, March/April 1997, pp. 77-91.
描述 碩士
國立政治大學
資訊管理學系
87356018
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002002107
資料類型 thesis
dc.contributor.advisor 管郁君zh_TW
dc.contributor.author (Authors) 林佩儀zh_TW
dc.contributor.author (Authors) Lin, Pei-Yien_US
dc.creator (作者) 林佩儀zh_TW
dc.creator (作者) Lin, Pei-Yien_US
dc.date (日期) 2000en_US
dc.date.accessioned 31-Mar-2016 15:43:31 (UTC+8)-
dc.date.available 31-Mar-2016 15:43:31 (UTC+8)-
dc.date.issued (上傳時間) 31-Mar-2016 15:43:31 (UTC+8)-
dc.identifier (Other Identifiers) A2002002107en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/83307-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 資訊管理學系zh_TW
dc.description (描述) 87356018zh_TW
dc.description.abstract (摘要) 網際網路與全球資訊網的盛行，使得電子商務的風潮逐漸蔓延到全球各地。對於加入線上應用的企業來說，其對外的窗口即為該公司的網站，消費者經由該網站獲取關於該企業的資訊，產品與服務，企業則透過網站與消費者進行互動，並提供產品與服務，甚至作為企業在網路行銷上的利器。但是，網路上新生的網站每天不斷的出現，在每個企業競相於網路上建構網站之時，研究各企業設置網站之設計要素與所造成之效果亦成為一重要的課題。zh_TW
dc.description.tableofcontents 封面頁
     證明書
     致謝詞
     論文摘要
     目錄
     表目錄
     圖目錄
     第壹章 緒論
     第一節 研究動機與研究背景
     第二節 研究目的
     第三節 研究對象與範圍
     第四節 研究程序
     第貳章 文獻探討
     第一節 網際網路與WWW的發展
     第二節 WWW之媒體特性
     第三節 網路的商業應用現況
     第四節 資訊呈現方式對網路行銷的重要性
     第五節 廣告效果的研究
     第六節 評量網站效果的指標
     第七節 顧客滿意度
     第參章 研究設計
     第一節 研究流程架構
     第二節 研究變數與操作型定義
     第三節 研究假設
     第四節 研究設計
     第五節 研究工具與問卷設計
     第肆章 資料分析
     第一節 問卷信度與效度的分析
     第二節 基本資料
     第三節 消費暨非具網路購物經驗者之集群分析
     第四節 使用者分群對人口統計變數與使用習性卡方分析
     第五節 網站設計暨使用者滿意度之因素分析
     第六節 網站設計因素對使用者滿意度的關聯性分析
     第七節 因素分析與集群之結果整理
     第伍章 結論與建議
     第一節 研究結論
     第二節 研究建議
     第三節 研究限制
     參考文獻
     附錄
     附錄一 研究問卷
     附錄二 卡方檢定列聯表
     附錄三 多元迴歸係數表		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002002107en_US
dc.subject (關鍵詞) 網際網路zh_TW
dc.subject (關鍵詞) 網站設計zh_TW
dc.subject (關鍵詞) 使用者滿意度zh_TW
dc.title (題名) 網站設計與使用者滿意度之關聯－以網路使用與購物經驗進行集群之研究zh_TW
dc.title (題名) A Study on the Relationship between Web Site Design and User Satisfaction -- Considering different network usage and network shopping experienceen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文參考文獻
     1.Aaron Marcus, “Making multimedia usable︰user interface design,” New Media , Feb 1995, pp. 98-100.
     2.Donna L. Hoffman & Thomas P. Novak, “Marketing in hypermedia computer-mediated environments︰conceptual foundations,” Journal of Marketing, Vol. 60, July 1996, pp. 50-68.
     3.Dirk Van den Poel and Joseph Leunis,“Consumer acceptance of the Internet as a channel of distribution,”Journal of Business Research, 1999, pp. 249-255.
     4.Eileen G. Abels, Marilyn Domas White and Karla Hahn, “Identifying user-based criteria for Web pages,” Internet Research：Electronic Networking Applications and Policy, 1997, Vol. 7, No. 4, pp. 252-262.
     5.Franca Garzotto, Luca Mainetti and Paolo Paolini, “Hypermedia design analysis, and evaluation issues,” Communication of the ACM, August 1995, Vol. 38, No. 8, pp. 252-262.
     6.Ian P. Murphy, “On-line ads effective? Who knows for sure?,” Marketing News, September 23, 1996, pp.1-38.
     7.Jonathan W. Palmer and David A. Griffuth. “An emerging model of Web site design for marketing,” Communications of the ACM, March 1998, Vol 41, No3, pp. 45-51.
     8.John Eighmey, “Profiling user responses to commercial Web sites,” Journal of Advertising Research, May/June, 1997.
     9.Mary Meeker, “The Internet advertising report,” Morgan Stanley & Co., 1997.
     10.Piere Bethon, Leyland Pitt and Richard T. Watson,“Marketing communication and the World Wide Web,”Business Horizon, September/October 1996, pp. 24-32.
     11.Philip C. Burger and Cynthia W. Cann,“Post-purchase strategy：a key to successful industrial marketing and customer satisfaction,”Industrial Marketing Management, 1995, pp. 91-98.
     12.Richard O. Mason and Ian I. Mitroff, “A program for research on management information systems,” Management Science, January 1973, Vol. 19, Iss. 5, pp. 475-
     13.Xarier Dreze and Fred Zufryden,“Testing Web site design and promotional content,”Journal of Advertising Research, March/April 1997, pp. 77-91.		zh_TW