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題名 以Hotelling模型分析多重產品選擇策略與網路外部性 作者 洪麗文 貢獻者 何靜□
洪麗文關鍵詞 多重產品
Hotelling模型
網路外部性日期 2001 上傳時間 15-Apr-2016 16:05:23 (UTC+8) 摘要 本篇文章主要是Hotelling Spatial模型的延伸，不同於之前相關議題的探討，作者打破廠商一次只能選擇一種產品的侷限，而改用多重產品選擇的方法，並使用廠商為序列進入的方法分析雙占市場中廠商產品選擇的決策。另外，引進產品具有網路外部性且產品間彼此不相容的特色，分別討論在廠商為獨占時，最適的產品差異及多樣化的程度，以及雙占市場中，消費者對不同廠商的產品所產生的網路效果評價不同時，採取Bertrand的價格競爭後，均衡時的市場佔有率及產品價格，如何受到網路效果強弱的影響。 參考文獻 Chou, C. and Shy, O. (1993), “Partial compatibility and Supporting Services”, Economics Letters, 41, (2), 193-197. Economides, N. (1989), “Variable compatibility without network externalities”, Stanford Center for Economic Policy Research Discussion Paper Series: 157, 29. Economides, N. (1995), “Network externalities, complementarities, and invitations to enter”, European Journal of political Economy, 12, (2), 211-233. Farrell, J. and Saloner, G. (1986), “Standardization and variety”, Economics Letter, 20, 71-74. Ferreira, R. and Thisse, J. (1996), “Horizontal and vertical differentiation: The Launhardt model”, International Journal of Industrial Organization, 14, 485-506. Gupta, B. (1992), “Sequential entry and deterrence with competitive spatial price discrimination”, Economics Letters, 38, (4), 487-490. Gandal, N. (1994), “Hedonic price indexes for spreadsheets and an empirical test for network externalities”, Rand Journal of Economics, 25, (1), 160-170. Hurter, A. and Lederer, P. (1985), “Spatial duopoly with discriminatory pricing”, Regional Science & Urban Economics, 15, (4), 541-543. Hamilton, H. , Thisse, J. and Weskamp, A. (1989), “Spatial discrimination Bertrand vs. Cournot in a model of location choice”, Regional Science and Urban economics, 19, 87-102. Katz, M. L. and Shapiro, C. (1985), “Network externalities, competition and compatibility”, American Economic Review, (3), 424-440. Katz L. and Shapiro C. (1994), “Systems competition and network effects”, Journal of Economic Perspectives, 8, (2), 93-115. Matutes, C. and Regibeau, and Pierre, (1988), “Mix and Match”: Product compatibility without network externalities, Rand Journal of Economics, 19, (2), 211-234. Mayer, T. (2000), “Spatial cournot competition and heterogeneous production costs across locations”, Regional Science and Urban economics, 30, 325-352. Neven, D. J. (1987), “Endogenous sequential entry in a spatial model”, International Journal of Industrial Organization, 5, 419-434. Prescott, E. C. and Visscher, M. (1977), “Sequential location among firms with foresight”, The Bell Journal of Economics, 8, (2), 378-393. Palma, A. D. and Leruth, L. (1996), “Variable willingness to pay for network externalities with strategic standardization decisions”, European Journal of Political Economy, 12, 235-251. Peng, S. and Mai, C. (1999), “Cooperation vs. competition in a spatial model”, Regional Science and Urban economics, 29, 463-472. Thisse, J. and Gabszewicz, J. (1979), “Competition, quality and income disparities”, Journal of Economic Theory, 2, (3), 340-359. Veendorp, E. and Majeed, A. (1995), “Differentiation in a two-dimensional market”, Regional Science and Urban Economics, 25, 75-83. Wauthy, X. (1996), “Quality choice in model of vertical differentiation”, Journal of Industrial Economics, 44, (3), 345-353. 描述 碩士
國立政治大學
經濟學系
88258004資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001223 資料類型 thesis dc.contributor.advisor 何靜□ zh_TW dc.contributor.author (Authors) 洪麗文 zh_TW dc.creator (作者) 洪麗文 zh_TW dc.date (日期) 2001 en_US dc.date.accessioned 15-Apr-2016 16:05:23 (UTC+8) - dc.date.available 15-Apr-2016 16:05:23 (UTC+8) - dc.date.issued (上傳時間) 15-Apr-2016 16:05:23 (UTC+8) - dc.identifier (Other Identifiers) A2002001223 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85015 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 經濟學系 zh_TW dc.description (描述) 88258004 zh_TW dc.description.abstract (摘要) 本篇文章主要是Hotelling Spatial模型的延伸，不同於之前相關議題的探討，作者打破廠商一次只能選擇一種產品的侷限，而改用多重產品選擇的方法，並使用廠商為序列進入的方法分析雙占市場中廠商產品選擇的決策。另外，引進產品具有網路外部性且產品間彼此不相容的特色，分別討論在廠商為獨占時，最適的產品差異及多樣化的程度，以及雙占市場中，消費者對不同廠商的產品所產生的網路效果評價不同時，採取Bertrand的價格競爭後，均衡時的市場佔有率及產品價格，如何受到網路效果強弱的影響。 zh_TW dc.description.tableofcontents 封面頁 證明書 致謝詞 論文摘要 目錄 表目錄 圖目錄 第一章 緒論 1.1 研究動機 1 1.2 文獻回顧 1.3 章節說明 1.4 預期貢獻 第二章 多重產品的選擇 2.1 雙占市場中多重產品決策的基本模型 2.1.1 廠商的基本假設 2.1.2 消費者的基本假設 2.1.3 市場的均衡 2.1.3.1 廠商B的最佳反應函數 2.1.3.2 廠商A的最佳反應函數 2.1.4 均衡解 2.1.5 小結 2.2 垂直差異的引進 2.2.1 在多重產品中考慮垂直差異 2.2.1.1 簡化過程的假設 2.2.1.2 品質的定義 2.2.1.3 多重產品且考慮垂直差異時消費者的基本假設 2.2.2 多重產品且考慮垂直差異時的市場均衡 2.2.2.1 當I為均一分配 2.2.3 小結 第三章 網路效果 3.1 產品無網路效果下獨占廠商多重產品的決策 3.1.1 獨占廠商產品特性的決定 3.1.2 獨占廠商產品數目的決定 3.1.3 考慮固定成本的存在 3.1.4 小結 3.2 獨占廠商擁有單一產品且此產品具有網路效果 3.2.1 產品具有網路效果下消費者的行為 3.2.2 市場均衡 3.2.3 當 p zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001223 en_US dc.subject (關鍵詞) 多重產品 zh_TW dc.subject (關鍵詞) Hotelling模型 zh_TW dc.subject (關鍵詞) 網路外部性 zh_TW dc.title (題名) 以Hotelling模型分析多重產品選擇策略與網路外部性 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) Chou, C. and Shy, O. (1993), “Partial compatibility and Supporting Services”, Economics Letters, 41, (2), 193-197. Economides, N. (1989), “Variable compatibility without network externalities”, Stanford Center for Economic Policy Research Discussion Paper Series: 157, 29. Economides, N. (1995), “Network externalities, complementarities, and invitations to enter”, European Journal of political Economy, 12, (2), 211-233. Farrell, J. and Saloner, G. (1986), “Standardization and variety”, Economics Letter, 20, 71-74. Ferreira, R. and Thisse, J. (1996), “Horizontal and vertical differentiation: The Launhardt model”, International Journal of Industrial Organization, 14, 485-506. Gupta, B. (1992), “Sequential entry and deterrence with competitive spatial price discrimination”, Economics Letters, 38, (4), 487-490. Gandal, N. (1994), “Hedonic price indexes for spreadsheets and an empirical test for network externalities”, Rand Journal of Economics, 25, (1), 160-170. Hurter, A. and Lederer, P. (1985), “Spatial duopoly with discriminatory pricing”, Regional Science & Urban Economics, 15, (4), 541-543. Hamilton, H. , Thisse, J. and Weskamp, A. (1989), “Spatial discrimination Bertrand vs. Cournot in a model of location choice”, Regional Science and Urban economics, 19, 87-102. Katz, M. L. and Shapiro, C. (1985), “Network externalities, competition and compatibility”, American Economic Review, (3), 424-440. Katz L. and Shapiro C. (1994), “Systems competition and network effects”, Journal of Economic Perspectives, 8, (2), 93-115. Matutes, C. and Regibeau, and Pierre, (1988), “Mix and Match”: Product compatibility without network externalities, Rand Journal of Economics, 19, (2), 211-234. Mayer, T. (2000), “Spatial cournot competition and heterogeneous production costs across locations”, Regional Science and Urban economics, 30, 325-352. Neven, D. J. (1987), “Endogenous sequential entry in a spatial model”, International Journal of Industrial Organization, 5, 419-434. Prescott, E. C. and Visscher, M. (1977), “Sequential location among firms with foresight”, The Bell Journal of Economics, 8, (2), 378-393. Palma, A. D. and Leruth, L. (1996), “Variable willingness to pay for network externalities with strategic standardization decisions”, European Journal of Political Economy, 12, 235-251. Peng, S. and Mai, C. (1999), “Cooperation vs. competition in a spatial model”, Regional Science and Urban economics, 29, 463-472. Thisse, J. and Gabszewicz, J. (1979), “Competition, quality and income disparities”, Journal of Economic Theory, 2, (3), 340-359. Veendorp, E. and Majeed, A. (1995), “Differentiation in a two-dimensional market”, Regional Science and Urban Economics, 25, 75-83. Wauthy, X. (1996), “Quality choice in model of vertical differentiation”, Journal of Industrial Economics, 44, (3), 345-353. zh_TW
