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題名 主機板製造廠商策略群組與經營績效關聯性之研究 作者 陳學庸
Chen, Hsueh-Yung貢獻者 林宛瑩
陳學庸
Chen, Hsueh-Yung關鍵詞 前瞻者
分析者
防禦者
主機板
Prospector
Analyzer
Defender
motherboard日期 2001 上傳時間 15-Apr-2016 16:10:59 (UTC+8) 摘要 本研究以策略群組（strategic groups）之觀念為核心，檢視我國主機板製造廠商是否存在不同之策略群組，同時並探討不同策略群組在經營績效上之表現。
Based on the literature on strategic groups, this thesis first investigates the existence of strategic typology among twelve motherboard manufacturers in Taiwan, and then examines the differences in operating performance across strategic groups.參考文獻 一、中文部份王俊傑，1997，我國塑膠射出成型機業策略群組與經營績效關係之研究，國立中興大學企業管理研究所未出版碩士論文。王琬珺，1999，我國主機板產業與其上下游產業之關係探討，國立交通大學經營管理研究所未出版碩士論文。司徒達賢，1977，企業問題之解決與個案分析，初版，台北：台灣東華書局股份有限公司。司徒達賢，1995，策略管理，初版，台北：遠流出版事業股份有限公司。司徒達賢，2001，策略管理新論－觀念架構與分析方法，初版，台北：智勝文化事業有限公司。吳思華，1999，策略九說，第2版，台北：臉譜文化事業股份有限公司。周文賢，2000，多變量統計分析－SAS/STAT使用方法，待出版書稿。林建煌，1989，策略群組、組織行為與績效關係研究－飲料業實證研究，國立政治大學企業管理研究所未出版碩士論文。洪清復，1995，有線電視系統經營者策略組群之研究，私立東吳大學管理科學研究所未出版碩士論文。高全德，1998，台灣區針織工業策略群組之研究，私立逢甲大學紡織工程研究所未出版碩士論文。張采瑜，1998，台灣壽險業策略群組與經營績效之實證研究，國立中正大學企業管理研究所未出版碩士論文。張麗娟，1997，金融自由化、銀行業市場結構、支出偏好行為與經營績效之研究，國立政治大學企業管理研究所未出版碩士論文。張麗慧，1996，台灣地區飲料產業策略群組分析與移動障礙之研究，國立中興大學農產運銷學研究所未出版碩士論文。莊榮勸，1996，事業策略、組織結構與績效關係之研究－國內上市建設公司之實證研究，國立中興大學企業管理研究所未出版碩士論文。許雅惠，1994，台灣人壽保險業經營策略與經營績效之相關研究，國立台灣大學商學研究所未出版碩士論文。郭晉榮，1993，策略群組、經營策略與績效關係之研究－以台灣區電線電纜業為例，私立中國文化大學國際企業管理研究所未出版碩士論文。陳南州，1995，台灣監視器製造業基本競爭策略與績效之研究，國立中興大學企業管理研究所未出版碩士論文。程嘉俊，1992，倉儲型量販店策略群組之研究，私立東海大學企業管理研究所。黃雲暉，1995，臺灣區肥皂及清潔劑產業策略群組行為與營運績效之研究，國立交通大學科技管理研究所未出版碩士論文。劉中淵，1992，科學工業園區積體電路廠商策略群組與績效研究，國立交通大學管理科學研究所未出版碩士論文。鄭丁旺，1998，中級會計學，第6版，自版。鄭子榕，1992，台灣廢水處理工程產業策略群組與經營績效關係之研究，國立中山大學企業管理研究所未出版碩士論文。鍾以勇，1997，台灣醫院產業策略群組與績效關係之研究，國立中興大學企業管理研究所未出版碩士論文。簡幸瑜，1993，我國建築投資業策略群組與其績效之研究，國立中興大學企業管理研究所未出版碩士論文。魏明得，1999，我國資訊電子業策略群組與財務績效關聯性之研究，國立政治大學企業管理研究所未出版碩士論文。魏錫賓，1993，台灣流通產業經營策略與經營績效之研究，國立中興大學企業管理研究所未出版碩士論文。蘇鼎雄，1992，我國家電產業策略群組與與營運績效之關係研究，國立交通大學管理科學研究所未出版碩士論文。二、英文部份Aaker, D. 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國立政治大學
會計學系資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001373 資料類型 thesis dc.contributor.advisor 林宛瑩 zh_TW dc.contributor.author (Authors) 陳學庸 zh_TW dc.contributor.author (Authors) Chen, Hsueh-Yung en_US dc.creator (作者) 陳學庸 zh_TW dc.creator (作者) Chen, Hsueh-Yung en_US dc.date (日期) 2001 en_US dc.date.accessioned 15-Apr-2016 16:10:59 (UTC+8) - dc.date.available 15-Apr-2016 16:10:59 (UTC+8) - dc.date.issued (上傳時間) 15-Apr-2016 16:10:59 (UTC+8) - dc.identifier (Other Identifiers) A2002001373 en_US dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85160 - dc.description (描述) 碩士 zh_TW dc.description (描述) 國立政治大學 zh_TW dc.description (描述) 會計學系 zh_TW dc.description.abstract (摘要) 本研究以策略群組（strategic groups）之觀念為核心，檢視我國主機板製造廠商是否存在不同之策略群組，同時並探討不同策略群組在經營績效上之表現。 zh_TW dc.description.abstract (摘要) Based on the literature on strategic groups, this thesis first investigates the existence of strategic typology among twelve motherboard manufacturers in Taiwan, and then examines the differences in operating performance across strategic groups. en_US dc.description.tableofcontents 封面頁證明書致謝詞論文摘要目錄圖目錄表目錄第１章 緒論1.1 研究動機1.2 研究問題第２章 文獻回顧2.1 策略理論部分2.1.1 策略的定義2.1.2 策略的層級與型態2.2 策略群組2.2.1 策略群組的定義2.2.2 策略群組的形成原因2.2.3 策略群組之實務上用途2.2.4 策略群組的理論發展2.2.5 國外策略群組與績效之實證研究2.2.6 國內策略群組與績效之實證研究第３章 研究方法3.1 研究假設3.2 研究變數3.2.1 策略變數3.2.2 績效變數3.3 資料收集與問卷設計3.3.1 資料收集3.3.2 問卷設計3.4 分析方法第４章 實證結果分析4.1 資料說明4.1.1 樣本廠商名單4.1.2 信度與效度檢定4.2 策略群組的形成4.2.1 因素分析4.2.2 集群分析4.3 策略群組間經營績效差異之分析4.3.1 經營績效變數敘述統計量分析4.3.2 經營績效變數相關分析4.3.3 前瞻者與分析者之經營績效差異分析4.3.4 分析者與防禦者之經營績效差異分析4.3.5 前瞻者與防禦者之經營績效差異分析4.3.6 小結第５章 結論與建議5.1 研究結論5.2 研究限制5.3 研究建議參考文獻附錄附錄Ａ附錄Ｂ zh_TW dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001373 en_US dc.subject (關鍵詞) 前瞻者 zh_TW dc.subject (關鍵詞) 分析者 zh_TW dc.subject (關鍵詞) 防禦者 zh_TW dc.subject (關鍵詞) 主機板 zh_TW dc.subject (關鍵詞) Prospector en_US dc.subject (關鍵詞) Analyzer en_US dc.subject (關鍵詞) Defender en_US dc.subject (關鍵詞) motherboard en_US dc.title (題名) 主機板製造廠商策略群組與經營績效關聯性之研究 zh_TW dc.type (資料類型) thesis en_US dc.relation.reference (參考文獻) 一、中文部份王俊傑，1997，我國塑膠射出成型機業策略群組與經營績效關係之研究，國立中興大學企業管理研究所未出版碩士論文。王琬珺，1999，我國主機板產業與其上下游產業之關係探討，國立交通大學經營管理研究所未出版碩士論文。司徒達賢，1977，企業問題之解決與個案分析，初版，台北：台灣東華書局股份有限公司。司徒達賢，1995，策略管理，初版，台北：遠流出版事業股份有限公司。司徒達賢，2001，策略管理新論－觀念架構與分析方法，初版，台北：智勝文化事業有限公司。吳思華，1999，策略九說，第2版，台北：臉譜文化事業股份有限公司。周文賢，2000，多變量統計分析－SAS/STAT使用方法，待出版書稿。林建煌，1989，策略群組、組織行為與績效關係研究－飲料業實證研究，國立政治大學企業管理研究所未出版碩士論文。洪清復，1995，有線電視系統經營者策略組群之研究，私立東吳大學管理科學研究所未出版碩士論文。高全德，1998，台灣區針織工業策略群組之研究，私立逢甲大學紡織工程研究所未出版碩士論文。張采瑜，1998，台灣壽險業策略群組與經營績效之實證研究，國立中正大學企業管理研究所未出版碩士論文。張麗娟，1997，金融自由化、銀行業市場結構、支出偏好行為與經營績效之研究，國立政治大學企業管理研究所未出版碩士論文。張麗慧，1996，台灣地區飲料產業策略群組分析與移動障礙之研究，國立中興大學農產運銷學研究所未出版碩士論文。莊榮勸，1996，事業策略、組織結構與績效關係之研究－國內上市建設公司之實證研究，國立中興大學企業管理研究所未出版碩士論文。許雅惠，1994，台灣人壽保險業經營策略與經營績效之相關研究，國立台灣大學商學研究所未出版碩士論文。郭晉榮，1993，策略群組、經營策略與績效關係之研究－以台灣區電線電纜業為例，私立中國文化大學國際企業管理研究所未出版碩士論文。陳南州，1995，台灣監視器製造業基本競爭策略與績效之研究，國立中興大學企業管理研究所未出版碩士論文。程嘉俊，1992，倉儲型量販店策略群組之研究，私立東海大學企業管理研究所。黃雲暉，1995，臺灣區肥皂及清潔劑產業策略群組行為與營運績效之研究，國立交通大學科技管理研究所未出版碩士論文。劉中淵，1992，科學工業園區積體電路廠商策略群組與績效研究，國立交通大學管理科學研究所未出版碩士論文。鄭丁旺，1998，中級會計學，第6版，自版。鄭子榕，1992，台灣廢水處理工程產業策略群組與經營績效關係之研究，國立中山大學企業管理研究所未出版碩士論文。鍾以勇，1997，台灣醫院產業策略群組與績效關係之研究，國立中興大學企業管理研究所未出版碩士論文。簡幸瑜，1993，我國建築投資業策略群組與其績效之研究，國立中興大學企業管理研究所未出版碩士論文。魏明得，1999，我國資訊電子業策略群組與財務績效關聯性之研究，國立政治大學企業管理研究所未出版碩士論文。魏錫賓，1993，台灣流通產業經營策略與經營績效之研究，國立中興大學企業管理研究所未出版碩士論文。蘇鼎雄，1992，我國家電產業策略群組與與營運績效之關係研究，國立交通大學管理科學研究所未出版碩士論文。二、英文部份Aaker, D. 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