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題名 企業參與公益活動與公益行銷之研究
The research of corporate philanthropy and cause-related marketing
作者 游舒惠
貢獻者 別蓮蒂
游舒惠
關鍵詞 公益活動
公益行銷
品牌形象
公關
philanthropy
corporate philanthropy
Brand image
public relation
cause-related marketing
日期 2001
上傳時間 15-Apr-2016 16:11:50 (UTC+8)
摘要 企業參與公益活動在台已日漸普及，形式上也趨於多元，如公益行銷便逐漸為實務界採用。企業在公益活動參與上有不同面貌之原因以及其決策過程，企業界及消費者對公益行銷之觀感等皆為本研究重點。
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The Marketer`s Guide to Public Relations, 吳玟琪、蘇玉清譯，行銷公關，初版，台北：台視文化\n天下雜誌 (1999) ，1000大特刊，天下雜誌，特刊第26期\n王麗容 (1993) ，『民間企業參與社會福利暨公益慈善事業之意義及未來展望』，現階段社會福利暨公益慈善事業募款策略研討會實錄，主辦單位：台灣世界展望會，IBM，頁48-58\n內政部統計處 (1999) ，『建立社會福利指標體系之研究』，http://www.moi.org.tw\n司徒達賢 (1999) ，非營利組織的經營管理，初版，台北：天下遠見出版\n朱孝雯 (1996) ，結合產品促銷之企業公益贊助活動之研究，私立銘傳管理學院大眾傳播研究所未出版碩士論文\n吳世家 (1997) ，『企業如何成立公關部門』，公關雜誌，第20期 (六月號），頁20-24\n吳芝儀、李奉儒 (1995) ，質的評鑑與研究，台北：桂冠圖書股份有限公司\n卓育芬 (1994) ，『誰在塑造企業形象』，公關雜誌，第2期 (六月號） ，頁44-48\n林音因 (1999) ，善因行銷對企業經營積效影響之研究，私立淡江大學管理科學研究所未出版碩士論文\n洪順慶 (1999) ，行銷管理，台北：新陸書局\n洪懿妍(1999) ，『企業社會責任調查』，天下雜誌，第212期 (一月號) 。頁120-134\n洪順慶、邱創棟 (1991) ，『理念行銷之分類與策略』，管理評論，頁75-102\n夏傳位 (2000) 『企業經營基金會』，天下雜誌，第227期 (四月號） ，頁236-242\n席汝楫 (1997) ，社會與行為科學研究方法，台北：五南圖書出版公司\n孫秀蕙 (1997) ，公共關係：理論、策略與研究實例，台北：正中書局\n耿筠、黃俊英 (1996) ，『社會行銷之起源及發展』，文大商管學報，第一卷第一期，頁1-17\n馬萱人 (1997) ，『好形象，好行銷，7-11的生意經』，遠見雜誌(五月號），第131期，頁92-95\n康永華 (1991) ，企業公益形象與消費者行為之研究，國立交通大學管理科學研究所未出版碩士論文\n動腦雜誌 (1992) ，『台灣地區公關業發展的瓶頸』，動腦雜誌 (七月號) ，第195期，頁18-20\n曹純瑛 (1997) ，公關公司員工工作生活品質知覺、工作績效知覺與個人屬性之關連性研究，國立東華大學企業管理研究所未出版碩士論文\n張在山 (1994) ，『公共關係與企業社會責任』，公關雜誌 (六月號） ，第2期，頁48-51\n張家琳 (1997) ，台灣企業採行善因行銷之分析，私立東吳大學企業管理研究所未出版碩士論文\n郭玉禛 (2000) ，台灣企業基金會現象與經營管理之研究-以大型企業基金會為例，國立中山大學企業管理研究所未出版碩士論文\n陳光華 (1985) ，企業政策，台北：三民書局\n陳嫣如 (1993) ，從企業公益贊助探討社會福利機構可行的勸募策略，私立東吳大學社會工作研究所未出版碩士論文\n陳德劭 (1995) ，消費者對理念行銷參與動機態度與行為之研究，國立中央大學企業管理研究所未出版碩士論文\n黃尹洲 (1989) ，企業公共事務策略之實證研究-由企業形象的觀點，國立政治大學企業管理研究所未出版碩士論文\n黃俊英 (1986) ，『企業言利，未必有利』，會計研究月刊，第五期，頁25-30\n黃俊英 (1992) ，行銷研究-管理與技術，四版，台北：華泰書局\n黃俊閎 (1995) ，企業施行Cause-related Marketing 的消費者反應，國立交通大學管理科學研究所未出版碩士論文\n楊炳韋 (1995) ，企業贊助公益活動行為之研究，國立政治大學企業管理研究所未出版碩士論文\n經濟日報 (1999/09/04)\n葉泰民 (1993) ，企業社會責任態度及企業從事社會責任活動意願之研究，私立東海大學企業管理研究所未出版碩士論文\n詹孟真 (1996) ，理念相關行銷與涉入程度對品牌權益關係之研究，私立中原大學企業管理研究所未出版碩士論文\n詹雪蘭 (1997) ，公益行銷對非營利組織之影響，國立交通大學管理科學研究所未出版碩士論文\n電腦報 (1999) ，http://www.pchome.com.tw/news/881103\n趙淑櫻 (1992) ，企業贊助公益廣告動機與考量因素之研究，國立成功大學工業管理研究所未出版碩士論文\n趙義隆、王淑姿、劉念寧 (1990) ，大型企業贊助公益活動之研究，行政院國科會科資中心\n劉念寧 (1990) ，大型企業贊助公益活動之研究，國立台灣大學商學研究所未出版碩士論文\n鄭珠田 (1995) ，善因行銷活動對消費者購買行為影響之研究，國立交通大學管理科學研究所未出版碩士論文\n顏長川 (1995) ，『蓮花卡效應』，動腦雜誌，第236期 (十二月號） ，頁10\n顏龍蒂 (1999) ，議題相關行銷對品牌權益影響之研究，國立政治大學企業管理研究所未出版碩士論文\n英文部分\nAmato, Paul R. 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Miyazaki, and Kimberly A. Taylot (2000). "The influence of cause-related marketing on consumer choice: Does one good turn deserve another?" Academy of Marketing Science.Journal, 28 (2): 248-262.\nBarr, John M. (1993). "Maximizing the Value of Sponsorship," Public Relations Journal, 49 (4): 30.\nBenezra, Karen (1996). "Cause and effects marketing," Brandweek, 37 (17): 38-40.\nBerger, Ida E., Peggy H. Cunningham, and Robert V. Kozinets (1996). "The Processing of Cause-Related Marketing Claims: Cues, Biases, or Motivators?" In 1996 AMA Summer Educators Conference: Enhancing Knowledge Development in Marketing, Vol.7, Cornelia Dorge and Roger Calantone, ed., Chicago, IL: American Marketing Association, 71-72.\nBhatia, Gauri (1988). "From Soup to Scholarships: Corporate Charity Since Tax Reform," The Magazine for Chief Financial Officers, 4: 53-54.\nBrown, Tom J. and Peter A. Dacin (1997). "The Company and the Product: Corporate Associations and Consumer Product Responses," Journal of Marketing, 61 (January): 68-84.\nCaesar, Patricia (1987). "Cause-Related Marketing: The New Face of Corporate Philanthropy," Nonprofit World, 5 (4): 21-24.\nCarrigan, M. (1997). "The great corporate give-away-can marketing do good for the `do-gooders`?" European Business Journal, 9: 40-46.\nChetty, S. (1997). "The case study method for research in small and medium sized firm," .International Small Business Journal, 15 (1): 73-85.\nCobb, Roger W. and Charles. D. Elder (1983). Participating in American Politics The Dynamics of Agenda Building, Baltimore: The Johns Hopskins University Press.\nCooper, Colleen (1997). "Give and thou shall receive," Sales and Marketing Management, 149 (3): 75-76.\nDahl, Darren W. and Anne M. Lavack (1995). "Cause-related marketing: impact of size of cause-related promotion on consumer perceptions and participation," In 1995 AMA Winter Educators Conference: Marketing Theory and Applications, Vol.6, David W. Stewart and Naufel J. Vilcassim, ed. Chicago, IL: American Marketing Association, 476-81.\nDeNitto, Emily (1989). "Marketing with a Conscience," Marketing Communications, 14 (5): 42-46.\nDrumwright, Minette E. (1996). "Company advertising with a social dimension: The role of noneconomic criteria," Journal of Marketing, 60 (October): 71-87.\nDugree, Jeffrey F., Gina C. O Connor, and Robert W. Veryzer (1996). "Observations: Translating Values into Product Wants," Journal of Advertising Research, 36 (6): 93.\nFeldman, Robert S. (1985). Social Psychology - Theories, Research, and Applications, New York: McGraw-Hill.\nFrederick, William C., D. Keith, James E. Post, and Keith Davis (1988). Business and Society: Corporate Strategy, Public Policy, Ethics, 6th Ed., New York: McGraw-Hill.\nGaeth, Gary J, Irwin P. Levin, Goutam Chakraborty, Aron M. Levin (1990). "Consumer evaluations of multi-product bundles: An information integration analysis," Marketing Letters, 2 (1): 47-57.\nGalaskiewicz, Joseph (1985). "Professional Networks and the Institutionalization of a Single Mind Set," American Sociological Review, 639-658.\nGalaskiewicz, Joseph (1989). "Corporate Contributions to Charity: Nothing More than a Marketing Strategy?", Philanthropic Giving - Studies in Varieties and Goals, 246-260.\nGalaskiewicz, Joseph and Barbara S. Rauschenbach (1988). "The Corporation Culture Cnnection - A Test of Interorganizational Theories," Community Organizations Studies in Resource Mobilization and Exchange, 119-135.\nGrahn, J. L., W. J. Hannaford, and K. J. Laverty (1988). "Corporate Philanthropy and Marketing Strategy: A Review and directions for Research," AMA Educators Proceedings, Series 53, M.R. Solomon et al., eds, Chicago: American Marketing Association, 67-9.\nGray, Robert (1998). "All in a good cause," Marketing, 19-20.\nGray, Robert (2000). "Keepin a track of the brand benefits," Marketing, 41-42.\nGurin, Maurice G. (1987). "Cause-related marketing in question," Advertising, July 27:5-16.\nHarvey, James W. and Kevin F. McCrohan (1988). "Strategic Issues for Charities and Philanthropies," Long Range Planning, 21 (5): 53.\nKelly, Bill (1991). "Cause-Related Marketing : Doing Well While Doing Good," Sales and Marketing Management,143 (3): 60-65.\nKinsley, Michael (1985). "Curing Hunger by Reinventing Wheel," Wall Street Journal, Oct.31, 29.\nKotler, Philip (1986). "Megamarketing," Harvard Business Review, April, 117-124.\nKotler, Philip, Siew M. Leong, Swee H. Ang, and Chin T. Tan (1996). Marketing Management: Analysis, Planning, Implementation, and Control-An Asian Perspective, NJ: Prentice-Hall, Inc., 8th ed.\nKotler, Philip (1997). Marketing Management: Analysis, Planning, Implementation, and Control, NJ: Prentice-Hall, Inc., 9th ed.\nKotler, Philip (1998). Strategic Marketing for Nonprofit organization, NJ: Prentice-Hall, Inc., 5th ed.\nKratz, David (1999). "In Cause-Related Marketing, Make the Product Itself The Means of Giving," http://www.prsa.org/tacfiles/9905how.html\nMason, David E. (1992). "Invasion of the Soul Snatchers: Aliens in our Midst," Nonprofit World, 10: 27-30.\nMarx, Jerry D. (1998). "Corporate strategic philanthropy: implications for social work," Social Work, 43: 34-42.\nMcElroy, Katherine M. and John J. Siegfried (1985). "The Effect of Firm Size on Corporate Philanthropy," Quaterly Review of Economics and Business, 25 (Summer): 18-26.\nMeyer, Harvey (1999). "When the cause is just," The Journal of Business Strategy, 20 (16): 27-31.\nMowen, John C. (1995). Consumer Behavior, NJ: Prentice-Hall, Inc., 4th ed.\nMullen, Jennifer (1997). "Performance-based corporate philanthropy: How `giving smart` can further corporate goals," Public Relations Quarterly, 42 (2): 42-48.\nMurray, Victor V. (1991). Improving Corporate Donations New Strategies for Grantmakers and Grantseekers, San Francisco: Jossey-Bass, 1st ed.\nNichols, Don (1990). "Promotion the Cause", Incentive, 164 (8): 28-31.\nNonprofit World (1998). "When does cause-related marketing work best? " Nonprofit World,16 (5): 55.\nOldenburg, Don (1992). "Big Companies Plug Big Causes for Big Gains," Business and Society Review, 83:22-23.\nPorter, Michael E. and Mark R. Kramer (1999). "Philanthropy"s new agenda: creating value," Harverd Business Review, Nov-Dec: 121-130.\nPringle, Hamish and Marjorie Thompson (1999). Brand Spirit How Cause Related Marketing Builds Brands, England: John Wiley & Sons Ltd.\nPtacke, Joseph P. and Gina Salazer (1997). "Enlightened self-interest: Selling Business On the Benefits of Cause-Realted Marketing," Nonprofit World, 15 (4): 9-13.\nRose, John K. III, Mary A. Stutts, and Larry Patterson (1992). "Consumer Perceptions of Organizations That Use Cause-Related Marketing," Journal of Academy of Marketing Science, 20 (1): 93-97.\nRose, John K. III, Mary A. Stutts, and Larry Patterson (1990-91). "Tactical Considerations For The Effective Use of Cause-related Marketing," The Journal of Applied Business Research, 17 (2): 58-65.\nSlater, Joanna (2000). "Philanthropy for profit," Far Eastern Economic Review, 163 (12): 48.\nStewart-Allen, Allyson L. (1998). "Europe ready for Cause-related campaigns," Marketing News, 32 (14): 9.\nSmith, Craig (1994). "The new corporate philanthropy," Harvard Business Review, 72 (May/June): 105-16.\nSmith, Craig (1996). "Desperately Seeking data: Why Research is Crucial to the New Corporate Philanthropy" In Burlingame Dwight F. and Young Dennis R., Corporate Philanthropy at the Crossroads, Indiana University Press.\nSmith, Scott M. and David S Alcorn (1991). "Cause Marketing: A New Direction in the Marketing of Corporate Responsibility," Journal of Consumer Marketing, 8 (Summer): 19-35.\nSpiggle, Susan (1994). "Analysis and interpretation of qualitative daia in consumer research," Journal of Consumer Research, 21 (3): 491-502.\nStrahilevitz, Michal and John G. Myers (1998). "Donations to charity as purchase incentives: How well they work may depend what you are trying to sell," Journal of Consumer Research, 24: 434-446.\nTalor, S. J., and R. Bogdan (1984). Introduction to Qualitative Research Methods: The Search for Meanings, NY: John Wiley and Sons.\nTokarski, Kelly (1999). "Give and shall receive," Public Relations Quarterly, 44 (2): 34-40.\nVaradarajan, P. Rajan (1986). 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描述 碩士
國立政治大學
企業管理學系
87355035
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001396
資料類型 thesis
dc.contributor.advisor 別蓮蒂zh_TW
dc.contributor.author (Authors) 游舒惠zh_TW
dc.creator (作者) 游舒惠zh_TW
dc.date (日期) 2001en_US
dc.date.accessioned 15-Apr-2016 16:11:50 (UTC+8)-
dc.date.available 15-Apr-2016 16:11:50 (UTC+8)-
dc.date.issued (上傳時間) 15-Apr-2016 16:11:50 (UTC+8)-
dc.identifier (Other Identifiers) A2002001396en_US
dc.identifier.uri (URI) https://ah.lib.nccu.edu.tw/item?item_id=94840-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 87355035zh_TW
dc.description.abstract (摘要) 企業參與公益活動在台已日漸普及，形式上也趨於多元，如公益行銷便逐漸為實務界採用。企業在公益活動參與上有不同面貌之原因以及其決策過程，企業界及消費者對公益行銷之觀感等皆為本研究重點。zh_TW
dc.description.tableofcontents 封面頁\n證明書\n致謝詞\n論文摘要\n目錄\n表目錄\n圖目錄\n第一章、緒論\n第一節、研究背景\n第二節、研究目的\n第二章、文獻探討\n第一節、企業參與公益活動 (Corporate Philanthropy)\n第二節、企業參與公益活動之動機\n第三節、企業參與公益活動之影響因素\n第四節、企業參與公益活動之決策\n第五節、公益行銷 (Cause-Related Marketing, CRM)\n第三章、研究方法\n第一節、觀念架構\n第二節、研究過程\n第四章、訪談分析與命題發展\n第一節、企業參與公益活動之動機\n第二節、企業參與公益活動之行動決策\n第三節、命題發展-企業參與公益活動之動機與行動決策之關係\n第四節、影響企業參與公益活動決策之因素\n第五節、命題發展-企業參與公益活動之影響因素與行動決策之關係\n第六節、企業對參與公益活動之效果評估\n第七節、命題發展-效果評估與企業公益參與決策之關係\n第八節、命題發展-過去經驗與企業公益參與決策之關係\n第九節、修正後之研究架構\n第五章、公益行銷活動實證研究\n第一節、個案簡介\n第二節、研究方法\n第三節、研究結果\n第四節、研究結論\n第六章、結論與建議\n第一節、研究結論\n第二節、建議與貢獻\n第三節、研究限制與未來研究方向\n參考文獻\n中文部分\n英文部分\n附錄\n附錄一、受訪企業簡介與訪談內容整理\n附錄二、明□電腦訪談記錄\n附錄三、後測二原始問卷zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001396en_US
dc.subject (關鍵詞) 公益活動zh_TW
dc.subject (關鍵詞) 公益行銷zh_TW
dc.subject (關鍵詞) 品牌形象zh_TW
dc.subject (關鍵詞) 公關zh_TW
dc.subject (關鍵詞) philanthropyen_US
dc.subject (關鍵詞) corporate philanthropyen_US
dc.subject (關鍵詞) Brand imageen_US
dc.subject (關鍵詞) public relationen_US
dc.subject (關鍵詞) cause-related marketingen_US
dc.title (題名) 企業參與公益活動與公益行銷之研究zh_TW
dc.title (題名) The research of corporate philanthropy and cause-related marketingen_US
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 中文部分\nHarris, Thomas (1997). The Marketer`s Guide to Public Relations, 吳玟琪、蘇玉清譯，行銷公關，初版，台北：台視文化\n天下雜誌 (1999) ，1000大特刊，天下雜誌，特刊第26期\n王麗容 (1993) ，『民間企業參與社會福利暨公益慈善事業之意義及未來展望』，現階段社會福利暨公益慈善事業募款策略研討會實錄，主辦單位：台灣世界展望會，IBM，頁48-58\n內政部統計處 (1999) ，『建立社會福利指標體系之研究』，http://www.moi.org.tw\n司徒達賢 (1999) ，非營利組織的經營管理，初版，台北：天下遠見出版\n朱孝雯 (1996) ，結合產品促銷之企業公益贊助活動之研究，私立銘傳管理學院大眾傳播研究所未出版碩士論文\n吳世家 (1997) ，『企業如何成立公關部門』，公關雜誌，第20期 (六月號），頁20-24\n吳芝儀、李奉儒 (1995) ，質的評鑑與研究，台北：桂冠圖書股份有限公司\n卓育芬 (1994) ，『誰在塑造企業形象』，公關雜誌，第2期 (六月號） ，頁44-48\n林音因 (1999) ，善因行銷對企業經營積效影響之研究，私立淡江大學管理科學研究所未出版碩士論文\n洪順慶 (1999) ，行銷管理，台北：新陸書局\n洪懿妍(1999) ，『企業社會責任調查』，天下雜誌，第212期 (一月號) 。頁120-134\n洪順慶、邱創棟 (1991) ，『理念行銷之分類與策略』，管理評論，頁75-102\n夏傳位 (2000) 『企業經營基金會』，天下雜誌，第227期 (四月號） ，頁236-242\n席汝楫 (1997) ，社會與行為科學研究方法，台北：五南圖書出版公司\n孫秀蕙 (1997) ，公共關係：理論、策略與研究實例，台北：正中書局\n耿筠、黃俊英 (1996) ，『社會行銷之起源及發展』，文大商管學報，第一卷第一期，頁1-17\n馬萱人 (1997) ，『好形象，好行銷，7-11的生意經』，遠見雜誌(五月號），第131期，頁92-95\n康永華 (1991) ，企業公益形象與消費者行為之研究，國立交通大學管理科學研究所未出版碩士論文\n動腦雜誌 (1992) ，『台灣地區公關業發展的瓶頸』，動腦雜誌 (七月號) ，第195期，頁18-20\n曹純瑛 (1997) ，公關公司員工工作生活品質知覺、工作績效知覺與個人屬性之關連性研究，國立東華大學企業管理研究所未出版碩士論文\n張在山 (1994) ，『公共關係與企業社會責任』，公關雜誌 (六月號） ，第2期，頁48-51\n張家琳 (1997) ，台灣企業採行善因行銷之分析，私立東吳大學企業管理研究所未出版碩士論文\n郭玉禛 (2000) ，台灣企業基金會現象與經營管理之研究-以大型企業基金會為例，國立中山大學企業管理研究所未出版碩士論文\n陳光華 (1985) ，企業政策，台北：三民書局\n陳嫣如 (1993) ，從企業公益贊助探討社會福利機構可行的勸募策略，私立東吳大學社會工作研究所未出版碩士論文\n陳德劭 (1995) ，消費者對理念行銷參與動機態度與行為之研究，國立中央大學企業管理研究所未出版碩士論文\n黃尹洲 (1989) ，企業公共事務策略之實證研究-由企業形象的觀點，國立政治大學企業管理研究所未出版碩士論文\n黃俊英 (1986) ，『企業言利，未必有利』，會計研究月刊，第五期，頁25-30\n黃俊英 (1992) ，行銷研究-管理與技術，四版，台北：華泰書局\n黃俊閎 (1995) ，企業施行Cause-related Marketing 的消費者反應，國立交通大學管理科學研究所未出版碩士論文\n楊炳韋 (1995) ，企業贊助公益活動行為之研究，國立政治大學企業管理研究所未出版碩士論文\n經濟日報 (1999/09/04)\n葉泰民 (1993) ，企業社會責任態度及企業從事社會責任活動意願之研究，私立東海大學企業管理研究所未出版碩士論文\n詹孟真 (1996) ，理念相關行銷與涉入程度對品牌權益關係之研究，私立中原大學企業管理研究所未出版碩士論文\n詹雪蘭 (1997) ，公益行銷對非營利組織之影響，國立交通大學管理科學研究所未出版碩士論文\n電腦報 (1999) ，http://www.pchome.com.tw/news/881103\n趙淑櫻 (1992) ，企業贊助公益廣告動機與考量因素之研究，國立成功大學工業管理研究所未出版碩士論文\n趙義隆、王淑姿、劉念寧 (1990) ，大型企業贊助公益活動之研究，行政院國科會科資中心\n劉念寧 (1990) ，大型企業贊助公益活動之研究，國立台灣大學商學研究所未出版碩士論文\n鄭珠田 (1995) ，善因行銷活動對消費者購買行為影響之研究，國立交通大學管理科學研究所未出版碩士論文\n顏長川 (1995) ，『蓮花卡效應』，動腦雜誌，第236期 (十二月號） ，頁10\n顏龍蒂 (1999) ，議題相關行銷對品牌權益影響之研究，國立政治大學企業管理研究所未出版碩士論文\n英文部分\nAmato, Paul R. 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Miyazaki, and Kimberly A. Taylot (2000). "The influence of cause-related marketing on consumer choice: Does one good turn deserve another?" Academy of Marketing Science.Journal, 28 (2): 248-262.\nBarr, John M. (1993). "Maximizing the Value of Sponsorship," Public Relations Journal, 49 (4): 30.\nBenezra, Karen (1996). "Cause and effects marketing," Brandweek, 37 (17): 38-40.\nBerger, Ida E., Peggy H. Cunningham, and Robert V. Kozinets (1996). "The Processing of Cause-Related Marketing Claims: Cues, Biases, or Motivators?" In 1996 AMA Summer Educators Conference: Enhancing Knowledge Development in Marketing, Vol.7, Cornelia Dorge and Roger Calantone, ed., Chicago, IL: American Marketing Association, 71-72.\nBhatia, Gauri (1988). "From Soup to Scholarships: Corporate Charity Since Tax Reform," The Magazine for Chief Financial Officers, 4: 53-54.\nBrown, Tom J. and Peter A. Dacin (1997). 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