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題名 音樂產業價值創造系統演進之研究
作者 陳秀惠
貢獻者 吳思華
陳秀惠
關鍵詞 價值創造
錄音技術
傳播科技
線上音樂
日期 2001
上傳時間 18-Apr-2016 16:22:28 (UTC+8)
摘要 根據統計，一般人使用音樂媒體的時間或是金錢的支出，都僅次於電視媒體，而且呈現逐年升高的趨勢。全球音樂產業的市場，一年產值大約有390億美元，而五大唱片公司（日本新力、美國華納、英國科藝百代、德國博德曼、荷蘭環球）就佔了八成市場。由此可見，音樂產業已逐漸成為推動新經濟的一股力量，尤其面對全世界愈來愈重視休閒生活的消費者，音樂產業在未來勢必更加蓬勃發展。隨著科技的進步，音樂與工業這兩種不同概念的組合創造出連續的革命，像硬體的汰換、軟體的搭配，都在改變視聽人的消費習慣。因此，本研究欲從生存環境的觀點，探討科技演進對於音樂產業整個價值創造系統所造成的變化，主要研究問題如下：
參考文獻 英文部份
1.Aldrich, Howard E.（1979）, Organizations and Environments, Englewood Cliffs, NJ: Prentice-Hall.
2.Berger, Peter L. & Thomas Luckmann（1967）, The Social Construction of Reality, NY: Doubleday.
3.Bonner, P.G. & Nelson, R.（1985）, Product Attitudes and Perceived Quality: Foods, Perceived Quality, Lexington Books.
4.Bowen, John（1990）, “Development of A Taxonomy of Service to Gain Marketing Insights” Journal of the Academy of Marketing Science, Vol. 18, pp. 43-49.
5.Boyd, B.（1990）, “Corporate Linkages & Organizational Environment: A Test of the Resource Dependence Model”, Strategic Management Journal, Vol. 11, pp. 419-430.
6.Burnett, Robert（1990）, “Concentration and Diversity in the International Phonogram Industry”, Ph. D Dissertation Dept. of Journalism and Mass Communication, University of Gothenburg, Sweden.
7.Bolton, Ruth N. & Drew, James H.（1991）, “A Multistage Model of Customers Assessments of Service Quality and Value ”, Journal of Consumer Research, Vol. 17, pp. 375-384.
8.Brucks, M. & Zeithaml, Valarie A.（1990）, “Slective Recall and Information Use in Consumer Preferences”, Journal of Consumer Research, Vol.1, pp. 464-472.
9.Christianen, M.（1995）, “Cycles in Symble Production? A New Model to Explain Concentration, Diversity, and Innovation in the Music Industry”, Popular Music, Vol.14, No. 1, Cambridge University Press.
10.Caves, Richard E.（2000）, Creative Industries, Harvard University Press.
11.Dunca, Robert B. （1972）, “Characteristics of Organizational Environments and Perceived Environmental University”, Administrative Science Quarterly, Vol. 17, pp. 313-327.
12.Dess, Gregory G. & Donald, W. B. （1984）, “Dimensions of Organizational Task Environments ”, Administrative Science Quarterly, Vol. 29, pp. 52-73.
13.Fishbein, M.（1967）, “Attitude and the prediction of behavior”, Reading Attitude Theory and Measurement, New York: Willy, pp. 477-492.
14.Faulkner, R. R. & Anderson, Andy B.（1987）, “Short-term Projects and Emergent Careers: Evidence From Mollywood”, American Journal of Sociology, Vol. 92, No. 4, pp. 879-909.
15.Frith, Simon（1992）, “The Industrialization of Popular Music”, Popular Music and Communication, Vol. 2, pp. 53-77.
16.Gans, H. J.（1971）, “The Famine in American Mass Communications Research: Comments on Hirsch, Tuchman and Gecas”, American Journal of Sociology, Vol.77, No. 4, pp. 697-705.
17.Gutman, J.（1982）, “A Means-End Chain Model Based on Consumer Categorization Processes”, Journal of Marketing, Vol. 46, Iss. 2, pp. 60-73.
18.Gershon, R. A. （1997）, The Transnational Media Corporation-Global Messages And Free Market Competition, New Jersey: LEA.
19.Hutchinson, G. Evelyn（1957）, “Concluding Remarks”, Gold Spring Harbor Symposum on Quantitative Biology, Vol. 22, pp. 415-427.
20.Hirsch, P. M.（1972）, “Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems”, American Journal of Sociology, Vol. 77, No. 4, pp. 697-705.
21.Howard, J. A. （1977）, Consumer Behavior: Application of Theory, New York McGraw-Hill Book Company.
22.Hannan, Michael T. & Freeman, J.（1977）, “The Population Ecology of Organizations”, American Journal of Sociology, Vol.82, pp. 929-964.
23.Hirshman, Elizabeth C.（1980）, “Consumer Credit Card Usage and Retail Purchasing”, Journal of Retail Banking, Vol. 2, Iss. 1, pp. 54.
24.Holbrook, M. B. & Corfman, K. P.（1985）, “Quality and Value in the Consumption Experience: Phaedrus Rides Again”, Perceived Quality, pp. 31-57.
25.Hodge, B. J. & Anthony, W. P.（1988）, Organization Theory, 3rd, Mass: Allyn & Bacon.
26.Hannan, Michael T. & Freeman, J.（1989）, Organizational Ecology, Cambridge: Harvard University Press.
27.Jacoby, J. & Olson, J. C.（1977）, “Consumer Response to Price: An Attitudinal Information Processing Perspective”, Moving Ahead in Attitude Research, Yoram Wind and Marshall Greenberg, ed. Chicago, IL: American Marketing Association, pp. 73-86.
28.Jones S.（2000）, “Music and Internet”, Popular Music, Vol. 19, No.2, pp. 217-230.
29.Kirmani, Amna & Zeithaml Valarie A. （1993）. “Advertising, Perceived Quality, And Brand Image”, In: D. Aaker & A. Biel（eds.）, Brand Equity and Advertising: Advertising`s Role in Building Strong Brands, pp. 143-161.
30.Meyer, John W. & Brian Rowan（1979）, “Institutionalized organizations: Formal Structure as Myth and Ceremony ”, American Journal of Sociology, Vol. 83, pp. 340-363.
31.Meyer, John W. & Scott, W. Richard（1983）, Organizational Environments: Ritual and Rationality, Beverly Hills, Calif: Sage Publications, Inc.
32.Mazursky, D. & Jacoby J.（1986）. “Exploring the development of store image”, Journal of Retailing, Vol. 62, No. 2, pp. 145-165.
33.Millard A.（1995）, America On Record：A Histry of Recorded Sound, Cambridge University Press.
34.Michael Christianen（1995）, ” Cycles in symbol production? A new model to explain concentration, diversity and innovation in the music industry”, Popular Music, Vol.14, Cambridge University Press.
35.North, D. C.（1990）, Institutions, Institutional Change, and Economic Performance, Cambridge University Press.
36.Normann, R. & Ramirez, R.（1993）, “From Value Chain to Value Constellation: Resigning Interactive Srtategy”, Harvard Business Review, Vol. 71, Iss. 4, pp. 65-78.
37.Olshavsky, R. W.（1985）, “Perceived Quality in Consumer Decision Making: An Integrated Theoretical Perspective”, Perceived Quality, pp. 3-29.
38.Olson, J.C. & Peter, J.P.（1987）, Consumer Behavior—Marketing Strategy Perspectives, 華泰書局。
39.Peterson, Richard A.（1982）, “Five Constraints on the Production of Culture: Law, Technology, Market, Organizational Structure and Occupational Careers”, Journal of Popular Culture, Vol. 16, No.3, pp. 143-153.
40.Parasuraman, A.; Zeithaml, Valarie A. & Berry, Leonard L.（1985）, “A Conceptual Model of Service Quality and Its Implications for Future Research”, Journal of Marketing, Vol. 49, Iss. 4, pp. 41.
41.Pisharodi, R.（1985）, “A Behavioral Process Model of Customer Service Evaluation Bases on Supplier-Customer Differences in Preception”, The University of Tennessee.
42.Porter, Michael E.（1990）, Competetive Advantage: Create and Sustaining Superior Performance, New York: The Pree Press.
43.Porter, Michael E.（1990）, The Competitive Advantage of Nations, NY: Free Press.
44.Powell, W. （1990）, “Neither Markets nor Hierarchy: Network Forms of Organization”, Research in Organizational Behavior, pp. 295-336.
45.Paul D. Lopes（1992）, ”Innovation and Diversity in the Popular Music Industry, 1969 to 1990”, American Sociological Review, Vol. 57, pp.56-71.
46.Peterson, Richard A.（1994）, “Culture Studies Through the Production Perspective: Progress and Prospects”, The Sociology of Culture: Emerging Theoretical Perspectives, USA: Blackwell, pp. 163-189。
47.Rokeach, M.（1973）, The Nature of Human Values, New Tork: The Free Press.
48.Rachlin, H.（1981）, The Encyclopedia of the Music Business, 1st ed., Harper & Row, Publishers, New York Cambridge, Philadelphia, San Francisco, London, Mexico City, Sao Paulo, Sydney.
49.Scott, W. Richard（1987）,”The Adolescence of Institutional Theory”, Administrative Science Quarterly, Vol. 32, pp.493-511.
50.Specht, Panela H.（1993）, “Munificence and carring capacity of the environment and organization formation”, Entrepreneurship Theory and Practice, winter, pp. 77-86.
51.Vogel, H. L.（1994）, Entertainment Industry Economics—A Guide for Financial Analysis, Cambridge University Press.
52.Zucker L. G.（1987）, “Institutional Theories of Organization”, Annual Review of Sociology, Vol. 13, pp. 443-464.
53.Zeithaml, Valarie A.（1988）, “Consumer Perceptions of Price, Quality, and Value: A Means-end Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52, Iss. 3, pp. 2-23.
54.Zucker, Lynne G. ed.（1988）, “Institutional Patterns and Organizations: Culture and Environment”, Cambridge, MA: Ballinger.
中文部份
1.Sherman, Barry L.（2001）著，林念生、管中祥、林文益譯，「電子傳播管理」，麥格羅希爾出版。
2.Straubhaar, J. & LaRose, R.（1996）著，涂瑞華譯，「傳播媒介與資訊社會」，亞太圖書出版社。
3.王天勤（民87），「網際網路應用對企業價值鍊的影響」，政大資管所未出版碩士論文。
4.王珮華（民88），「環境與組織因素對產品多樣性的影響；以台灣地區國語流行音樂市場為例」，交大傳播所未出版碩士論文。
5.石瑞金（民80），「台灣製造業產業生態之研究—以組織生態學觀點」，輔大管研所未出版碩士論文。
6.司徒達賢（民84），「策略管理」，遠流出版社。
7.江昭宗（民84），「創新顧客價值模式之研究：以服務業為例」，元智管研所未出版碩士論文。
8.池祥蓁（民85），「台灣唱片事業國際化之研究」，台大國企所未出版碩士論文。
9.伊莉莎白•貝克曼（1997）著，莊信凱譯，「電子媒體管理」，行政院新聞局。
10.呂玉華（民79），「產品特質、訊息類型與企業行銷策略關係之研究」政大企研所未出版碩士論文。
11.李岳奇（民85），「流行樂壇最前線」，遠流出版社。
12.林欣宜（民88），「當代台灣音樂工業產銷結構分析」，元智資訊所未出版碩士論文。
13.周光裕（民79）「生態學簡明教程」，地景企業股份有限公司出版部。
14.周宗穎（民80），「產業發展過程與企業策略—族群生態學觀點」，輔大管研所未出版碩士論文。
15.周昭平（民88），「台灣唱片公司華語流行歌曲產製策略研究：滾石國際與新力音樂的個案比較」，中山傳管所未出版碩士論文。
16.吳思華（民85），「策略九說」，麥田出版社。
17.油谷遵（民78）著，東正德譯，「消費者主權時代」，遠流出版社。
18.星野克美（民77）等著，黃恆正譯，「符號社會的消費—商品圖騰化都市劇場化消費符號化」，遠流出版社。
19.麥可J. 沃夫（2000）著，汪睿祥譯，「無所不再：娛樂經濟大未來」，中國生產力中心。
20.黃新生等（民76），「廣播與電視」，國立空中大學出版。
21.蒙京溥（民78），「廣播電視錄音概論」，中國文化大學出版部。
22.蔣麗蓮（民71），「廣播電視發展史話」，黎明文化事業出版。
23.諾曼•萊布列希（2000）著，查修傑、施碧玉、陳效貞譯，「誰殺了古典音樂」，新新聞文化出版社。
24.賴鈺晶（民84），「生境特性、族群關係與族群生存策略之動態研究：以台灣電影產業為例」，輔大管研所未出版碩士論文。
25.韓文彬（民81）「區域資源、消費型態與零售點經營策略之研究」，政大企研所未出版碩士論文。
網站資料
http://www.riaa.com
http://www.napster.com
http://www.mp3.com
描述 碩士
國立政治大學
企業管理學系
88355061
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001419
資料類型 thesis
dc.contributor.advisor 吳思華zh_TW
dc.contributor.author (Authors) 陳秀惠zh_TW
dc.creator (作者) 陳秀惠zh_TW
dc.date (日期) 2001en_US
dc.date.accessioned 18-Apr-2016 16:22:28 (UTC+8)-
dc.date.available 18-Apr-2016 16:22:28 (UTC+8)-
dc.date.issued (上傳時間) 18-Apr-2016 16:22:28 (UTC+8)-
dc.identifier (Other Identifiers) A2002001419en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85249-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 企業管理學系zh_TW
dc.description (描述) 88355061zh_TW
dc.description.abstract (摘要) 根據統計，一般人使用音樂媒體的時間或是金錢的支出，都僅次於電視媒體，而且呈現逐年升高的趨勢。全球音樂產業的市場，一年產值大約有390億美元，而五大唱片公司（日本新力、美國華納、英國科藝百代、德國博德曼、荷蘭環球）就佔了八成市場。由此可見，音樂產業已逐漸成為推動新經濟的一股力量，尤其面對全世界愈來愈重視休閒生活的消費者，音樂產業在未來勢必更加蓬勃發展。隨著科技的進步，音樂與工業這兩種不同概念的組合創造出連續的革命，像硬體的汰換、軟體的搭配，都在改變視聽人的消費習慣。因此，本研究欲從生存環境的觀點，探討科技演進對於音樂產業整個價值創造系統所造成的變化，主要研究問題如下：zh_TW
dc.description.tableofcontents 封面頁
證明書
致謝詞
論文摘要
目錄
表目錄
圖目錄
第一章 緒論
第一節 研究背景與動機
第二節 研究目的與問題
第三節 研究章節大要
第二章 文獻探討
第一節 生境相關理論
第二節 消費者價值認知理論
第三節 產業價值傳送理論
第四節 音樂產業技術類型
第三章 研究方法
第一節 研究架構與變項說明
第二節 研究取向與進行方式
第三節 研究限制
第四章 音樂產業
第一節 音樂產業概述
第二節 音樂產業之特性
第三節 現代音樂產業的運作模式
第五章 音樂科技與產業演進
第一節 產業大事紀
第二節 錄音技術對於音樂產業價值創造系統之影響
第三節 壓縮技術對於音樂產業價值創造系統之影響-- 以MP3為例
第四節 傳播科技對於音樂產業價值創造系統之影響
第五節 音樂產業價值創造系統之演進
第六章 命題發展
第一節 音樂產業之價值創造系統
第二節 音樂產業價值創造系統演進之外在科技因子
第三節 科技因子對於音樂產業價值創造系統演進過程之影響
第四節 消費者對於音樂相關科技演進認知之價值
第七章 結論與建議
第一節 研究發現
第二節 對音樂產業經營者之意涵
第三節 研究貢獻與後續研究建議
參考文獻		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001419en_US
dc.subject (關鍵詞) 價值創造zh_TW
dc.subject (關鍵詞) 錄音技術zh_TW
dc.subject (關鍵詞) 傳播科技zh_TW
dc.subject (關鍵詞) 線上音樂zh_TW
dc.title (題名) 音樂產業價值創造系統演進之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 英文部份
1.Aldrich, Howard E.（1979）, Organizations and Environments, Englewood Cliffs, NJ: Prentice-Hall.
2.Berger, Peter L. & Thomas Luckmann（1967）, The Social Construction of Reality, NY: Doubleday.
3.Bonner, P.G. & Nelson, R.（1985）, Product Attitudes and Perceived Quality: Foods, Perceived Quality, Lexington Books.
4.Bowen, John（1990）, “Development of A Taxonomy of Service to Gain Marketing Insights” Journal of the Academy of Marketing Science, Vol. 18, pp. 43-49.
5.Boyd, B.（1990）, “Corporate Linkages & Organizational Environment: A Test of the Resource Dependence Model”, Strategic Management Journal, Vol. 11, pp. 419-430.
6.Burnett, Robert（1990）, “Concentration and Diversity in the International Phonogram Industry”, Ph. D Dissertation Dept. of Journalism and Mass Communication, University of Gothenburg, Sweden.
7.Bolton, Ruth N. & Drew, James H.（1991）, “A Multistage Model of Customers Assessments of Service Quality and Value ”, Journal of Consumer Research, Vol. 17, pp. 375-384.
8.Brucks, M. & Zeithaml, Valarie A.（1990）, “Slective Recall and Information Use in Consumer Preferences”, Journal of Consumer Research, Vol.1, pp. 464-472.
9.Christianen, M.（1995）, “Cycles in Symble Production? A New Model to Explain Concentration, Diversity, and Innovation in the Music Industry”, Popular Music, Vol.14, No. 1, Cambridge University Press.
10.Caves, Richard E.（2000）, Creative Industries, Harvard University Press.
11.Dunca, Robert B. （1972）, “Characteristics of Organizational Environments and Perceived Environmental University”, Administrative Science Quarterly, Vol. 17, pp. 313-327.
12.Dess, Gregory G. & Donald, W. B. （1984）, “Dimensions of Organizational Task Environments ”, Administrative Science Quarterly, Vol. 29, pp. 52-73.
13.Fishbein, M.（1967）, “Attitude and the prediction of behavior”, Reading Attitude Theory and Measurement, New York: Willy, pp. 477-492.
14.Faulkner, R. R. & Anderson, Andy B.（1987）, “Short-term Projects and Emergent Careers: Evidence From Mollywood”, American Journal of Sociology, Vol. 92, No. 4, pp. 879-909.
15.Frith, Simon（1992）, “The Industrialization of Popular Music”, Popular Music and Communication, Vol. 2, pp. 53-77.
16.Gans, H. J.（1971）, “The Famine in American Mass Communications Research: Comments on Hirsch, Tuchman and Gecas”, American Journal of Sociology, Vol.77, No. 4, pp. 697-705.
17.Gutman, J.（1982）, “A Means-End Chain Model Based on Consumer Categorization Processes”, Journal of Marketing, Vol. 46, Iss. 2, pp. 60-73.
18.Gershon, R. A. （1997）, The Transnational Media Corporation-Global Messages And Free Market Competition, New Jersey: LEA.
19.Hutchinson, G. Evelyn（1957）, “Concluding Remarks”, Gold Spring Harbor Symposum on Quantitative Biology, Vol. 22, pp. 415-427.
20.Hirsch, P. M.（1972）, “Processing Fads and Fashions: An Organization-Set Analysis of Cultural Industry Systems”, American Journal of Sociology, Vol. 77, No. 4, pp. 697-705.
21.Howard, J. A. （1977）, Consumer Behavior: Application of Theory, New York McGraw-Hill Book Company.
22.Hannan, Michael T. & Freeman, J.（1977）, “The Population Ecology of Organizations”, American Journal of Sociology, Vol.82, pp. 929-964.
23.Hirshman, Elizabeth C.（1980）, “Consumer Credit Card Usage and Retail Purchasing”, Journal of Retail Banking, Vol. 2, Iss. 1, pp. 54.
24.Holbrook, M. B. & Corfman, K. P.（1985）, “Quality and Value in the Consumption Experience: Phaedrus Rides Again”, Perceived Quality, pp. 31-57.
25.Hodge, B. J. & Anthony, W. P.（1988）, Organization Theory, 3rd, Mass: Allyn & Bacon.
26.Hannan, Michael T. & Freeman, J.（1989）, Organizational Ecology, Cambridge: Harvard University Press.
27.Jacoby, J. & Olson, J. C.（1977）, “Consumer Response to Price: An Attitudinal Information Processing Perspective”, Moving Ahead in Attitude Research, Yoram Wind and Marshall Greenberg, ed. Chicago, IL: American Marketing Association, pp. 73-86.
28.Jones S.（2000）, “Music and Internet”, Popular Music, Vol. 19, No.2, pp. 217-230.
29.Kirmani, Amna & Zeithaml Valarie A. （1993）. “Advertising, Perceived Quality, And Brand Image”, In: D. Aaker & A. Biel（eds.）, Brand Equity and Advertising: Advertising`s Role in Building Strong Brands, pp. 143-161.
30.Meyer, John W. & Brian Rowan（1979）, “Institutionalized organizations: Formal Structure as Myth and Ceremony ”, American Journal of Sociology, Vol. 83, pp. 340-363.
31.Meyer, John W. & Scott, W. Richard（1983）, Organizational Environments: Ritual and Rationality, Beverly Hills, Calif: Sage Publications, Inc.
32.Mazursky, D. & Jacoby J.（1986）. “Exploring the development of store image”, Journal of Retailing, Vol. 62, No. 2, pp. 145-165.
33.Millard A.（1995）, America On Record：A Histry of Recorded Sound, Cambridge University Press.
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