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題名 台灣地區銀行業策略群組與經營績效之研究
作者 郭禮瑜
Kuo, Li-Yu
貢獻者 陳建維
郭禮瑜
Kuo, Li-Yu
關鍵詞 銀行業
策略群組
經營績效
Banking Industry
Strategic Group
Performance
日期 2001
上傳時間 18-Apr-2016 16:24:15 (UTC+8)
摘要 本研究以策略群組為核心，針對台灣地區銀行業進行研究分析，樣本對象為53家本國銀行及39家外國銀行在台分行。藉此了解台灣地區銀行產業內是否有採取相同策略之策略群組存在，各策略群組所採取的策略有何不同及其擁有的優勢為何，最後比較各策略群組在經營績效表現上是否存在差異及差異為何。
參考文獻 一、英文
     1.Aaker, D. A.(1984), Strategic Market Management, John Wiley & Sons Inc., N. Y., pp. 58.
     2.Alchian, A. (1950), “ Uncertainty, evolution and economic theory,” Journal of Political Economy, 58, pp. 211-222.
     3.Aldrich, H. E. (1979), Organizations and Environments, Prentice-Hall, Englewood Cliffs, NJ.
     4.Ansoff（1957）, “ Strategies for Diversification,” Harvard Business Review, September-October.
     5.Beard, Donald W., and Gregory G. Dess (1981), “Corporate-Level Strategy, Business-Level Strategy, and Firm Performance,” Academy of Management Journal, 24, 4, pp. 663-688.
     6.Borjas, G. (1986), “ The self employment of immigrants,” Journal of Human Resources, 21, pp. 485-506.
     7.Brittain, J., and J. Freeman (1986), “Entrepreneurship in the semiconductor industry,” Presented at the Academy of Management Meetings.
     8.Buzzell, Robert D. (1999), “Markets Functions and Market Evolution,”Journal of Marketing, 63, pp. 61-63.
     9.Cave, R. E., and M. E. Porter (1977), “Form entry barriers to mobility barriers: conjectural decisions and contrived deterrence to new competition,”Quarterly Journal of Economics, 91, pp.241-262.
     10.Chakravarthy, Balaji S. (1986), “Measuring Strategic Performance,”Strategic Management Journal, Vol. 7, pp. 437-458.
     11.Carroll, D. T. (1983), “A disappointing search for excellence,” Harvard Business Review, 61:6.
     12.Carroll, G. R., J. Delacroix, and J. Goodstein (1988), “The political environments of organizations: An ecological view,” in B. Staw and L. Cummings (eds), Research in Organization Behavior, 10, JAA, Greenwich, CT.
     13.Carroll, G. R., and E. Mosakowski (1987), “Career dynamics of self-employment,” Administrative Science Quarterly, 32, pp. 570-589.
     14.Chrisman, James J., Charles W. Hofer, and William R. Boulton (1988), Toward for Classifying Business Strategies,” Academy of Management Review, 13:3, pp.413-28.
     15.Collis, David J., and Cynthia A. Montgomery (1995), “Competing on Resources Strategy in the 1990s,” Harvard Business Review, pp. 118-128.
     16.Cool, K. (1985), “Strategic group formation and strategic group shifts: A longitudinal analysis of the US pharmaceutical industry, 1963-82,” PhD Dissertation, Purdue University.
     17.Curran, J. G. M., and J. H. Goodfellow (1989), “Theoretical and Practical Issues in the Determination of Market Boundries,” European Journal of Marketing, pp.16-28.
     18.Dillon, Madden, & Firtle, Marketing Research In A Marketing Environment, Third Edition, Irwin
     19.Drucker, Peter F. (1994), “The Theory of the Business,” Harvard Business Review, Sep.- Oct., pp.95-104.
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     21.Evans, M. D. R. (1989), “Immigrant entrepreneurship: Effects of ethnic market size and isolated labor pools,” American Sociological Review, 54, pp. 950-962.
     22.Ferguson, Tamela D., David L. Deephouse and William L. Ferguson (2000), “Do Strategic Groups Differ in Reputation? ” Strategic Management Journal, 21, pp. 1195-1214.
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     25.Fuchs, V. (1982), “ Self-employment and labor force participation of older males,” Journal of Human Resources, 18, pp. 339-357.
     26.Galbraith, C., and D.E. Schendel (1983), “An empirical analysis of strategy types”, Strategic Management, 4(2), pp. 153-173.
     27.Glenn R. Carroll, “A Sociological View on Why Firms Differ”, Strategic Management Journal, Vol. 14, 1993, pp. 237-249.
     28.Churchill, Gilbert A., Jr. (1995), Marketing Research: Methodological Foundations, 6th ed. Fort Worth, TX: The Dryden Press.
     29.Gup, Benton E., Conald R. Fraster, and James W. Kolari (1989), Commercial Bank Management, New York: John Wiley & Sons Inc., pp. 51.
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     45.Parasuraman, Zeithaml, & Berry (1988), “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality,” Journal of Retailing, 64:1, pp. 12-40.
     46.Peters, T. J. and R. H. Waterman (1982), In Search of Excellence: Lessons from America’s Best Run Companies, Harper & Row, New York,
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     49.Prahalad, C. K., and Gary Hamel (1990), “The Core Competence of the Corporation”, Harvard Business Review, May-June, pp. 79-91.
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     二、中文：
     1.王秉鈞主譯（Stephen P. Robbins原著），管理學，華泰書局，1995年。
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描述 碩士
國立政治大學
國際經營與貿易學系
88351024
資料來源 http://thesis.lib.nccu.edu.tw/record/#A2002001509
資料類型 thesis
dc.contributor.advisor 陳建維zh_TW
dc.contributor.author (Authors) 郭禮瑜zh_TW
dc.contributor.author (Authors) Kuo, Li-Yuen_US
dc.creator (作者) 郭禮瑜zh_TW
dc.creator (作者) Kuo, Li-Yuen_US
dc.date (日期) 2001en_US
dc.date.accessioned 18-Apr-2016 16:24:15 (UTC+8)-
dc.date.available 18-Apr-2016 16:24:15 (UTC+8)-
dc.date.issued (上傳時間) 18-Apr-2016 16:24:15 (UTC+8)-
dc.identifier (Other Identifiers) A2002001509en_US
dc.identifier.uri (URI) http://nccur.lib.nccu.edu.tw/handle/140.119/85297-
dc.description (描述) 碩士zh_TW
dc.description (描述) 國立政治大學zh_TW
dc.description (描述) 國際經營與貿易學系zh_TW
dc.description (描述) 88351024zh_TW
dc.description.abstract (摘要) 本研究以策略群組為核心，針對台灣地區銀行業進行研究分析，樣本對象為53家本國銀行及39家外國銀行在台分行。藉此了解台灣地區銀行產業內是否有採取相同策略之策略群組存在，各策略群組所採取的策略有何不同及其擁有的優勢為何，最後比較各策略群組在經營績效表現上是否存在差異及差異為何。zh_TW
dc.description.tableofcontents 封面頁
     證明書
     致謝詞
     論文摘要
     目錄
     表目錄
     圖目錄
     第一章 緒論
     第一節 研究動機與目的
     第二節 研究背景
     第三節 研究對象
     第二章 文獻探討
     第一節 公司、產業及市場
     第二節 策略群組
     第三節 策略群組與經營績效
     第四節 研究架構與假設
     第三章 研究方法
     第一節 研究設計
     第二節 研究變數操作型定義和衡量方式
     第三節 資料蒐集
     第四節 資料分析方法
     第四章 資料分析與結果
     第一節 策略變數及績效變數的分析
     第二節 策略群組的界定與特性
     第三節 策略群組間差異之分析
     第四節 策略群組與績效之關係
     第五節 策略群組與鑑別因素之關係
     第五章 結論與建議
     第一節 研究結論
     第二節 學術涵義
     第三節 實務建議
     第四節 研究限制
     第五節 後續研究之建議
     參考文獻		zh_TW
dc.source.uri (資料來源) http://thesis.lib.nccu.edu.tw/record/#A2002001509en_US
dc.subject (關鍵詞) 銀行業zh_TW
dc.subject (關鍵詞) 策略群組zh_TW
dc.subject (關鍵詞) 經營績效zh_TW
dc.subject (關鍵詞) Banking Industryen_US
dc.subject (關鍵詞) Strategic Groupen_US
dc.subject (關鍵詞) Performanceen_US
dc.title (題名) 台灣地區銀行業策略群組與經營績效之研究zh_TW
dc.type (資料類型) thesisen_US
dc.relation.reference (參考文獻) 一、英文
     1.Aaker, D. A.(1984), Strategic Market Management, John Wiley & Sons Inc., N. Y., pp. 58.
     2.Alchian, A. (1950), “ Uncertainty, evolution and economic theory,” Journal of Political Economy, 58, pp. 211-222.
     3.Aldrich, H. E. (1979), Organizations and Environments, Prentice-Hall, Englewood Cliffs, NJ.
     4.Ansoff（1957）, “ Strategies for Diversification,” Harvard Business Review, September-October.
     5.Beard, Donald W., and Gregory G. Dess (1981), “Corporate-Level Strategy, Business-Level Strategy, and Firm Performance,” Academy of Management Journal, 24, 4, pp. 663-688.
     6.Borjas, G. (1986), “ The self employment of immigrants,” Journal of Human Resources, 21, pp. 485-506.
     7.Brittain, J., and J. Freeman (1986), “Entrepreneurship in the semiconductor industry,” Presented at the Academy of Management Meetings.
     8.Buzzell, Robert D. (1999), “Markets Functions and Market Evolution,”Journal of Marketing, 63, pp. 61-63.
     9.Cave, R. E., and M. E. Porter (1977), “Form entry barriers to mobility barriers: conjectural decisions and contrived deterrence to new competition,”Quarterly Journal of Economics, 91, pp.241-262.
     10.Chakravarthy, Balaji S. (1986), “Measuring Strategic Performance,”Strategic Management Journal, Vol. 7, pp. 437-458.
     11.Carroll, D. T. (1983), “A disappointing search for excellence,” Harvard Business Review, 61:6.
     12.Carroll, G. R., J. Delacroix, and J. Goodstein (1988), “The political environments of organizations: An ecological view,” in B. Staw and L. Cummings (eds), Research in Organization Behavior, 10, JAA, Greenwich, CT.
     13.Carroll, G. R., and E. Mosakowski (1987), “Career dynamics of self-employment,” Administrative Science Quarterly, 32, pp. 570-589.
     14.Chrisman, James J., Charles W. Hofer, and William R. Boulton (1988), Toward for Classifying Business Strategies,” Academy of Management Review, 13:3, pp.413-28.
     15.Collis, David J., and Cynthia A. Montgomery (1995), “Competing on Resources Strategy in the 1990s,” Harvard Business Review, pp. 118-128.
     16.Cool, K. (1985), “Strategic group formation and strategic group shifts: A longitudinal analysis of the US pharmaceutical industry, 1963-82,” PhD Dissertation, Purdue University.
     17.Curran, J. G. M., and J. H. Goodfellow (1989), “Theoretical and Practical Issues in the Determination of Market Boundries,” European Journal of Marketing, pp.16-28.
     18.Dillon, Madden, & Firtle, Marketing Research In A Marketing Environment, Third Edition, Irwin
     19.Drucker, Peter F. (1994), “The Theory of the Business,” Harvard Business Review, Sep.- Oct., pp.95-104.
     20.Drucker, Peter F. (1993), Concept of the Corporation, New Brunswick, N. J.: Transaction Publishers.
     21.Evans, M. D. R. (1989), “Immigrant entrepreneurship: Effects of ethnic market size and isolated labor pools,” American Sociological Review, 54, pp. 950-962.
     22.Ferguson, Tamela D., David L. Deephouse and William L. Ferguson (2000), “Do Strategic Groups Differ in Reputation? ” Strategic Management Journal, 21, pp. 1195-1214.
     23.Fiegenbaum A., Sudharsan D.(1987), and Thomas H., “The concept of Stable time periods in strategic groups research,” Managerial and Decision Economics.
     24.Fisher, J., and G. Risk Hall (1969), “ Risk and corporate rates of return,” Quarterly Journal of Economics, 83, pp. 79-92.
     25.Fuchs, V. (1982), “ Self-employment and labor force participation of older males,” Journal of Human Resources, 18, pp. 339-357.
     26.Galbraith, C., and D.E. Schendel (1983), “An empirical analysis of strategy types”, Strategic Management, 4(2), pp. 153-173.
     27.Glenn R. Carroll, “A Sociological View on Why Firms Differ”, Strategic Management Journal, Vol. 14, 1993, pp. 237-249.
     28.Churchill, Gilbert A., Jr. (1995), Marketing Research: Methodological Foundations, 6th ed. Fort Worth, TX: The Dryden Press.
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