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Title | 議題設定理論第二層次探析-以台北市公娼存廢議題為例 |
Creator | 陳芸芸 Chen, Tracy |
Contributor | 金溥聰 King, Pu Tsung 陳芸芸 Tracy Chen |
Key Words | 議題設定 公娼 公娼存廢議題 屬性 形象 第二層次 agenda-setting attributes image second dimension |
Date | 1998 |
Date Issued | 20-Apr-2016 14:23:16 (UTC+8) |
Summary | 本論文是台灣地區首篇以「議題設定理論第二層次」中的「媒介議題屬性設定效果」為主旨的實證研究。論文以「台北市公娼存廢議題」做為分析個案,目的在於驗證「媒介設定公娼議題的第二層次效果」。研究方法係以報紙內容分析與民意調查兩種方式,檢驗報紙所強調報導的屬性,是否也是民眾腦海中比較凸顯的屬性。研究結果證實了媒介的議題屬性設定效果。其他主要發現如下: |
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Description | 碩士 國立政治大學 新聞學系 85451016 |
資料來源 | http://thesis.lib.nccu.edu.tw/record/#B2002001587 |
Type | thesis |
dc.contributor.advisor | 金溥聰 | zh_TW |
dc.contributor.advisor | King, Pu Tsung | en_US |
dc.contributor.author (Authors) | 陳芸芸 | zh_TW |
dc.contributor.author (Authors) | Tracy Chen | en_US |
dc.creator (作者) | 陳芸芸 | zh_TW |
dc.creator (作者) | Chen, Tracy | en_US |
dc.date (日期) | 1998 | en_US |
dc.date.accessioned | 20-Apr-2016 14:23:16 (UTC+8) | - |
dc.date.available | 20-Apr-2016 14:23:16 (UTC+8) | - |
dc.date.issued (上傳時間) | 20-Apr-2016 14:23:16 (UTC+8) | - |
dc.identifier (Other Identifiers) | B2002001587 | en_US |
dc.identifier.uri (URI) | http://nccur.lib.nccu.edu.tw/handle/140.119/85667 | - |
dc.description (描述) | 碩士 | zh_TW |
dc.description (描述) | 國立政治大學 | zh_TW |
dc.description (描述) | 新聞學系 | zh_TW |
dc.description (描述) | 85451016 | zh_TW |
dc.description.abstract (摘要) | 本論文是台灣地區首篇以「議題設定理論第二層次」中的「媒介議題屬性設定效果」為主旨的實證研究。論文以「台北市公娼存廢議題」做為分析個案,目的在於驗證「媒介設定公娼議題的第二層次效果」。研究方法係以報紙內容分析與民意調查兩種方式,檢驗報紙所強調報導的屬性,是否也是民眾腦海中比較凸顯的屬性。研究結果證實了媒介的議題屬性設定效果。其他主要發現如下: | zh_TW |
dc.description.tableofcontents | 致謝-----1 論文摘要-----3 目次-----4 圖表目次-----7 第一章 緒論-----9 第一節 研究動機與目的-----9 第二節 論文大綱-----13 第二章 文獻探討-----14 第一節 理論源起及對傳播研究的意義-----15 第二節 議題設定的效果層次-----17 第三節 議題設定理論研究的發展-----18 壹、媒介議題、公眾議題與政策議題-----19 貳、議題設定理論的整合與擴展-----19 第四節 議題設定理論的第二層次-----21 壹、議題設定理論第二層次的基本概念-----21 貳、第二層次與其他相關理論的結合-----25 參、與第二層次理論相關之文獻與研究證據-----39 肆、小結-----53 第五節 研究問題與研究架構-----57 第三章 研究方法-----64 第一節 公娼議題新聞內容分析-----64 壹、媒介文本資料蒐集-----64 貳、登錄類目-----65 第二節 民意調查-----71 壹、抽樣方式與調查方式-----71 貳、問卷內容及變項-----73 參、樣本檢定-----74 第三節 統計分析方法-----77 第四章 報紙議題屬性分析-----78 第一節 整體新聞資料描述-----78 第二節 報紙整體公娼議題報導分析-----79 第三節 各報公娼議題報導屬性分析-----83 第五章 選民認知的議題屬性-----88 第一節 受訪者資料概述-----88 壹、人口變項-----88 貳、媒介使用行為-----91 第二節 民眾對公娼議題的認知-----94 壹、民眾對於廢娼政策的立場-----94 貳、受訪者對於公娼議題屬性的認知-----95 第六章 第二層次議題設定效果-----100 第一節 第二層次議題設定效果分析-----100 第二節 第二層次效果影響因素分析-----104 第七章 結論與建議-----107 第一節 研究發現-----108 壹、媒介所強調的公娼議題屬性-----108 貳、公眾所認知的公娼議題屬性-----109 參、媒介的第二層次議題設定效果-----111 肆、影響媒介第二層次議題設定效果的因素-----112 第二節 研究限制及未來研究建議-----114 參考書目-----119 附錄一 台北市公娼事件大事紀-----128 附錄二 報紙議題內容分析編碼資料-----131 報紙公娼議題內容分析登錄表-----135 報紙公娼議題內容分析編碼說明-----136 附錄三 公娼議題民意調查資料-----139 公娼議題民意調查問卷-----139 公娼議題民意調查受訪者認知觀點說明-----148 圖表目次 圖目次 圖2-1:議題設定的兩種層次以及三種效果-----23 圖2-2:McCombs對於新聞框架的分類-----35 圖2-3:新聞框架的面向-----54 圖2-4:議題設定第二層次的核心概念-----55 圖2-5:研究架構圖-----63 圖4-1:整體報紙公娼議題報導屬性次數分配圖-----82 圖4-2:整體報紙公娼議題報導屬性比例分配圖-----82 圖4-3:中時、聯合及自由時報公娼議題報導屬性比例分配圖-----87 圖5-1:台北市民最常閱讀的前五名報紙-----93 圖5-2:受訪者對公娼存廢政策的立場-----94 圖5-3:全體受訪者對公娼議題的屬性認知-----96 表目次 表2-1:議題設定第二層次相關文獻中所分析之屬性-----52 表3-1:電話訪問記錄-----73 表3-2:樣本與母體的性別Z檢定結果表-----76 表4-1:整體報紙公娼議題報導屬性統計表-----83 表4-2:中國時報公娼議題報導屬性統計表-----84 表4-3:聯合報公娼議題報導屬性統計表-----85 表4-4:自由時報公娼議題報導屬性統計表-----86 表5-1:受訪者性別分佈-----89 表5-2:受訪者年齡分佈-----89 表5-3:受訪者教育程度分佈-----90 表5-4:受訪者省籍分佈-----90 表5-5:受訪者政黨傾向-----90 表5-6:每週收看電視新聞的頻率-----91 表5-7:每週閱讀報紙的頻率-----91 表5-8:那你都是看什麼報紙比較多-----92 表5-9:全體受訪者對公娼議題的屬性認知-----95 表5-10:那你為什麼會支持,台北市政府廢除公娼的政策-----97 表5-11:那你為什麼不支持,台北市政府廢除公娼的政策-----98 表5-12:無明顯立場受訪者所想到的公娼議題屬性-----99 表6-1:全體受訪者對公娼議題的屬性認知與報紙屬性相關程度表-----101 表6-2:各報讀者對公娼議題的屬性認知與報紙屬性相關程度表-----103 表6-3:不同次群體受訪者的報紙屬性設定效果檢驗-----107 | zh_TW |
dc.source.uri (資料來源) | http://thesis.lib.nccu.edu.tw/record/#B2002001587 | en_US |
dc.subject (關鍵詞) | 議題設定 | zh_TW |
dc.subject (關鍵詞) | 公娼 | zh_TW |
dc.subject (關鍵詞) | 公娼存廢議題 | zh_TW |
dc.subject (關鍵詞) | 屬性 | zh_TW |
dc.subject (關鍵詞) | 形象 | zh_TW |
dc.subject (關鍵詞) | 第二層次 | zh_TW |
dc.subject (關鍵詞) | agenda-setting | en_US |
dc.subject (關鍵詞) | attributes | en_US |
dc.subject (關鍵詞) | image | en_US |
dc.subject (關鍵詞) | second dimension | en_US |
dc.title (題名) | 議題設定理論第二層次探析-以台北市公娼存廢議題為例 | zh_TW |
dc.type (資料類型) | thesis | en_US |
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